Only B2B

MARCH 13, 2024

Absolutely, if you can measure its return on investment (ROI). Must Read: B2B Content Syndication Strategies The Challenge: Where’s the ROI? This guide will equip you with the tools to: Calculate your content syndication ROI. By factoring in these costs, you’ll get a clearer picture for calculating ROI.

ROI 71

ROI Marketing Budget Creation B2B Thought Leadership B2B 71

Marketing Insider Group

JULY 29, 2020

To know whether your content initiatives are working as intended, measure the effectiveness of your campaigns, and prove the value of your work to your leadership team, you’ll need to tackle the challenge of measuring your ROI. What Does Content Marketing ROI Include? Calculating Content Marketing ROI.

Top of Funnel 353

Top of Funnel ROI Lead Scoring Lead Ranking 353

Benchmark Email

NOVEMBER 29, 2023

In a world where instant communication is king, email marketing offers a unique blend of reach, relevance, and return on investment (ROI). In this guide, we’ll walk you through building a robust email list and… The post Unlocking the Power of Email Marketing: A Comprehensive Guide to Boosting ROI appeared first on Benchmark Email.

ROI 98

ROI Email Marketing Advertising Benchmark Marketing 98

Navigate the Channel

JULY 12, 2023

Benchmarking industry standards can guide email marketing goals. Before we get into the benchmarking and metrics, let’s reinforce the value of B2B email marketing and doing it well. Improvements to email strategies can yield better engagement and ROI. In 2023 so far, the number of emails sent and received is already at 347.3

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

Animalz blog

FEBRUARY 25, 2024

ROI required. Instead of betting blindly, a distribution-first strategy helps you find the channels with the highest potential ROI before committing. Determine channel benchmarks. Sometimes, getting a firm benchmark can be tricky. Taking SERP positions and defending them takes much more effort than it used to.

Ideal Customer Profiles 82

Ideal Customer Profiles Distribution Advertising Channels ROI 82

Engagio

FEBRUARY 14, 2023

In this post, Jon Miller explains why he thinks this is the wrong approach for many companies, and shares some key benchmarks that represent the right strategy. The post The CMO’s Guide to Setting and Defending Your Marketing Budget and ROI appeared first on Demandbase.

Marketing Budget 128

Marketing Budget ROI DemandBase Advertising Benchmark 128

Atomic Reach

MARCH 5, 2024

Creator marketers stumble through a fog of intuitive guesswork instead of following data-driven benchmarks. Irrelevant statistics pass for ROI tracking. While other areas of digital marketing have leveraged analytics for years, influencer marketing continues to follow an outdated manual approach.

Marketing AI 52

Marketing AI Creativity ROI Advertising Benchmark 52

Valasys

MARCH 17, 2023

This means that you need to set a Facebook Ads Benchmarking to assess that effectiveness. Benchmarks are an excellent tool to help you evaluate your ads’ performance and how they compare to your industry peers. It’s worth noting that benchmarks can vary between industries. But fear not! So, let’s begin!

Cost per Acquisition 52

Cost per Acquisition Advertising Benchmark Cost Per Click Facebook 52

Porch Group Media

AUGUST 10, 2021

Email Marketing Benchmarks, Trends and Statistics – Updated for 2021. Average benchmarks for industry: Average open rate: 18.0%; Average click-through rate: 2.6%; Average click-to-open rate: 14.1%. Clearly, triggered emails bring significant value and ROI as they generate almost 5 times the click rate. billion by 2024.

Advertising Benchmark 98

Advertising Benchmark Statistics Email Marketing Trends 98

Top Rank Marketing

NOVEMBER 10, 2023

The post Elevate B2B Marketing News Weekly Roundup: AI Changing B2B Search, LinkedIn Benchmark Report, & Google’s New Ads Editor appeared first on B2B Marketing Blog - TopRank®. In the meantime, you can follow us on our LinkedIn page , or at @TopRank on Twitter/X for even more timely daily news.

Advertising Benchmark 104

Advertising Benchmark Marketing Report B2B Marketing Linkedin 104

Sprout Social

APRIL 5, 2022

You can also use these insights to increase the reach, engagement and ROI of your next video. Ideally, you should use your own data as Facebook video benchmarks so you can compare how your performance changes over time. But it gives you a Facebook video view rate benchmark that you can use in your campaign measurement.

Advertising Benchmark 129

Advertising Benchmark Facebook Video Marketing Cost Per Click 129

Brandpoint

JULY 14, 2023

However, for manufacturing companies, quantifying the return on investment (ROI) of social media efforts can be complex. What is Social Media ROI? Social media ROI refers to the measurement and evaluation of the financial impact and effectiveness of social media efforts.

Social Media 62

Social Media ROI Multi-Touch Attribution Paid Search Agency 62

Lead Forensics

DECEMBER 13, 2023

With a multitude of metrics at our fingertips and the integration of various digital strategies, pinning down the exact ROI can feel like chasing a moving target. Section 1: Understanding Marketing Software ROI What is Marketing Software ROI? Establishing well-defined objectives is the first step in measuring ROI accurately.

Work Management 52

Work Management Marketing Management ROI Software 52

Benchmark Email

AUGUST 22, 2023

The ability to measure the Return on Investment (ROI) for marketing campaigns has become an indispensable skill, enabling businesses to optimize their strategies, allocate resources wisely, and drive sustainable growth.

Allocation 52

Allocation ROI Tools Advertising Benchmark 52

Benchmark Email

DECEMBER 7, 2021

But if you want to make the most of them, you need to know what’s working, what’s not, and what your overall return on investment (ROI) is. Not only will this help… The post How to Calculate Email Marketing ROI appeared first on Benchmark Email.

ROI 84

ROI Email Marketing Advertising Benchmark Marketing & Strategy 84

Envy

AUGUST 19, 2021

We’ve gone ahead and updated our Cyber Security PPC Benchmarks report so that you can see the facts and figures for yourself. Note: The first edition of this benchmarks report was written in 2019, so data here is provided in comparison to that report. But don’t take our word for it. Cyber Security Companies are spending more on PPC.

PPC 115

PPC Advertising Benchmark Cost per Lead Paid Search Agency 115

Oktopost

JANUARY 31, 2024

Best metrics for ROI Conversion Rates Measuring conversion rates for employee advocacy posts is essential as it provides a tangible metric to assess the effectiveness of your advocate’s efforts in driving desired actions from the audience. Benchmarking: Compare the performance of employee advocacy against other marketing channels.

ROI 62

ROI Multi-Touch Attribution Lead Ranking Click Rate 62

Unbounce

APRIL 15, 2021

That’s where industry benchmarks come in—and that’s why we’re thrilled to bring you a fresh (and free) Conversion Benchmark Report for 2021. Introducing the 2021 Conversion Benchmark Report. We found this reduces the impact of outliers (like pages that convert five times better than the rest) on the final benchmarks.

Landing Pages 145

Landing Pages Conversion Rate Advertising Benchmark Conversion 145

ClickDimensions

MARCH 23, 2022

The days when it was virtually impossible to measure social media in general, and employee advocacy ROI specifically, are long gone. Here’s how to get started measuring and maximizing your employee advocacy ROI. First, it’s helpful to understand the cycle.

ROI 98

ROI Paid Social Agency Buyer Personas Sales Cycle 98

Benchmark Email

JANUARY 24, 2024

Here, we delve into… The post Maximizing Trade Show ROI: Mastering Pre-Event Promotion and Post-Event Follow-Up with Email Marketing appeared first on Benchmark Email. Email marketing, with its direct and personalized approach, plays a pivotal role in this process.

Trade Show 52

Trade Show Promotion ROI Email Marketing 52

Atomic Reach

FEBRUARY 23, 2023

Part 3 of 3: Putting ROI-based Influencer Marketing into Effect: Four Steps to Action In Part 1 of this series, we looked at what's wrong with the way influencer marketing is done today, observing how poor use of data promotes guesswork instead of measurable results. Overall, AI-informed content outperformed benchmarks by a 197% lift.

ROI 59

ROI Effectiveness Advertising Benchmark Case Studies 59

Adobe Experience Cloud Blog

JULY 22, 2021

As it turns out, measuring revenue and ROI performance in B2B advertising (and really B2B marketing overall) is a sufferfest. The ROI of LinkedIn Ads and Bizible. Bizible proves the revenue contribution and ROI of advertising to win more budget. Do they pay you back many times over in revenue growth? But more on that in a bit.

Linkedin 154

Linkedin Paid Search Agency Sales Management ROI 154

Martech

SEPTEMBER 24, 2021

It helps organizations make better decisions for their customers and, in turn, increases ROI. ” How to improve marketing ROI with clean data. And, thankfully, response rates have also risen to between 10% and 20% over their benchmark. The post How to improve marketing ROI with clean data appeared first on MarTech.

De-duplication 133

De-duplication Marketing Automation Services ROI Aggregators 133

Influitive

AUGUST 11, 2016

The first benchmark study on advocate marketing, “Measuring Success With Advocacy: Advocate Marketing Benchmark Study” has just been released by Waypoint Group and Influitive. The post Insights From The First Advocate Marketing Benchmark Study appeared first on Influitive.

Advertising Benchmark 150

Advertising Benchmark Studies Paid Search Agency Marketing 150

KoMarketing Associates

MARCH 15, 2023

Chief Marketer recently published its “2023 B2B Marketing Outlook Survey,” and statistics indicated that most B2B marketers (62%) claim content marketing produces leads with the highest return-on-investment (ROI). This was followed by video (52%), reviews/testimonials (48%), and events (41%).

B2B Marketing 275

B2B Marketing Top of Funnel Content Marketing B2B 275

Conductor

MARCH 17, 2022

Proving ROI for SEO isn’t easy. Trying to prioritize technical issues with your development team and removing silos in your organization is difficult enough, but measuring content marketing ROI can be even harder. What Are The Best Metrics To Measure Content Marketing ROI? How Can We Use These Metrics To Report On ROI?

ROI 104

ROI SEO Paid Search Agency Lead Ranking 104

Vidyard

MARCH 23, 2021

There’s no question that 2020 was the year of video and we’ve got video benchmarks to prove it. Here are the key shifts we’ve seen supported by our benchmark findings for 2021: Using video for sales has gone from “explore” to “invest”. Video in Business Benchmark Report. Video Benchmarks for Creation and Publishing 1.1

Advertising Benchmark 81

Advertising Benchmark Video Marketing Top of Funnel Enterprise Management 81

Metadata

AUGUST 23, 2022

We analyzed actual campaign data from every experiment Metadata customers ran in 2021 to find the legit paid social media benchmarks you’ve been looking for. Check out our full 2022 Paid Social Benchmarks Report. By default, the data you can access in our Benchmark dashboard does not. Build your own LinkedIn Ad benchmarks.

Cost Per Click 52

Cost Per Click CPC CTR Conversion Rate 52

KoMarketing Associates

MARCH 31, 2021

As marketers look to improve their ROI on social media, new research suggests that they may want to stay away from Twitter and Facebook, which appear to be falling out of favor among prospects and customers. posts per week on Facebook. This surpasses both Instagram (4.0 posts) and Twitter (4.4

Social Media 296

Social Media Marketing Report Social Marketing Media 296

Optinmonster

SEPTEMBER 8, 2022

Maybe you’ve heard that email marketing is the best digital marketing channel, but have you ever wondered how to actually find the ROI on your email marketing? You must understand your return on investment (ROI) in order to make strategic decisions about your email marketing. What Is Email Marketing ROI? Let’s get started!

ROI 79

ROI Email Marketing Marketing Analytics Tools Marketing Budget 79

Vision Edge Marketing

JUNE 21, 2018

Given our focus on Marketing Performance Management and Measurement (MPM), we have a lot of conversations with our customers and prospects about Marketing ROI. 90% of Marketers are not training in Marketing Performance and Marketing ROI. We’re here warn you: Trying to measure Marketing ROI is a trap! Getting Out of the ROI Trap.

ROI 173

ROI Planning Class Work Management 173

Atomic Reach

FEBRUARY 23, 2023

Creator marketers stumble through a fog of intuitive guesswork instead of following data-driven benchmarks. Irrelevant statistics pass for ROI tracking. The result is that influencer marketing campaigns can now enjoy the same measurable ROI tracking as pay-for-performance advertising.

Creativity 59

Creativity Marketing AI ROI Marketing Budget 59

KoMarketing Associates

JANUARY 31, 2017

Marketo’s “2017 Marketing Benchmark Report: North America” has found that marketers are implementing mobile marketing and optimization as a part of their multi-channel marketing strategies. Marketers are also increasing their focus on content creation as content marketing investment rises.

Mobile Marketing 120

Mobile Marketing Advertising Benchmark Marketing Report Allocation 120

Porch Group Media

SEPTEMBER 6, 2022

Challenge #3: Measuring ROI. Luci: As you’re building your program, it’s important to measure ROI so you can continue to grow it and gain budget. First, you need to establish your benchmark. So establishing benchmarks for the mover segment compared to other segments or general marketing tactics is really important.

First-Mover Advantage 52

First-Mover Advantage ROI Work Management Marketing Budget 52

Martech Advisor

JANUARY 8, 2020

Measuring the return on investment (ROI) on your marketing activities may seem like a challenge despite the advent of marketing analytics tools. To understand the concept and make it easy for you, we have compiled a set of best practices, formulas, metrics, and calculators to help you effectively measure marketing ROI in 2020.

ROI 109

ROI Practices Cost Per Click Lead Ranking 109

KoMarketing Associates

FEBRUARY 26, 2018

In some cases, it’s what marketers do with their data that translates into better ROI. The 2018 Global Data Management Benchmark Report” from Experian recently shed light on how some marketers are utilizing data to gain more customer insight. Utilizing Data to Gain Additional Marketing Insight.

ROI 177

ROI Opt-in Advertising Benchmark High Quality Lead 177

Content Standard

OCTOBER 7, 2021

At Content Marketing World 2021 , proving content ROI was a central theme. One session at this year’s CMWorld focused on this exact topic and covered it in depth, exploring how brand leaders can evaluate and measure content marketing ROI in a way that ties back to the business’s bottom line.

ROI 126

ROI Branding Brand Identity Top of Funnel 126