Benchmark Email

FEBRUARY 6, 2024

In an era where personalization reigns supreme in the realm of customer experience, the hospitality industry stands at the forefront of innovation, constantly seeking novel ways to exceed guest expectations.

Personalization 98

Personalization Advertising Benchmark Email Marketing Promotion 98

Benchmark Email

OCTOBER 12, 2022

We just rolled out a new way to sell more of your Shopify products and services – Benchmark Email’s Shopify Sync. With our latest integration, you can easily send targeted, personalized emails to your Shopify customers. But how exactly does this sync help Benchmark…

Advertising Benchmark 98

Advertising Benchmark Order Service Personalization 98

Benchmark Email

APRIL 12, 2023

Birthday emails are the perfect blend of integrating automation and personalization in your email marketing campaigns. It’s the ideal opportunity to personalize your content and automate it at scale.

Advertising Benchmark 80

Advertising Benchmark Email Campaigns Campaigns Trust Marketing 80

Optinmonster

NOVEMBER 7, 2023

Average Ecommerce Conversion Rate Benchmarks The average ecommerce conversion rate is a benchmark for measuring your site’s performance against others. For the most accurate benchmarking, businesses should compare their conversion rates against the most relevant and recent data within their niche and market.

Conversion Rate 73

Conversion Rate eCommerce Advertising Benchmark Marketing Analytics Tools 73

Martech

OCTOBER 30, 2023

Personalization is not just a marketing buzzword. However, as personalization becomes a baseline expectation for consumers, it presents new challenges for chief marketing officers (CMOs). However, as personalization becomes a baseline expectation for consumers, it presents new challenges for chief marketing officers (CMOs).

Personalization 115

Personalization Practices Allocation Enterprise Management 115

NetLine

FEBRUARY 23, 2023

The Three R’s continue to be the common thread found throughout each answer and insight within Momentum ITSMA & ABM Leadership Alliance’s 6th annual benchmark study for B2B marketers. But what, specifically, should they expect to learn and adapt to? I didn’t have to fight for the business case.

Account Based Marketing 105

Account Based Marketing Advertising Benchmark ABM Studies 105

Outreach

AUGUST 24, 2021

That’s why it’s essential to know which email statistics matter, how to compare your performance against industry benchmarks, and ultimately, fold these metrics into a better understanding of buyer sentiment. Email marketing benchmarks can differ depending on the type of business you’re working for and where your clients work.

Open Rate 98

Open Rate Advertising Benchmark Opt-out Top of Funnel 98

Porch Group Media

AUGUST 10, 2021

Email Marketing Benchmarks, Trends and Statistics – Updated for 2021. Average benchmarks for industry: Average open rate: 18.0%; Average click-through rate: 2.6%; Average click-to-open rate: 14.1%. Personalized Communications Increases Open Rates and Reduces Unsubscribes. Personalized emails generate a median ROI of 122%.

Advertising Benchmark 98

Advertising Benchmark Statistics Email Marketing Trends 98

Vidyard

MAY 19, 2022

KITCHENER, Ontario – May 19, 2022 – The easing of pandemic-related constraints on in-person meetings and events did not slow rapid growth in the use of video for sales, marketing and other business communications, according to the fifth annual Video in Business Benchmark Report from Vidyard.

Advertising Benchmark 103

Advertising Benchmark Video Marketing Business User-Generated Content 103

Benchmark Email

AUGUST 3, 2022

Customer segmentation, knowing your target audience, and highly targeted social media advertising are a few examples of personalized marketing dimensions. Each of these forms the foundation of personalized marketing and advertising, but in eCommerce, personalized marketing goes beyond market segmentation and targeting.

eCommerce 105

eCommerce Personalization Marketing & Strategy Advertising Benchmark 105

Unbounce

APRIL 15, 2021

That’s where industry benchmarks come in—and that’s why we’re thrilled to bring you a fresh (and free) Conversion Benchmark Report for 2021. Introducing the 2021 Conversion Benchmark Report. We found this reduces the impact of outliers (like pages that convert five times better than the rest) on the final benchmarks.

Landing Pages 145

Landing Pages Conversion Rate Advertising Benchmark Conversion 145

Benchmark Email

SEPTEMBER 30, 2020

While every company has very distinct and personal goals that they want to hit with their email marketing strategy, understanding your performance as it relates to your industry and region can help you see where you’re excelling and where you might be trailing behind.… appeared first on Benchmarkemail.

Advertising Benchmark 122

Advertising Benchmark Email Marketing Marketing & Strategy Paid Search Agency 122

Sword and the Script | B2B

AUGUST 8, 2023

Here are some of the benchmarks: SaaS companies have an average of 38 active case studies in use; Most case studies are between 500-1,000 words in length; Case studies take an average of 12 hours each to produce; One in ten (10%) case studies are not approved by the customer for publication.

Case Studies 79

Case Studies Case Study Advertising Benchmark Paid Search Agency 79

Benchmark Email

MARCH 8, 2022

The return on investment… The post Using AI For Email Personalization: A Complete Guide appeared first on Benchmark Email. But, are these emails just for casual communication among friends? Absolutely not! They’re also one of the best ways to make sales online.

Personalization 119

Personalization Advertising Benchmark Best Practices Marketing Automation 119

Benchmark Email

OCTOBER 17, 2023

Personalized email content has become a cornerstone of effective email marketing. However, as personalization grows in sophistication, so do the concerns surrounding data privacy and the potential for misuse of personal information.

Privacy 59

Privacy Personalization Advertising Benchmark Content 59

Vidyard

MARCH 23, 2021

There’s no question that 2020 was the year of video and we’ve got video benchmarks to prove it. Here are the key shifts we’ve seen supported by our benchmark findings for 2021: Using video for sales has gone from “explore” to “invest”. Video in Business Benchmark Report. Video Benchmarks for Creation and Publishing 1.1

Advertising Benchmark 81

Advertising Benchmark Video Marketing Top of Funnel Enterprise Management 81

Benchmark Email

DECEMBER 19, 2023

In the realm of manufacturing, where the audience ranges from suppliers to end-users, the power of personalization cannot be overstated. Let’s delve into the secrets of segmentation and how to… The post Segmentation Secrets: Crafting Personalized Email Content for Different Segments in Manufacturing appeared first on Benchmark Email.

Segmentation 52

Segmentation Personalization Advertising Benchmark Content 52

Benchmark Email

NOVEMBER 13, 2023

We’re talking about hyper-personalization—the sophisticated sibling of your run-of-the-mill personalization tactics. And when we say “new… The post Hyper-Personalization: The Role of AI in Email Content appeared first on Benchmark Email.

Personalization 52

Personalization Advertising Benchmark Content Email Marketing 52

Benchmark Email

SEPTEMBER 5, 2023

The same goes for providing your customers with personalized offers and experiences, as well as upselling and cross-selling. You need information, but there’s a limit to how… The post Consumer Privacy and Its Impact on Personalized Marketing appeared first on Benchmark Email. Not reliably, no.

Privacy 52

Privacy Personalization Cross-Selling Advertising Benchmark 52

KoMarketing Associates

SEPTEMBER 10, 2019

So here’s a simple way to benchmark your own B2B ecommerce marketing. Now for the benchmarking part: Does your organization have any of these best practices in place? Where does your B2B ecommerce marketing stand? It always helps to know how you compare to others, especially in the competitive field of business.

eCommerce 121

eCommerce Advertising Benchmark B2B Marketing Practices 121

ANNUITAS

JULY 23, 2015

In life we don’t like to compare ourselves to others too much (at least we try not to) and we avoid FOMO (fear of missing out) via Facebook on a personal level. However, when it comes to our jobs, our own marketing effectiveness, performance and industry benchmarking…we want to learn more about our peers and comparisons are welcome.

Advertising Benchmark 100

Advertising Benchmark Peer-to-peer Demand Generation Customer Surveys 100

KoMarketing Associates

SEPTEMBER 7, 2017

Personalizing the customer experience has become a priority for many marketers, and new research suggests that it can go a long way when it comes to email as well. The research showed that personalized subject lines generated 50 percent higher open rates in Q2 2017, as well as 58 percent higher click-to-open rates. They also saw 2.5

Email Marketing 149

Email Marketing Research Personalization Campaigns 149

Zoominfo

APRIL 20, 2021

GDPR, or General Data Protection Regulation, constitutes the world’s strongest set of data protection rules, which sets strict guidelines for the collection and processing of personal data for people who live in the European Union. Privacy laws are important for protecting our personal identities and keeping our possessions secure.

Privacy 130

Privacy Zoominfo Advertising Benchmark Privacy Protection 130

Vidyard

MARCH 23, 2021

There’s no question that 2020 was the year of video and we’ve got video benchmarks to prove it. That’s why we created the fourth annual Video in Business Benchmark Report , which analyzes business’ use of video to support sales, marketing, and communication efforts. Video Benchmarks for Creation and Publishing 1.1

Advertising Benchmark 65

Advertising Benchmark Video Marketing Top of Funnel Enterprise Management 65

Litmus

MAY 18, 2022

At the heart of email marketing’s boom is personalization. Personalization. That’s why 55% of marketers are making personalization a priority, especially for their email program. Based on our 2021 State of Email report, personalization is a priority. Based on our 2021 State of Email report, personalization is a priority.

Marketing AI 99

Marketing AI Email Marketing Personalization Planning 99

Digital B2B Marketing

OCTOBER 1, 2013

Published Benchmarks Are Garbage. Remember, a benchmark just reflects how the companies or marketers in the study are doing. Here are a few of the problems with published benchmarks: Benchmarks are not exhaustive. A benchmark averages together these apples, oranges and bananas as if they were all the same.

Advertising Benchmark 100

Advertising Benchmark Click Rate Sample Statistics 100

ClickZ

JANUARY 15, 2021

The winners of this new economy are going to be brands that can deliver their products directly to consumers digitally and achieve excellence in personalized ecommerce marketing. One of the most dominant needs of a brand is to deliver personalized digital advertising and marketing experiences at scale. About Jivox.

eCommerce 106

eCommerce Personalization Paid Search Agency Purchase Intent 106

Delivra

JANUARY 29, 2021

We’re excited to announce the release of our annual 2021 Benchmarks Report. So many of our customers dealt with huge changes to their businesses, including everything from decreased in-person business to managing increased online behavior, as well as problems with supply chain and fulfillment. the year before.

Advertising Benchmark 52

Advertising Benchmark Campaigns Open Rate Click Rate 52

Sword and the Script | B2B

NOVEMBER 23, 2019

Whether you are tallying up your results for the end of the year, or planning programs for the next year, benchmarks provide context for companions. Benchmarks give us a sense of how well we are resourced and what sort of results others in industry are providing. 1) Content marketing benchmarks. 1) Content marketing benchmarks.

Advertising Benchmark 91

Advertising Benchmark Webinar Metrics Top of Funnel Studies 91

Metadata

OCTOBER 6, 2021

This B2B Paid Social Benchmark Report will give any B2B company the data, insights, and social media strategies to level up their social media ads. How to set your own benchmarks. platform ran in 2020 to find paid social media benchmarks. How to look at the data LinkedIn vs. Facebook for B2B marketing What are the best CTAs?

Cost per Lead 78

Cost per Lead Paid Social Agency Advertising Benchmark CPL 78

Hubspot

JUNE 4, 2020

That's why we're publishing week-over-week benchmark data for core business metrics like website traffic, email send and open rates, sales engagements, close rates, and more. Both the APAC and LATAM regions had a positive week, and are now at or just below the benchmark for deals closed. You can find past writeups using this timeline.

Advertising Benchmark 86

Advertising Benchmark Paid Search Agency Budget Programs Advertising Agencies 86

ClickZ

MAY 9, 2020

30-second summary: Board members, C-level, and Director+ level executives from retail and ecommerce, technology, media and publishing, and other businesses participated in our ClickZ and Search Engine Watch: Benchmark survey 2020. ClickZ and Search Engine Watch: Benchmark survey 2020. said their marketing budgets are increasing.

Advertising Benchmark 79

Advertising Benchmark Work Management Customer Surveys Marketing Management 79

Hubspot

MAY 7, 2020

We hope to establish useful benchmarks to measure your business against, and serve as an early indicator of when short- or long-term adjustments may be needed in your strategy. Charts depict the performance of a given metric against pre-COVID benchmarks, calculated using weekly averages from January 13, 2020, to March 9, 2020.

Advertising Benchmark 90

Advertising Benchmark Optimization Work Management Burn Rate 90

Sword and the Script | B2B

JUNE 8, 2021

At least that’s my take after reading through the ON24 Webinar Benchmarks 2021 report. The report contains some interesting statistics, benchmarks and best practices for comparing or improving webinars and virtual events. However, registration benchmarks do vary: 15% of registrations sign up on the day of the event.

Top of Funnel 62

Top of Funnel Webinar Metrics Advertising Benchmark Statistics 62

Zoominfo

APRIL 20, 2021

GDPR, or General Data Protection Regulation, constitutes the world’s strongest set of data protection rules, which sets strict guidelines for the collection and processing of personal data for people who live in the European Union. Privacy laws are important for protecting our personal identities and keeping our possessions secure.

Privacy 100

Privacy Zoominfo Advertising Benchmark Privacy Protection 100

Marketing Interactions

MAY 23, 2018

When I was asked to review Kapost’s latest benchmark on B2B content operations strategy, I jumped at the chance. If you start with personalization, building in-depth personas that inform what specific target audiences find most relevant in relation to the problem you solve, then you’ll improve your targeting and segmentation.

Advertising Benchmark 83

Advertising Benchmark Marketing & Strategy B2B Content 83