Avitage

AUGUST 8, 2013

This requires new thinking about these professions, the principles and practices that inform best practices. In an interview with Krista Tippet on the On Being podcast Seth Godin provides typically insightful answers to the question, “what is marketing?” We dismiss this at our peril.

Practices 120

Practices Marketing Strategy Marketing & Strategy Content 120

Avitage

AUGUST 8, 2013

This requires new thinking about these professions, the principles and practices that inform best practices. In an interview with Krista Tippet on the On Being podcast Seth Godin provides typically insightful answers to the question, “what is marketing?” We dismiss this at our peril.

Practices 120

Practices Marketing Strategy Marketing & Strategy Content 120

Avitage

JUNE 24, 2015

This indicated that video is the best medium. It’s also an example of a practical use of video to deliver educational information, not just to entertain. The nature of the information delivered in this post is such that it requires explanation with visual support.

Content Marketing 120

Content Marketing Paid Search Agency Class Content 120

Avitage

OCTOBER 30, 2013

This post addresses related, but different, content outsourcing and in-sourcing project best practices. Outsourcing Content Creation I have seen many companies struggle setting up outsourced content creation projects due to inadequate preparation and documentation. Content vendors often prefer it this way.

Content 120

Content Vendors Optimization Practices 120

Avitage

JULY 7, 2015

But what exactly does this mean — in practice? We’ll source reader inputs over a couple of weeks and post the best suggestions. Makes sense. I invite you to collaborate in this real-time case example. I have a video for you to view, assess, and provide feedback for recommended improvements.

Marketing Management 120

Marketing Management Content Paid Search Agency B2B Sales 120

Avitage

OCTOBER 30, 2013

This post addresses related, but different, content outsourcing and in-sourcing project best practices. Outsourcing Content Creation I have seen many companies struggle setting up outsourced content creation projects due to inadequate preparation and documentation. Content vendors often prefer it this way.

Content 120

Content Vendors Webinar Metrics Optimization 120

Avitage

OCTOBER 30, 2013

This post addresses related, but different, content outsourcing and in-sourcing project best practices. Outsourcing Content Creation I have seen many companies struggle setting up outsourced content creation projects due to inadequate preparation and documentation. Content vendors often prefer it this way.

Content 120

Content Vendors Webinar Metrics Optimization 120

Avitage

MARCH 7, 2012

As we all plan for a new year and for changes that will make a difference, a good place to start is with core principles and practices. Given my commitment to focusing on “being the best“ I found this list especially helpful. Like all good points this post stimulated additional thoughts that I’d like to share. .”

Buy 120

Buy Process Practices Organization 120

Avitage

AUGUST 1, 2012

It is also the best way to become familiar with common practices, techniques and protocols of certain social media channels. If you are not actively listening now, you simply must. Think of this as regular market research and customer/competitive intelligence gathering. I suggest you set up a Netvibes listening post.

Social Media 120

Social Media Media RSS Aggregators 120

Avitage

MARCH 21, 2013

For example, the Best Buy tablet or cell phone sales person has a different job, customer, and required competency set than the enterprise rep selling complex IT products and solutions, or the rep introducing business transformation solutions.

Lead Ranking 120

Lead Ranking Vendors B2B Sales Buy 120