Hinge Marketing

JUNE 14, 2017

Hinge is pleased to announce the release of the 2017 Accounting Marketing Budget Benchmark Study. Today I’m very excited to announce the release of our brand new Budget Benchmarking Study for accounting firms. So it’s a very robust sample. Download the Accounting Marketing Budget Benchmark Study: Executive Summary.

Advertising Benchmark 52

Advertising Benchmark Marketing Budget Studies Allocation 52

DivvyHQ

OCTOBER 17, 2018

This is one of the clearest takeaways from the brand-new 2019 B2B Content Marketing Benchmarks, Budgets and Trends research, via Content Marketing Institute and MarketingProfs, which hit the web last week. If your content strategy is putting the brand’s promotional message ahead of your audience’s needs, it’s destined to fail.

Advertising Benchmark 74

Advertising Benchmark B2B Marketing Automation Services Content 74

Metadata

OCTOBER 6, 2021

This B2B Paid Social Benchmark Report will give any B2B company the data, insights, and social media strategies to level up their social media ads. How to set your own benchmarks. platform ran in 2020 to find paid social media benchmarks. How to set your own benchmarks. How long should your ad text be?

Cost per Lead 52

Cost per Lead Paid Social Agency Advertising Benchmark CPL 52

Vidyard

NOVEMBER 29, 2016

That’s why we’re excited to present the 3rd Annual State of Video Marketing Report, the latest Benchmark Report from Demand Metric, sponsored by Vidyard. Here’s a sample of what you’ll find – click on these to tweet! These high-level takeaways are great, but to see the full story you need to download the full benchmark report! ×

Advertising Benchmark 50

Advertising Benchmark Demand Video Marketing Sample 50

Unbounce

MAY 29, 2020

” That’s where industry benchmarks come in—and that’s why we’re thrilled to bring you a fresh (and free) new version of our Conversion Benchmark Report. . Benchmarks can energize your digital marketing strategy in three big ways: They’re a form of competitive intelligence. Introducing the 2020 Conversion Benchmark Report.

Landing Pages 145

Landing Pages Conversion Rate Conversion Advertising Benchmark 145

Hinge Marketing

MAY 22, 2023

The 2023-24 Marketing Budget Benchmarking Study is the latest edition of this research partnership that is dedicated to uncovering the details of high-performance accounting marketing teams. The sample was segmented into High Growth firms (fastest growing 25%) and Low Growth firms (slowest growing 25%). These are substantial firms.

Marketing Budget 111

Marketing Budget Budget Programs Marketing Budget Creation Allocation 111

Top Rank Marketing

FEBRUARY 1, 2017

This half-competitive, half-isolated feeling is why marketing benchmarks are so valuable. Benchmarks help us determine if our strategies, investments and results are comparable to our peers. This year, there’s a new player in the benchmark reporting game: The brilliant minds at Marketo. Here are just a few key takeaways.

Advertising Benchmark 52

Advertising Benchmark Marketo Account Based Marketing Organization 52

InsightSquared

NOVEMBER 5, 2018

There are three lenses to look through: Are any of my metrics off in comparison to the benchmark? Benchmark: 25% * 95% * 30% = 7.1%. Here is a sample action plan to make this happen: Loosed SAL acceptance criteria just slight to increase the opportunity volume. . # of days from opp creation to close). Is this a problem?

Lead Ranking 237

Lead Ranking Marketing Qualified Leads Planning MQL 237

Sprout Social

SEPTEMBER 18, 2023

In this blog, we’ll cover: How to budget for your marketing needs Optimizing your marketing budget: Best practices Marketing budget breakdown Sample marketing budget How to budget for your marketing needs To set a marketing budget, you will need to look at past records, do thorough market research and analyze your team’s needs.

Marketing Budget 129

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 129

Velocity Partners

JANUARY 24, 2024

It’s an interesting idea by itself – but to really dial up the FOMO (and activate the social comparison instinct) we paired it with a competitive benchmark. We sent a sample survey to a few hundred respondents and built up a bank of lookalike data to provide users with a mechanism to compare their performance against the market.

Peer-to-peer 84

Peer-to-peer Work Management Marketing Management Lead Scoring 84

B2B Marketing Directions

AUGUST 13, 2023

The B2B Marketing Benchmark survey used a sample of 1,954 B2B leaders from eight countries. LinkedIn and Ipsos reported some survey findings for subsets of the total survey sample. In the survey report, the term B2B leaders refers to the full sample of survey respondents.

Customer Surveys 52

Customer Surveys Linkedin Research B2B Marketing 52

Sprout Social

MARCH 7, 2024

Benefits of a competitive analysis report A competitive analysis report serves as a tool for competitor benchmarking. Examples of competitive analysis reports Here are some sample scenarios showing the details a competitive analysis report should focus on. These insights are useful for comparing and benchmarking your performance.

Analysis 91

Analysis Marketing AI Examples SWOT 91

The Point

SEPTEMBER 12, 2019

Most critically, it defines appropriate KPIs for each phase in the buying cycle, establishing clear and consensus benchmarks for success. B2B marketers can use the OBM framework to plot ABM strategy from the ground up, to scale an existing initiative, or to kickstart an ABM plan into execution.

Account Based Marketing 170

Account Based Marketing ABM Planning Lead Ranking 170

Vidyard

JULY 9, 2014

That said, today we’re thrilled to present the Demand Metric B2B Video Marketing Benchmark and Best Practices Report. Download the benchmark report! Let us know in the comments below, and update us on where you stand on some of the benchmarks included! What video distribution methods have proven to be the most worthwhile?

Advertising Benchmark 53

Advertising Benchmark Marketing Report B2B Marketing Video Marketing 53

Valasys

JULY 25, 2023

These open access models demonstrate exceptional reasoning abilities across diverse benchmarks and promise to elevate the landscape of natural language understanding. The models’ prowess is evidenced by their placement on the prestigious Open LLM Leaderboard, where they surpassed benchmarks set by other LLMs.

Advertising Benchmark 52

Advertising Benchmark Domain Ethics Sample 52

Salesforce Marketing Cloud

SEPTEMBER 7, 2023

The DataWeave language can have a steep learning curve, but DataWeave Codegen simplifies the process by letting users generate DataWeave scripts by simply providing a sample input and output data corresponding to the desired DataWeave code. To calculate pass@k, n k code samples are generated per task. and T=0.8) Results from GPT 3.5:

Generation 64

Generation Lead Ranking Sample Training 64

Vision Edge Marketing

MARCH 30, 2021

For us at VisionEdge Marketing, it continues to corroborate our research benchmarking CMOs regarding their ability to prove their value, impact, and contribution to the business. It did for me. In our early years (the 80s), Marketing in B2B organizations primarily served as sales support. It was a tactical role. We wanted more.

Enterprise Management 281

Enterprise Management Work Management CMO Marketing Management 281

Zoominfo

MARCH 9, 2021

Regardless, behavioral scoring aims to pair a prospect’s actions with a lead qualification score and establishes a benchmark to achieve Marketing Qualified Leads (MQLs). If you plan your demand generation from the end goal, you are always driving towards specific and measurable goals keeping benchmarks in mind.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Convert

AUGUST 24, 2020

Identify your benchmarks. You’ll need to determine your test benchmarks to get useful data from each campaign. Be sure to pay attention to both the highest and lowest numbers, as these can also help you set essential benchmarks and develop your hypothesis, as we’ll see in the next section. Determine your sample size.

Sample 98

Sample Open Rate Advertising Benchmark Click Rate 98

InsightSquared

NOVEMBER 5, 2018

There are three lenses to look through: Are any of my metrics off in comparison to the benchmark? Benchmark: 25% * 95% * 30% = 7.1%. Here is a sample action plan to make this happen: Loosed SAL acceptance criteria just slight to increase the opportunity volume. . # of days from opp creation to close). Is this a problem?

Lead Ranking 149

Lead Ranking Marketing Qualified Leads MQL Advertising Benchmark 149

Marketing Insider Group

DECEMBER 5, 2022

There’s very few benchmarks, a little research and some good content marketing examples that have been published on content marketing ROI. You need to conduct a content audit, or at least a sample of the content you produce. How Do You Answer ‘What Is The ROI of Content?’

ROI 325

ROI Content Marketing Digital Asset Management Business 325

Hinge Marketing

JUNE 7, 2021

The 2021-2022 AAM Marketing Budget Benchmark Study outlines industry benchmarks for marketing spending and provides a special section on the spending behavior of the fastest growing accounting firms. Download the Executive Summary of the 2021/22 AAM Marketing Budget Benchmark Study here for free! We can learn from both.

CPA 117

CPA Cost per Acquisition Marketing Budget Marketing Budget Creation 117

Zoominfo

JUNE 19, 2020

In a small sampling that tracked job title growth over several years, the number of new privacy executives from 2016 to 2018 rose 57% before plateauing and dropping 4% from 2018 to 2019. Figure 3 : New privacy executive job titles rose 57% from 2016 to 2018, according to sampling. That rise mirrors the build-up for GDPR’s rollout.

Privacy 147

Privacy Zoominfo Press Sample 147

Webbiquity

JUNE 21, 2016

Sample review: The Google+ tool “I find really useful is CircleCount. Sample review: “Circloscope allows me to effortlessly manage my Google plus circles with ease. Sample review: “GPlusData is a comprehensive resource for Google Plus trends and statistics.” — BuzzBlogger. The easiest way to see Google+ in numbers. RazorSocial.

Google 154

Google Tools Best Practices Planning 154

Sword and the Script | B2B

AUGUST 31, 2021

This group represents 14% of the survey sample (N = ~1,152). This group represents 72% of the survey sample (N = ~5,923). This group represents 15% of the sample (N= ~1,234). If you enjoyed this post, you might also like: 20 Webinar Statistics, Benchmarks and Best Practices to Improve Your Virtual Events.

Marketing Attribution 86

Marketing Attribution Customer Surveys Sample Advertising Agencies 86

Marketing Insider Group

SEPTEMBER 9, 2020

Check internal benchmarks like last year’s ARPA for comparison. The estimated CLTV will vary month-to-month for businesses with a small sample size. The ARPA helps reveal trends in account contraction and expansion, assess pricing plans, and identify how ARPA is changing. The ARPA changes depending on your pricing and product.

Cost per Lead 260

Cost per Lead ROMI CPL Churn Rate 260

Unbounce

JULY 23, 2020

As part of our new Conversion Benchmark Report , Unbounce ran a survey of marketers, working in dozens of industries, in early 2020. This graph from the Conversion Benchmark Report shows the median (rather than average) conversion rates for four subcategories in the home improvement industry. . That’s no longer the case.

Landing Pages 145

Landing Pages Marketing AI Planning Paid Search Agency 145

B2B Marketing Directions

MARCH 12, 2023

One is the 2022 ABM Benchmark Survey by Momentum ITSMA and the ABM Leadership Alliance , and the second is the ABM Census 2022 survey by B2B Marketing. Both of these studies are worthwhile, but it's important to note that neither claims that it uses a representative sample of B2B marketers.

Account Based Marketing 52

Account Based Marketing ABM Customer Surveys Research 52

Webbiquity

MAY 10, 2016

Sample review: “Are you randomly posting to your Facebook Page with no clear strategy? Sample review: “Heyo makes its simple to design beautiful and fully optimized pages that help you get more fans, leads and sales.” Sample review: “Great tool that allows you to analyse your competitors Facebook Fan Page’s.”

Facebook 100

Facebook Tools Work Management Best Practices 100

Webbiquity

MAY 17, 2016

Sample review: “Trello is a simple, yet effective project management tool following the agile development model. Sample review: “This is a very easy-to-use tool for brainstorming and creating mindmaps. Sample review: “Super user friendly, works perfect and is very affordable! Showcase reviews: Online Marketing Institute.

Planning 145

Planning Research Tools Best Practices 145

Convert

MARCH 28, 2022

Your stat sig can be set at any benchmark. Your choice of benchmark depends on the context of your test and the amount of risk you’re willing to take with the certainty of your results. Step 4: Determine the sample size. To determine the sample size, you need to perform a power analysis. Note: For a two-tailed test, ?

Statistics 52

Statistics A/B testing Sample Stats 52

Zoominfo

OCTOBER 5, 2021

Regardless, behavioral scoring aims to pair a prospect’s actions with a lead qualification score and establishes a benchmark to achieve Marketing Qualified Leads (MQLs). Fig: The Demand Generation Process This process is easier and more accurate if your company has historical data it can rely on to establish benchmarks.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Top of Funnel Demand 130

Sword and the Script | B2B

APRIL 9, 2024

The “sample” size for this study is considerable. The full report contains many more metrics and benchmarks beyond webinars. You can download a copy here: 2024 Digital Engagement Benchmarks. >>> Some 30 million professionals interacted with their platform in 2023 (i.e. the 2024 edition report is based on 2023 data).

Webinar Metrics 81

Webinar Metrics Advertising Benchmark Personalization Landing Pages 81

Unbounce

MARCH 2, 2020

Full disclaimer: I know this is a relatively small sample size. For the upcoming 2020 Conversion Benchmark Report, our team of data scientists (yep, they have lab coats) have been using machine learning and a rigorous methodology to study more than 34,132 landing pages and 19.2 The Big Problem: SaaS Marketers Are Converting Less.

Landing Pages 145

Landing Pages Top of Funnel Work Management Sample 145

Salesforce Marketing Cloud

AUGUST 8, 2023

Crafting a meaningful output involves skillfully framing the prompt, providing enough context, offering benchmarking examples, specifying the desired tone, and iterating with different variations. We can get a sample journey that’s specific to an industry or use case. We don’t let immediate steps bog us down.

Marketing AI 52

Marketing AI Tips User-Generated Content Ideal Customer Profiles 52

MKT1

FEBRUARY 23, 2022

We hope this serves as a reference when people get or make offers, and we’ll cover: Background: Where I got this data and why sharing it matters Part 1: Early-stage marketing benchmarks: A spreadsheet with ranges for cash and equity for Seed & Series A marketing roles and advice for how to benchmark your equity offer.

Advertising Benchmark 52

Advertising Benchmark Startups Marketing Analytics Tools Work Management 52

ConvertKit

MARCH 24, 2021

Looking at benchmarks for paid newsletter pricing helps you make sure you’re heading in the right direction. To help you figure out how much your paid newsletter should cost, we rounded up a few 2021 benchmarks. ConvertKit Commerce is ready-made to help you sell digital products. Get paid with ConvertKit Commerce.

Newsletter 141

Newsletter Pricing Price Churn Rate 141