NetLine

OCTOBER 12, 2018

In some ways, it’s contracting – if you’ve been following the news, Marketo was recently purchased by Adobe in a massive deal that has the industry buzzing. As a benchmarking tool, we tend to rely on “the time it takes to sip your morning coffee” as a solid measurement of efficiency. The MarTech landscape is vast and growing.

Lead Gen 53

Lead Gen Vendors Lead Scoring Lead Ranking 53

Vidyard

NOVEMBER 11, 2016

Engagement soared with a 400% lift over previous benchmarks. Its YouTube channel features nearly 1,000 videos, and the top 15 each have more than 50,000 views. With Vidyard’s integration with Marketo, Bickham could track metrics on leads, conversions and opportunity revenue that his team helped drive through video content.

Top of Funnel 78

Top of Funnel Sales Management Enterprise Management Video Marketing 78

Anyword

SEPTEMBER 29, 2021

Optimizely also delivers a statistical engine for running experiments and implementing analysis tools using real-time information and preset benchmarks. This extensive selection includes Amazon SNS, Salesforce, Twitter, YouTube, and Facebook Connect. This includes a visual editor and built-in platform security measures.

Marketing AI 52

Marketing AI Work Management Paid Search Agency Marketing Management 52

Ambal's Amusings

MARCH 18, 2010

For instance, capturing attention via a YouTube video or a viral link on Twitter, but then having people who access this media find something – some link or call to action – that takes them to the next step. The John Chambers Telepresence video on YouTube. Marketo's Modern B2B Marketing. Tom Pick's blog Webbiquity.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Marketing Insider Group

JULY 14, 2020

Take social media use as an example – according to a study by Pew Research, platforms like Snapchat and Instagram are preferred by younger consumer groups, whereas Facebook and YouTube are used more widely by older generations. Do they read blogs or would they rather watch YouTube tutorials?

Marketing Strategy 309

Marketing Strategy Marketing & Strategy Ad Building Marketing Management 309

Vidyard

DECEMBER 4, 2020

How to Add a Video to a Free-form Marketo Landing Page 3.3.4 How to Add a Video to a Free-form Marketo Landing Page If you’re using Marketo, a popular marketing automation system, you have the ability to use the power of video on your landing page. Determine the Goal of Your Landing Page 3.2

Landing Pages 65

Landing Pages Video Marketing Marketing Automation Services Work Management 65

Heinz Marketing

NOVEMBER 16, 2021

For each category I’ll highlight a few platforms/tools, the pros and cons of each, benchmarks and additional resources. Integrations: Marketo, Facebook, Salesforce, Microsoft Dynamics, Google Sheets, HubSpot, and more. Integrations: Google Ads, Google Analytics, Google Sheets, YouTube Analytics, and more. Without further ado….

Marketing Automation Services 105

Marketing Automation Services Marketing Analytics Tools Work Management B2B 105

Valasys

JUNE 10, 2020

According to combined research by Marketo and ReachForce, companies with aligned marketing and sales teams are 67% more efficient at closing deals. Furthermore, another report from Marketo shows that integrating sales and marketing endeavors leads to 209% more revenue from marketing.

B2B Sales 64

B2B Sales B2B Marketing Work Management B2B 64

Adobe Experience Cloud Blog

APRIL 10, 2018

If the majority of your audience hangs out on YouTube, video should be your main focus. Also, benchmark the number of social media mentions your brand gets between two periods of time. The post 4 Simple Steps to Great Community Management appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Communities 133

Communities Work Management Social Networks Social Media 133

Single Grain

FEBRUARY 21, 2022

Those who showcase their passion by running a personal blog, podcast, YouTube channel, or active Twitter feed signal a potentially positive reputation. Such is the case of Single Grain's CEO, Eric Siu, who has a YouTube presence: And a podcast he hosts with Neil Patel, called Marketing School : ?? Red Flags. KlientBoost.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Paid Content Paid Social Agency 52

Vidyard

JANUARY 6, 2022

Video Benchmarks for Creation and Publishing 1.1 Video Benchmarks for Content 2.1 Video Benchmarks for Length 2.4.1 Video Benchmarks for Content 2.1 Video Benchmarks for Length 2.4.1 Video Benchmarks for Engagement Rates 3.1.1 How to Use Video Benchmarks to Your Advantage 1. YouTube Statistics 3.7

Enterprise Management 73

Enterprise Management Sales Management Budget Programs Top of Funnel 73

Adobe Experience Cloud Blog

APRIL 22, 2016

For example, this humorous explainer video by Poo Pourri has received more than 36 million views on YouTube alone, and helped grow their Facebook fan base by 70% and doubled their Twitter following, according to Social Media Today. But in order to demonstrate the impact on your bottom line, you need to know what to measure.

Marketing Automation Services 48

Marketing Automation Services Video Marketing Content Marketing Analytics Tools 48

Vidyard

OCTOBER 27, 2019

An impressive 85% of businesses now use video analytics software and growing, according to the 2019 Video in Business Benchmark Report. Not only do they use Vidyard to host and manage their video content, they also leverage analytics alongside Marketo and Salesforce integrations to get critical insights about their video campaigns.

Video Marketing 63

Video Marketing ROI Analytics CTR 63

Adobe Experience Cloud Blog

FEBRUARY 22, 2012

The same is true for targeting executives; most CxOs are not spending their time reading blogs and watching YouTube videos, so you’re not going to reach them by producing content meant to be found online. For more, see the Marketo whitepaper Amplify Your Impact: How to Multiply the Effects of Your Inbound Marketing Program.).

Inbound Marketing 48

Inbound Marketing Work Management Marketing Management Marketing Automation Services 48

Adobe Experience Cloud Blog

NOVEMBER 11, 2008

Many of these are authored by the team at Marketo, but certainly not all of them. The YouTube Approach to Lead Nurturing (blog post). Supercharge Your Demand Generation with Personalization (Marketo on-demand webinar). Trends, Forecasts, Benchmarks — Key Metrics from IDC's CMO Advisory Practice (IDC on-demand webinar).

Budget Programs 48

Budget Programs Marketing Automation Services Resources Marketing Budget 48

Vidyard

JULY 31, 2020

Marketo: How to add a video to a free-form landing page or embed a Vidyard video on a Marketo landing page. Free, social-based options (like YouTube) typically include ads, which can distract viewers from converting. Chart via the 2019 Video in Business Benchmark Report. Create Landing Pages That Convert. Sign Up Free.

Landing Pages 171

Landing Pages Video Marketing Enterprise Management Work Management 171

Webbiquity

MARCH 27, 2017

Listen and engage more than 650 million sources, including Facebook, Twitter, and YouTube.” Listen and engage more than 650 million sources, including Facebook, Twitter, and YouTube.” 2: The 12 Best Competitive Intelligence and Benchmarking Tools. #3: ” — MarketingLand. Pricing: contact vendor for pricing.

Marketing Automation Services 0

Marketing Automation Services Enterprise Management Work Management Marketing Management 0

Vidyard

FEBRUARY 2, 2021

Video Benchmarks for Creation and Publishing 1.1 Video Benchmarks for Content 2.1 Video Benchmarks for Length 2.4.1 Video Benchmarks for Content 2.1 Video Benchmarks for Length 2.4.1 Video Benchmarks for Engagement Rates 3.1.1 How to Use Video Benchmarks to Your Advantage 1. YouTube Statistics 3.7

Sales Management 65

Sales Management Top of Funnel Video Marketing Paid Content 65

TrustRadius Marketing

NOVEMBER 2, 2022

Define job requisitions with confidence using industry and geographic Compensation Benchmarks. ADP Benchmarks lets users see how they compare to similar companies, industries, and locations, to confidently make strategic decisions based on the industry’s largest data set. Adobe Marketo Engage. LEARN MORE.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

Referral Rock

OCTOBER 30, 2019

Other popular digital marketing tools in this category: Autopilot, Marketo, Pardot, Eloqua. At first, their interface might seem a bit intimidating, but I promise with a few plugins and a couple of youtube videos, you can create a beautiful site like the pros. competitive benchmarking. Content Marketing Software.

Marketing Automation Services 69

Marketing Automation Services Budget Programs Work Management Marketing Management 69

SnapApp

DECEMBER 22, 2016

The Marketo blog provides a wealth of information spanning topics such as marketing automation, social media, lead nurturing, content marketing and much more. From YouTube hacks to link building to how to get 30K visitors to your blog, Webris provides a unique mix of case studies and videos to help you improve your organic footprint.

Marketing Analytics Tools 48

Marketing Analytics Tools Sales Management Top of Funnel Planning 48

TrustRadius Marketing

NOVEMBER 2, 2022

Define job requisitions with confidence using industry and geographic Compensation Benchmarks. ADP Benchmarks lets users see how they compare to similar companies, industries, and locations, to confidently make strategic decisions based on the industry’s largest data set. Adobe Marketo Engage. LEARN MORE.

Enterprise Management 92

Enterprise Management Digital Asset Management Work Management Marketing Management 92

TrustRadius Marketing

NOVEMBER 2, 2022

Define job requisitions with confidence using industry and geographic Compensation Benchmarks. ADP Benchmarks lets users see how they compare to similar companies, industries, and locations, to confidently make strategic decisions based on the industry’s largest data set. Adobe Marketo Engage. LEARN MORE.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

Define job requisitions with confidence using industry and geographic Compensation Benchmarks. ADP Benchmarks lets users see how they compare to similar companies, industries, and locations, to confidently make strategic decisions based on the industry’s largest data set. Adobe Marketo Engage. Core HR and Payroll.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52