Webbiquity

JANUARY 23, 2024

Measure your sentiment analysis data through the NPS scale and identify the promoters, passives, and detractors. This requires accurate benchmarking through competitor analysis. Identify trending topics. Use social listening to identify trends in your industry and implement them in your marketing and customer service strategy.

Customer Satisfaction 149

Customer Satisfaction Social Media Advertising Benchmark Acquisitions 149

KoMarketing Associates

SEPTEMBER 13, 2022

Ascend2 recently published its “Email Marketing: Strategies, Tactics & Trends” report, and data indicated that most marketers (69%) would still only call their email marketing strategy “somewhat successful.” As a result, new research suggests that they will be turning to artificial intelligence (AI) in the coming months. from last year.

Marketing Report 239

Marketing Report Email Marketing Open Rate Click Rate 239

Biznology

APRIL 6, 2018

If you’re calculating, or recalculating, this year’s video content marketing strategy, Vidyard ’s 2017 Video in Business Benchmark Report suggests some practical business video trends worth your attention. 77% of companies use some kind of analytics to measure video effectiveness. Video analytics. Source: Vidyard.

Trends 158

Trends Video Marketing Correlation Business 158

KoMarketing Associates

JANUARY 26, 2021

The Content Marketing Institute recently published the “Manufacturing Content Marketing: Benchmarks, Budgets and Trends” report, and statistics showed that the majority of manufacturing marketers (35%) now consider their content marketing strategy to be “adolescent” in its maturity.

Marketing Report 282

Marketing Report Allocation Planning Content Marketing 282

Kabbage

NOVEMBER 29, 2016

In an effort to understand where marketers are investing and how they are measuring success, Radius has partnered with Bizible, Heinz Marketing, Reachforce, and Uberflip to launch the “ State of Pipeline Marketing Report 2016 ” (SOPM report). Interested in other key marketing findings and trends for 2017? In the SOPM report, 45.7%

Trends 183

Trends Planning Top of Funnel Marketing Budget 183

KoMarketing Associates

APRIL 21, 2021

The Content Marketing Institute, MarketingProfs and IDG recently released the “Technology Content Marketing Benchmarks, Budgets and Trends” report, and statistics showed that only 41% of all technology marketers have a documented content marketing strategy. However, there is still room for improvement.

Marketing & Strategy 169

Marketing & Strategy Marketing Strategy Planning Content Marketing 169

Only B2B

APRIL 10, 2024

Data Measurement and Analysis: Without proper data tracking and analysis, it’s difficult to pinpoint areas for improvement in your MQL nurturing process. Keeping pace with marketing trends and technologies is essential for staying ahead of the curve. Benchmarking Your Success: Where Do You Stand?

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

Spiralytics

APRIL 23, 2023

For this reason, keeping up with the most recent digital marketing trends will help improve your campaigns and provide critical decision-making insights, dramatically reducing the risk of losing conversions and potential clients. Top Digital Marketing Trends in 2023 1. billion this year thanks to many new emerging trends.

Marketing AI 62

Marketing AI Trends Planning Paid Search Agency 62

Webbiquity

OCTOBER 17, 2023

These studies are packed with trends and insights related to content marketing, social media management, and advertising on Meta platforms. How are content marketers measuring results and proving value? There’s lots more here, so download and check out the full report to get the complete story on content marketing trends.

Social Media 309

Social Media Stats Marketing Report Paid Search Agency 309

Launch Marketing

JANUARY 4, 2023

Measure Key Data. This gives more data and uncovers trends that are not easy to see in a short time. Set Benchmarks for Key Data. As important as measuring key data is, it does not necessarily mean anything if there are no benchmarks for them. Identify Any Issues or Troubling Trends. What is the cause?

Marketing Websites 118

Marketing Websites Marketing & Strategy B2B Advertising Benchmark 118

The Lead Agency

FEBRUARY 8, 2023

B2B Marketing Trends 2023 B2B marketing has undergone a significant transformation in recent years, and it’s only going to continue in 2023. Trend 1: The Rise of AI and Automation in B2B Marketing The integration of AI in B2B marketing is enhancing the industry with powerful capabilities.

Work Management 62

Work Management Trends B2B Marketing Marketing Management 62

Vision Edge Marketing

JUNE 6, 2023

They have a dedicated team of data scientists who analyze customer data to identify trends and patterns. Define customer experience goals and measures : Th CGOs define what exceptional customer experiences look like and how they will be measured. By focusing on these customer experience goals and measures.

Touchpoints 182

Touchpoints CMO Work Management Cross-Selling 182

SmartBrief - Marketing

FEBRUARY 26, 2024

In this three-part series, we outline best practices for building, marketing and measuring an effective email newsletter. The following article provides a road map to create an effective email newsletter program based on proven best practices, with a focus on strategic planning and competitive benchmarking.

Top of Funnel 110

Top of Funnel Newsletter Planning Peer-to-peer 110

Webbiquity

JULY 19, 2022

Leading and lagging indicators are measurable values that let you know how well you’re doing in your efforts to accomplish your business objectives. Leading indicators provide benchmarks, and if those are met, they will be indicative of your ability to meet overall objectives and KPIs (key performance indicators). Emails Sent.

Lead Scoring 289

Lead Scoring Lead Ranking ROI Enterprise Management 289

Bannerflow

DECEMBER 7, 2020

The adex benchmark 2019 report showed that social media ad spend was higher than €1bn in four markets and €100m in a further 14 – with the increases in users, this growth is set to rise. What 2021 social media advertising trends will we be discussing? The post 5 Social Media Advertising Trends | 2021 appeared first on Bannerflow.

Social Media 98

Social Media Advertisements Advertising Trends 98

Top Rank Marketing

FEBRUARY 7, 2024

The software replacement trend is indicative of a growing awareness that staying at the forefront of digital innovation is essential for long-term success. Taken together, these trends underscore the pivotal role data and technology play in crafting targeted, effective, and measurable B2B marketing campaigns.

Digital Transformation 111

Digital Transformation B2B Advertising Benchmark Gartner 111

Seismic

FEBRUARY 6, 2024

Evaluating vs. measuring sales performance The words ‘evaluating’ and ‘measuring’ are often used similarly when referring to sales performance. Both are equally important for sales leaders to focus on, but evaluating performance and measuring performance are two different things.

Peer-to-peer 103

Peer-to-peer Customer Satisfaction Conversion Rate Training 103

Marketing Insider Group

APRIL 10, 2024

Tracking allows you to create benchmarks , or data points that you’re trying to achieve. Be as specific, measurable, attainable, relevant, and time-based as possible. As platforms, technologies, and trends continue to change, adapting a dynamic marketing strategy can be a game changer for your business.

Marketing Strategy 172

Marketing Strategy Marketing & Strategy Paid Search Agency Marketing Analytics Tools 172

Sprout Social

NOVEMBER 21, 2023

Competitive monitoring also involves collecting data on market trends and other key aspects of your industry landscape. Identify untapped markets Tracking competitor weaknesses, shifts in customer demand, market trends and potential threats allows your brand to capitalize on new opportunities before others do.

SWOT 96

SWOT Budget Programs Eye-Tracking Advertising Benchmark 96

KoMarketing Associates

APRIL 10, 2020

Depending on the industry or organizations’ target markets, it won’t be surprising if traffic, lead generation efforts, or overall digital marketing performance is down when comparing year over year or period to period benchmarks. Analyze The Trends. When everything is going well performance measurement is easy.

B2B Marketing 253

B2B Marketing B2B Advertising Benchmark Lead Nurturing 253

LeanData

JUNE 23, 2021

Earlier this year, our colleagues at Tenbound , in partnership with RevOps 2 , published their Sales Development Benchmarks 2021 report, based on the findings of a survey conducted in February and March of 2021. The post 5 Sales Development Trends to Watch in 2021 appeared first on LeanData.

Trends 59

Trends Paid Search Agency Advertising Benchmark Eye-Tracking 59

Brandwatch Marketing

OCTOBER 25, 2023

Measuring brand awareness divides marketing. So increasing awareness is important, which means measuring brand awareness to see what works for your brand and what doesn’t. However, brand awareness has always been one of the hardest things to measure. Tactics for measuring brand awareness 1.

Brand Identity 96

Brand Identity Branding Advertising Benchmark Eye-Tracking 96

Contently

OCTOBER 20, 2021

How to Measure Content ROI in 10 Steps. Our Content Measurement Maturity Model—the industry’s first—gives marketers the roadmap they need to prove success. State of Finance Content 2021: Benchmarks, Trends, and Keys to Success. State of Healthcare Content 2021: 5 Trends Transforming the Industry.

Resources 195

Resources Content Marketing Lead Gen Course 195

Circle Studio

OCTOBER 26, 2017

Content Marketing Institute and MarketingProfs recently released their B2B Content Marketing: 2018 Benchmarks, Budgets, and Trends—North America research. This further highlights that content marketing is no longer simply a trend or a “shiny new object,” but rather it’s become a core competency of B2B marketing teams.

Statistics 116

Statistics B2B Marketing Trends Content Marketing 116

LeadsRX

JANUARY 7, 2022

Rockefeller could be the theme behind our look at four trends in performance marketing for 2022. The trend here is that analytics is pervasive. Predictive marketing, based on past analytics and benchmarks, is coming to the forefront. We could easily have called this trend for 2022 “Micro-Analytics & Micro-Segments.”

Marketing Attribution 76

Marketing Attribution Multi-Touch Attribution Trends Advertising Agencies 76

SmartBug Media

NOVEMBER 29, 2023

Let’s explore how using HubSpot Benchmarks can help you do this and stand out from the crowd. Why Is Benchmarking in the Senior Living Industry Important? Let’s dive into how HubSpot Benchmarks supports communities and improves your bottom line. What Is HubSpot Benchmarks and How Can It Help You?

Advertising Benchmark 64

Advertising Benchmark Hubspot Top of Funnel Communities 64

Martech

FEBRUARY 13, 2024

Analyze sector-specific shifts Identify trends and customer behaviors specific to your sector to tailor this strategy to your industry’s unique challenges. Measuring and reporting alignment success Martech alignment with business objectives isn’t a “set it and forget it” task.

Marketing Automation Services 89

Marketing Automation Services Work Management Lead Scoring Lead Ranking 89

Martech Advisor

SEPTEMBER 25, 2019

Consumer engagement with email campaigns is increasing because of shifting marketing strategies influenced by privacy regulations, according to Acoustic's Marketing Benchmark Report. In this article Loren McDonald, Program Director, Marketing Research at Acoustic, shares what's driving this trend and how to optimize your results.

Advertising Benchmark 84

Advertising Benchmark Mobile Marketing Email Marketing Trends 84

Martech Advisor

NOVEMBER 15, 2019

The recent Sales Tech Benchmark survey revealed much about usage and growth trends, and we’ve compiled the ten most notable points in this report, specially curated from a chat between Nancy Nardin from Smart Selling Tools and MarTech Advisor editor-in-chief Chitra Iyer. The top 10 trends in Sales Tech for 2019 – 2020.

Top of Funnel 82

Top of Funnel Enterprise Management Trends Marketing Management 82

ClearVoice

APRIL 23, 2024

Let’s dive into the process that not only hits the mark but also sets new benchmarks. For ClearVoice, this means regular reviews that align our content with current SEO standards, audience expectations, and competitive benchmarks. How well is it resonating with the people we aim to reach?

Process 52

Process Content Analysis Advertising Benchmark 52

ClearVoice

SEPTEMBER 12, 2022

To top all the complexity, Google continues to change its algorithm and content standards, and it may tempt you to chase after every new trend to try to beat your competition. Rather than being reactive with your SEO efforts, why not prioritize benchmarking in your content marketing strategy? What is SEO benchmarking?

Advertising Benchmark 97

Advertising Benchmark Keywords SEO Long Tail Marketing 97

Top Rank Marketing

JANUARY 12, 2024

MarketingCharts 3 ideas for B2B marketers entering 2024 [LinkedIn Benchmark] Chief marketing officers have faced increasing pressure to directly drive business growth, while 84 percent of marketing professionals have indicated AI technology will augment their work, and Fast Company recently took a closer look.

B2B Marketing 99

B2B Marketing Studies B2B Marketing Analytics Tools 99

Hubspot

MAY 14, 2020

That's why we're publishing week-over-week benchmark data for core business metrics like website traffic, email send and open rates, sales engagements, close rates and more. New deal creation is trending positively week-over-week, with some countries and industries trending above global averages. What We're Seeing.

Advertising Benchmark 73

Advertising Benchmark Trends Advertising Agencies Budget Programs 73

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. AI is changing the game and setting new benchmarks for business excellence. Why this surge? Content generation AI is also impacting content creation and the way we write.

Marketing AI 120

Marketing AI Lead Ranking Work Management Lead Scoring 120

Sprout Social

AUGUST 5, 2020

Benchmark your social performance. Benchmarking is the foundational step in a good competitive analysis strategy, as it helps you gain critical context to understand your social performance and brand health. Without it, you’re essentially measuring data in a silo. Discover new business opportunities .

Analysis 141

Analysis Marketing & Strategy Advertising Benchmark Differentiation 141

Only B2B

MAY 18, 2023

The MQL to SQL conversion rate measures the percentage of Marketing Qualified Leads (MQLs) that successfully transition into Sales Qualified Leads (SQLs). By analyzing trends in this metric over time, you can make data-driven decisions to optimize your sales funnel. Must Read: How To Become An Expert At Generating MQLs!

Marketing Qualified Leads 62

Marketing Qualified Leads Lead Ranking MQL Conversion Rate 62

Martech

NOVEMBER 14, 2022

via Content Marketing Institute/MarketingProf’s 13th Annual B2B Content Marketing Benchmarks, Budgets, and Trends: Insights for 2023. Dig deeper: How to measure content marketing ROI and ROE. Content creation/calendaring/collaboration/workflow tools decreased to 65% from 73% the previous year.

Marketing Report 94

Marketing Report B2B Marketing Content Marketing B2B Thought Leadership 94