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Email Marketing Benchmarks You Need To Know

SendX

To truly harness the power of email marketing, it's crucial to understand how your campaigns measure up against industry standards. That's where benchmarks come in.

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Exploring CTR Benchmarks in Email Marketing

SendX

Establishing solid CTR benchmarks can help you determine whether your email campaigns are driving the engagement that you want. Is your email click-through rate (CTR) as good as it should be?

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Email and SMS Marketing: Seven Intriguing Facts and Benchmarks

Webbiquity

Email marketing has for years provided the highest ROI of any digital marketing tactic. Today, ecommerce vendors are increasing combining email with SMS (text) marketing; marketers sent a whopping 62% more SMS marketing messages last year than in the previous year. AI is playing a growing part in SMS marketing.

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Exploring Email Bounce Rate Benchmarks in Marketing

SendX

The email bounce rate remains a perpetual concern for professionals in the marketing domain. Unlike other metrics, gauging email deliverability poses a slightly intricate challenge, making it tough to assess the effectiveness of campaigns.

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2020 Database Strategies and Contact Acquisition Survey Report

47% of marketers said they have a database management strategy in place, but there is room for significant improvement. Marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. New tactics to acquire data to reach marketing goals.

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Exploring Email Open Rate Benchmarks in Marketing

SendX

Email campaigns are a cornerstone of successful outreach in the ever-changing world of online marketing. The open rate, or the percentage of sent emails opened by consumers, is critical to developing accurate data to inform the direction of a company’s marketing plan.

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Benchmark Email Experts Weigh in on Common Email Marketing Mistakes

Benchmark Email

Email marketing is the cornerstone of effective communication and engagement. Recognizing the importance of learning from the experts, we turned to our own team at Benchmark Email to share… The post Benchmark Email Experts Weigh in on Common Email Marketing Mistakes appeared first on Benchmark Email.

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The ABM Benchmark Survey

ABM gets better with age — but unfortunately, marketers don't have the luxury of pouring it into an oak barrel for a couple decades to let it mature. It’s clear there’s a maturity gap in ABM strategies, so how can marketers start closing it?

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Your Recipe for Inbound Success

Speaker: Jen Spencer, VP Sales and Marketing, SmartBug Media

Recent studies have shown what a lot of B2B marketers already know - it’s hard to build a successful inbound marketing program. And while a good inbound program gets started with the marketing department, a great inbound program gets other departments involved. How to develop benchmarks for your inbound culture.

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What's Working Now: ABM + Demand Gen

Speaker: Paul Slack, Vende Digital CEO

Register now to secure your spot and receive playbooks, benchmarks, and checklists to help improve B2B marketing results. All registrants will receive a recording, so be sure to register even if you can’t make it live.