Salesforce Marketing Cloud

FEBRUARY 14, 2023

The big picture The average enterprise company uses more than 1,000 different applications across separate departments, which are often siloed, according to MuleSoft’s 2023 Connectivity Benchmark Report. This is known as vendor sprawl. Consolidate your spend with one or just a few vendors. What is vendor sprawl?

Enterprise Management 98

Enterprise Management Work Management Marketing Management Vendors 98

Litmus

OCTOBER 4, 2023

To make it easier for you, we’ve created an email reporting template that you can use to collect your thoughts and impress your stakeholders. What is an email reporting template? An email reporting template provides an outline and place to share your email marketing status, recent wins, and lessons.

Template 100

Template Budget Programs Click Rate Lead Scoring 100

Martech

DECEMBER 18, 2023

Most CRM applications that offer this functionality can monitor conversations in real time and then provide reports to management, alerting them of potentially unhappy customers. They are learning to track activities such as calls, emails and texts compared to their team’s counterparts or benchmarks. Lean into your software vendors.

Marketing AI 117

Marketing AI Work Management Marketing Management Automation 117

Zoominfo

APRIL 24, 2020

With an account purview, customers can use “surges” displaying interest, as well as apply benchmarks, to better quantify the traffic. Risk Management with Vendors. Normally, vendor-related topics like Vendor Managed Inventory and Vendor Risk Management are not hot topics in the business world.

Work Management 227

Work Management Marketing Management Intent Data Business 227

KoMarketing Associates

NOVEMBER 6, 2018

According to a recent report from The Manifest, 36 percent of those surveyed planned on investing more in SEO next year. Sales-oriented benchmarks represented 4 of the top 5 B2B marketing objectives. Most senior leaders realize and also look toward performance benchmarks that illustrate incremental improvements as well.

SEO 121

SEO B2B Thought Leadership Lead Scoring Lead Ranking 121

Tiecas

APRIL 5, 2024

Source ) Unfortunately, only 32% of manufacturing marketers have a documented content marketing strategy, even though one in four manufacturing marketers reported that their organization spends 25% to 49% of their total marketing budget on industrial content marketing. Source ) Why is that?

Marketing Budget 92

Marketing Budget Advertising Agencies Marketing Strategy Marketing & Strategy 92

Zoominfo

JUNE 27, 2022

often means the vendor with the most records wins and the one offering the highest quality data gets overlooked. THE VALUE OF GOOD DATA Forrester states in its Data Ethics and Technology Report that, “the quality of business decisions you make using data will depend on the integrity of the data.” or “what is your cost per contact?”

Purchase 130

Purchase Work Management Marketing Management Lead Ranking 130

Martech

FEBRUARY 25, 2022

The list of questions below should help you and your team to get started: Explore DAM solutions from vendors like Acquia, Widen, Cloudinary, MediaValet and more in the full MarTech Intelligence Report on digital asset management platforms. What are our reporting needs? Click here to download! How much training will we need?

Digital Asset Management 103

Digital Asset Management Enterprise Management Work Management Marketing Management 103

PureB2B

MARCH 31, 2022

As customers continue to evolve the B2B sales journey, it’s critical that tech vendors remain adaptable in their processes, addressing the distinct needs and preferences of potential buyers rather than following a more traditional path toward purchase. Table of Contents Traditional v. Customer Benefits of the Modern B2B Sales Model.

Buy 62

Buy Marketing Management B2B Thought Leadership B2B 62

KoMarketing Associates

JUNE 8, 2017

The 2017 “What Works in Online Marketing” report from AudienceBloom recently looked at ten different tactics online marketers are using, as well as the ROI they are presenting. While being two of the easiest tactics to execute or find a vendor to execute, social media and email marketing were near the bottom of the list in terms of ROI.

Marketing Report 136

Marketing Report Online Marketing ROI Content Marketing 136

KoMarketing Associates

MAY 28, 2015

One of the ways I stay motivated is through the re-evaluation of key statistics and industry benchmarks. For example, according to The Content Marketing Institute , at least 86% of B2B marketers are now engaged in content marketing, as detailed in their 2015 B2B Content Marketing Report. New Marketing Data. I highly recommend review.

Advertising Benchmark 120

Advertising Benchmark Statistics B2B Marketing Paid Search Agency 120

ANNUITAS

DECEMBER 11, 2023

Wordstream’s annual Google Ads benchmarks study for 2023 reported that average paid search conversion rates went down 10% and cost per lead increased 20%, year-over-year. This is a similar trend reported in the 2022 report , as well. This has made for a challenging 2023. Their approach? What do we mean?

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

Vision Edge Marketing

JULY 26, 2018

The 16 th annual 16th annual Marketing Performance Management (MPM) benchmark study found that the group known as the Value Creators (those that earn 90 or greater grade by the C-Suite) are far more likely to have a strategic Marketing Ops function. How organizations approach their MarTech differs among various organizations.

Work Management 184

Work Management Marketing Management Practices Marketing Budget 184

Martech

FEBRUARY 23, 2022

Explore top sales engagement platforms in the first edition of this MarTech Intelligence Report. Different platform vendors provide different levels of customer service – from self-serve to full-serve – and strategic consulting services. What are our reporting needs? Often, vendors split their offerings into various modules.

Enterprise Management 102

Enterprise Management Work Management Marketing Management Organization 102

Martech

FEBRUARY 9, 2022

Use the following questions to help you decide: Explore marketing automation solutions from vendors like Marketo, HubSpot, Salesforce and more in the full MarTech Intelligence Report on marketing automation platforms. Are reporting and analytics the key features you need? Click here to download!

Marketing Automation Services 97

Marketing Automation Services Work Management Marketing Management Marketing Automation 97

Martech

NOVEMBER 2, 2021

For instance, only 7% of B2B companies responded to leads in five minutes or less in Drift’s Lead Response Report. And, thankfully, response rates have also risen to between 10% and 20% over their benchmark. ” Personalizing campaigns with account-based marketing. “And Snapshot: Marketing automation.

Marketing Automation Services 124

Marketing Automation Services Marketing Management Automation Account Based Marketing 124

PureB2B

APRIL 26, 2022

58% of businesses currently purchase technology from at least 7 different vendors. Businesses today have a multitude of requirements for B2B technology and are willing to purchase from multiple vendors to solve them. 47% of tech buyers spend 3-4 months researching a solution before even speaking to a vendor. Think again!

Stats 62

Stats B2B Thought Leadership Campaigns B2B 62

Litmus

NOVEMBER 10, 2022

To make it easier for you, we’ve created an email reporting template that you can use to collect your thoughts and impress your stakeholders. What is an email reporting template? An email reporting template provides an outline and place to share your email marketing status, recent wins, and lessons. Recent projects. Challenges.

Template 80

Template Budget Programs Click Rate Lead Scoring 80

Litmus

MAY 10, 2021

A collaboration between Benchmark Email and Litmus, we’ll walk you through all the important steps of selecting an email automation tool: Understand your needs. We even include a free template to help you evaluate vendors! Get your free email automation vendor evaluation template. Consider features you want. Types of emails.

Marketing Automation Services 143

Marketing Automation Services Budget Programs Work Management Template 143

Engagio

NOVEMBER 14, 2023

The most recent annual ABM Benchmark Study from Momentum ITSMA and the ABM Leadership Alliance found that ABM remains the leading priority for B2B marketers and that firms are increasingly allocating budget to ABM initiatives. Platforms enable the creation of target account lists by unifying first- and third-party data. All rights reserved.

Marketing AI 62

Marketing AI Account Based Marketing Peer-to-peer Marketing Automation Services 62

Zoominfo

NOVEMBER 29, 2021

Set your own benchmarks,” says Mitchell Hanson, director of demand generation at ZoomInfo. Content Syndication KPIs Content syndication is the practice of promoting your own content through relevant vendors, such as trade publications, to expand your audience and get in front of your ideal customers. Intent lift.

Lead Ranking 130

Lead Ranking Marketing Qualified Leads MQL Webinar Metrics 130

DemandBase

MARCH 23, 2020

If you are about to make the leap into ABM, or just looking to sharpen your existing account-based approach, check out the ABM Stack Evaluator , which includes about 20 marketing and sales tech vendors, to discover the right technology to support your strategy. Many other vendors are doing the same.

Work Management 129

Work Management Marketing Management B2B Marketing DemandBase 129

Kabbage

NOVEMBER 29, 2016

Over the span of the year the number of MarTech vendors has nearly doubled, over $1 billion in venture capital has been invested in marketing technology, and marketing budgets have grown exponentially (“ Walker Sands State of Marketing Technology 2017 Closing the Gap Between Martech Innovation and Adoption,” 2016 ). reported being confident.

Trends 183

Trends Planning Top of Funnel Marketing Budget 183

SmartBug Media

OCTOBER 1, 2020

Take inventory of every technology, vendor, and advertising or media cost that count against your budget. This report shows us marketing and finance’s overarching objectives when working across departments: Forrester's report discusses these three activities to get finance and marketing to work closer together: Making more joint decisions.

Marketing Budget Creation 82

Marketing Budget Creation Marketing Budget Budget Programs Cost per Lead 82

Sword and the Script | B2B

NOVEMBER 23, 2019

Whether you are tallying up your results for the end of the year, or planning programs for the next year, benchmarks provide context for companions. Benchmarks give us a sense of how well we are resourced and what sort of results others in industry are providing. 1) Content marketing benchmarks. 1) Content marketing benchmarks.

Advertising Benchmark 91

Advertising Benchmark Webinar Metrics Top of Funnel Studies 91

Golden Spiral

APRIL 18, 2019

It analyzes data to identify key trends and issues, and works with vendor leadership to improve solutions. Industry Reports. 55+ insight-driven reports available each year to payers and providers in exchange for feedback on their experiences. vendor performance data based on user feedback. ABA Benchmarking Programs.

Work Management 102

Work Management Marketing Management Research Organization 102

Salesforce Marketing Cloud

AUGUST 21, 2023

According to our latest State of IT report, 73% of IT leaders are concerned about the impact of climate change. Keep your finger on the pulse with our newest State of IT report. IT leaders usually work alongside their environmental, social, and corporate governance teams to frame an ESG reporting strategy. Access the report

Enterprise Management 98

Enterprise Management Work Management Lead Scoring Lead Ranking 98

Martech

FEBRUARY 3, 2022

Are reporting and analytics the key features you need? You’ll need to identify them all so you can ask the marketing automation vendor about integration. Many vendors offer app marketplaces, which provide faster access to the participating systems. Is lead scoring a crucial part of your marketing process?

Marketing Automation Services 96

Marketing Automation Services Work Management Marketing Management Marketing Automation 96

chiefmartech

AUGUST 14, 2020

I recently talked with Benjamin Bloom, senior director analyst for marketing technology and emerging trends at Gartner, around a report he recently published on Marketing Technology Drivers of Genius Brand Performance. By comparison, less-savvy brands have a greater share of products from [larger] martech vendors among their portfolios.”

Marketing Management 108

Marketing Management Gartner Correlation Paid Search Agency 108

Content4Demand

MARCH 25, 2021

ABM remains high on the priority list of B2B marketers, according to the 2021 Demand Generation Benchmark Survey Report. Here are the top 2021 B2B marketing priorities according to the survey from Demand Gen Report : Chart courtesy of Demand Gen Report. Why does ABM rate so high on the priority list?

Account Based Marketing 84

Account Based Marketing ABM Multi-Channel Content 84

KoMarketing Associates

JUNE 7, 2016

For more insight into the findings of the report, we spoke to Kashyap Kompella, the research director at Real Story Group. But vendors (particularly the larger marketing cloud vendors) are currently more focused on integrating different components of their solutions. There are two interrelated themes here. “No

Marketing Automation Services 120

Marketing Automation Services Peer-to-peer Customer Satisfaction Vendors 120

Sword and the Script | B2B

JUNE 8, 2021

A report analyzing more than 100,000 virtual events by ON24 found attendees spent 57 minutes viewing webinars in 2020 – and their driving pipeline and revenue. At least that’s my take after reading through the ON24 Webinar Benchmarks 2021 report. It also augmented the findings with a survey of 100 of its customers.

Top of Funnel 62

Top of Funnel Webinar Metrics Advertising Benchmark Statistics 62

Martech

JANUARY 18, 2022

Learn about trends and capabilities of marketing automation software in the latest edition of this MarTech Intelligence Report. And, thankfully, response rates have also risen to between 10% and 20% over their benchmark. New features are making marketing automation platforms more powerful than ever. Click here to download!

Marketing Automation Services 122

Marketing Automation Services Lead Ranking Lead Scoring Marketing Automation 122

KoMarketing Associates

FEBRUARY 20, 2018

Lead Generation Tactics and Lead Scoring Model – key benchmarks for leads to move through the sales funnel. Reporting Tools and Goals – Analytics programs currently being used and existing KPIs. As an online marketing program vendor, it is our responsibility to ensure we are adhering to the brand guidelines of our clients.

Online Marketing 175

Online Marketing B2B Marketing Buyer Personas Ad Building 175

B2B Marketing Directions

DECEMBER 20, 2020

For example, in Demand Gen Report's 2020 Marketing Measurement and Attribution Benchmark Survey , 82% of the respondents said that measuring marketing performance is a growing priority for their company, and 54% said their ability to measure marketing performance and impact needs improvement or is poor/inadequate.

Multi-Touch Attribution 98

Multi-Touch Attribution Advertising Agencies Forrester Paid Search Agency 98

Zoominfo

MARCH 4, 2021

Hackers can steal personal information about your employees, customers, and vendors. While many employees need access to reporting to do their jobs, broad access can pose risks to the precious data that lives inside your CRM. Related Reading] ZoomInfo Reaches Another Privacy Benchmark

CRM 100

CRM Marketing Management Lock-In Broadcasting 100

The Point

JUNE 5, 2018

Earlier this year, Forrester Research conducted a detailed survey of more than 150 B2B marketing decision-makers with the intent of benchmarking the maturity of B2B marketing best practices, focused on revenue marketing and marketing automation. LDW: This was a surprising number for me – in a good way. LDW: Stunning, right?

Lead Ranking 194

Lead Ranking Forrester Lead Scoring Paid Search Agency 194