Navigate the Channel

JULY 12, 2023

Benchmarking industry standards can guide email marketing goals. Before we get into the benchmarking and metrics, let’s reinforce the value of B2B email marketing and doing it well. What are the right metrics to benchmark, if “many” marketers are focusing on the wrong ones? Math is fun!

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

Marketing Insider Group

MARCH 7, 2019

The Content Marketing Institute (CMI) released new research relating to technology content marketing. This in-depth report, Technology Content Marketing 2019: Benchmarks, Budgets, and Trends is based on responses from 364 content marketers in the technology industry. We’re breaking down exactly what […].

Research 214

Research Content Marketing Content Advertising Benchmark 214

NetLine

FEBRUARY 23, 2023

The Three R’s continue to be the common thread found throughout each answer and insight within Momentum ITSMA & ABM Leadership Alliance’s 6th annual benchmark study for B2B marketers. But what, specifically, should they expect to learn and adapt to? Download your copy of Elevating ABM today.

Account Based Marketing 105

Account Based Marketing Advertising Benchmark ABM Studies 105

Optinmonster

NOVEMBER 7, 2023

Average Ecommerce Conversion Rate Benchmarks The average ecommerce conversion rate is a benchmark for measuring your site’s performance against others. Electronics : Given the higher price points and more extensive research typically involved, conversion rates might be lower, around 1% to 2%.

Conversion Rate 73

Conversion Rate eCommerce Advertising Benchmark Marketing Analytics Tools 73

Porch Group Media

AUGUST 10, 2021

Email Marketing Benchmarks, Trends and Statistics – Updated for 2021. As consumers, the way we engaged, researched and bought from brands completely changed. Research by Campaign Monitor digs into overall email marketing trends and statistics and strategies marketers should be implementing to find success.

Advertising Benchmark 98

Advertising Benchmark Statistics Email Marketing Trends 98

InsightSquared

MAY 25, 2021

Industry-first Benchmark Study from InsightSquared and RevOps Squared Reveals Top Avenues for Boosting Forecast Accuracy include Improved Data Quality, Increased Sales Rep Accountability and Automation . Following are key takeaways from the research: Sales Rep involvement and data quality are key to improving accuracy.

Forecasting 156

Forecasting Lead Ranking Enterprise Management Research 156

Top Rank Marketing

NOVEMBER 10, 2023

The post Elevate B2B Marketing News Weekly Roundup: AI Changing B2B Search, LinkedIn Benchmark Report, & Google’s New Ads Editor appeared first on B2B Marketing Blog - TopRank®. In the meantime, you can follow us on our LinkedIn page , or at @TopRank on Twitter/X for even more timely daily news.

Advertising Benchmark 105

Advertising Benchmark Marketing Report B2B Marketing Linkedin 105

Contently

NOVEMBER 22, 2021

The Content Marketing Institute’s 2022 Annual B2B Content Marketing Benchmarks, Budgets, and Trends Report gives an interesting insight into the new post-pandemic landscape. ” The post 4 Key Takeaways From CMI’s 2022 B2B Content Marketing Research appeared first on Contently. Here are the major takeaways.

B2B Marketing 174

B2B Marketing Research Content Marketing Marketing Budget Creation 174

ClearVoice

APRIL 2, 2021

What is benchmarking? Benchmarking is the practice of regularly comparing various performance metrics in order to continually improve performance. A benchmark is the standard by which performance is measured. . Organizations use benchmarking to establish best practices and operate at peak performance. New business.

Advertising Benchmark 59

Advertising Benchmark Customer Satisfaction Keywords Social Media 59

Benchmark Email

JULY 6, 2021

The better job you do choosing your keywords, the better chance you’ll have of popping… The post How to Perform Effective Keyword Research appeared first on Benchmark Email. In addition to high-quality content, you’ll need a targeted keyword strategy that’s specifically geared to connect with your audience.

Keywords 111

Keywords Research Effectiveness Advertising Benchmark 111

Outreach

AUGUST 24, 2021

That’s why it’s essential to know which email statistics matter, how to compare your performance against industry benchmarks, and ultimately, fold these metrics into a better understanding of buyer sentiment. Email marketing benchmarks can differ depending on the type of business you’re working for and where your clients work.

Open Rate 98

Open Rate Advertising Benchmark Opt-out Top of Funnel 98

Content Marketing Institute

OCTOBER 30, 2020

This week, we look at benchmarks and outliers from Animalz research. Continue reading → The post Benchmarks and Outliers, Endings and Beginnings [The Weekly Wrap] appeared first on Content Marketing Institute. We spot the end for someone’s LinkedIn Live (and perhaps a beginning for yours).

Advertising Benchmark 102

Advertising Benchmark Linkedin Research Content Marketing 102

Content Marketing Institute

SEPTEMBER 30, 2020

In its 11th year, the annual Content Marketing Institute B2B research delves into industry benchmarks, budgets, and trends. New Research] appeared first on Content Marketing Institute. But this year we added one more category – how you and your peers responded to the pandemic and plan for the new normal.

Peer-to-peer 145

Peer-to-peer Research B2B Marketing Planning 145

Sprout Social

MAY 15, 2020

Use these social media benchmarks to get a feel for how your brand is stacking up to peers in your industry. Read on for our findings on social media benchmarks across industries and networks, or skip to the detailed stats for your own industry. Benchmarking across social networks. Posts sent per day.

Advertising Benchmark 121

Advertising Benchmark Social Media Media Work Management 121

Content Marketing Institute

OCTOBER 13, 2021

That’s the refrain that echoes through our survey of marketers in the newly released B2B Content Marketing Benchmarks, Budgets, and Trends: Insights for 2022. Continue reading → The post B2B Brands Better Appreciate Power of Content Marketing in 2022 [New Research] appeared first on Content Marketing Institute.

Research 141

Research B2B Marketing Content Marketing Branding 141

KoMarketing Associates

MARCH 7, 2017

The following is a list of 20+ performance metrics and benchmarks we recommend that B2B marketing managers use to establish performance benchmarks for their search engine optimization programs. Inbound links researched, requested, and acquired (high quality given priority, of course). SEO Competitive Benchmarking.

Advertising Benchmark 120

Advertising Benchmark SEO Lead Scoring Lead Ranking 120

Content Marketing Institute

MARCH 22, 2023

CMI’s newly released Technology Content Marketing Benchmarks, Budgets, and Trends: Insights for 2023 shares the answers. Tech marketers, take note. How does your content marketing relate to your peers? Continue reading →

Peer-to-peer 125

Peer-to-peer Content Marketing Research Advertising Benchmark 125

Content Marketing Institute

NOVEMBER 16, 2022

Find out what they are in today’s release of CMI’s Manufacturing Content Marketing Benchmarks, Budgets, and Trends: Insights for 2023. Over half of manufacturing marketers say they’re challenged by three things. Continue reading →

Research 129

Research Content Marketing Advertising Benchmark Content 129

Savanta

AUGUST 3, 2011

The latest B2B Marketing Benchmark Report – based on a survey of 274 client side B2B marketers conducted by us here at Circle Research – finally seems to provide a definitive answer. Those surveyed revealed their performance against various metrics and this provides some clear benchmarks. The big question though is does it pay?

Advertising Benchmark 120

Advertising Benchmark Social Media Research Media 120

KoMarketing Associates

SEPTEMBER 7, 2017

Personalizing the customer experience has become a priority for many marketers, and new research suggests that it can go a long way when it comes to email as well. The research showed that personalized subject lines generated 50 percent higher open rates in Q2 2017, as well as 58 percent higher click-to-open rates. They also saw 2.5

Email Marketing 149

Email Marketing Research Personalization Campaigns 149

Marketing Insider Group

OCTOBER 30, 2019

Developing a customer advocacy approach includes many facets, including data, measurement and research. Let’s explore what customer advocacy is, why it matters and the role of data, measurement and research in building a successful program. Research and Customer Advocacy. What is customer advocacy?

Research 204

Research Ideal Customer Profiles Buyer Personas Paid Search Agency 204

Benchmark Email

FEBRUARY 1, 2023

We all remember doing research projects in school. I’m sure a lot of us promised ourselves we wouldn’t put ourselves through that kind of ordeal again, but we weren’t banking on required work-related… The post 5 Key Stages of Market Research appeared first on Benchmark Email.

Research 52

Research Advertising Benchmark Marketing Email Marketing 52

Vidyard

MARCH 23, 2021

There’s no question that 2020 was the year of video and we’ve got video benchmarks to prove it. Here are the key shifts we’ve seen supported by our benchmark findings for 2021: Using video for sales has gone from “explore” to “invest”. Video in Business Benchmark Report. Video Benchmarks for Creation and Publishing 1.1

Advertising Benchmark 81

Advertising Benchmark Video Marketing Top of Funnel Enterprise Management 81

KoMarketing Associates

SEPTEMBER 10, 2019

So here’s a simple way to benchmark your own B2B ecommerce marketing. A recent Forrester research study broke out B2B companies’ ecommerce maturity into three levels. Now for the benchmarking part: Does your organization have any of these best practices in place? Where does your B2B ecommerce marketing stand?

eCommerce 121

eCommerce Advertising Benchmark B2B Marketing Practices 121

Content Marketing Institute

JANUARY 27, 2021

The pandemic accelerated the fundamental changes underway in content marketing as CMI’s newly released B2C Content Marketing Benchmarks, Budgets, and Trends: Insights for 2021 shows. Find out what else is up for this year and beyond.

Research 140

Research Content Marketing Advertising Benchmark Content 140

Hubspot

OCTOBER 18, 2021

One way to get there is through something called "competitive benchmarking" — the process of looking externally to see how your business stacks up against your competitors and industry standards. You might already practice a form of benchmarking in your business. You might already practice a form of benchmarking in your business.

Advertising Benchmark 57

Advertising Benchmark SWOT Lead Ranking Analysis 57

Content Marketing Institute

OCTOBER 19, 2022

Just released today – CMI's B2B Content Marketing Benchmarks, Budgets, and Trends: Insights for 2023. Find out what your peers have to say about their challenges, operations, teams, and success. Continue reading →

Peer-to-peer 122

Peer-to-peer B2B Marketing Research Content Marketing 122

KoMarketing Associates

JANUARY 31, 2017

Marketo’s “2017 Marketing Benchmark Report: North America” has found that marketers are implementing mobile marketing and optimization as a part of their multi-channel marketing strategies. According to the researchers, marketers invest in marketing channels that are often served to and accessed by buyers on mobile devices.

Mobile Marketing 120

Mobile Marketing Advertising Benchmark Marketing Report Allocation 120

Allocadia

APRIL 5, 2019

Original research benchmarking how companies run the business of marketing. Here, we present the key findings of this research, including: How the best companies manage marketing performance 4 key traits of leaders in Marketing Performance Management (MPM) Benchmark data for MPM. Download PDF.

Advertising Benchmark 59

Advertising Benchmark Customer Surveys Research Paid Search Agency 59

SendGrid

MARCH 6, 2020

Email experts Tom Emilio, Warren Duff, and Julie Griffin dive into Twilio SendGrid's Email Benchmark and Engagement Study and break down what the research means for senders in 2020. The post Breaking Down the Email Benchmark Study appeared first on SendGrid.

Advertising Benchmark 65

Advertising Benchmark Studies Research Practices 65

ANNUITAS

JULY 23, 2015

However, when it comes to our jobs, our own marketing effectiveness, performance and industry benchmarking…we want to learn more about our peers and comparisons are welcome. We also strive to better ourselves, our teams and our organization and that is why benchmarks and surveys are so important. Probably not.

Advertising Benchmark 100

Advertising Benchmark Peer-to-peer Demand Generation Customer Surveys 100

Hinge Marketing

FEBRUARY 27, 2020

“How can I use research as marketing content?” Today, about 1 in 5 B2B companies are publishing primary research and using it to reach new audiences, generate leads, and as validation for their services. With so few companies taking advantage, primary research can be the secret weapon in your content strategy.

Distribution 118

Distribution Promotion Research Webinar Metrics 118

eDataSource

APRIL 16, 2019

Our benchmark series continues with an analysis of Financial Services. This analysis includes eight key industry sectors: Credit Cards, Debt Elimination and Credit Reporting, Electronic Payment and Wire Services; Financial Institutions; Financial Services and Research; Insurance; Mortgages and Loans; and Real Estate.

Advertising Benchmark 60

Advertising Benchmark Service CAN-SPAM Analysis 60

Allocadia

APRIL 4, 2019

What are the best and most mature companies doing to invest in, plan for, and measure marketing performance? Listen in as experts from The Pedowitz Group and Allocadia analyze our study’s results and answer your questions on Marketing Performance Management.

Webinar Metrics 52

Webinar Metrics Advertising Benchmark Research Planning 52

Digital B2B Marketing

OCTOBER 1, 2013

Published Benchmarks Are Garbage. Remember, a benchmark just reflects how the companies or marketers in the study are doing. Here are a few of the problems with published benchmarks: Benchmarks are not exhaustive. A benchmark averages together these apples, oranges and bananas as if they were all the same.

Advertising Benchmark 100

Advertising Benchmark Click Rate Sample Statistics 100

Vidyard

MARCH 23, 2021

There’s no question that 2020 was the year of video and we’ve got video benchmarks to prove it. That’s why we created the fourth annual Video in Business Benchmark Report , which analyzes business’ use of video to support sales, marketing, and communication efforts. Video Benchmarks for Creation and Publishing 1.1

Advertising Benchmark 65

Advertising Benchmark Video Marketing Top of Funnel Enterprise Management 65