Sword and the Script | B2B

AUGUST 8, 2023

Here are some of the benchmarks: SaaS companies have an average of 38 active case studies in use; Most case studies are between 500-1,000 words in length; Case studies take an average of 12 hours each to produce; One in ten (10%) case studies are not approved by the customer for publication.

Case Studies 79

Case Studies Case Study Advertising Benchmark Paid Search Agency 79

Allocadia

APRIL 5, 2019

Original research benchmarking how companies run the business of marketing. Here, we present the key findings of this research, including: How the best companies manage marketing performance 4 key traits of leaders in Marketing Performance Management (MPM) Benchmark data for MPM. Download PDF.

Advertising Benchmark 59

Advertising Benchmark Customer Surveys Research Paid Search Agency 59

Sword and the Script | B2B

JUNE 8, 2021

At least that’s my take after reading through the ON24 Webinar Benchmarks 2021 report. The report contains some interesting statistics, benchmarks and best practices for comparing or improving webinars and virtual events. However, registration benchmarks do vary: 15% of registrations sign up on the day of the event.

Top of Funnel 62

Top of Funnel Webinar Metrics Advertising Benchmark Statistics 62

Benchmark Email

APRIL 2, 2024

While exploring new markets presents immense opportunities, timing this expansion is crucial to maximize success and minimize risks.

Advertising Benchmark 96

Advertising Benchmark Marketing Cost Email Marketing 96

Metadata

MARCH 4, 2021

This has been a serious labor of love for the last 6 months and today I’m excited to announce the release of two amazing assets : an advertising benchmark report as well as a dashboard of the raw data behind it based on our customer’s B2B campaigns and experiments on LinkedIn and Facebook through 2020. that companies are using.

Advertising Benchmark 52

Advertising Benchmark Cost per Lead CPL CTR 52

Sword and the Script | B2B

NOVEMBER 23, 2019

Whether you are tallying up your results for the end of the year, or planning programs for the next year, benchmarks provide context for companions. Benchmarks give us a sense of how well we are resourced and what sort of results others in industry are providing. 1) Content marketing benchmarks. 1) Content marketing benchmarks.

Advertising Benchmark 91

Advertising Benchmark Webinar Metrics Top of Funnel Studies 91

KoMarketing Associates

MAY 28, 2015

One of the ways I stay motivated is through the re-evaluation of key statistics and industry benchmarks. Here are over 40 key B2B marketing performance statistics and benchmarks , designed to inspire and motivate your online marketing initiatives as we head towards the second half of 2015 and beyond. New Marketing Data. Final Thoughts.

Advertising Benchmark 120

Advertising Benchmark Statistics B2B Marketing Paid Search Agency 120

Benchmark Email

NOVEMBER 27, 2023

The holiday season, a time of festivity and celebration, presents a significant challenge and opportunity for retail stores. Efficient inventory management during this time is not just about stocking up on… The post Inventory Management Best Practices: Reducing Costs and Improving Efficiency appeared first on Benchmark Email.

Efficiency 98

Efficiency Cost Practices Best Practices 98

Modern B2B

NOVEMBER 15, 2019

Know your marketing performance: benchmark (and why you must do it). Our clients ask us all the time about benchmarking. Knowing how your business benchmarks against others is great for the following reasons: It means having a solid grasp of how your business, or areas of performance within the business compared to peers.

Advertising Benchmark 60

Advertising Benchmark Peer-to-peer Paid Search Agency Planning 60

Martech Advisor

SEPTEMBER 25, 2019

Consumer engagement with email campaigns is increasing because of shifting marketing strategies influenced by privacy regulations, according to Acoustic's Marketing Benchmark Report. These and other AI/machine learning advances should lead to solid annual increases in benchmark metrics. Benchmarking Reminders. Email isn't dead.

Advertising Benchmark 84

Advertising Benchmark Mobile Marketing Email Marketing Trends 84

Zoominfo

NOVEMBER 9, 2023

The presentation was led by Ben Salzman and Millie Beetham of ZoomInfo Labs , the company’s innovation hub dedicated to researching and developing go-to-market strategies and offering strategic professional services to customers. 3 Ways to Create a Repeatable GTM Playbook Benchmarking: You can’t improve until you know where you stand.

Marketing Analytics Tools 130

Marketing Analytics Tools Rules Zoominfo Paid Search Agency 130

Convince & Convert

APRIL 12, 2024

Once you have a solid foundation of data to analyze and rank the current level of maturity your brand has on social, you can understand how it ranks against its competitors and the industry so we have a set benchmark to build from and create KPI’s and goals. What’s yours? Utilize social analytics reporting tools to gather data.

Social Media 135

Social Media ROI Media Cross-Selling 135

Martech

OCTOBER 25, 2023

With it, an advertiser can be present, gain 100% of that attention, in a contextually appropriate moment and then allow the viewer to continue through their journey.” Overall, the ads surpassed ODR benchmarks set for charity-based campaigns. An example of an In-Video overlay. In-Video is priced on a rate card CPM basis. Get MarTech!

Impressions 103

Impressions Campaigns Cost Per Thousand CPM 103

Aberdeen

NOVEMBER 14, 2019

We cover a 2019 market report on Global Buyer Intent Data Tools, the improved ROI of data-driven marketing, 2019 ABM benchmarks, B2B marketing predictions for 2020, and what’s working in intent-based strategies. Key Findings from the ABM Benchmark Survey. Buyer Intent Data Tools Market Insights.

Intent Data 67

Intent Data Buyer Intent Account Based Marketing Intent 67

The Point

OCTOBER 11, 2022

How can organizations refine and enhance their databases while adhering to the seemingly ever-changing privacy landscape; One of the implications that we’re seeing due to data privacy laws (and the hurdles they present for email marketers) is a growing reliance on other channels – in particular, social media.

Marketing Report 246

Marketing Report Email Marketing Co-Registration Privacy 246

SmartBrief - Marketing

FEBRUARY 26, 2024

The following article provides a road map to create an effective email newsletter program based on proven best practices, with a focus on strategic planning and competitive benchmarking. While the primary focus should be on past, present and future customers, there are other constituents that should be considered.

Top of Funnel 110

Top of Funnel Newsletter Planning Peer-to-peer 110

Martech

OCTOBER 25, 2023

With it, an advertiser can be present, gain 100% of that attention, in a contextually appropriate moment and then allow the viewer to continue through their journey.” Overall, the ads surpassed ODR benchmarks set for charity-based campaigns. An example of an In-Video overlay. In-Video is priced on a rate card CPM basis. Get MarTech!

Impressions 93

Impressions Campaigns Cost Per Thousand CPM 93

Webbiquity

DECEMBER 19, 2023

8: The 12 Best Competitive Intelligence and Benchmarking Tools Here are the 12 best tools for comparing your brand’s performance to your top competitors in terms of web traffic, social media brand mentions, target keywords, online advertising, organic search visibility, and other factors. . #3:

Paid Search Agency 182

Paid Search Agency B2B Marketing Screencast Planning 182

Vidyard

NOVEMBER 29, 2016

That’s why we’re excited to present the 3rd Annual State of Video Marketing Report, the latest Benchmark Report from Demand Metric, sponsored by Vidyard. These high-level takeaways are great, but to see the full story you need to download the full benchmark report! × But how do you find the right data to set goals?

Advertising Benchmark 50

Advertising Benchmark Demand Video Marketing Sample 50

SmartBug Media

JANUARY 25, 2024

Your specific goals and your leaders’ priorities should drive what you include in reports and presentations. Start with Your Pipeline Doubtlessly, what’s important to one board might be completely different than another. However, Hiller and Gherini were clear on one thing that matters regardless of your industry or funding: the pipeline.

Ideal Customer Profiles 69

Ideal Customer Profiles Top of Funnel Marketing Qualified Leads Lead Ranking 69

Tomorrow People

JUNE 14, 2022

Step 1: Identify who to benchmark against. If you’re working for a new startup, the obvious picks for competitive benchmarking are the industry ‘winners’. If you’re already an established and mature firm, you can benchmark yourself against lower-ranked competitors instead. It also saves you time in the long run.

Analysis 156

Analysis Effectiveness Work Management Marketing Management 156

Benchmark Email

JANUARY 9, 2024

While it offers a powerful platform for engagement and communication, it also presents a potential minefield for crises and reputation management. This guide outlines effective strategies for… The post Crisis Management on Social Media: A Guide for Finance Companies appeared first on Benchmark Email.

Social Media 52

Social Media Media Companies Advertising Benchmark 52

Top Rank Marketing

FEBRUARY 12, 2024

TopRank’s 2023 B2B Influencer Marketing Report found that social media, industry presentations and video top the list. Sprout Social ) Partnering with influencers for industry presentations LinkedIn’s B2B Marketing Benchmark report found that events top the list of planned marketing techniques for B2B leaders.

Tactics 114

Tactics B2B Marketing Advertising Agencies Paid Search Agency 114

Litmus

OCTOBER 4, 2023

What should you include, how do you present it, and what do you want to say? After entering your email team’s information, you’ll have a beautiful presentation ready to send and share with others. Email team overview If you present to a non-email audience, they might need to learn the ins and outs of your daily work.

Template 100

Template Budget Programs Click Rate Lead Scoring 100

Launch Marketing

JANUARY 4, 2023

Set Benchmarks for Key Data. As important as measuring key data is, it does not necessarily mean anything if there are no benchmarks for them. This gives a benchmark for how your website was performing previously and can uncover trends, giving insight as to where improvements can be made. Identify Any Issues or Troubling Trends.

Marketing Websites 118

Marketing Websites Marketing & Strategy B2B Advertising Benchmark 118

Benchmark Email

OCTOBER 23, 2023

It covers best practices for creating the content, as well as for how best to present… The post 10 Tips for Creating a Newsletter Content Strategy appeared first on Benchmark Email. This article explores ten of the best ways to make sure your content generates the kind of engagement you’re hoping to achieve.

Newsletter 52

Newsletter Tips Marketing & Strategy Advertising Benchmark 52

Vidyard

JULY 9, 2014

That said, today we’re thrilled to present the Demand Metric B2B Video Marketing Benchmark and Best Practices Report. Download the benchmark report! Let us know in the comments below, and update us on where you stand on some of the benchmarks included! Download the Report!

Advertising Benchmark 53

Advertising Benchmark Marketing Report B2B Marketing Video Marketing 53

Launch Marketing

AUGUST 17, 2022

Overall, there is a lot of data coming from various sources and a B2B marketing dashboard is the ideal place to store this data and visually present it. Marketing dashboards also allow a benchmark to be established over time. How to Utilize Dashboards Effectively.

B2B Marketing 118

B2B Marketing Practices Paid Search Agency Planning 118

Sprout Social

NOVEMBER 21, 2023

Set benchmarks for future performance Monitoring the competition helps you set realistic goals for your business. This could help you set benchmarks for your customer service team so they can try to snag as many or more positive reviews by the end of the quarter. Maybe you’re using outdated formats or posting at the wrong times.

SWOT 96

SWOT Budget Programs Eye-Tracking Advertising Benchmark 96

Benchmark Email

SEPTEMBER 12, 2023

The past few years have shown us just how quickly circumstances can shift, presenting unforeseen challenges to even the most established brands. Embracing these qualities not only helps… The post Adapting to Change: Marketing Strategies for Times of Uncertainty appeared first on Benchmark Email.

Marketing Strategy 52

Marketing Strategy Marketing & Strategy Advertising Benchmark Marketing 52

Adobe Experience Cloud Blog

OCTOBER 6, 2011

by Maria Pergolino Benchmarks are a critical part of understanding how your marketing compares to other organizations. For example, without benchmarks it’s hard to know if the following outcomes are good or bad results? Benchmarks also allow us to create change in our organizations. At Marketo we care a lot about Benchmarks.

Advertising Benchmark 48

Advertising Benchmark Planning Marketo Barriers 48

Marketing Insider Group

MAY 17, 2021

Therefore, for a typical virtual event, your KPIs can be like the ones below: Expanded reach and increased attendance – Exceeding a previous event attendance benchmark. It can also work for a discussion-style presentation where a speaker can interact with attendees via their webcam. Event Networking Strategy.

Webinar Metrics 258

Webinar Metrics Organization Marketing & Strategy Merchandising 258

ANNUITAS

DECEMBER 14, 2022

He added the final details to his presentation, outlining the demand process model, benchmarking and the quantitative modeling showing the ROI and ramp plan for the new GTM strategy. This was a presentation that their CEO, Sandra K., This was what was on her mind when Randolph knocked on the door, with his presentation ready.

Marketing Analytics Tools 130

Marketing Analytics Tools Planning Peer-to-peer Ideal Customer Profiles 130

KoMarketing Associates

APRIL 10, 2020

Depending on the industry or organizations’ target markets, it won’t be surprising if traffic, lead generation efforts, or overall digital marketing performance is down when comparing year over year or period to period benchmarks. So what can B2B digital marketers do to demonstrate impact in such a scenario?

B2B Marketing 253

B2B Marketing B2B Advertising Benchmark Lead Nurturing 253

The Effective Marketer

FEBRUARY 15, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Danger of Email Marketing Benchmarks A recent article from BtoB Online about email deliverability reminded me of how dangerous this whole thing of email marketing deliverability numbers can be. Is this good?

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

ANNUITAS

AUGUST 8, 2011

Presenter: Carlos Hidalgo, The Annuitas Group. The transparency of online marketing has made measurement a priority, but most organizations are still struggling with what to measure and what kind of benchmarks they should expect from various initiatives and investments. Tuesday, August 9th, 1pm ET.

Sales Qualified Leads 100

Sales Qualified Leads Advertising Benchmark High Quality Lead Leads 100

Benchmark Email

JULY 12, 2023

As the temperature rises and the days grow longer, summer presents a unique opportunity for marketers to inject a dose of sizzle into their email marketing strategies. Whether your goal is to promote products,… The post 10+ Sizzling Summer Newsletter Ideas to Keep Your Audience Cool and Engaged appeared first on Benchmark Email.

Newsletter 52

Newsletter Advertising Benchmark Email Marketing Promotion 52