Convince & Convert

SEPTEMBER 6, 2017

Would it just be easier to quit Twitter? Not all that long ago, Twitter was a terrific way to interact with your customers, fans, and colleagues, as well as a solidly reliable method to create engagement around your own content. No doubt, Twitter remains a conversation platform for media and influencers. Every action but clicks.

Twitter 113

Twitter Banner Ads Banners Click Rate 113

Vidyard

JULY 19, 2018

Each year we do an analysis of all the data in our system , over 600 different companies, to create video benchmarks that help us understand what they’re doing with B2B video. Through all of this data, we find some interesting tidbits of knowledge and we share them with you, the rest of the world, in our Video Benchmark Report.

Advertising Benchmark 67

Advertising Benchmark Video Marketing Demand Generation Agencies Paid Search Agency 67

Webbiquity

OCTOBER 17, 2023

At the time this survey was conducted, Twitter was still a close second, but as even the report authors wonder, can Twitter stay at #2 ? Studies like these can help estimate costs, plan strategies, and benchmark your results against industry peers. Leave a comment below or reach out on X/Twitter.

Social Media 309

Social Media Stats Marketing Report Paid Search Agency 309

KoMarketing Associates

APRIL 28, 2021

Only 26% said that they were going to increase their investment in Twitter. It was followed by Instagram (70%), LinkedIn (42%) and Twitter (33%). SocialInsider conducted the “2021 Social Media Industry Benchmarks” report, and data indicated that Instagram had an average engagement rate of 1.16%.

Planning 203

Planning Social Media Advertising Benchmark Youtube 203

Savanta

AUGUST 3, 2011

The latest B2B Marketing Benchmark Report – based on a survey of 274 client side B2B marketers conducted by us here at Circle Research – finally seems to provide a definitive answer. Well, in the main it means the use of social networks, two of which dominate – Twitter (used by 85% engaged in social media) and LinkedIn (77%).

Advertising Benchmark 120

Advertising Benchmark Social Media Research Media 120

KoMarketing Associates

JANUARY 25, 2013

Last October, KoMarketing Associates announced the launch of research consultancy Software Advice’s B2B Demand Generation Benchmark Survey. Despite scoring low for quantity and quality leads, more than 50 percent of those polled said they will make Facebook, Twitter, and Linkedin a priority in 2013.

Demand Generation 120

Demand Generation Advertising Benchmark Customer Surveys Demand 120

Savanta

FEBRUARY 1, 2012

And after more than 250 interviews with client-side readers we had a solid benchmark. Analysing the number of Twitter followers reported in this study reveals five types of corporate account based on success: Most (43 per cent) are Dabblers (<250 followers). If you’re a pop star @justinbieber is the gold standard at 100.

Twitter 120

Twitter Brand Identity Branding B2B 120

Vidyard

JULY 19, 2018

Each year we do an analysis of all the data in our system , over 600 different companies, to create video benchmarks that help us understand what they’re doing with B2B video. Through all of this data, we find some interesting tidbits of knowledge and we share them with you, the rest of the world, in our Video Benchmark Report.

Advertising Benchmark 50

Advertising Benchmark Video Marketing Paid Search Agency Landing Pages 50

KoMarketing Associates

FEBRUARY 23, 2021

Rival IQ recently published its “Social Media Industry Benchmark Report,” and statistics showed that across all industries, marketers post an average of 5.5 posts) and Twitter (4.4), indicating that most marketers are still turning to this familiar platform frequently. posts per week on Facebook. This surpassed both Instagram (4.0

Marketing Report 175

Marketing Report Facebook Social Media Advertising Benchmark 175

Martech Advisor

NOVEMBER 20, 2019

Email Automation Benchmarks You Should Remember. It will definitely bring measurable improvements over the manual method, but are the results up to industry benchmarks? Learn More: Email Marketing Is Strong and Getting Stronger: 2019 Email and Mobile Benchmark Highlights and Trends. Email Automation Benchmarks to Remember.

Advertising Benchmark 53

Advertising Benchmark Automation Email Marketing Marketing Automation Services 53

B2B Marketing Traction

APRIL 17, 2013

The survey, the 2012 B2B Marketing Benchmark Report by Optify, analyzed over 62 million visits and more than 350,000 leads from 600+ small and medium-sized B2B websites. One interesting result of the survey is that, of the small portion social media contributes to B2B website traffic, Twitter constitutes 82%. Contact New Incite today.

Customer Surveys 100

Customer Surveys Twitter Email Marketing Paid Search Agency 100

KoMarketing Associates

MAY 25, 2021

Just 32% said that they would be turning to Twitter for their influencer marketing initiatives. Influencer Marketing Hub conducted its “Influencer Marketing Benchmark Report” for 2021, and the data indicated that 90% of marketers now believe influencer marketing is effective. Unlocking the Potential of Influencer Marketing.

Advertising Benchmark 186

Advertising Benchmark Statistics Marketing Tactics 186

Webbiquity

JANUARY 23, 2024

This requires accurate benchmarking through competitor analysis. Run customer surveys and benchmark them against your social listening data. You should also benchmark your social listening results for a specific period and compare them to industry standards. Connect with him through Twitter or LinkedIn.

Customer Satisfaction 149

Customer Satisfaction Social Media Advertising Benchmark Acquisitions 149

KoMarketing Associates

JUNE 15, 2021

Rival IQ conducted its “Social Media Industry Benchmark Report,” and data showed that across all industries, marketers post an average of 5.5 posts) and Twitter (4.4 posts per week on Facebook. This surpassed both Instagram (4.0 posts), suggesting that many are still turning to this familiar channel.

Social Media 177

Social Media Marketing Report Social Marketing B2B Marketing 177

Sprout Social

NOVEMBER 21, 2023

Set benchmarks for future performance Monitoring the competition helps you set realistic goals for your business. This could help you set benchmarks for your customer service team so they can try to snag as many or more positive reviews by the end of the quarter. Maybe you’re using outdated formats or posting at the wrong times.

SWOT 94

SWOT Budget Programs Eye-Tracking Advertising Benchmark 94

Martech Advisor

DECEMBER 6, 2019

Customer Lifetime Value (CLV) Benchmarks. This strategy was later followed by WhatsApp, Twitter, Amazon and is the mainstay of well-funded startups. Customer Lifetime Value (CLV) Benchmarks. So, are there benchmarks then that they aspire against? But however, does this mean that there are no CLV benchmarks at all?

Lead Ranking 59

Lead Ranking Advertising Benchmark Lead Scoring Examples 59

Martech Advisor

NOVEMBER 1, 2019

As native advertising promises to be an indispensable part of the digital advertising strategy, read on to understand the concept of native advertising, its channels, native advertising benchmarks, and best practices. Native Advertising Benchmarks. Native Advertising Benchmarks. Tell us on LinkedIn , Facebook , or Twitter.

Paid Content 54

Paid Content Advertising Benchmark Advertisements Advertising 54

Webbiquity

MAY 9, 2023

Clarity and Evaluation: Goals serve as benchmarks for measuring the success and effectiveness of your social media campaigns. Image credit: Twitter Here’s how Sprout Social is doing it. They help you stay focused on tactics that drive results and modify or eliminate those not contributing to your business objectives.

Social Media 313

Social Media Social Marketing Planning Tips 313

Engagio

JUNE 14, 2017

Q: How do you benchmark and measure success for ABM? Don’t forget to connect with Katie on LinkedIn and follow her on Twitter at @Katie_E_Bullard, or learn more about DiscoverOrg. The post Setting Benchmarks, Aligning Your Team and Orchestrating ABM: Q&A with Katie Bullard appeared first on Engagio.

Account Based Marketing 96

Account Based Marketing ABM Advertising Benchmark Ideal Customer Profiles 96

Top Rank Marketing

FEBRUARY 7, 2024

Marketing skills are digital skills LinkedIn’s 2023 B2B Marketing Benchmark reveals a telling trend: digital skills are seen as the bedrock of success for B2B marketers at every level. This same research finds that 46% of respondents said they plan to increase the amount of content they consume in the coming year.

Digital Transformation 110

Digital Transformation B2B Advertising Benchmark Gartner 110

KoMarketing Associates

DECEMBER 10, 2020

Instagram (70%), LinkedIn (42%) and Twitter (33%) all trailed the social media platform. Conviva conducted the “2020 Instagram Stories Benchmark Report,” and data suggested that the average completion rate for Stories – the video component of Instagram – is approximately 87%, on the year.

Customer Surveys 159

Customer Surveys Social Media Advertising Benchmark Youtube 159

Marketing Insider Group

JUNE 16, 2021

Follow these best practices for writing social media posts for the big five : Twitter, Facebook, LinkedIn, Pinterest, and Instagram. Tweeting on Twitter. This also leaves room at the end for your Twitter handle if someone retweets your post. Sticking to one or two highly relevant hashtags is a good benchmark to hit.

Social Media 264

Social Media Media Content Linkedin 264

The Effective Marketer

FEBRUARY 15, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Danger of Email Marketing Benchmarks A recent article from BtoB Online about email deliverability reminded me of how dangerous this whole thing of email marketing deliverability numbers can be. Is this good?

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

KoMarketing Associates

MARCH 7, 2013

Research from Optify’s 2012 B2B Marketing Benchmark Report supports these statements. Twitter in particular proved to be the strongest performing platform for generating leads through social media. Twitter in particular proved to be the strongest performing platform for generating leads through social media.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

Sprout Social

FEBRUARY 8, 2024

Competitor mapping involves using competitive benchmark data to help you make decisions about the business, and gain intelligence about your competitors’ strengths and weaknesses. For example, monitoring competitive benchmark data can help you set realistic goals and metrics.

SWOT 107

SWOT Comparison Peer-to-peer Analysis 107

KoMarketing Associates

APRIL 10, 2020

Depending on the industry or organizations’ target markets, it won’t be surprising if traffic, lead generation efforts, or overall digital marketing performance is down when comparing year over year or period to period benchmarks. We would love to hear your thoughts through LinkedIn and Twitter to continue the discussion.

B2B Marketing 253

B2B Marketing B2B Advertising Benchmark Lead Nurturing 253

Sprout Social

AUGUST 5, 2020

Benchmark your social performance. Benchmarking is the foundational step in a good competitive analysis strategy, as it helps you gain critical context to understand your social performance and brand health. When benchmarking your social performance, there are two key aspects that you need to examine: owned content and earned content.

Analysis 140

Analysis Marketing & Strategy Advertising Benchmark Differentiation 140

Sprout Social

MARCH 7, 2024

Benefits of a competitive analysis report A competitive analysis report serves as a tool for competitor benchmarking. These insights are useful for comparing and benchmarking your performance. It allows you to benchmark your social performance against your top competitors so you can truly understand your brand’s social health.

Analysis 91

Analysis Marketing AI Examples SWOT 91

Marketing Insider Group

JANUARY 24, 2013

Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. New York, NY.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Brandwatch Marketing

NOVEMBER 8, 2023

1) Hootsuite Hootsuite is one of the best free social media listening tools available and covers multiple social networks, including Twitter, Facebook, LinkedIn, WordPress, Foursquare and Google+. On the other hand, some people find it useful , as it measures influence through engagement on Twitter. It all depends on your needs.

Social Media 98

Social Media Tools Media Lead Scoring 98

Top Rank Marketing

JANUARY 12, 2024

MarketingCharts 3 ideas for B2B marketers entering 2024 [LinkedIn Benchmark] Chief marketing officers have faced increasing pressure to directly drive business growth, while 84 percent of marketing professionals have indicated AI technology will augment their work, and Fast Company recently took a closer look.

B2B Marketing 98

B2B Marketing Studies B2B Marketing Analytics Tools 98

Atomic Reach

JULY 27, 2023

Here we'll share our step-by-step process for using artificial intelligence to mine data sources such as Reddit, Meta, and Twitter for influencer/KOL marketing. Here's how it works step-by-step: Step 1: Define Your Campaign Goals and Benchmarks Your client success manager guides you through our process from start to finish.

Opinions 52

Opinions Marketing AI Lead Ranking B2B Thought Leadership 52

Brandwatch Marketing

JUNE 15, 2022

Hootsuite is one of the best free social media listening tools available and covers multiple social networks, including Twitter, Facebook, LinkedIn, WordPress, Foursquare and Google+. On the other hand, some people find it useful , as it measures influence through engagement on Twitter. It all depends on your needs. 1) Hootsuite.

Social Media 144

Social Media Tools Media Lead Scoring 144

Exo B2B

JANUARY 23, 2024

I recently published on LinkedIn, part of the results of CMI’s annual content marketing study, “B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024” This publication focused on LinkedIn’s dominance as the social network of choice for the vast majority of those who publish B2B content on social networks.

Marketing AI 52

Marketing AI B2B Marketing Content Marketing Social Networks 52

KoMarketing Associates

OCTOBER 4, 2016

Of course it might be difficult to gauge effectiveness since business objectives and success benchmarks vary amongst respondents. When considering SEO and social media as potential distribution paths, success metrics need to go beyond broad-based performance benchmarks (such as traffic and leads).

B2B Marketing 234

B2B Marketing Effectiveness Top of Funnel Content Marketing 234

Webbiquity

JULY 19, 2022

Leading indicators provide benchmarks, and if those are met, they will be indicative of your ability to meet overall objectives and KPIs (key performance indicators). There are also a variety of other leading indicators from social media that you can track on Facebook, Twitter, TikTok, Instagram, LinkedIn, and other sites.

Lead Scoring 289

Lead Scoring Lead Ranking ROI Enterprise Management 289

Litmus

JUNE 15, 2021

You can benchmark your email programs against your peers, identify trends, uncover opportunities for improvement, and push the email industry forward. And like every year, we’ll turn your responses into the free industry insights and benchmarks you’ve come to expect from us. That’s why we create our annual State of Email reports.

Customer Surveys 97

Customer Surveys Peer-to-peer Advertising Benchmark Network Marketing 97