SmartBug Media

NOVEMBER 29, 2023

Let’s explore how using HubSpot Benchmarks can help you do this and stand out from the crowd. Why Is Benchmarking in the Senior Living Industry Important? Let’s dive into how HubSpot Benchmarks supports communities and improves your bottom line. What Is HubSpot Benchmarks and How Can It Help You?

Advertising Benchmark 64

Advertising Benchmark Hubspot Top of Funnel Communities 64

Webbiquity

OCTOBER 17, 2023

Social media managers are actually (slightly) happier working in the office rather than hybrid or remote. These studies are packed with trends and insights related to content marketing, social media management, and advertising on Meta platforms. LinkedIn is, of course, the top social media platform for B2B marketers.

Social Media 309

Social Media Stats Marketing Report Paid Search Agency 309

KoMarketing Associates

MARCH 31, 2021

As marketers look to improve their ROI on social media, new research suggests that they may want to stay away from Twitter and Facebook, which appear to be falling out of favor among prospects and customers. Social Media Marketing and Facebook Familiarity. posts per week on Facebook. This surpasses both Instagram (4.0

Social Media 296

Social Media Marketing Report Social Marketing Media 296

Navigate the Channel

JULY 12, 2023

Benchmarking industry standards can guide email marketing goals. Before we get into the benchmarking and metrics, let’s reinforce the value of B2B email marketing and doing it well. What are the right metrics to benchmark, if “many” marketers are focusing on the wrong ones? Math is fun!

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

Webbiquity

MAY 9, 2023

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. With 93% of marketers leveraging social media for increased brand exposure, it’s vital for businesses to identify ways to stay ahead of the curve. Guest post by Ahana Basu. What’s the best approach for creating that strategic plan?

Social Media 313

Social Media Social Marketing Planning Tips 313

DivvyHQ

JULY 8, 2022

What is content benchmarking? And why should you be making it a regular part of your content marketing reporting? We're answering these questions and providing practical guidance on specific techniques and tools in today's post. Let's go!

Advertising Benchmark 122

Advertising Benchmark Marketing Report Content Marketing Content 122

Optinmonster

NOVEMBER 7, 2023

Average Ecommerce Conversion Rate Benchmarks The average ecommerce conversion rate is a benchmark for measuring your site’s performance against others. Social Media : These rates are usually lower, around 1% to 2%, as users on these platforms are not always in a buying mindset.

Conversion Rate 73

Conversion Rate eCommerce Advertising Benchmark Marketing Analytics Tools 73

Sprout Social

APRIL 5, 2022

Ideally, you should use your own data as Facebook video benchmarks so you can compare how your performance changes over time. But it gives you a Facebook video view rate benchmark that you can use in your campaign measurement. As such, engagement data can serve as Facebook video benchmarks to inform your video content strategy.

Advertising Benchmark 128

Advertising Benchmark Facebook Video Marketing Cost Per Click 128

Envy

MARCH 22, 2023

The market for cyber security products has never been more buoyant but neither has the level of competition. Depending on which stats you read, there are anywhere north of 3,500 cyber security vendors active globally.

Advertising Benchmark 118

Advertising Benchmark PPC Stats Media 118

Top Rank Marketing

NOVEMBER 10, 2023

Social Media Today “Not everyone gets it – not our parents or friends or loved ones. The post Elevate B2B Marketing News Weekly Roundup: AI Changing B2B Search, LinkedIn Benchmark Report, & Google’s New Ads Editor appeared first on B2B Marketing Blog - TopRank®.

Advertising Benchmark 105

Advertising Benchmark Marketing Report B2B Marketing Linkedin 105

Benchmark Email

APRIL 16, 2024

Among the myriad of marketing channels available, social media and email marketing stand out as two powerful tools for connecting with your audience.

Social Media 52

Social Media Email Marketing Social Marketing Multi-Channel 52

ClearVoice

APRIL 2, 2021

What is benchmarking? Benchmarking is the practice of regularly comparing various performance metrics in order to continually improve performance. A benchmark is the standard by which performance is measured. . Organizations use benchmarking to establish best practices and operate at peak performance. Social media reach.

Advertising Benchmark 59

Advertising Benchmark Customer Satisfaction Keywords Social Media 59

Vidyard

MAY 19, 2022

KITCHENER, Ontario – May 19, 2022 – The easing of pandemic-related constraints on in-person meetings and events did not slow rapid growth in the use of video for sales, marketing and other business communications, according to the fifth annual Video in Business Benchmark Report from Vidyard.

Advertising Benchmark 103

Advertising Benchmark Video Marketing Business User-Generated Content 103

Benchmark Email

SEPTEMBER 26, 2023

Businesses are constantly seeking to maximize their online presence and find themselves grappling with the strategic dilemma of where to allocate their resources: email marketing or social media. Email marketing,… The post Email Marketing vs. Social Media: Which is More Effective? appeared first on Benchmark Email.

Social Media 97

Social Media Allocation Email Marketing Social Marketing 97

Benchmark Email

JANUARY 2, 2024

The answer… The post The Benefits of User-Generated Content and Social Media Influencers in Email Marketing appeared first on Benchmark Email. They’re inundated with emails, and reading an update on your brand is probably the last thing they want to spend time on (unless, of course, you’re Taylor Swift).

User-Generated Content 98

User-Generated Content Social Media Email Marketing Social Marketing 98

Valasys

MARCH 17, 2023

This means that you need to set a Facebook Ads Benchmarking to assess that effectiveness. Benchmarks are an excellent tool to help you evaluate your ads’ performance and how they compare to your industry peers. It’s worth noting that benchmarks can vary between industries. But fear not! So, let’s begin!

Cost per Acquisition 52

Cost per Acquisition Advertising Benchmark Cost Per Click Facebook 52

Marketing Insider Group

JUNE 16, 2021

Writing optimized social media posts that are highly engaging isn’t as easy as it looks. To get the most out of social media, you need a plan. Every social media platform involves a different strategy to help you reach a unique audience. Overall, keep your posts concise, authentic, and evergreen across all social media channels.

Social Media 262

Social Media Media Content Linkedin 262

KoMarketing Associates

FEBRUARY 11, 2021

Although social media marketing is still challenging for some marketers, new research suggests that it continues to help businesses grow brand awareness. Only 40% of respondents said that driving sales was the primary purpose of their social media marketing strategy. The Importance of Social Media Marketing.

Social Media 219

Social Media Marketing Report Social Marketing Planning 219

Outreach

AUGUST 24, 2021

That’s why it’s essential to know which email statistics matter, how to compare your performance against industry benchmarks, and ultimately, fold these metrics into a better understanding of buyer sentiment. Email marketing benchmarks can differ depending on the type of business you’re working for and where your clients work.

Open Rate 98

Open Rate Advertising Benchmark Opt-out Top of Funnel 98

Unbounce

APRIL 15, 2021

That’s where industry benchmarks come in—and that’s why we’re thrilled to bring you a fresh (and free) Conversion Benchmark Report for 2021. Introducing the 2021 Conversion Benchmark Report. We found this reduces the impact of outliers (like pages that convert five times better than the rest) on the final benchmarks.

Landing Pages 145

Landing Pages Conversion Rate Advertising Benchmark Conversion 145

Modern B2B

FEBRUARY 12, 2020

Social media assessment: benchmark your performance? When was the last time you compared your social media to peers and competitors? In 2019, Buffer reported that 80% of marketing teams think they’re doing social media exceptionally well. Why you should benchmark Benchmarking […].

Advertising Benchmark 45

Advertising Benchmark Social Media Peer-to-peer Media 45

Modern B2B

FEBRUARY 12, 2020

The post Social media assessment: benchmark your performance? appeared first on Modern | B2B Marketing Agency.

Advertising Benchmark 59

Advertising Benchmark Social Media Media Advertising Agencies 59

Benchmark Email

DECEMBER 12, 2023

This skepticism can make it difficult for retailers to… The post User-Generated Content on Social Media: Showcasing Customer Experiences in Retail appeared first on Benchmark Email. Many consumers are wary of traditional advertising and brand-generated content because they perceive it as biased or promotional.

User-Generated Content 94

User-Generated Content Social Media Generation Media 94

Porch Group Media

AUGUST 10, 2021

Email Marketing Benchmarks, Trends and Statistics – Updated for 2021. Average benchmarks for industry: Average open rate: 18.0%; Average click-through rate: 2.6%; Average click-to-open rate: 14.1%. The post Email Marketing Benchmarks, Trends and Statistics first appeared on V12. Statista ) In 2021, 4.03 billion by 2024.

Advertising Benchmark 98

Advertising Benchmark Statistics Email Marketing Trends 98

Valasys

JUNE 25, 2019

Competitive benchmarking helps marketers delve into the vital KPIs of their competitors which eventually improves their data-driven decision making significantly. For B2B marketers entering Social Media advertising, aligning social media objectives with business objectives of the organization remains the biggest challenge.

Advertising Benchmark 58

Advertising Benchmark Social Media Peer-to-peer Media 58

Sword and the Script | B2B

AUGUST 8, 2023

Here are some of the benchmarks: SaaS companies have an average of 38 active case studies in use; Most case studies are between 500-1,000 words in length; Case studies take an average of 12 hours each to produce; One in ten (10%) case studies are not approved by the customer for publication. Your product or company are in supporting roles.

Case Studies 79

Case Studies Case Study Advertising Benchmark Paid Search Agency 79

Vidyard

MARCH 23, 2021

There’s no question that 2020 was the year of video and we’ve got video benchmarks to prove it. Here are the key shifts we’ve seen supported by our benchmark findings for 2021: Using video for sales has gone from “explore” to “invest”. Video in Business Benchmark Report. Video Benchmarks for Creation and Publishing 1.1

Advertising Benchmark 81

Advertising Benchmark Video Marketing Top of Funnel Enterprise Management 81

KoMarketing Associates

JUNE 15, 2021

As B2B marketers look toward social media to reach their primary objectives, new research suggests that Instagram and YouTube are growing in popularity among the list of top channels. Facebook’s Dominance Among Social Media Marketers. posts per week on Facebook. posts per week on Facebook. This surpassed both Instagram (4.0

Social Media 177

Social Media Marketing Report Social Marketing B2B Marketing 177

Sprout Social

FEBRUARY 1, 2024

Tapping into social media conversations points to customer insights that go beyond surface-level metrics and unearth the real needs, desires and pain points of your audience. Tuning into the social media conversation helped Notion act on customer feedback and work on their product issues.

Social Media 106

Social Media Ideal Customer Profiles Media Customer Satisfaction 106

KoMarketing Associates

MARCH 7, 2017

The following is a list of 20+ performance metrics and benchmarks we recommend that B2B marketing managers use to establish performance benchmarks for their search engine optimization programs. Third party contacts researched, contacted, and communicating with/added to network (via social media). SEO Competitive Benchmarking.

Advertising Benchmark 120

Advertising Benchmark SEO Lead Scoring Lead Ranking 120

Benchmark Email

DECEMBER 7, 2022

Let’s face it; social media is a constant battle. In today’s social media landscape, what’s hot one day may be cold the next. This has made staying on top of ever-changing trends a challenge, even for the most experienced social media managers.

Social Media 105

Social Media Media Advertising Benchmark Trends 105

Marketing Insider Group

MARCH 18, 2021

based businesses larger than 100 employees leverage social media marketing to tap into this large consumer group’s potential. Some B2B companies tend to neglect social media altogether, dismissing the opportunity to showcase their brand’s identity and connect with their following on a one-to-one level. Determine a Target Audience.

Social Media 359

Social Media Work Management Webinar Metrics Social Marketing 359

Launch Marketing

NOVEMBER 15, 2023

As we strive towards 2024, the dynamics of B2B social media marketing strategy have witnessed profound changes, reshaping strategies and redefining norms. Despite its recognized importance, video remains underutilized across various major social media platforms. times more engaging than long-form videos.

Social Media 127

Social Media Social Marketing Tactics B2B Marketing 127

Metadata

AUGUST 23, 2022

We analyzed actual campaign data from every experiment Metadata customers ran in 2021 to find the legit paid social media benchmarks you’ve been looking for. Check out our full 2022 Paid Social Benchmarks Report. By default, the data you can access in our Benchmark dashboard does not. Looking for a bit more?

Cost Per Click 52

Cost Per Click CPC CTR Conversion Rate 52

Vidyard

MARCH 23, 2021

There’s no question that 2020 was the year of video and we’ve got video benchmarks to prove it. That’s why we created the fourth annual Video in Business Benchmark Report , which analyzes business’ use of video to support sales, marketing, and communication efforts. Video Benchmarks for Creation and Publishing 1.1

Advertising Benchmark 65

Advertising Benchmark Video Marketing Top of Funnel Enterprise Management 65

Search Engine Journal

MARCH 10, 2023

Compare your social media performance with brands in your industry in the 2023 Social Media Benchmarks Report. The post Social Media Engagement Rates Dropping Across Top Networks appeared first on Search Engine Journal.

Social Media 103

Social Media Media Advertising Benchmark Brand Identity 103