SmartBrief - Marketing

MARCH 10, 2024

Always monitor and track your email newsletter results so you can see what is working and what is not. Lastly, benchmark your open/read and click-thru rate data against available industry information. MailerLite has a sampling of open rates by industry and KPI benchmarks across all industries.

Newsletter 106

Newsletter Practices Analytics Optimization 106

Benchmark Email

FEBRUARY 27, 2024

With the onset of many technology company perks and telecommuting jobs, digital marketing experts can make a six-figure salary, have unlimited vacation, and enjoy a flexible schedule that allows them to work from home — or even across the world as a digital nomad.

Advertising Benchmark 98

Advertising Benchmark Paid Search Agency Marketing Email Marketing 98

InsightSquared

MAY 7, 2019

For these reasons, accurately tracking key sales metrics and benchmarking your performance against peers and market leaders is critical to getting the most out of your sales resources. These processes are important to track accurately and benchmark to achieve the SaaS performance expected in the market. Typical SaaS Sales Metrics.

Peer-to-peer 256

Peer-to-peer Sales Cycle Product Advertising Benchmark 256

KoMarketing Associates

MARCH 8, 2022

Marketing automation is only as effective as the resources dedicated to utilizing and optimizing it to the fullest potential, and this isn’t easy work,” stated the researchers behind the report. That being said, marketers are still acutely aware of the advantages of utilizing marketing automation.

Marketing Automation 270

Marketing Automation Automation Intent Signal Demand Generation 270

Benchmark Email

FEBRUARY 22, 2024

If you’re working with a small team (or a mighty team of one), you don’t have the time to navigate clunky, complex tools. Email marketing is a smart move for any small business… The post Top 4 Email Marketing Service Providers for Small Businesses in 2024 [Detailed Analysis of Features and Pricing] appeared first on Benchmark Email.

Small Business Marketing 98

Small Business Marketing Pricing Price Analysis 98

Sword and the Script | B2B

OCTOBER 31, 2023

Several credible studies conducted in 2023 put the average benchmark for B2B marketing budgets at about 10% of revenue How much money should a company invest in B2B marketing? As companies plan their budget for 2024, here’s a look at three credible benchmarks for B2B marketing budgets. The CMO Survey: 9.2%

Marketing Budget 90

Marketing Budget Marketing Budget Creation Advertising Benchmark Budget Programs 90

The Point

NOVEMBER 23, 2021

Most B2B marketing benchmark reports are completely useless. So, when I find a benchmark report that is both credible and useful, it stands out. report is more than just a useful vehicle for benchmarking the performance of your own campaigns. Download the B2B Paid Social Benchmark Report link from Metadata.io

Linkedin 130

Linkedin Cost per Lead Paid Search Agency Ads 130

Marketri

JANUARY 24, 2024

One element of unveiling the data’s story means looking at your numbers in the context of industry benchmarks. Industry benchmarks for lead generation and conversion rates from Marketing Qualified Leads (MQLs) to Sales Qualified Leads (SQLs) vary widely. Benchmarks are more general for specific efforts.

Lead Ranking 62

Lead Ranking Sales Qualified Leads Lead Scoring Advertising Benchmark 62

Animalz blog

FEBRUARY 25, 2024

SEO still works, but there are several reasons why you shouldn’t place an SEO-driven blog at the center of your content strategy before considering other channels: AI-induced uncertainty. Most businesses get zero distribution channels to work… If you can get just one distribution channel to work, you have a great business.

Ideal Customer Profiles 82

Ideal Customer Profiles Distribution Advertising Channels ROI 82

Zoominfo

NOVEMBER 9, 2023

With a daunting array of tools, an endless list of growth strategies, and constantly evolving communication channels, there’s compelling evidence that modern work is facing a crisis of disconnection. 3 Ways to Create a Repeatable GTM Playbook Benchmarking: You can’t improve until you know where you stand.

Marketing Analytics Tools 130

Marketing Analytics Tools Rules Zoominfo Paid Search Agency 130

protocol 80

MARCH 25, 2024

In digital inbound/content marketing, we say, “Work SMARTer, not harder.” We define SMART goals as digital marketing KPIs (key performance indicators) and benchmarks that are: Why all the caps? Because any data-backed, results-oriented marketing strategy has its roots in SMART goals.

Planning 74

Planning Template B2B Marketing Advertising Benchmark 74

Velocity Partners

SEPTEMBER 6, 2023

Option 2: Establish a benchmark Neil sneaks a peek at the lap times of the guy in the next swimming/cycling/sprinting lane — or he asks ChatGPT “What should my swimming time in a triathlon be?”. a benchmark). Neil assesses his fitness levels at the very beginning of his training journey.

Advertising Benchmark 84

Advertising Benchmark Creativity Work Management Marketing Management 84

Webbiquity

OCTOBER 17, 2023

Social media managers are actually (slightly) happier working in the office rather than hybrid or remote. 66% of social media managers say they have too many responsibilities, and two out of three work more than 40 hours per week. And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising.

Social Media 309

Social Media Stats Marketing Report Paid Search Agency 309

Marketing Insider Group

APRIL 10, 2024

Lastly, dynamic marketing is data-driven, which means you can make decisions based on what has and hasn’t worked in the past. Tracking allows you to create benchmarks , or data points that you’re trying to achieve. Again, lean into tracking tools and platforms to take the manual work of analysis out of it.

Marketing Strategy 172

Marketing Strategy Marketing & Strategy Paid Search Agency Marketing Analytics Tools 172

The Point

OCTOBER 11, 2022

A new report: “ What’s Working in Email Marketing: The Power of Aligning Strategies, Data & Content ” details the strategies, technologies, and best practices that today’s email marketers are adopting in an era of data privacy, remote work, and demanding, digitally-savvy buyers. Photo by Brett Jordan on Unsplash.

Marketing Report 246

Marketing Report Email Marketing Co-Registration Privacy 246

Top Rank Marketing

JANUARY 22, 2024

Set benchmarks In order to show the effectiveness of an influencer campaign, you need to compare it with your non-influencer efforts. Make sure to include benchmarks on reach, engagement, and conversion in your strategy. Agree on KPIs and benchmarks and make them part of each influencer’s contract. Contact us today.

Top of Funnel 107

Top of Funnel Lead Ranking ROI Marketing Qualified Leads 107

Martech

OCTOBER 25, 2023

The pro-bono effort is the work of digital advertising platform GumGum. Overall, the ads surpassed ODR benchmarks set for charity-based campaigns. Three-quarters of viewers intended to take some form of action after exposure to the ad — 16 percentage points above non-profit campaign benchmarks.

Impressions 99

Impressions Campaigns Cost Per Thousand CPM 99

SmartBug Media

JANUARY 25, 2024

The panel clarified that there are still things in between, for instance, specific sales and sales team performance metrics—but at the end of the day, this is what a board needs to know to help make a strategic partnership work. Key Metrics PE Investors Want to See A clear pipeline can be helpful when establishing key performance metrics.

Ideal Customer Profiles 69

Ideal Customer Profiles Top of Funnel Marketing Qualified Leads Lead Ranking 69

ClearVoice

SEPTEMBER 12, 2022

Rather than being reactive with your SEO efforts, why not prioritize benchmarking in your content marketing strategy? It not only gives you tangible data you can work with over time, but it also helps you to see what’s effective – even with a limited budget. What is SEO benchmarking? What benchmarking is not.

Advertising Benchmark 97

Advertising Benchmark Keywords SEO Long Tail Marketing 97

Sprout Social

NOVEMBER 30, 2023

Checking out how much content they’ve developed in total could help you set expectations or benchmarks for your content. When it comes to competitor analysis, these USPs serve as a benchmark and inspiration for product development as they highlight features users expect from a scheduling tool.

Planning 102

Planning Paid Search Agency Advertising Benchmark Analysis 102

Martech

OCTOBER 25, 2023

The pro-bono effort is the work of digital advertising platform GumGum. Overall, the ads surpassed ODR benchmarks set for charity-based campaigns. Three-quarters of viewers intended to take some form of action after exposure to the ad — 16 percentage points above non-profit campaign benchmarks.

Impressions 88

Impressions Campaigns Cost Per Thousand CPM 88

Optinmonster

JANUARY 24, 2024

In this blog, we’ll discuss: 9 Important Email Marketing Metrics To Measure 5 Steps To Benchmark Email Marketing Effectiveness What To Test To Improve Your Email Marketing Campaigns Sound good? Here are 5 steps you can take today to benchmark your email marketing effectiveness.

Email Marketing 84

Email Marketing Planning Open Rate Click Rate 84

Engagio

OCTOBER 6, 2023

Part I: The Budget Defense Dilemma The hurdles surrounding marketing budgets stem from the inherent challenge of measuring marketing’s impact, coupled with an incomplete understanding across the executive suite regarding the nuances of how marketing works in the modern buyer’s journey.

Marketing Budget 62

Marketing Budget Budget Programs Peer-to-peer Allocation 62

Vidyard

OCTOBER 12, 2022

The truth is this partnership only works if both parties understand their overall goals and how important alignment will be to achieve them. Work Better Together The video tool built for sellers and marketers. Video Benchmarks for Creation and Publishing 1.1 Video Benchmarks for Content 2.1 Video Benchmarks for Content 2.1

Ideal Customer Profiles 115

Ideal Customer Profiles Top of Funnel Account Based Marketing Paid Search Agency 115

Benchmark Email

FEBRUARY 23, 2023

Remember when working from home was a novelty? Ten months since the beginning of the pandemic and when many of us switched to remote work, yet there’s still no sign that most of us will be returning to the office soon.

Small Business Marketing 105

Small Business Marketing Business Advertising Benchmark Email Marketing 105

Unbounce

APRIL 15, 2021

That elusive product-market fit just kinda works itself out when you’re peddling business casual pajamas.). That’s where industry benchmarks come in—and that’s why we’re thrilled to bring you a fresh (and free) Conversion Benchmark Report for 2021. Introducing the 2021 Conversion Benchmark Report.

Landing Pages 145

Landing Pages Conversion Rate Advertising Benchmark Conversion 145

Top Rank Marketing

FEBRUARY 26, 2024

Explore case studies and work examples from past campaigns to verify that the agency has been able to follow through and deliver for tech clients. #3: One example of a creative tech campaign from TopRank’s portfolio is the “Fruitful Work” campaign we partnered on with SaaS provider Smartsheet. Contact us today.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Ad Agencies Allocation 98

Benchmark Email

JUNE 28, 2023

Things have and continue to change, and one such change in the marketing world is the arrival of… The post Will Minimalistic Email Marketing Work for You? appeared first on Benchmark Email. It’s not like in the days of the Wild West of Internet 1.0

Email Marketing 97

Email Marketing Advertising Benchmark Internet Marketing Rules 97

Benchmark Email

NOVEMBER 23, 2022

Working with dissatisfied customers is a vital part of any customer-facing role. Your role is to understand their frustration and work through how to manage it without increasing their frustration or damaging your company’s public reputation.

Advertising Benchmark 116

Advertising Benchmark Business Small Business Marketing Best Practices 116

Oktopost

DECEMBER 21, 2023

Alex urges that the traditional prospecting approach is no longer working. Since leaving the corporate world almost 4 years ago, Alex has been testing outbound prospecting strategies and has found what works (and what doesn’t). Love going Behind the Post?

B2B Sales 62

B2B Sales B2B Cold Calling Advertising Benchmark 62

Sprout Social

MARCH 7, 2024

Benefits of a competitive analysis report A competitive analysis report serves as a tool for competitor benchmarking. Keep track of your competitors’ social strategies, find out what’s working in your market and learn how well customer needs are being met. These insights are useful for comparing and benchmarking your performance.

Analysis 90

Analysis Marketing AI Examples SWOT 90

Top Rank Marketing

FEBRUARY 7, 2024

This signals that digital transformation has reached a high level of maturity, since companies have been using digital tools long enough to know what works and what doesn’t. Marketing technology has taken hold According to recent research from Gartner , 68% of businesses have been replacing software more frequently since 2021.

Digital Transformation 111

Digital Transformation B2B Advertising Benchmark Gartner 111

Benchmark Email

MAY 29, 2023

Recognizing the hard work that your employees put into your business is one of the quickest and most efficient methods to make them know how much you appreciate them, which can… The post How to Reward Employees Without Breaking the Bank appeared first on Benchmark Email.

Advertising Benchmark 97

Advertising Benchmark Efficiency Business Small Business Marketing 97

Benchmark Email

FEBRUARY 24, 2023

Whether you work in-house or hire an outside firm, companies need to hire specialists to conduct research, profile customers, set goals, create content, and analyze data — all in the hopes that they will be able to generate leads and, ultimately, increase sales. A lot goes into creating an effective marketing strategy.

Campaigns 105

Campaigns Advertising Benchmark Ideal Customer Profiles Marketing & Strategy 105

Benchmark Email

MARCH 15, 2023

You can use generative AI, like ChatGPT, to assist… The post ChatGPT Prompts For eCommerce That Help You Work Smarter, Not Harder appeared first on Benchmark Email. Instead, take advantage of this amazing tool to stay one step ahead of the game.

eCommerce 108

eCommerce Advertising Benchmark Email Marketing Generation 108

Optinmonster

JANUARY 19, 2024

How do you know if email open rates are great, average, or way below current benchmarks for your industry? For a better benchmark to measure against, you’ll probably want to narrow your scope to the average open rates for your particular industry. This is a lazy way to do email marketing, and it doesn’t work well.

Open Rate 109

Open Rate Click Rate CAN-SPAM Advertising Benchmark 109

Brandwatch Marketing

OCTOBER 25, 2023

So increasing awareness is important, which means measuring brand awareness to see what works for your brand and what doesn’t. Benchmark In order to track changes in brand awareness you need to benchmark against your baseline metrics, looking at a long enough time period to spot any natural peaks and troughs, as well as any anomalies.

Brand Identity 96

Brand Identity Branding Advertising Benchmark Eye-Tracking 96