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Email Benchmarks for Building Product Marketers

Navigate the Channel

Benchmarking industry standards can guide email marketing goals. Before we get into the benchmarking and metrics, let’s reinforce the value of B2B email marketing and doing it well. What are the right metrics to benchmark, if “many” marketers are focusing on the wrong ones? Math is fun!

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12 Essential Benchmarks for Understanding The B2B Buyers’ Journey

KoMarketing Associates

The benchmarks and strategies that worked just a few years ago might not have the same impact today. Pay attention to crucial buyer’s journey benchmarks. What do buyer’s journey benchmarks tell you? The problem is, many B2B marketers aren’t tracking the right benchmarks. Discovery stage.

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Is Your Content a Winner? Uncover Insights with Anyword’s Benchmarking

Anyword

Enter Anyword’s Benchmarking feature, a tool designed to dispel the fog of uncertainty surrounding content creation. Anyword’s Benchmarking is not just an advancement; it’s a transformation in how content is created, analyzed, and optimized. What’s Benchmarking? open rates, click-through rates).

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How to Sell Your Product Using Benchmark Email

Benchmark Email

They are there for other reasons: to discover a product, compare prices, and see store details. That’s the harsh reality of the eCommerce arena and it shows why it’s vital to entice… The post How to Sell Your Product Using Benchmark Email appeared first on Benchmark Email.

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3 benchmarks for the B2B marketing budget as a percentage of revenue

Sword and the Script | B2B

Several credible studies conducted in 2023 put the average benchmark for B2B marketing budgets at about 10% of revenue How much money should a company invest in B2B marketing? As companies plan their budget for 2024, here’s a look at three credible benchmarks for B2B marketing budgets. The CMO Survey: 9.2%

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1 Key SaaS Sales Metric to Fine-Tune Sales Productivity

InsightSquared

For these reasons, accurately tracking key sales metrics and benchmarking your performance against peers and market leaders is critical to getting the most out of your sales resources. At the highest level, SaaS companies look at sales expense, headcount, sales productivity and SaaS metrics like: The cost of new customer acquisition (CAC).

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The Top Benchmark Email Integrations

Benchmark Email

At Benchmark Email, we go all out to ensure the success of your email campaigns. … The post The Top Benchmark Email Integrations appeared first on Benchmark Email. … The post The Top Benchmark Email Integrations appeared first on Benchmark Email.