SmartBrief - Marketing

MARCH 10, 2024

Segmentation also can include indicated interest in topics as well as past website or newsletter behavior. Next, consider segmenting your existing subscribers into categories such as past customers, recent customers, prospective customers and website sign-ups.

Newsletter 106

Newsletter Practices Analytics Optimization 106

KoMarketing Associates

MARCH 15, 2022

DemandGen recently published its “2022 Demand Generation Benchmark Survey” report, and statistics indicated that in 2021, most marketers (36%) claimed that webinars were most successful in helping them convert and accelerate leads. This was followed by website (36%) and social media (34%). Reaping the Benefits of Email Marketing.

Webinar Metrics 249

Webinar Metrics Allocation Top of Funnel Leads 249

Only B2B

APRIL 10, 2024

Benchmarking Your Success: Where Do You Stand? Knowing how your B2B leads to MQL conversion rate stacking up against industry benchmarks is vital for setting realistic goals and measuring progress. Lead Quality (50-70%): This benchmark reflects the percentage of MQLs that meet your predefined criteria for lead qualification.

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

Marketing Insider Group

FEBRUARY 12, 2024

It’s 2024, and if you think website UX isn’t a big deal, think again. Back in the day, website UX was pretty straightforward. So, what is your website UX like? The Evolution of Website UX Technology has been sprinting forward like it’s trying to win an Olympic gold.

Marketing Websites 230

Marketing Websites Mobile Marketing Privacy Policies Customer Satisfaction 230

Launch Marketing

JANUARY 4, 2023

Websites are one of the most important elements of a company. Having a B2B website that engages audiences and clearly outlines key messaging and offerings are some of the foundational elements. Having a B2B website that engages audiences and clearly outlines key messaging and offerings are some of the foundational elements.

Marketing Websites 118

Marketing Websites Marketing & Strategy B2B Advertising Benchmark 118

Webbiquity

DECEMBER 19, 2023

8: The 12 Best Competitive Intelligence and Benchmarking Tools Here are the 12 best tools for comparing your brand’s performance to your top competitors in terms of web traffic, social media brand mentions, target keywords, online advertising, organic search visibility, and other factors. With no further ado, here’s the list.

Paid Search Agency 182

Paid Search Agency B2B Marketing Screencast Planning 182

Benchmark Email

NOVEMBER 20, 2023

Similar to the concept of ‘banner blindness,’ where website viewers unconsciously or otherwise ignore online advertising banners, ‘inbox blindness’ is when recipients stop noticing certain emails in their inbox. Usually, the average officegoer receives 121 emails per day. It makes sense to ignore certain emails.

Banners 98

Banners Advertising Benchmark Advertisements Advertising 98

Only B2B

MARCH 13, 2024

Your website is the initial fertile ground, but content syndication allows you to sow those seeds across a wider digital field, reaching afr broader audience for potential growth and harvest, yielding the bounty of revenue. Expanding Your Reach: The Power of Syndication Imagine your website as a shop filled with valuable B2B content.

ROI 71

ROI Marketing Budget Creation B2B Thought Leadership B2B 71

Brandwatch Marketing

OCTOBER 25, 2023

Surveys Whether you conduct a survey by email, website or telephone, you can either ask existing customers how they heard of you or ask a random selection of people if they are familiar with your brand. In the past, Google Analytics users were able to easily track the number of people using branded keywords to arrive on website.

Brand Identity 96

Brand Identity Branding Advertising Benchmark Eye-Tracking 96

SmartBrief - Marketing

FEBRUARY 26, 2024

The following article provides a road map to create an effective email newsletter program based on proven best practices, with a focus on strategic planning and competitive benchmarking. With clear goals, target audience definition and insights from a competitive benchmark, your email newsletter is ready to take shape.

Top of Funnel 110

Top of Funnel Newsletter Planning Peer-to-peer 110

Benchmark Email

OCTOBER 3, 2023

When a customer visits your website, the ultimate goal is to get them to make a purchase. But… The post Overcoming Common Re-Engagement Campaign Challenges appeared first on Benchmark Email. Unfortunately, customers aren’t ready to buy during the discovery phase of the buyer’s journey.

Campaigns 98

Campaigns Advertising Benchmark Purchase Buy 98

Top Rank Marketing

JANUARY 22, 2024

Set benchmarks In order to show the effectiveness of an influencer campaign, you need to compare it with your non-influencer efforts. Make sure to include benchmarks on reach, engagement, and conversion in your strategy. Agree on KPIs and benchmarks and make them part of each influencer’s contract.

Top of Funnel 107

Top of Funnel Lead Ranking ROI Marketing Qualified Leads 107

Sprout Social

NOVEMBER 30, 2023

Checking out how much content they’ve developed in total could help you set expectations or benchmarks for your content. When it comes to competitor analysis, these USPs serve as a benchmark and inspiration for product development as they highlight features users expect from a scheduling tool.

Planning 102

Planning Paid Search Agency Advertising Benchmark Analysis 102

SmartBrief - Marketing

MARCH 4, 2024

In part one of our three-part series on email newsletter best practices, we addressed core foundational elements of an effective email newsletter , including compelling statistics, defining your goals and audiences and how to use competitive benchmarking to inform the overall email newsletter strategy.

Newsletter 91

Newsletter Template Email Marketing Design 91

Optinmonster

NOVEMBER 7, 2023

It’s a measure of your website’s effectiveness in persuading visitors to do what you want them to do. What Is Ecommerce Conversion Rate Ecommerce conversion rate specifically refers to the percentage of website visitors who make a purchase. As per the latest study , the average ecommerce conversion rate is 3.65%.

Conversion Rate 73

Conversion Rate eCommerce Advertising Benchmark Marketing Analytics Tools 73

Sprout Social

NOVEMBER 21, 2023

Set benchmarks for future performance Monitoring the competition helps you set realistic goals for your business. This could help you set benchmarks for your customer service team so they can try to snag as many or more positive reviews by the end of the quarter. Maybe you’re using outdated formats or posting at the wrong times.

SWOT 94

SWOT Budget Programs Eye-Tracking Advertising Benchmark 94

Benchmark Email

FEBRUARY 24, 2023

Calls to action do just that – they call a visitor to take action on your website, in an email, on an ad and more. To really… The post 7 Tips to Create a CTA That Really Converts appeared first on Benchmark Email. But there’s more to it than simply putting a “click here” or “buy now” button on a webpage.

Tips 115

Tips Advertising Benchmark Email Marketing Practices 115

Industrial Marketing Today

NOVEMBER 17, 2021

I just received an advance copy of Manufacturing Content Marketing Benchmark, Budgets, and Trends (Thanks, Amanda!) Visit my website for more content on industrial marketing.]. published by the Content Marketing Institute (CMI). Refer to my post, Industrial Marketing: What. This is only a content summary.

Planning 149

Planning Content Marketing Advertising Benchmark Content 149

Industrial Marketing Today

NOVEMBER 20, 2020

What I do have is the brand-new report, Manufacturing Content Marketing, Benchmarks, Budgets, and Trends—Insights for 2021 published by the Content Marketing Institute. Visit my website for more content on industrial marketing.]. No, I don’t have a crystal ball. I was given an advanced. This is only a content summary.

Content Marketing 182

Content Marketing Content Advertising Benchmark Marketing 182

Benchmark Email

MARCH 21, 2023

When applied strategically, you can use email marketing to generate a significant amount of website traffic. This is obviously beneficial in terms of exposure, but it can also… The post How to Track Email Traffic Using UTM Tracking appeared first on Benchmark Email.

Traffic 110

Traffic Eye-Tracking Landing Pages Advertising Benchmark 110

Benchmark Email

FEBRUARY 1, 2023

That’s because a link from another website is like an endorsement, and the higher quality the website, the more difficult it becomes to get that type of recommendation. But… The post 5 Ethical Ways to Get More Backlinks appeared first on Benchmark Email. Getting high-quality backlinks is very challenging.

Ethics 98

Ethics Advertising Benchmark High Quality Lead Marketing Websites 98

Martech

JANUARY 30, 2024

As it says on the company website, “Sentry is an open-source company because the right to learn and to share what is learned with others is fundamental to product growth and relevance.” Sentry had been posting recordings of its workshops to YouTube and then embedding them on their website. so this ended up being a successful shift.

Paid Search Agency 118

Paid Search Agency Marketing Attribution Top of Funnel Companies 118

Benchmark Email

MARCH 31, 2022

Think of a day you willingly shared your email address on a website. You can use the same principle to… The post 6 Types of Content to Create That Will Grow Your Email List appeared first on Benchmark Email. What drove you to share the email without hesitation?

Advertising Benchmark 133

Advertising Benchmark Content Marketing Websites Content Marketing 133

Benchmark Email

JANUARY 31, 2023

So you want to drive more online visitors to your website or increase your rankings in Google’s search engine, but don’t know where to start. An SEO… The post Before You Hire an SEO Company, Try These 16 DIY Tips appeared first on Benchmark Email. Should you hire an SEO company or go at it yourself?

SEO 105

SEO Tips Paid Search Agency Companies 105

Benchmark Email

OCTOBER 12, 2021

Bringing up infographics in a conversation likely leads to associations with creating brand awareness, increasing user engagement, and driving website traffic. What you may be surprised to hear… The post How to Use Infographics to Generate Leads appeared first on Benchmark Email.

Generation 142

Generation Leads Lead Marketing Qualified Leads 142

ClearVoice

SEPTEMBER 12, 2022

Rather than being reactive with your SEO efforts, why not prioritize benchmarking in your content marketing strategy? What is SEO benchmarking? A benchmark is a standard used to measure performance, typically in business. What benchmarking is not. Benchmarking is not chasing every algorithm change.

Advertising Benchmark 97

Advertising Benchmark Keywords SEO Long Tail Marketing 97

Benchmark Email

FEBRUARY 9, 2022

92% of buyers visiting your eCommerce website for the first time aren’t there to make a purchase. That’s the harsh reality of the eCommerce arena and it shows why it’s vital to entice… The post How to Sell Your Product Using Benchmark Email appeared first on Benchmark Email. They usually purchase during subsequent visits.

Advertising Benchmark 98

Advertising Benchmark Product eCommerce Pricing 98

Benchmark Email

AUGUST 30, 2022

Only a small fraction of the potential customers who click through to your website will actually make a purchase. But even if… The post Top 11 Reasons Email Marketing Fails appeared first on Benchmark Email. So how can you get the number of conversions from your email marketing campaigns up?

Email Marketing 111

Email Marketing CAN-SPAM Advertising Benchmark Marketing 111

Contently

FEBRUARY 14, 2023

Navigational intent: This refers to users who want to reach a specific website. For example, it looks at which website links get the most clicks, the time searchers interact with the resulting websites, and the quality of the backlinks on the chosen website. Search engines prefer solid content optimized for intent.

Intent 194

Intent Optimization Google SERP 194

Sprout Social

MARCH 7, 2024

Benefits of a competitive analysis report A competitive analysis report serves as a tool for competitor benchmarking. These insights are useful for comparing and benchmarking your performance. It allows you to benchmark your social performance against your top competitors so you can truly understand your brand’s social health.

Analysis 90

Analysis Marketing AI Examples SWOT 90

Optinmonster

JANUARY 24, 2024

In this blog, we’ll discuss: 9 Important Email Marketing Metrics To Measure 5 Steps To Benchmark Email Marketing Effectiveness What To Test To Improve Your Email Marketing Campaigns Sound good? Here are 5 steps you can take today to benchmark your email marketing effectiveness. purchasing a product). Now it’s your turn.

Email Marketing 84

Email Marketing Planning Open Rate Click Rate 84

Martech

DECEMBER 6, 2023

The announcement follows the launch of technology enabling connections to websites, CRM systems and spreadsheets in September. It will also add to industry benchmark data, enabling comparison of campaign performance with industry standards. Dig deeper: 15 cutting-edge tools every B2B marketer should know What’s next?

Campaigns 105

Campaigns Account Based Marketing B2B DemandBase 105

Oktopost

MARCH 27, 2023

Stay until the end to learn why she measures year-over-year and month-over-month improvements and website traffic and why when reporting social media data to stakeholders, less is more! S&P Global is a leading provider of transparent and independent ratings, benchmarks, analytics and data to the capital and commodity markets worldwide.

Enterprise Management 144

Enterprise Management Content Youtube Advertising Benchmark 144

Launch Marketing

AUGUST 17, 2022

This data comes from various marketing activities, including website data, social media engagement and content created. Marketing dashboards also allow a benchmark to be established over time. Dedicate one portion to the website, one to content and so on. What is a B2B Marketing Dashboard? How to Utilize Dashboards Effectively.

B2B Marketing 118

B2B Marketing Practices Paid Search Agency Planning 118

Benchmark Email

JULY 27, 2022

There are over 24 million eCommerce websites online and counting. trillion dollars, and there are things your eCommerce brand… The post 9 Must-Have Features for eCommerce Sites appeared first on Benchmark Email. The industry is booming. Ecommerce sales are projected to grow exponentially to 6.54

eCommerce 105

eCommerce Features Advertising Benchmark Buy 105

Benchmark Email

AUGUST 1, 2022

You’ve probably already launched a website, and you could even have social media pages. But have you thought about… The post How Email Marketing Can Support Your Growth When Starting a New Business appeared first on Benchmark Email.

Paid Search Agency 105

Paid Search Agency Email Marketing Business Advertising Benchmark 105

Sprout Social

FEBRUARY 8, 2024

Competitor mapping involves using competitive benchmark data to help you make decisions about the business, and gain intelligence about your competitors’ strengths and weaknesses. For example, monitoring competitive benchmark data can help you set realistic goals and metrics.

SWOT 107

SWOT Comparison Peer-to-peer Analysis 107