Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. Why should I read it: If there’s one thing Marketo does really well, it’s content. Buffer Blog.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. Why should I read it: If there’s one thing Marketo does really well, it’s content. Buffer Blog.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Adobe Experience Cloud Blog

JULY 22, 2021

If you manage a marketing budget, you know how much money goes into two critical areas: paid media and marketing technology. Results certainly vary and different advertising tactics work better at different times, but Bizible benchmark data showed that, on average, LinkedIn Ads provided the #1 ROI among major paid media platforms.

Linkedin 154

Linkedin Paid Search Agency Sales Management ROI 154

Tomorrow People

MARCH 13, 2018

The traits and quirks that make you “you” need to evoke the same responses from readers no matter the media. Channel management; paid, earned and owned media. Hubspot, Eloqua, Marketo, and Pardot consultancy, setup and configuration. We’re perfectly happy to work with your other agencies; let us do what’s best for you.

Planning 232

Planning Marketing Budget Creation Advertising Agencies Marketing Budget 232

SmartBug Media

FEBRUARY 25, 2021

Lack of historic data to properly set benchmarks and KPIs. Consistent monthly reporting and tracking of KPIs so your team can build out benchmarks and track accordingly. Using a marketing platform such as HubSpot or Marketo can allow you to track and execute all in one place. Better use of integrated marketing technology.

Top of Funnel 111

Top of Funnel Account Based Marketing ABM Ideal Customer Profiles 111

Adobe Experience Cloud Blog

AUGUST 9, 2017

At Marketo, we use The Four U’s of Subject Lines , a very helpful acronym that we picked up from Copyblogger to help determine if our subject lines are ready: Useful: Is the promised message valuable to the reader? Remember that rich media like Flash, JavaScript, and video won’t work in an HTML email. Tip #3: Build a Strong Email Body.

Lead Nurturing 134

Lead Nurturing Lead Ranking Lead Scoring Leads 134

Martech

FEBRUARY 9, 2022

Use the following questions to help you decide: Explore marketing automation solutions from vendors like Marketo, HubSpot, Salesforce and more in the full MarTech Intelligence Report on marketing automation platforms. Do you have a sophisticated social media presence? Click here to download! Then native CRM integration is a must-have.

Marketing Automation Services 96

Marketing Automation Services Work Management Marketing Management Marketing Automation 96

Adobe Experience Cloud Blog

JUNE 12, 2019

Account-based marketing spend is expected to increase by 41% in 2019, according to the 2019 Account Based Benchmark Report by Topo. In fact, 86% of marketers report that their ABM win rate is better than only relying on traditional go-to-market strategies, according to the 2019 Account Based Benchmark Report by Topo.

Account Based Marketing 133

Account Based Marketing ABM Ideal Customer Profiles B2B 133

Adobe Experience Cloud Blog

NOVEMBER 9, 2016

Questions you should consider include: What is our policy on social media in the workplace? Allow yourself time to establish benchmarks around things like traffic, engagement, and conversions. With those benchmarks, you’ll know what realistic goals you can set and the results you can expect. What budget does this come from?

Budget Programs 134

Budget Programs Peer-to-peer Marketing Automation Services Thought Leadership 134

Webbiquity

JULY 12, 2016

1) Marketo. Showcase reviews: MarketingLand, SmartBug Media, Comms Axis, SnapApp, Hunter & Bard. Provides support for inbound (SEO and social media management, forms and landing pages) and outbound (email marketing and webinar management) marketing, plus reporting and features for account-based marketing automation.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

Heinz Marketing

SEPTEMBER 9, 2021

For each category I’ll highlight a few platforms/tools, the pros and cons of each, benchmarks and additional resources. Automation can be used for repetitive tasks such as email marketing or social media posting but also to provide a more personalized experience for prospects and customers. Marketo Engage. Without further ado….

Marketing Automation Services 111

Marketing Automation Services Marketing Automation Automation Work Management 111

ViewPoint

OCTOBER 15, 2013

This is a result of a new study by Edison Research apparently sponsored by Pandora Media Inc. That brings us to what the Sales Lead Management Association started 28 months ago in August of 2010 with its first interviews of Dan McDade of PointClear and Phil Fernandez of Marketo. Phil Fernandez of Marketo. Bill Godfrey of Aprimo.

PointClear 120

PointClear Marketo Internet Marketing Broadcasting 120

KoMarketing Associates

APRIL 11, 2013

Optify’s 2013 B2B Marketing Benchmark Report. Optify’s annual B2B Marketing Benchmark Report details the performance of the primary sources of traffic to B2B websites, extracted by analyzing over 62 million visits, 215 million pageviews and 350,000 leads from more than 600 small and medium-sized B2B websites.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

SmartBug Media

NOVEMBER 8, 2021

When recommending a tool that I personally prefer, NeverBounce is cost effective and has tons of integrations to work with platforms like HubSpot and Marketo. As a self-proclaimed email marketing guru, I love the opportunity to benchmark my emails against industry trends and learn more from others in the industry.

Validation 98

Validation Tools CAN-SPAM Hubspot 98

KoMarketing Associates

DECEMBER 20, 2016

And, in my presentation for the Boston Marketo User Group earlier this year, I explained how content marketing now plays a critical role in KoMarketing’s own inbound lead generation channel. 30+ Statistics Designed To Guide B2B Social Media Marketing Strategy in the New Year. 30 B2B Social Media Tips for 2016.

B2B Marketing 120

B2B Marketing B2B Planning Work Management 120

KoMarketing Associates

DECEMBER 20, 2016

And, in my presentation for the Boston Marketo User Group earlier this year, I explained how content marketing now plays a critical role in KoMarketing’s own inbound lead generation channel. 30+ Statistics Designed To Guide B2B Social Media Marketing Strategy in the New Year. 30 B2B Social Media Tips for 2016.

B2B Marketing 120

B2B Marketing B2B Planning Work Management 120

Adobe Experience Cloud Blog

JULY 12, 2019

They trash your brand to friends and maybe even on social media. With that question answered, set goal KPIs and benchmark numbers to plot the course. The post Email Isn’t Dead; You’re Just Doing It Wrong appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Are they ready to make a decision?

High Quality Lead 134

High Quality Lead Click Rate Case Studies Thought Leadership 134

Adobe Experience Cloud Blog

APRIL 25, 2017

We kicked off the 2017 Marketing Nation Summit on Sunday with an amazing Fun Run, Marketo University training, and our annual customer and partner awards gala, The Revvies. The next guest to take the stage was Charles Phillips, CEO of Infor, who shared the vision for Infor and Marketo as a strategic partnership. What a start!

Paid Search Agency 113

Paid Search Agency Marketo Marketing Budget Planning 113

Adobe Experience Cloud Blog

JULY 22, 2021

If you manage a marketing budget, you know how much money goes into two critical areas: paid media and marketing technology. Results certainly vary and different advertising tactics work better at different times, but Bizible benchmark data showed that, on average, LinkedIn Ads provided the #1 ROI among major paid media platforms.

Linkedin 80

Linkedin Paid Search Agency Sales Management ROI 80

Only B2B

NOVEMBER 26, 2019

A lot of businesses depend on the big data for a lot of things, like: Creating precise customer profiles to engage with them in a more meaningful way Analyzing and scanning social media trends and newspaper reports Double-checking that their customer’s addresses are accurate Making sure that accurate invoices are sent to the recipients.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads MQL Case Studies 100

NuSpark Consulting

MARCH 17, 2012

The infographic summarizes key data from a variety of research reports covering B2B and technology lead generation, media strategy, and content marketing trends, from initial solution research to lead nurturing. Tech Target: When Worlds Converge: Similarities in Brand Reception and Media Consumption of IT and Personal Technology Buyers.

Lead Generation 100

Lead Generation Trends B2B Marketing Generation 100

Heinz Marketing

DECEMBER 9, 2021

For each category I’ll highlight a few platforms/tools, the pros and cons of each, benchmarks and additional resources. Some of these features might include CRM overlap and integration where the capabilities span across multiple platforms, data cleaning/cleansing, social media integrations, and technology prospecting.

B2B Sales 70

B2B Sales Enterprise Management Zoominfo Work Management 70

ConvertKit

JANUARY 15, 2021

Four out of five marketers say they’d rather give up social media than email marketing ( Litmus 2020 ). We were curious to compare ConvertKit’s internal delivery rate to this benchmark, and were delighted to discover that the average open rate across all emails sent by ConvertKit in September of 2020 was 29% ( ConvertKit Sept.

Statistics 130

Statistics Email Marketing CAN-SPAM Planning 130

Adobe Experience Cloud Blog

NOVEMBER 8, 2016

Marketo and Ascend2’s Marketing Automation Strategy Survey. He will also need to plan and execute personalized experiences for buyers across your company website, third party websites, social media channels, mobile, and more. Marketing automation customer communities, such as Marketo Community. Conferences/meet-ups.

Marketing Automation Services 134

Marketing Automation Services Enterprise Management Work Management Marketing Management 134

Adobe Experience Cloud Blog

JANUARY 13, 2012

by Maria Pergolino Regardless of what marketers say about social media, the rubber hits the road at budget time when they have to put their money where their mouth is. Where is social media in your B2B marketing budget? Where is social media in your B2B marketing budget? Marketers overlook the cost of social media.

Social Media 48

Social Media Social Marketing Planning Media 48

Inbox Insight

AUGUST 1, 2017

93% of B2B companies say that content marketing generates more leads than traditional marketing strategies ( Forbes via Marketo ). There are many ways to achieve this to deliver scale, some examples are Social Media, Email, Programmatic, Re-Marketing, Blogs, Events, Webinars, Micro-sites, Outreach and Resource Centers.

Sales Qualified Leads 75

Sales Qualified Leads Marketing Qualified Leads Lead Scoring Lead Ranking 75

Smarte

SEPTEMBER 29, 2021

It is unarguably the most important social media network for B2B marketers to reach out to top buyers. The conversion rates are top-notch and the cost per lead (CPL) is $120 ( LinkedIn Ad Benchmarks 2021 ), which is lower compared to other advertising networks.

Lead Gen 52

Lead Gen Linkedin Cost per Lead Sales Qualified Leads 52

Smarte

SEPTEMBER 29, 2021

It is unarguably the most important social media network for B2B marketers to reach out to top buyers. The conversion rates are top-notch and the cost per lead (CPL) is $120 ( LinkedIn Ad Benchmarks 2021 ), which is lower compared to other advertising networks.

Lead Gen 52

Lead Gen Linkedin Cost per Lead Sales Qualified Leads 52

Martech

JANUARY 13, 2022

Marketo is perhaps one of the best-known marketing automation platforms for marketers. This guide will walk you through some of the key capabilities of Marketo. Explore marketing automation solutions from vendors like Marketo, HubSpot, Salesforce and more in the full MarTech Intelligence Report on marketing automation platforms.

Marketo 115

Marketo Marketing Automation Services Enterprise Management Marketing Management 115

Adobe Experience Cloud Blog

SEPTEMBER 26, 2011

by Jon Miller Email marketing remains one of the most important marketing tactics, even as social media, mobile marketing, video, etc. The Email Marketing Benchmark: Get Personalized Answers Now. We created the Marketo Benchmark on Email Marketing to answer these questions, and more. How cool is that?).

Advertising Benchmark 48

Advertising Benchmark Personalization Tips Marketo 48

TrustRadius Marketing

FEBRUARY 28, 2019

Brand engagement can be broken down into to many different specified metrics, such as social media mentions, email opens, add clicks, reviews, and touchpoints that gives consumers the opportunity to learn about a brand and take the desired action. SocialBakers is an AI-powered social media management platform. SocialBakers.

Marketing Analytics Tools 40

Marketing Analytics Tools Marketing Automation Services Paid Content Paid Search Agency 40

TrustRadius Marketing

FEBRUARY 28, 2019

Brand engagement can be broken down into to many different specified metrics, such as social media mentions, email opens, add clicks, reviews, and touchpoints that gives consumers the opportunity to learn about a brand and take the desired action. SocialBakers is an AI-powered social media management platform. SocialBakers.

Marketing Analytics Tools 40

Marketing Analytics Tools Marketing Automation Services Paid Content Paid Search Agency 40

Adobe Experience Cloud Blog

JUNE 12, 2019

Account-based marketing spend is expected to increase by 41% in 2019, according to the 2019 Account Based Benchmark Report by Topo. In fact, 86% of marketers report that their ABM win rate is better than only relying on traditional go-to-market strategies, according to the 2019 Account Based Benchmark Report by Topo.

Account Based Marketing 58

Account Based Marketing ABM Ideal Customer Profiles B2B 58

Ambal's Amusings

NOVEMBER 12, 2010

Blog Modern B2B Marketing Twitter Marketo InboundMarketer. Maria Pergolino is Director of Marketing at Marketo , leading their efforts in adoption of social media channels for brand awareness and demand generation. Marketo's Modern B2B Marketing. B2B Lead Generation Benchmark Study 2009. Maria Pergolino.

ROI 100

ROI Top of Funnel Work Management Marketing Management 100

Ambal's Amusings

JULY 22, 2010

For example, how can trade show marketing strategy be consistent with blogging and other social media strategy? Problems arise when marketers think that social media is a stand-alone strategy or that trade shows are an island. Blog Modern B2B Marketing Twitter Marketo InboundMarketer. " Read on to get their insights.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

Marketing Insider Group

JANUARY 24, 2013

Marketo – Marketo.com – Marketing software. BtoBsocialmedia – BtoBSocialMedia (b2b) offers daily tips on using Twitter, Facebook and other social media to increase brand awareness and social influence. Storytelling through content marketing, blogs, social media & more. Social Media Bouncer.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

SmartBug Media

SEPTEMBER 6, 2019

According to Demand Gen Report’s 2018 ABM Benchmark Survey Report, only 25 percent of B2B companies currently use intent data and monitoring tools, with just 35 percent planning to use these tools in the coming year. Why should you be so concerned with what buyers are doing on websites that aren’t your own? TechTarget.

Intent Data 79

Intent Data Marketing AI Intent Bombora 79