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12 Essential Benchmarks for Understanding The B2B Buyers’ Journey

KoMarketing Associates

The benchmarks and strategies that worked just a few years ago might not have the same impact today. Pay attention to crucial buyer’s journey benchmarks. What do buyer’s journey benchmarks tell you? The problem is, many B2B marketers aren’t tracking the right benchmarks. Discovery stage.

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How Personalized Brand Experiences Help Drive Customer Loyalty

Webbiquity

Beyond top-notch products, they expect quick customer service and tailored shopping experiences. A McKinsey report notes that 71% of customers expect brand personalization and 76% get frustrated if it’s not provided. Personalization can help. But you need to create meaningful connections to retain their business.

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Wake up to more Shopify orders with Shopify Sync from Benchmark Email

Benchmark Email

We just rolled out a new way to sell more of your Shopify products and servicesBenchmark Email’s Shopify Sync. With our latest integration, you can easily send targeted, personalized emails to your Shopify customers. But how exactly does this sync help Benchmark

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What’s a Winning Ecommerce Conversion Rate? Benchmarks & Insights for 2023

Optinmonster

It’s a focused metric that hones in on your site’s primary goal: selling your products or services. Average Ecommerce Conversion Rate Benchmarks The average ecommerce conversion rate is a benchmark for measuring your site’s performance against others.

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The ABM Benchmark Survey

Download the report to learn more about: The strategies and technologies ABM marketers are using to increase ABM successes Why it’s important to shift toward more targeted, personalized assets How marketers are meeting buyers' demands for self-service journeys Which metrics and marketing KPIs matter across the ABM funnel

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Email Marketing Benchmarks, Trends and Statistics

Porch Group Media

Email Marketing Benchmarks, Trends and Statistics – Updated for 2021. Average benchmarks for industry: Average open rate: 18.0%; Average click-through rate: 2.6%; Average click-to-open rate: 14.1%. Personalized Communications Increases Open Rates and Reduces Unsubscribes. Personalized emails generate a median ROI of 122%.

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Top 10 customer service software tools

Sprout Social

Customer service software is integral to any company’s tech stack today. Strong service leads to longer-term customers, positive word-of-mouth and a more productive team. But providing personalized and speedy service is easier said than done by hand. What is customer service software?