Benchmark Email

JANUARY 31, 2023

So you want to drive more online visitors to your website or increase your rankings in Google’s search engine, but don’t know where to start. When it comes to search engine optimization it can be an overwhelming process, but it doesn’t have to be. Should you hire an SEO company or go at it yourself?

SEO 105

SEO Tips Paid Search Agency Companies 105

Koroberi

APRIL 9, 2024

Arkieva SEO campaign Work > Arkieva SEO Securing a prominent position on search engine results pages (SERPs) is crucial for attracting buyers. Crafting a winning strategy Our first step was to conduct a thorough audit of Arkieva’s existing search engine performance.

SEO 52

SEO SERP Forecasting Urgency Marketing 52

Sprout Social

NOVEMBER 30, 2023

Determine your competitors To find your direct competitors, turn to search engines, social media and customer insights to learn who’s competing against you. Search for keywords related to your product or service and see what other businesses rank for them. This will enable you to optimize your offer to compete.

Planning 105

Planning Paid Search Agency Advertising Benchmark Analysis 105

ClearVoice

SEPTEMBER 12, 2022

Rather than being reactive with your SEO efforts, why not prioritize benchmarking in your content marketing strategy? What is SEO benchmarking? A benchmark is a standard used to measure performance, typically in business. What benchmarking is not. Benchmarking is not chasing every algorithm change.

Advertising Benchmark 97

Advertising Benchmark Keywords SEO Long Tail Marketing 97

Contently

JUNE 14, 2022

It’s a situation you have probably faced as a content marketer: You publish a piece of content—perhaps a blog post—on your website. Why organic search matters when publishing content. For content strategists across industries, SEO can attract potential customers—whether consumers or businesses—to your website.

Paid Search Agency 186

Paid Search Agency Urgency Marketing SEO Eye-Tracking 186

Spiralytics

FEBRUARY 12, 2024

Search engine optimization (SEO) specialists have become pivotal to succeed in the dynamic world of digital marketing. These professionals have become increasingly vital to meeting the rising demand for effective search engine optimization. When and Why Should You Hire an SEO Specialist?

CMS Development 62

CMS Development SEO Paid Search Agency Marketing Analytics Tools 62

Optinmonster

NOVEMBER 7, 2023

It’s a measure of your website’s effectiveness in persuading visitors to do what you want them to do. What Is Ecommerce Conversion Rate Ecommerce conversion rate specifically refers to the percentage of website visitors who make a purchase. As per the latest study , the average ecommerce conversion rate is 3.65%.

Conversion Rate 77

Conversion Rate eCommerce Advertising Benchmark Marketing Analytics Tools 77

Sprout Social

NOVEMBER 21, 2023

Set benchmarks for future performance Monitoring the competition helps you set realistic goals for your business. This could help you set benchmarks for your customer service team so they can try to snag as many or more positive reviews by the end of the quarter. Maybe you’re using outdated formats or posting at the wrong times.

SWOT 96

SWOT Budget Programs Eye-Tracking Advertising Benchmark 96

Animalz blog

MAY 2, 2023

SEO is the growth engine that powers many companies, so it’s worth paying particular attention to any new technology that might change the rules of search. Massive Increase in Competition for All Search Results Generative AI will dramatically increase the amount of SEO content published each day.

SEO 145

SEO Ad Frequency User-Generated Content Custom Publishing 145

KoMarketing Associates

MARCH 7, 2017

According to the “ 2017 State of B2B Digital Marketing ” report from DemandWave, 63 percent of B2B marketers surveyed indicated that organic search (and email) topped their lists as the leading channels for revenue growth. Search Engine Optimization Fundamentals. Organic search engine traffic.

Advertising Benchmark 120

Advertising Benchmark SEO Lead Scoring Lead Ranking 120

Launch Marketing

DECEMBER 6, 2023

It is now time to focus on bringing traffic to the website and converting visitors into known leads. This executive-level guide provides essential insights for shaping a forward-thinking marketing plan that drives tangible bottom-line outcomes.

Resources 136

Resources B2B Marketing Planning B2B 136

KoMarketing Associates

DECEMBER 27, 2017

We’ve seen our organization nearly double in size, our client programs become more complex, and the KoMarketing team rise to challenges when faced with continued changes in search, social media, and broader online marketing initiatives. 20+ Benchmarks for Measuring B2B SEO Performance. KoMarketing’s Top 10 Posts of 2017.

Paid Search Agency 197

Paid Search Agency SWOT PPC Case Study 197

Stevens & Tate

AUGUST 29, 2022

When it comes to redesigning your website, there are a lot of different elements you’ll need to address, which is why you should use a website redesign checklist. If you’ve committed to investing in a complete website redesign, then you probably know what you want to improve. Number of new lead form submissions.

Marketing Websites 82

Marketing Websites Buyer Personas Lead Scoring Lead Ranking 82

Sprout Social

FEBRUARY 8, 2024

Competitor mapping involves using competitive benchmark data to help you make decisions about the business, and gain intelligence about your competitors’ strengths and weaknesses. For example, monitoring competitive benchmark data can help you set realistic goals and metrics. You can also consider replacement competitors.

SWOT 109

SWOT Comparison Peer-to-peer Analysis 109

Zoominfo

APRIL 24, 2019

As a result, Search Engine Optimization (SEO) has stepped into the spotlight as a vital digital marketing tactic. For those who aren’t familiar with the acronym, SEO is the art of increasing a website’s visibility and traffic through organic (non-paid) search engine results. Content farming.

Tactics 189

Tactics Cost SEO Lead Scoring 189

Top Rank Marketing

JANUARY 12, 2024

MarketingCharts 3 ideas for B2B marketers entering 2024 [LinkedIn Benchmark] Chief marketing officers have faced increasing pressure to directly drive business growth, while 84 percent of marketing professionals have indicated AI technology will augment their work, and Fast Company recently took a closer look. 21% of U.S.

B2B Marketing 100

B2B Marketing Studies B2B Marketing Analytics Tools 100

ClearVoice

APRIL 13, 2024

With this information, you can check your website content to see if you’ve written anything about microsites and landing pages. If you currently cover the topics but your pages aren’t ranking on the search engine results pages (SERPs), you can upgrade or refresh your current pages. If you haven’t, then you need to cover them.

Effectiveness 52

Effectiveness Marketing & Strategy Content Microsite 52

Search Engine Journal

APRIL 28, 2021

As the launch of Google's Page Experience algorithm update nears, this study reveals how websites are performing against Google's benchmarks. The post Analyzing 2 Million URLs: What We Learned About Core Web Vitals appeared first on Search Engine Journal.

Advertising Benchmark 98

Advertising Benchmark Google Studies Marketing Websites 98

KoMarketing Associates

NOVEMBER 6, 2018

Perhaps more importantly, increased investments in social media, content marketing, and broader website initiatives, which all can have significant positive impact on SEO, were also top channels identified. Sales-oriented benchmarks represented 4 of the top 5 B2B marketing objectives. Period over Period Organic Traffic Growth.

SEO 121

SEO B2B Thought Leadership Lead Scoring Lead Ranking 121

SmartBug Media

JANUARY 19, 2021

If you want to design a great website that’s successful and is a key asset to your sales and marketing teams, you need to have a solid plan in place. Neglecting to Record Benchmarks. You’ll want to make sure that you use the same tracking tool to note benchmarks before and after the redesign, as well. Average monthly leads.

Planning 98

Planning Design Buyer Personas Advertising Benchmark 98

Webbiquity

JUNE 13, 2023

Spotify also recommends music and podcasts based on your search history. Consider opting for tech stacks like: Dynamic pricing tools Smart site search AI-powered intuitive bots Product recommendation engine Analytics tools Marketing automation software Protecting customer data from cyber attacks is vitally important.

Loyalty 257

Loyalty Personalization Budget Programs Marketing Automation Services 257

Martech

MAY 11, 2022

They seek out the best prices, look for new recipes, explore options for travel destinations, find doctors and new restaurants and bike trails and they use search engines more than any other channel to do it. Establish a baseline for website performance. Consumers are an inquisitive lot. And that is just scratching the surface.

SEO 82

SEO Paid Search Agency Marketing & Strategy Content 82

Webbiquity

AUGUST 7, 2018

Broadly speaking, analytics tools help optimize your content marketing efforts by providing four types of information: Trends: What patterns are you seeing on your website in terms of traffic sources and levels, visitor engagement, popular content, and which CTAs are driving conversions? Competitive Intelligence and Benchmarking Tools.

Marketing Analytics Tools 205

Marketing Analytics Tools Class Budget Programs Analytics 205

Martech

MARCH 28, 2022

The report, 2022 Digital Experience Benchmark, analyzed over one hundred data points from 46 billion user sessions across 3,870 global websites. Search engines, social networks, website referrals and the like generated 75% of all traffic, down from 80% in 2020. Get the daily newsletter digital marketers rely on.

Traffic 96

Traffic Mobile Marketing Advertising Benchmark User-Generated Content 96

Navigate the Channel

JANUARY 10, 2024

Whether you’re a business or company with an online presence (read: a website), the content you create defines you. Common content KPIs include traffic, engagement, conversions, search engine optimization (SEO) performance, social media metrics, lead generation, brand awareness and audience feedback. They bounce.

Lead Scoring 65

Lead Scoring Lead Ranking Burn Rate Click Rate 65

Stevens & Tate

JUNE 6, 2022

Once you’ve decided to redesign your website so that your business can remain competitive, you’ll want professional website redesign tips to help ensure that your new website design will be effective. Redesigning your website without a plan is basically like doing temporary repairs and hoping that they will hold up.

Marketing Websites 93

Marketing Websites Tips CMS Development Search Engine Marketing 93

KoMarketing Associates

AUGUST 26, 2014

Last spring, I had the opportunity to instruct a course for MarketingProfs University’s Search Marketing School 2014. While I’ve based my presentation for MarketingProfs on the performance of SEO-related content marketing assets specifically, there is a much greater range of SEO-related benchmarks B2B marketers should consider.

Marketing Analytics Tools 120

Marketing Analytics Tools SEO Lead Scoring Lead Ranking 120

ClearVoice

OCTOBER 27, 2023

Companies started creating websites since the internet gained traction. Search engines also appeared in the early 2000s, prompting companies to create content to address the questions and pain points their potential customers might have. Search Engine Optimization. Content marketing. billion in 2024.

Paid Content 96

Paid Content Enterprise Management Cost Per Thousand Work Management 96

KoMarketing Associates

OCTOBER 8, 2019

But organic search engine optimization can deliver highly-targeted traffic, too – if you direct and qualify that traffic properly. Search engine advertising” does beat out “organic search” by a little, but SEO comes in very close, and is among the best sources of traffic for high-quality leads overall. Speed it up.

Landing Pages 138

Landing Pages Paid Content Optimization SEO 138

Conductor

MARCH 17, 2022

It’s not like paid search where you can easily attribute a click on an ad to a keyword and measure the conversions against your initial investment to see if it was worth it. The first step of proving the ROI of SEO on content marketing is to benchmark how the content is performing initially before making any optimizations.

ROI 104

ROI SEO Paid Search Agency Lead Ranking 104

KoMarketing Associates

JANUARY 3, 2017

Of course, content creation and the identification of website opportunities for external link building are often defined by keyword research and effective search analysis. Enter Google Search Console’s Search Analytics Report. Google Search Console Search Analytics Report.

Analytics 243

Analytics CTR Google Reachforce 243

Salesforce Marketing Cloud

JANUARY 11, 2024

It includes everything from the technology used to build and maintain your website to the marketing tactics to bring traffic to your storefront. Search engine optimization (SEO) is also a big part of ecommerce marketing. More than half ( 59%) of shoppers use search engines like Google to research upcoming purchases.

eCommerce 64

eCommerce Paid Content Marketing & Strategy Differentiation 64

seo.co

FEBRUARY 2, 2021

Are you planning to update the looks, content, and functionality of your website? At the same time, 75% of the customers judge a company’s credibility based on their website design , making it imperative to focus on rebranding efforts from time to time. Why Consider SEO When Rebranding A Website? You’ll augment them.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Marketing Websites 98

Stevens & Tate

AUGUST 29, 2022

When it comes to redesigning your website, there are a lot of different elements you’ll need to address, which is why you should use a website redesign checklist. If you’ve committed to investing in a complete website redesign, then you probably know what you want to improve. Number of new lead form submissions.

Marketing Websites 52

Marketing Websites Buyer Personas Lead Scoring Lead Ranking 52

Huptech Web

MARCH 1, 2024

It’s important because it affects how happy you are with a website. This benchmark is based on studies and industry standards suggesting that users expect webpages to load quickly, and their satisfaction begins to drop as load times significantly increase beyond this threshold. Most websites make around 90 of these requests!

Lead Scoring 52

Lead Scoring Lead Ranking Tips Best Practices 52

Brightedge

MAY 2, 2022

When it comes to finding information on your website using the built-in search feature, customers bring their experience with them -- they expect the quality of results and ease-of-use they’ve grown accustomed to from searching on Google or other popular search engines. Site Search Optimization Framework.

Customer Satisfaction 59

Customer Satisfaction SEO Cross-Selling Curation 59

Stevens & Tate

JANUARY 10, 2023

Your website design is arguably the most important element of a successful inbound marketing strategy. The website is the foundation of all your online marketing efforts, after all. When it comes to designing your website, there are two main ways to go about it. What Is A Growth Driven Design? Continuous Improvement.

Design 92

Design Buyer Personas Buyer's Journey Inbound Marketing 92