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8 Great LinkedIn Groups for B2B Marketers

KoMarketing Associates

And according to the “LinkedIn Ads Benchmark Report Q3 2015” published by Marketing Mojo, 79 percent of B2B marketers said that LinkedIn was “effective” at generating leads. Salesforce.com. From the group introduction: Salesforce.com. Salesforce app ecosystem. Future trends. Data Science. Highly Selective.

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Marketo Files for IPO: Will High Growth Outweigh High Losses?

Customer Experience Matrix

By comparison, Eloqua lost just 7% of revenue in the year before its IPO, and even Salesforce.com, the benchmark for all Software as a Service (Saas) start-ups, lost just 20% of revenue in its final year as a private company. A loss that big is pretty scary. SaaS economics aren’t supposed to work that way.

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Pega Customer Decision Hub Offers High-End Customer Journey Orchestration

Customer Experience Matrix

It competes with the usual enterprise suspects: Adobe , Oracle , Salesforce.com , IBM , and SAS. But it does set a benchmark for other options. Pega positions Customer Decision Hub as part of its core platform, which supports applications for marketing, sales automation, customer service, and operations.

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The B2B Marketer’s Quick Start Guide: Sales Intelligence

Heinz Marketing

For each category I’ll highlight a few platforms/tools, the pros and cons of each, benchmarks and additional resources. What I like best about the product is how it is integrated into Salesforce.com. Everything can be done within Salesforce.com. Without further ado…. Today’s post is about Sales Intelligence platforms/tools.

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LinkedIn Buys Bizo and Oracle Adds Database Services: Everything Is Going According To Plan

Customer Experience Matrix

Among other things, the Oracle product will set a benchmark for pricing of similar services by other vendors. While this is quite similar to what BlueKai did before Oracle bought them, it’s a big difference to have Oracle’s muscle behind the vision of making it easy for marketers to access to a rich, powerful customer database.

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7-Step DIY Data Segmentation For Account-Based Marketing

Zoominfo

It’s better to look for the best relationships you have and use them as a benchmark. In a recent joint webinar, Optimizely discussed their efforts to close Salesforce as a new client by creating a landing page specifically for people with Salesforce.com email addresses.

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The 14 Best Marketing Automation Tools

Webbiquity

Now owned by and tightly integrated with Salesforce.com, Pardot should at least be on the consideration list of marketing automation tools for any SMB already using Salesforce. Integrates with popular platforms like Microsoft Dynamics and Salesforce.com. 2: The 12 Best Competitive Intelligence and Benchmarking Tools. #3: