ANNUITAS

DECEMBER 11, 2023

Wordstream’s annual Google Ads benchmarks study for 2023 reported that average paid search conversion rates went down 10% and cost per lead increased 20%, year-over-year. This is a similar trend reported in the 2022 report , as well. This has made for a challenging 2023. Their approach? What do we mean?

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

Martech

FEBRUARY 25, 2022

The list of questions below should help you and your team to get started: Explore DAM solutions from vendors like Acquia, Widen, Cloudinary, MediaValet and more in the full MarTech Intelligence Report on digital asset management platforms. What are our reporting needs? Click here to download! How much training will we need?

Digital Asset Management 105

Digital Asset Management Enterprise Management Work Management Marketing Management 105

The Point

JUNE 5, 2018

Earlier this year, Forrester Research conducted a detailed survey of more than 150 B2B marketing decision-makers with the intent of benchmarking the maturity of B2B marketing best practices, focused on revenue marketing and marketing automation. Read more about the survey results on Lori’s blog.). for lead management to 3.35

Forrester 194

Forrester Lead Ranking Lead Scoring Paid Search Agency 194

KoMarketing Associates

MAY 28, 2015

One of the ways I stay motivated is through the re-evaluation of key statistics and industry benchmarks. For example, according to The Content Marketing Institute , at least 86% of B2B marketers are now engaged in content marketing, as detailed in their 2015 B2B Content Marketing Report. New Marketing Data. I highly recommend review.

Advertising Benchmark 120

Advertising Benchmark Statistics B2B Marketing Paid Search Agency 120

Sword and the Script | B2B

NOVEMBER 23, 2019

Whether you are tallying up your results for the end of the year, or planning programs for the next year, benchmarks provide context for companions. Benchmarks give us a sense of how well we are resourced and what sort of results others in industry are providing. 1) Content marketing benchmarks. 1) Content marketing benchmarks.

Advertising Benchmark 91

Advertising Benchmark Webinar Metrics Top of Funnel Studies 91

B2B Marketing Directions

DECEMBER 20, 2020

For example, in Demand Gen Report's 2020 Marketing Measurement and Attribution Benchmark Survey , 82% of the respondents said that measuring marketing performance is a growing priority for their company, and 54% said their ability to measure marketing performance and impact needs improvement or is poor/inadequate.

Multi-Touch Attribution 98

Multi-Touch Attribution Advertising Agencies Forrester Paid Search Agency 98

Salesforce Marketing Cloud

AUGUST 21, 2023

According to our latest State of IT report, 73% of IT leaders are concerned about the impact of climate change. Keep your finger on the pulse with our newest State of IT report. We surveyed more than 4,000 IT leaders around the world about current trends and what’s coming next. Access the report

Enterprise Management 98

Enterprise Management Work Management Lead Scoring Lead Ranking 98

KoMarketing Associates

JUNE 7, 2016

The “2016 Digital Technology Survey” from Real Story Group recently discovered that, although 59 percent of enterprises have digital marketing strategies in place, not all of them are utilizing the proper resources for execution. Remember that a typical marketing cloud is the result of half a dozen vendors acquired over the last few years.

Marketing Automation Services 120

Marketing Automation Services Peer-to-peer Customer Satisfaction Vendors 120

Golden Spiral

APRIL 18, 2019

Healthcare’s Most Wired Survey. It analyzes data to identify key trends and issues, and works with vendor leadership to improve solutions. Industry Reports. 55+ insight-driven reports available each year to payers and providers in exchange for feedback on their experiences. vendor performance data based on user feedback.

Work Management 102

Work Management Marketing Management Organization Research 102

B2B Marketing Directions

JUNE 12, 2022

(This month's Research Round-Up features a look at "revenue marketing" benchmarks by Demand Spring, an extensive examination of the state of content marketing by Semrush, and a report by Considered Content discussing two surveys that show where B2B buyers and B2B marketers are on the same page. and where they aren't.)

Top of Funnel 52

Top of Funnel B2B Marketing Research Cost Per Click 52

PureB2B

APRIL 26, 2022

58% of businesses currently purchase technology from at least 7 different vendors. Businesses today have a multitude of requirements for B2B technology and are willing to purchase from multiple vendors to solve them. 47% of tech buyers spend 3-4 months researching a solution before even speaking to a vendor. Think again!

Stats 62

Stats B2B Thought Leadership Campaigns B2B 62

Sword and the Script | B2B

JUNE 8, 2021

A report analyzing more than 100,000 virtual events by ON24 found attendees spent 57 minutes viewing webinars in 2020 – and their driving pipeline and revenue. At least that’s my take after reading through the ON24 Webinar Benchmarks 2021 report. It also augmented the findings with a survey of 100 of its customers.

Top of Funnel 62

Top of Funnel Webinar Metrics Advertising Benchmark Statistics 62

Sword and the Script | B2B

SEPTEMBER 29, 2020

Mr. Schultz pens the Email Insider column and newsletter for Media Post and often reports on surveys and reports. That’s according to a study by Litmus titled Fall 2020 State of Email Report which surveyed more than 2,000 marketers. Below are three such articles that support this conclusion. >>>

Relevance 98

Relevance Email Marketing Paid Search Agency B2B Marketing 98

KoMarketing Associates

DECEMBER 8, 2015

Based what we’ve seen, experienced, and reported on, here are insights from over 50 surveys and benchmark reports, organized by overarching theme, we recommend for review, in preparation for developing B2B marketing budgets and program goals for the new year and beyond. source ). Content Marketing. source ).

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

Content4Demand

MARCH 25, 2021

ABM remains high on the priority list of B2B marketers, according to the 2021 Demand Generation Benchmark Survey Report. Here are the top 2021 B2B marketing priorities according to the survey from Demand Gen Report : Chart courtesy of Demand Gen Report. Why does ABM rate so high on the priority list?

Account Based Marketing 84

Account Based Marketing ABM Multi-Channel Content 84

Kabbage

NOVEMBER 29, 2016

Over the span of the year the number of MarTech vendors has nearly doubled, over $1 billion in venture capital has been invested in marketing technology, and marketing budgets have grown exponentially (“ Walker Sands State of Marketing Technology 2017 Closing the Gap Between Martech Innovation and Adoption,” 2016 ).

Trends 183

Trends Planning Top of Funnel Marketing Budget 183

DemandBase

MARCH 23, 2020

If you are about to make the leap into ABM, or just looking to sharpen your existing account-based approach, check out the ABM Stack Evaluator , which includes about 20 marketing and sales tech vendors, to discover the right technology to support your strategy. Many other vendors are doing the same.

Work Management 129

Work Management Marketing Management B2B Marketing DemandBase 129

Zoominfo

MAY 22, 2020

In 2018, 1,000 consumers were asked about their data privacy by Akamai, a vendor that sells cloud security and content delivery platforms. Source: Akamai ) Akamai’s survey didn’t address what might be among the least sensitive data: professional information about individuals, such as job title or corporate email address.

Privacy 113

Privacy Marketing Analytics Tools Privacy Policies Zoominfo 113

Litmus

APRIL 13, 2021

Respondents to Litmus’ 2020 State of Email survey mentioned more than 230 ESPs when asked which platforms they use to send marketing emails. of respondents to Litmus’ State of Email survey. See the top ESPs and MAPs your peers rely on—by geography, company size, industry, and more—in our latest State of Email Service Providers report.

Marketing Automation Services 102

Marketing Automation Services Enterprise Management Work Management Marketing Management 102

ClickZ

MAY 9, 2020

30-second summary: Board members, C-level, and Director+ level executives from retail and ecommerce, technology, media and publishing, and other businesses participated in our ClickZ and Search Engine Watch: Benchmark survey 2020. ClickZ and Search Engine Watch: Benchmark survey 2020. Some key takeaways: 46.3%

Advertising Benchmark 79

Advertising Benchmark Work Management Customer Surveys Marketing Management 79

Martech

JANUARY 3, 2022

Most marketing operations departments report to the CMO, with the CEO coming in second, according to The State of the MarketingOps Professional”, which was jointly published by HubSpot and MoPros. More than ¾ of marketing operations department members have marketing titles, according to the report. marketing directors, and 6.4%

Digital Asset Management 118

Digital Asset Management Enterprise Management Work Management Marketing Automation Services 118

Bionic

NOVEMBER 1, 2021

In their “ Media KPIs That Matter ” report, the ANA revealed that most advertisers are focused on the wrong media KPIs. The ANA’s Media KPIs That Matter Report. Ninety-three (93) people responded to the survey. In May 2021, the ANA published the results in their “ Media KPIs That Matter ” report. Probably not.

ROAS 85

ROAS Media Advertising Agencies Paid Search Agency 85

Martech Advisor

NOVEMBER 15, 2019

The recent Sales Tech Benchmark survey revealed much about usage and growth trends, and we’ve compiled the ten most notable points in this report, specially curated from a chat between Nancy Nardin from Smart Selling Tools and MarTech Advisor editor-in-chief Chitra Iyer. How to engage & when.

Top of Funnel 82

Top of Funnel Enterprise Management Trends Marketing Management 82

KoMarketing Associates

JANUARY 25, 2013

Last October, KoMarketing Associates announced the launch of research consultancy Software Advice’s B2B Demand Generation Benchmark Survey. Software Advice’s Managing Editor Ashley Verrill shared some of the charts and information highlighting results of the survey. Spending Changes by Channel in 2013.

Demand Generation 120

Demand Generation Advertising Benchmark Customer Surveys Demand 120

Customer Experience Matrix

OCTOBER 6, 2015

Unlike Jane Austen, I have facts for my assertion: e-tailing group's 7th Annual Consumer Personalization Survey found that 52% of consumers believe most online retailers can recognize them as the same person across devices and personalize their shopping experience accordingly. But marketers also recognize that they have a long way to go.

Marketing Management 120

Marketing Management Ideal Customer Profiles Buyer Personas Case Studies 120

Brandpoint

MARCH 28, 2023

After we received the results of our new research report, The Future of the PR Industry 2023 , one thing was clear once we started digging through the data. of those surveyed indicated that earning “high-quality metrics” was a challenge, while 30.5% Click here to download the full report. answered that “measuring success” was.

Thought Leadership 62

Thought Leadership High Quality Lead PR Public Relations 62

ClickZ

JULY 3, 2019

It piqued both marketers and vendors’ curiosity in ABM. In fact, according to a survey by ITSMA and the ABM Leadership Alliance , 99% of respondents reported a higher return on investment (ROI) from ABM than traditional marketing initiatives. Source: ABM Benchmark Survey Report 2018 .

Account Based Marketing 106

Account Based Marketing ABM DemandBase Business 106

Sword and the Script | B2B

NOVEMBER 23, 2021

That’s according to the 2021 LinkedIn-Edelman B2B Thought Leadership Impact Report , which polled 3,593 B2B executives in six countries including the U.S. Forrester Research said back in 2013 “Today’s buyers might be anywhere from two-thirds to 90% of the way through their journey before they reach out to the vendor.”.

Thought Leadership 95

Thought Leadership B2B Thought Leadership B2B Sales Gartner 95

Hinge Marketing

DECEMBER 11, 2019

When going through various stages of the buyer journey, purchasers of B2B and professional services have a list of criteria they use to evaluate service providers and vendors. . A few months prior, I lead an initiative to switch survey vendors to the Qualtrics platform which offered capabilities superior to our past vendor.

Marketing Budget 117

Marketing Budget Top of Funnel Work Management Research 117

chiefmartech

JANUARY 7, 2019

For instance, you can download the whole database of marketing technology vendors for free. Or download the most comprehensive global report of martech salaries and job responsibilities for free. That’s the 2018 salary report, by the way. Let me emphasize: this is a completely anonymous survey.

Advertising Benchmark 63

Advertising Benchmark Work Management Marketing Management Aggregators 63

KoMarketing Associates

NOVEMBER 18, 2014

Software Advice’s recently released 2014 B2B Demand Generation Benchmark report revealed that the vast majority of B2B marketers (79 percent) use at least 11 different marketing software applications. research reports, trends, and important industry announcements in the B2B marketing space) for quite some time now.

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

Content4Demand

DECEMBER 12, 2019

FYI on ABM 2019 ABM Benchmark Survey Report. Demand Gen Report and ABM in Action recently launched their fourth annual ABM Benchmark Survey to gain an in-depth look into ABM practices within the marketplace. B2B buyers expect vendors to understand their needs, pain points and expectations.

Peer-to-peer 54

Peer-to-peer Account Based Marketing ABM Content 54

Parse.ly

DECEMBER 15, 2022

Whether you need help finding vendors, making a wedding website, or just want some inspo; they’ve got you covered! Top Listings Report , sorted by conversions and average engaged time. . Content Matters 2022 Report. Martech Trends 2022 Report. reports, based on your specific needs. . With Parse.ly. . content?

Marketing Analytics Tools 52

Marketing Analytics Tools Case Study Case Studies Content 52

Martech Advisor

FEBRUARY 10, 2020

A 2017 Accenture report stated that 90% of B2B executives cite CX as a very important factor in achieving their organizations’ strategic priorities. Cultural alignment: Cultural alignment between the service provider or the vendor and the client organization is a crucial factor in sustaining long-term business relationships.

Practices 57

Practices Work Management B2B Best Practices 57

KoMarketing Associates

DECEMBER 9, 2013

Thankfully, as B2B marketers, we’re able to tap into the wants and needs of B2B consumers via online surveys, research reports, etc. These reports and surveys can often spark new ideas, or provide statistical support to reinforce the existence of current strategies. View the full report. View the full report.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

PureB2B

APRIL 6, 2022

B2B technology sales is an extremely competitive environment where the lines are often blurred between the various vendors in any given space. Luckily, we conducted a survey to collect the trends and benchmarks around modern intent data.

Intent Data 62

Intent Data Intent B2B Sales Stats 62

KoMarketing Associates

SEPTEMBER 10, 2019

So here’s a simple way to benchmark your own B2B ecommerce marketing. Novices: The least mature group, Novices represent 19% of those surveyed. Explorers: Representing 55% of those surveyed, Explorers are venturing down the path of B2B eCommerce maturity. This is business after all – we measure things by profit and loss.

eCommerce 121

eCommerce Advertising Benchmark B2B Marketing Practices 121