Benchmark Email

DECEMBER 6, 2023

If you’re… The post The Future of Retail: 13 Trends and Technologies Shaping the Industry appeared first on Benchmark Email. Retail continues to thrive through all these changes, with a global growth rate of 3.5%

Trends 94

Trends Advertising Benchmark 94

Benchmark Email

APRIL 16, 2024

The post Email Design Trends: What Catches the Subscriber’s Eye in 2024? appeared first on Benchmark Email.

Design 56

Design Trends Advertising Benchmark 56

Top Rank Marketing

NOVEMBER 10, 2023

The post Elevate B2B Marketing News Weekly Roundup: AI Changing B2B Search, LinkedIn Benchmark Report, & Google’s New Ads Editor appeared first on B2B Marketing Blog - TopRank®. In the meantime, you can follow us on our LinkedIn page , or at @TopRank on Twitter/X for even more timely daily news.

Advertising Benchmark 105

Advertising Benchmark Marketing Report B2B Marketing Linkedin 105

Optinmonster

NOVEMBER 7, 2023

Average Ecommerce Conversion Rate Benchmarks The average ecommerce conversion rate is a benchmark for measuring your site’s performance against others. It’s crucial to note that these figures are averages and can fluctuate based on many factors, including market trends, seasonal campaigns, and changes in consumer behavior.

Conversion Rate 77

Conversion Rate eCommerce Advertising Benchmark Marketing Analytics Tools 77

Vidyard

MAY 19, 2022

KITCHENER, Ontario – May 19, 2022 – The easing of pandemic-related constraints on in-person meetings and events did not slow rapid growth in the use of video for sales, marketing and other business communications, according to the fifth annual Video in Business Benchmark Report from Vidyard.

Advertising Benchmark 103

Advertising Benchmark Video Marketing Business User-Generated Content 103

Benchmark Email

MAY 30, 2023

Email marketing has long been a staple of digital marketing, but it’s an ever-evolving field that requires businesses to stay up-to-date with the latest trends and technologies. But with things changing so often, staying up to speed is a job in and of its own.

Email Marketing 111

Email Marketing Trends Advertising Benchmark Marketing 111

Launch Marketing

APRIL 5, 2023

With the rise in digital content, the impact of a pandemic and many workplace changes, new content marketing trends have emerged and evolved priorities. B2B Content Marketing Trends in 2023 The most recent B2B content marketing report from Content Marketing Institute (CMI) revealed some interesting insights on recent B2B marketer activity.

Trends 118

Trends B2B Marketing Content Marketing Planning 118

Benchmark Email

OCTOBER 25, 2022

While it’s generally believed that the eCommerce industry is more about business-to-consumer (B2C), the… The post 6 eCommerce Trends That Will Impact 2023 appeared first on Benchmark Email. This figure is projected to grow to 50% by 2025, reaching a whopping 7.4 trillion US dollars.

eCommerce 104

eCommerce Trends Advertising Benchmark Business 104

Vidyard

MARCH 23, 2021

There’s no question that 2020 was the year of video and we’ve got video benchmarks to prove it. With where we see the trends taking us , that trajectory isn’t expected to slow down. Here are the key shifts we’ve seen supported by our benchmark findings for 2021: Using video for sales has gone from “explore” to “invest”.

Advertising Benchmark 81

Advertising Benchmark Video Marketing Top of Funnel Enterprise Management 81

Hubspot

MAY 14, 2020

That's why we're publishing week-over-week benchmark data for core business metrics like website traffic, email send and open rates, sales engagements, close rates and more. New deal creation is trending positively week-over-week, with some countries and industries trending above global averages. What We're Seeing.

Advertising Benchmark 73

Advertising Benchmark Trends Advertising Agencies Budget Programs 73

Vidyard

APRIL 8, 2021

Trend forecasting from analysts like Forrester views using video for sales moving from “test” to “invest” and an imperative part of any sales journey. Our video for sales benchmarks infographic has quick hits for you. Download the 2021 Video for Sales Benchmark Infographic. Video in Business Benchmark Report.

Advertising Benchmark 79

Advertising Benchmark Video Marketing Forrester Forecasting 79

Benchmark Email

FEBRUARY 23, 2023

Video has been one of the fastest-growing marketing trends in recent years. With four in ten online users watching videos from brands they are thinking of buying from, now is… The post 5 Video Marketing Trends for 2023 and How Small Businesses Can Use Them appeared first on Benchmark Email. million in 2020.

Small Business Marketing 105

Small Business Marketing Trends Video Marketing Business 105

Martech

JUNE 3, 2022

This trend holds true for click through as well. The post Email marketing benchmark report shows personalized subject lines under-perform appeared first on MarTech. Emails with personalized subject lines actually get lower open rates (18.79%) than those with generic ones (22.14%). and 3.18%) compared to generic text (20.59% and 2.4%).

Advertising Benchmark 102

Advertising Benchmark Marketing Report Email Marketing Personalization 102

Benchmark Email

OCTOBER 4, 2022

As email design continues to develop, so do the trends that dictate those changes – while some email design trends come and go quickly, others have a lasting impact. In this article, we’ll provide… The post The 6 Biggest Email Design Trends Of 2022 So Far–And What We Can Learn From Them appeared first on Benchmark Email.

Design 124

Design Trends Advertising Benchmark Newsletter 124

Unbounce

APRIL 15, 2021

That’s where industry benchmarks come in—and that’s why we’re thrilled to bring you a fresh (and free) Conversion Benchmark Report for 2021. Introducing the 2021 Conversion Benchmark Report. We found this reduces the impact of outliers (like pages that convert five times better than the rest) on the final benchmarks.

Landing Pages 145

Landing Pages Conversion Rate Advertising Benchmark Conversion 145

Benchmark Email

DECEMBER 13, 2021

Sure, there is a widespread belief that social media and chatbots have pushed… The post Email Marketing in 2022: Trends and Useful Tools appeared first on Benchmark Email. Despite what you may think, people keep reading emails and are ready to interact with interesting content being shared with them.

Email Marketing 119

Email Marketing Trends Tools Advertising Benchmark 119

Martech Advisor

SEPTEMBER 25, 2019

Consumer engagement with email campaigns is increasing because of shifting marketing strategies influenced by privacy regulations, according to Acoustic's Marketing Benchmark Report. In this article Loren McDonald, Program Director, Marketing Research at Acoustic, shares what's driving this trend and how to optimize your results.

Advertising Benchmark 84

Advertising Benchmark Mobile Marketing Email Marketing Trends 84

Benchmark Email

NOVEMBER 7, 2023

As technology continues to reshape consumer behaviors and interactions, staying attuned to the latest digital marketing trends is no longer a choice—it’s a necessity.

Small Business Marketing 52

Small Business Marketing Trends Marketing Strategy Marketing & Strategy 52

ANNUITAS

AUGUST 25, 2016

As with most things, the data itself is only valuable if you provide context, or better yet, a benchmark against other data points to obtain an understanding of performance and trends. A few basics need to be established before building a survey or attempting a benchmark. State your purpose/goals-. Keep it simple-.

Advertising Benchmark 100

Advertising Benchmark Customer Surveys Validation Rules 100

KoMarketing Associates

MARCH 7, 2017

The following is a list of 20+ performance metrics and benchmarks we recommend that B2B marketing managers use to establish performance benchmarks for their search engine optimization programs. SEO Trend Analysis. SEO Competitive Benchmarking. Final Thoughts on SEO Benchmarks. Absolutely not.

Advertising Benchmark 120

Advertising Benchmark SEO Lead Scoring Lead Ranking 120

Vidyard

MARCH 23, 2021

There’s no question that 2020 was the year of video and we’ve got video benchmarks to prove it. With where we see the trends taking us , that trajectory isn’t expected to slow down. Video in Business Benchmark Report Know where you stand, so you can stand out. Video Benchmarks for Creation and Publishing 1.1

Advertising Benchmark 65

Advertising Benchmark Video Marketing Top of Funnel Enterprise Management 65

Sword and the Script | B2B

AUGUST 8, 2023

Here are some of the benchmarks: SaaS companies have an average of 38 active case studies in use; Most case studies are between 500-1,000 words in length; Case studies take an average of 12 hours each to produce; One in ten (10%) case studies are not approved by the customer for publication. Do you need help with B2B tech marketing and PR?

Case Studies 79

Case Studies Case Study Advertising Benchmark Paid Search Agency 79

Vidyard

APRIL 8, 2021

Trend forecasting from analysts like Forrester views using video for sales moving from “test” to “invest” and an imperative part of any sales journey. Our video for sales benchmarks infographic has quick hits for you. Video in Business Benchmark Report Know where you stand, so you can stand out.

Advertising Benchmark 65

Advertising Benchmark Video Marketing Forrester Forecasting 65

Brightedge

JANUARY 25, 2024

It's not just about keeping your content up to date with the latest search trends but also adapting to frequent changes in search engine algorithms, which happen hundreds of times each year. This downward trend is also seen in the total number of keywords used and the overall word count of the pages that rank well.

SEO 97

SEO Trends Marketing Websites Long Tail Marketing 97

eDataSource

AUGUST 14, 2019

Spam rate trends have been variable, but improved for the first three quarters of 2018, and for the second quarter of 2019. The seventh in our performance benchmark series covers B2B marketing email. Quarter-to quarter trends : Overall read rate performance improves consistently over all six quarters analyzed.

Advertising Benchmark 58

Advertising Benchmark B2B Advertising Agencies Trade Show 58

Sprout Social

MAY 15, 2020

Use these social media benchmarks to get a feel for how your brand is stacking up to peers in your industry. Read on for our findings on social media benchmarks across industries and networks, or skip to the detailed stats for your own industry. Benchmarking across social networks. Posts sent per day.

Advertising Benchmark 123

Advertising Benchmark Social Media Media Work Management 123

Hubspot

OCTOBER 18, 2021

One way to get there is through something called "competitive benchmarking" — the process of looking externally to see how your business stacks up against your competitors and industry standards. You might already practice a form of benchmarking in your business. You might already practice a form of benchmarking in your business.

Advertising Benchmark 57

Advertising Benchmark SWOT Lead Ranking Analysis 57

Launch Marketing

NOVEMBER 15, 2023

However, you shouldn’t necessarily abandon a low benchmark social media channel. The post Evolution of B2B Social Media Marketing Strategy: Trends and Tactics in the Current Landscape appeared first on Launch Marketing. Facebook’s conversion rate is the highest overall at 9.21%. Especially if it is part of your digital strategy.

Social Media 127

Social Media Social Marketing Tactics B2B Marketing 127

Litmus

JULY 14, 2022

We partnered with our friends at HubSpot to share our insights on the 2022 email marketing trends you can leverage, as part of their State of Marketing Trends 2022 report. Key audience engagement benchmarks to help you better understand your audience—and what they want to see in their inbox.

Hubspot 101

Hubspot Trends Privacy Protection Advertising Agencies 101

Anyword

APRIL 22, 2024

By integrating your marketing stack with Anyword , you gain access to Anyword Business advanced features such as Analytics, Benchmark, Custom Models, and Talking Points. The Benchmark feature offers real-time analytics that allow marketers to see how new content performs relative to their previous efforts.

Analytics 98

Analytics Allocation Advertising Benchmark Lead Ranking 98

Hubspot

MAY 21, 2020

That's why we're publishing week-over-week benchmark data for core business metrics like website traffic, email send and open rates, sales engagements, close rates, and more. Deal creation is still 7% below pre-COVID levels, but this metric has been trending in a positive direction over the past few weeks. What We're Seeing.

Advertising Benchmark 87

Advertising Benchmark Positioning Open Rate Response Rate 87

Biznology

APRIL 6, 2018

If you’re calculating, or recalculating, this year’s video content marketing strategy, Vidyard ’s 2017 Video in Business Benchmark Report suggests some practical business video trends worth your attention. The post Business video trends worth noting in 2018 appeared first on Biznology. Source: Vidyard. Size matters not at all.

Trends 158

Trends Video Marketing Correlation Business 158

KoMarketing Associates

SEPTEMBER 10, 2019

This shows up clearly in search query data, like in the chart from Google Trends below. So here’s a simple way to benchmark your own B2B ecommerce marketing. Now for the benchmarking part: Does your organization have any of these best practices in place? Marketing for B2B ecommerce gets almost no attention.

eCommerce 121

eCommerce Advertising Benchmark B2B Marketing Practices 121

Hubspot

JUNE 4, 2020

That's why we're publishing week-over-week benchmark data for core business metrics like website traffic, email send and open rates, sales engagements, close rates, and more. Both the APAC and LATAM regions had a positive week, and are now at or just below the benchmark for deals closed. You can find past writeups using this timeline.

Advertising Benchmark 86

Advertising Benchmark Paid Search Agency Budget Programs Advertising Agencies 86

Search Engine Journal

MARCH 29, 2022

Looking for industry benchmarks to inform your marketing strategy and upcoming campaigns? Oracle survey results reveal what's trending in digital marketing today. The post Top Digital Marketing Trends For 2022: Oracle Survey Results appeared first on Search Engine Journal.

Customer Surveys 94

Customer Surveys Trends Advertising Benchmark Marketing & Strategy 94

Vidyard

JUNE 18, 2019

Findings from the new report show that the average length of videos is trending shorter and shorter while audiences are opting to engage in videos longer. TL;DR– Your Key Takeaways from the 2019 Video in Business Benchmark Report Average business video length is trending shorter year-over-year: In 2018, the average length was 4.07

Advertising Benchmark 81

Advertising Benchmark Video Marketing Marketing Report Analytics 81