KoMarketing Associates

JUNE 15, 2021

As B2B marketers look toward social media to reach their primary objectives, new research suggests that Instagram and YouTube are growing in popularity among the list of top channels. Facebook’s Dominance Among Social Media Marketers. posts) and Twitter (4.4 posts per week on Facebook. posts per week on Facebook.

Social Media 177

Social Media Marketing Report Social Marketing B2B Marketing 177

Brandwatch Marketing

NOVEMBER 8, 2023

The key to making the most of social media is listening to what your audience has to say about you, your competitors, and the market in general. If you are a social media rookie, this list of the top free social media monitoring tools might come in handy. It is well known for its social media management functions.

Social Media 98

Social Media Tools Media Lead Scoring 98

Convince & Convert

SEPTEMBER 6, 2017

Would it just be easier to quit Twitter? That’s the question social media marketers are asking these days about the little blue bird. Not all that long ago, Twitter was a terrific way to interact with your customers, fans, and colleagues, as well as a solidly reliable method to create engagement around your own content.

Twitter 167

Twitter Banner Ads Banners Click Rate 167

Brandwatch Marketing

JUNE 15, 2022

The key to making the most of social media is listening to what your audience has to say about you, your competitors, and the market in general. If you are a social media rookie, this list of the top free social media monitoring tools might come in handy. It is well known for its social media management functions.

Social Media 144

Social Media Tools Media Lead Scoring 144

Sprout Social

FEBRUARY 1, 2024

Tapping into social media conversations points to customer insights that go beyond surface-level metrics and unearth the real needs, desires and pain points of your audience. Tuning into the social media conversation helped Notion act on customer feedback and work on their product issues.

Social Media 109

Social Media Ideal Customer Profiles Media Customer Satisfaction 109

Savanta

AUGUST 3, 2011

B2B social media; is it a case of the Emperor’s New Clothes? The latest B2B Marketing Benchmark Report – based on a survey of 274 client side B2B marketers conducted by us here at Circle Research – finally seems to provide a definitive answer. The social media Emperor is getting dressed, but is still in his underpants.

Advertising Benchmark 120

Advertising Benchmark Social Media Research Media 120

TrustRadius Marketing

JUNE 20, 2022

Social media is essential to building brand awareness and increasing sales. Social media analytics is indispensable for improving social media performance and business growth. If you’re a small business or eCommerce merchant, free social media analytics tools can boost your social marketing strategy.

Social Media 116

Social Media Analytics Work Management Media 116

KoMarketing Associates

JULY 2, 2020

B2B advertising has a reputation for being dull, but it doesn’t have to be – especially when you’re advertising on social media. The more relaxed nature of social media platforms gives B2B marketers a valuable opportunity to be more approachable and relatable. A great deal of B2B marketers do use LinkedIn ads, for sure.

Social Media 290

Social Media Paid Search Agency Advertisements Advertising 290

KoMarketing Associates

APRIL 28, 2021

As marketers take a closer look at their social media marketing plans, new research suggests that more of them are looking to increase their investment in one platform, in particular, to achieve their goals. Only 26% said that they were going to increase their investment in Twitter. Finding Social Media Marketing Success on Instagram.

Planning 203

Planning Social Media Advertising Benchmark Youtube 203

Convince & Convert

SEPTEMBER 6, 2017

Would it just be easier to quit Twitter? That’s the question social media marketers are asking these days about the little blue bird. Not all that long ago, Twitter was a terrific way to interact with your customers, fans, and colleagues, as well as a solidly reliable method to create engagement around your own content.

Twitter 113

Twitter Banner Ads Banners Click Rate 113

Sprout Social

MAY 18, 2023

Yet, strong social media copywriting skills remain the foundation of bringing a social strategy to life. According to Rachael Goulet, Sprout Social’s Director of Social Media, “Whichever social networks you use, effective writers know how to tailor their writing for different audiences and platforms.”

Copywriting 126

Copywriting Social Media Practices Marketing AI 126

Optinmonster

DECEMBER 28, 2023

Not sure where to start: email marketing vs. social media? Both email and social media marketing are promising channels to grow your business. In this post, we’ll share important insights into email and social media marketing. Which Drives More Sales: Email or Social Media? billion active social media users.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Search Engine Journal

MARCH 10, 2023

Compare your social media performance with brands in your industry in the 2023 Social Media Benchmarks Report. The post Social Media Engagement Rates Dropping Across Top Networks appeared first on Search Engine Journal.

Social Media 103

Social Media Media Advertising Benchmark Brand Identity 103

Sprout Social

JANUARY 4, 2022

The sheer number of available formats and venues for social media video illustrates the point well (think TikTok, Instagram Reels and Facebook Stories, just to name a few). Of those social media marketers who use video, 93% say it’s a vital component of their strategies. Social media video marketing statistics. landscape).

Social Media 142

Social Media Statistics Video Marketing Social Marketing 142

Launch Marketing

DECEMBER 1, 2021

Social media has established itself as a crucial component in B2B marketing strategies. What matters is focusing on your team’s social media strategy , narrowing in on what works best for your organization. But, understanding how your competitors are navigating social media also plays a factor.

Social Media 127

Social Media Analysis Media Ad Frequency 127

Webbiquity

JANUARY 23, 2024

How to Use Social Listening to Retain More Customers Social media monitoring is no longer just an add-on element in social media marketing , but a must-have process to monitor the pulse of customer preferences. We recommend using a reliable social media monitoring tool with real-time brand mention tracking to avoid this.

Customer Satisfaction 149

Customer Satisfaction Social Media Advertising Benchmark Acquisitions 149

KoMarketing Associates

FEBRUARY 23, 2021

Although marketers have explored a wide array of social media channels, new research suggests that they are still doing most of their posting on Facebook, above all else. Rival IQ recently published its “Social Media Industry Benchmark Report,” and statistics showed that across all industries, marketers post an average of 5.5

Marketing Report 175

Marketing Report Facebook Social Media Advertising Benchmark 175

Sprout Social

FEBRUARY 8, 2021

Social media reports can help you synthesize your data succinctly and package it in an easily digestible format to share with a variety of stakeholders across your organization. To give you a head start, we’ve compiled a list of 10 social media report examples to fuel your conversations with teams across sales, product, finance and more.

Social Media 131

Social Media Media Paid Social Agency Ideal Customer Profiles 131

KoMarketing Associates

MARCH 7, 2013

It’s no secret that social media is an important channel of digital marketing. For B2B marketers, there are endless opportunities for leveraging social media platforms and strategies. Research from Optify’s 2012 B2B Marketing Benchmark Report supports these statements. Twitter is one solution. Video Gamer.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

KoMarketing Associates

JANUARY 22, 2019

Setting your social media strategy in the new year can seem like a daunting task. Here are the steps necessary to creating a wholistic social media approach in the new year: Identify what matters in your social media strategy. When formulating your social media strategy , it’s important to focus on the right things.

Social Media 122

Social Media Webinar Metrics Media Marketing & Strategy 122

Sprout Social

AUGUST 17, 2022

Is it time to step up your social media monitoring ? With so many networks and interactions across social media, tracking your engagement data can be tricky. Below we’ve broken down some of the best social media monitoring tools and how to pick one that makes sense. Thing is, those engagements are invaluable to your brand.

Social Media 125

Social Media Tools Campaigns Media 125

KoMarketing Associates

JANUARY 25, 2013

Last October, KoMarketing Associates announced the launch of research consultancy Software Advice’s B2B Demand Generation Benchmark Survey. In a poll of 155 primarily C-level marketing experts, social media received the largest percentage of votes for demand generation channels that marketers will spend more on in 2013.

Demand Generation 120

Demand Generation Advertising Benchmark Customer Surveys Demand 120

Sprout Social

MAY 24, 2022

Achieving a balance between paid, owned and earned media strategies is an ever-evolving skill. Most communications professionals would say we’re in the midst of a major shift in media mix effectiveness. Now, social strategies apply to more than just owned media. Defining paid, owned and earned media. What is paid media?

Paid Content 97

Paid Content Paid Search Agency Media Paid Social Agency 97

Savanta

FEBRUARY 1, 2012

Social media has become a bit of an obsession for me. It all began with a study Circle Research conducted for B2B Marketing late in 2011 to establish the ‘state of the nation’ in B2B social media. And after more than 250 interviews with client-side readers we had a solid benchmark. Noting their behaviours. The Chameleons.

Twitter 120

Twitter Brand Identity Branding B2B 120

KoMarketing Associates

JUNE 2, 2016

Social media came in at a distant 4th, with only 33% of respondents indicating social media to be effective. However as we covered just this week, B2B marketers are increasingly turning to social media channels as a critical tool for distributing content, according to recent survey results released by Regalix.

Social Media 120

Social Media Budget Programs Media B2B 120

Sprout Social

FEBRUARY 18, 2020

If you find yourself spending more time switching between networks and running complex manual searches for mentions than interacting with brand mentions, then you’re in need of a social media monitoring strategy. What is social media monitoring? How can social media monitoring benefit you? Feel free to DM us if we can assist.

Social Media 136

Social Media Brand Identity Branding Media 136

Heinz Marketing

MARCH 4, 2021

For each category I’ll highlight a few platforms/tools, the pros and cons of each, benchmarks and additional resources. Today’s post is all things Social Media. When I say social media, I mean by definition, websites or applications that enable users to create and share content or participate in social networking. Photo Sharing.

Paid Content 132

Paid Content Social Media Media B2B 132

Sprout Social

NOVEMBER 21, 2023

What are they posting on social media? This includes keeping tabs on your competitors’ social media activity, pricing changes, marketing campaigns, product launches and more. For example, analyzing your competitor’s social media might reveal gaps in your own strategy. What’s their email marketing strategy?

SWOT 96

SWOT Budget Programs Eye-Tracking Advertising Benchmark 96

KoMarketing Associates

DECEMBER 10, 2020

Many marketers are looking to dedicate a portion of their budgets to social media in the New Year, but new research suggests that not everyone is eyeing the same platforms to generate a return-on-investment. Instagram (70%), LinkedIn (42%) and Twitter (33%) all trailed the social media platform.

Customer Surveys 159

Customer Surveys Social Media Advertising Benchmark Youtube 159

Sprout Social

FEBRUARY 8, 2024

By visualizing opportunities, businesses can make strategic decisions when launching a new product/service or new social media marketing strategy. Competitor mapping involves using competitive benchmark data to help you make decisions about the business, and gain intelligence about your competitors’ strengths and weaknesses.

SWOT 109

SWOT Comparison Peer-to-peer Analysis 109

B2B Marketing Traction

APRIL 17, 2013

Optify , the source of the survey, sells inbound marketing software that helps you track social media and email campaigns. The survey, the 2012 B2B Marketing Benchmark Report by Optify, analyzed over 62 million visits and more than 350,000 leads from 600+ small and medium-sized B2B websites. Contact New Incite today.

Customer Surveys 100

Customer Surveys Twitter Email Marketing Paid Search Agency 100

Sprout Social

JULY 30, 2019

From follower counts to post engagement percentages, the world of social media metrics can be confusing to wade into. These are generalized across social media channels. In this guide, we’ll go over what social media metrics are, why they’re important, how to find them and which ones you should be paying attention to.

Social Media 108

Social Media Media Budget Programs Response Rate 108

Savanta

APRIL 15, 2014

Social media is time consuming. And if you believe in the wisdom of crowds (or self-fulfilling prophecies) then the latest B2B Social Media Benchmark report reveals where you’re likely to get the best return on this effort. It seems that social media, in B2B at least, is a two horse race. It’s Google+.

Social Media 120

Social Media Media B2B Fulfillment 120

Martech Advisor

NOVEMBER 1, 2019

As native advertising promises to be an indispensable part of the digital advertising strategy, read on to understand the concept of native advertising, its channels, native advertising benchmarks, and best practices. Native Advertising Benchmarks. In-feed Social Media Ads. An example of a Social Media Native Ad on Facebook.

Paid Content 54

Paid Content Advertising Benchmark Advertisements Advertising 54

Sprout Social

FEBRUARY 27, 2017

Right when you think you’re getting a grasp on your demographics, buyer habits and trends on social media , something new changes and turns your data into old news. That’s why it’s absolutely critical for any marketer to stay up to date on the newest social media statistics. Twitter Statistics. Don’t believe us?

Statistics 111

Statistics Social Media Media Mobile Advertising 111

Top Rank Marketing

JANUARY 12, 2024

MarketingCharts 3 ideas for B2B marketers entering 2024 [LinkedIn Benchmark] Chief marketing officers have faced increasing pressure to directly drive business growth, while 84 percent of marketing professionals have indicated AI technology will augment their work, and Fast Company recently took a closer look. 21% of U.S.

B2B Marketing 99

B2B Marketing Studies B2B Marketing Analytics Tools 99

Martech Advisor

NOVEMBER 20, 2019

Email Automation Benchmarks You Should Remember. It will definitely bring measurable improvements over the manual method, but are the results up to industry benchmarks? Learn More: Email Marketing Is Strong and Getting Stronger: 2019 Email and Mobile Benchmark Highlights and Trends. Email Automation Benchmarks to Remember.

Advertising Benchmark 53

Advertising Benchmark Automation Email Marketing Marketing Automation Services 53