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3 Basics For Benchmarking

ANNUITAS

As with most things, the data itself is only valuable if you provide context, or better yet, a benchmark against other data points to obtain an understanding of performance and trends. A few basics need to be established before building a survey or attempting a benchmark. However, here are three basic rules of benchmarking to get you started: 1.State your purpose/goals-.

The 12 Best Competitive Intelligence and Benchmarking Tools

Webbiquity

When evaluating the results of marketing and PR efforts, it’s vital to consider two perspectives: what is the trend of results (e.g., A tool to measure digital results, discover business opportunities, monitor competition, and benchmark performance. 2: The 12 Best Competitive Intelligence and Benchmarking Tools. and how do your results compare to your closest competitors?

Demand Generation Benchmarks & Trends: Software Marketer Edition

Hubspot

That's why benchmarks are so helpful -- they help you figure out where you stand in your industry. Below, we dove into several demand gen benchmarks from one industry in particular: software. If you'd like to get a deeper look into this industry or check out some others, you can download the full 2015 Demand Generation Benchmark Report here. Read on to learn more. (If

Manufacturing Content Marketing Trends and Challenges

Industrial Marketing Today

I believe 2014 was the first year that CMI published its annual Benchmarks, Budgets, and Trends report specifically for B2B manufacturing content marketing. I’ve noticed some interesting trends emerge […] The post Manufacturing Content Marketing Trends and Challenges by Achinta Mitra appeared first on Industrial Marketing Today. This is only a content summary.

Email Marketing Benchmarks By Industry [CHART]

It's All About Revenue

As always, these benchmarks are a great way to determine what is being achieved in your own vertical; but, don’t forget that some of the greatest innovative leaps are to be had by looking at trends in other industries and being the first to apply those best practices in your own marketing! The chart of the week team loves requests, so here it is!

B2B Content Marketing Trends for 2017

MI6 Marketing Agency

If you’re wondering what the B2B content marketing trends for 2017 are this post is for you. The chart below is featured in the research report : “ B2B Content Marketing: 2017 Benchmarks, Budgets and Trends – North America ” published by MarketingProfs and the Content Marketing Institute (CMI). B2B Content Marketing Trends, Benchmarks and Budgets for 2017.

Supermarket Marketing Trends Highlighted in New Christmas Scorecard [Benchmark Report]

It's All About Revenue

Our team of expert modern marketers have “wrapped up” a selection of curated festive communications from supermarkets including Tesco’s , Waitrose , Morrisons , Sainsbury’s , Lidl, and Aldi , benchmarking them against the highest standards of creative marketing excellence. Retail marketers all over the world are reflecting on the successes of their festive campaigns. As the busiest period in the calendar year, this peak season is make or break for many retailers, so being at the cutting edge of email design and cross-channel strategy is especially important.

2012 B2B Content Marketing Benchmarks, Budgets and Trends [Research Report]

Fearless Competitor

Download the full report: B2B Content Marketing: 2012 Benchmarks, Budgets & Trends. Jeff Ogden of Find New Customers interviewed Joe Pulizzi for Mad Marketing TV (the most TV-Like show in the industry) this past week. You can watch his interview here. Go watch it now. and favorite the show too please.). By Joe Pulizzi, Content Marketing Expert. White papers (19% increase).

BtoB Content Marketing – 2013 Benchmarks, Budgets and Trends

Fearless Competitor

B2B Content Marketing: 2013 Benchmarks, Budgets, and Trends–North America from Content Marketing Institute. Author : Buffer, Inc Website : [link] --> The post BtoB Content Marketing – 2013 Benchmarks, Budgets and Trends appeared first on Fearless Competitor. Buffer. Overview: The State of B2B Content Marketing IN NORTH AMERICA. Ann Handley of MarketingProfs.

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How Do You Work Content Into Your Marketing Mix? [New benchmark report]

It's All About Revenue

That said, we wanted to dig into the trends of the community of modern marketers using Eloqua – to find out how content factors into your strategies. The major trends impacting content marketing activities. New benchmark report] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. How modern marketers use other people’s content.

20+ Benchmarks for Measuring B2B SEO Performance

KoMarketing Associates

The following is a list of 20+ performance metrics and benchmarks we recommend that B2B marketing managers use to establish performance benchmarks for their search engine optimization programs. While raw numbers do not necessarily translate into SEO success, establishing benchmarks (such as the below) for the creation of links, content, and deliverables executed helps to provide visibility to a search engine marketer’s plan of action. SEO Trend Analysis. SEO Competitive Benchmarking. Final Thoughts on SEO Benchmarks. Keyword rank monitoring.

First Video in Business Benchmark Report: How B2B Companies are REALLY Using Video

Vidyard

How many videos are they publishing each month and what trends stand out for different industries and company sizes? To help answer these questions and many more, Vidyard has released its 2017 Video in Business Benchmark Report offering unique insights and trend analysis data from across its global customer base. 2017 Video in Business Benchmark Report. Get the Report.

B2B Email Benchmarks: Answers Vary Widely

Customer Experience Matrix

That one came up last week and led me to review my files on industry benchmarks. Taking the oldest first: Silverpop International Email Marketing Benchmark Study, 2009 This one doesn’t break out results by mailer type, so it’s probably dominated by business-to- consumer marketers. The UK Email Marketing Benchmark Report 2012 Finally, we have a study from Signup.to Signup.to

In the Minds of Marketers: A Benchmark and Trends Report on B2B Marketing Content

Kapost

88% of B2B marketers use content marketing, yet only 30% describe themselves as “effective,” so states the 2016 benchmark report from Content Marketing Institute and MarketingProfs. This holds steady with industry benchmarks, as marketers have bought into the power of content for fueling digital, social, and demand channels. What’s going on in the minds of B2B marketers?

B2B Content Marketing Statistics: 2012 Budgets, Benchmarks and Trends [Research Report]

delicious b2bmarketing

2012 B2B Content Marketing Benchmarks, Budgets and Trends [Research Report]. Here is B2B Content Marketing: 2012 Budgets, Benchmarks and Trends. Download the full report: B2B Content Marketing: 2012 Benchmarks, Budgets & Trends. 2010 B2B Content Marketing Benchmarks, Budgets and Trends. Are you a PRO MEMBER? Log In. Junta42. CMI Books.

Savvy Toolkit - B2B Content Marketing: 2012 Benchmarks, Budgets and Trends

Savvy B2B Marketing

This week, the Content Marketing Institute (CMI) and MarketingProfs released B2B Content Marketing: 2012 Budgets, Benchmarks and Trends (Stephanie and I were two of the authors, so we had an up-close-and-personal look at the data). If you are a B2B marketer, definitely check out the report. Every social media channel is seeing increased adoption, often by 15-20%.

2014 B2B Marketing Trends That Work

ViewPoint

As a B2B company, it’s paramount that you stay on top of trends so you know which to adopt and which to nix. The Content Marketing Institute recently released the annual North American report titled B2B Content Marketing: 2014 Benchmarks, Budgets and Trends—and the findings are impressive. This is a standout year for B2B marketing. B2B Marketing

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The State of Content Production: Benchmarks and Action Items

It's All About Revenue

This trend is validated by other content marketing benchmark reports, which indicates that there’s a viable learning curve for marketers navigating the production process. The full Content Marketing Benchmark report can be downloaded here. by Eloqua | Tweet this We know content marketing works, but we also know that it can pose organizational challenges for marketing teams.

9 Trends That Will Upset Your Marketing in 2013

It's All About Revenue

As the former Managing Editor of DemandGen Report, Amanda covered the latest technology, trends and development in the marketing automation technology space, as well as the sales and marketing strategies central to demand generation. We showed three trends that shaped marketing in 2012. Here are 9 trends with critical effects that will likely upset your marketing in 2013: 1.

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Are You Guilty of Content Foie Gras?

Type A Communications

Marketing 2017 B2B Content Marketing Benchmarks Budgets and Trends North America Carla Johnson Evan McLaughlin Motorola Solutions Type A CommunicationsFebruary 2, 2017 by Carla Johnson An interesting question came up at dinner the other day. I was in Chicago catching up with my good friend Evan McLaughlin. Evan and. read more.

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Six hot trends in social influence marketing

grow - Practical Marketing Solutions

Companies like Klout , Kred , PeerIndex , and Appinions are tapping into this powerful new trend and attempting to quantify this new source of influence — not ALL influence, but a very small, important sliver of it — Can people effectively create content that moves through the Internet and elicit a reaction (like a RT, a comment, or opening a link). 2) Moving into the streets.

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Key Video Benchmarks from Demand Metric’s 2016 Report

Vidyard

That’s why we’re excited to present the 3rd Annual State of Video Marketing Report, the latest Benchmark Report from Demand Metric, sponsored by Vidyard. These high-level takeaways are great, but to see the full story you need to download the full benchmark report! × × The post Key Video Benchmarks from Demand Metric’s 2016 Report appeared first on Vidyard.

How Often Should You Post on Social Media? Benchmarks for 9 Different Industries

Hubspot

That’s why we created the 2015 Social Media Benchmarks Report. However, images still play a large part in this industry’s social strategy, even when you get to the 10x a week or more benchmark. So this means that although this industry starts out posting to Facebook, they’re the only industry in our group that really keeps this trend up. Marketing Services. Software / Tech.

40+ B2B Marketing Statistics and Benchmarks to Inspire Performance Throughout 2015

KoMarketing Associates

One of the ways I stay motivated is through the re-evaluation of key statistics and industry benchmarks. Here are over 40 key B2B marketing performance statistics and benchmarks , designed to inspire and motivate your online marketing initiatives as we head towards the second half of 2015 and beyond. Obviously industry benchmarks are only part of the equation. In the US, 2.8

Top Marketing Trends in 2016 and What They Mean for Your Small Business

Vertical Response

As you’re preparing your 2016 marketing plan, here are some predictions for what the top trends will be in the New Year — and what these trends could mean for your small business. billion consumers owned smartphones worldwide, according to the Internet Trends 2015 report. Small Business Marketing 2016 marketing trendsSEARCH. MOBILE. VIDEO. AUTOMATION.

Supermarket Marketing Trends Highlighted in New Christmas Scorecard [Benchmark Report]

It's All About Revenue

Our team of expert modern marketers have “wrapped up” a selection of curated festive communications from supermarkets including Tesco’s , Waitrose , Morrisons , Sainsbury’s , Lidl, and Aldi , benchmarking them against the highest standards of creative marketing excellence. Retail marketers all over the world are reflecting on the successes of their festive campaigns. As the busiest period in the calendar year, this peak season is make or break for many retailers, so being at the cutting edge of email design and cross-channel strategy is especially important.

The Future of Pipeline Marketing: Trends Marketers Need To Watch For

Radius

In today’s blog I present the top five marketing trends for 2017, supported by key statistics from the report. Gartner’s “ 2016-2017 Chief Marketing Officer (CMO) Spend Survey ” further validates the trends, showing that marketing budgets have increased for the third consecutive year. Interested in other key marketing findings and trends for 2017? In the SOPM report, 45.7%

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New European Social Media Benchmarks: How Does Your Company Stack Up?

Hubspot

European marketers, in particular, often find it especially frustrating when searching for industry-relevant benchmark data. That’s why we decided to take a close look at our customer data and compile top industry trends for European marketers in one, easy-to-reference place. Want more European social media benchmark data for your industry? Tweet This]. Tweet This].

25 Experts Share Top 3 Content Marketing Trends for 2017

Writtent

Content marketers who keep track of the current trends will have an advantage when it comes to planning for the future. So, to find out what to expect from content marketing in the future, we reached out to 25 experts and asked them this question: What are your top 3 content marketing trends for 2017 and beyond? In content marketing, more and better seem to be two divergent trends.

CMO Spotlight: 3 Trends That Will Drive Digital Transformation

Modern B2B Marketing

Google’s Display Benchmark Tool reveals that 99.4% CMO Spotlight: 3 Trends That Will Drive Digital Transformation was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post CMO Spotlight: 3 Trends That Will Drive Digital Transformation appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Personalization!

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Marketing Investment Benchmarks: What Are Companies in 4 Big Industries Spending?

Hubspot

HubSpot’s 2015 Demand Generation Benchmarks Report addresses this exact challenge by asking marketers to nominate their top marketing investments by budget. Here are trends and distribution of responses for four industries: consumer products, information technology, financial services, and software. Looking for more benchmark data to influence your marketing plans?

New Report: 2011 B2B Content Marketing Trends

Everything Technology Marketing

SlideShare views for the new report " 2011 B2B Content Marketing Trends " are off the charts - looks like we have a topic that is really resonating with B2B marketers. The biggest motivator for content marketing is its ability to drive awareness, leads, and engagement with prospects to compensate where where traditional tactics are falling short.

4 Content Marketing Metrics Trends and Best Practices

It's All About Revenue

The full Content Marketing Benchmark report can be downloaded here. 4 Content Marketing Metrics Trends and Best Practices is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amanda Batista | Tweet this Nothing seems to brings marketers more joy (or stress) than metrics and measurement. So what are marketers doing? How much and what part of it?).

The Future of Pipeline Marketing: Trends Marketers Need To Watch For

Radius

In today’s blog I present the top five marketing trends for 2017, supported by key statistics from the report. Gartner’s “ 2016-2017 Chief Marketing Officer (CMO) Spend Survey ” further validates the trends, showing that marketing budgets have increased for the third consecutive year. Interested in other key marketing findings and trends for 2017? In the SOPM report, 45.7%

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New Infographic: B2B Lead Generation & Content Marketing Trends

NuSpark

The infographic summarizes key data from a variety of research reports covering B2B and technology lead generation, media strategy, and content marketing trends, from initial solution research to lead nurturing. Here are links to the specific research studies noted on the Infographic: 2012 B2B Marketing Benchmark Report, Marketing Sherpa, Sponsored by Marketo. Hope you find it useful!

18 Growing B2B Content Marketing Trends to Share

Social Media B2B

Are there any trends that surprise you, either too high or too low? B2B Content Marketing: 2013 Benchmarks, Budgets, and Trends—North America. Marketing benchmarks Content Marketing marketingprofs statistics stats surveyEvery year the Content Marketing Institute and MarketingProfs collaborate on a content marketing survey of B2B marketers. Photo Credit: Flickr.

[RESEARCH] B2B Marketers Getting Smart with Content Marketing

Type A Communications

B2B Marketing Content Marketing Strategy 2017 B2B Content Marketing Benchmarks Budgets and Trends North America B2B Content Marketing Strategy Carla Johnson Content Marketing Institute digital marketing Digital Strategy Joe Pulizzi MarketingProfs Type A CommunicationsSeptember 29, 2016 by Carla Johnson Last year’s lessons are this year’s successes when it comes to content marketing.