KoMarketing Associates

FEBRUARY 17, 2022

DemandGen recently conducted the “2022 Demand Generation Benchmark Survey,” and statistics indicated that the majority of marketers (49%) are still utilizing email to drive leads into their pipeline. The Difficulties of Leveraging Marketing Data.

Demand Generation 258

Demand Generation Marketing Automation Services Marketing Automation Demand 258

Vidyard

APRIL 5, 2021

That’s why you need benchmarks to guide best practices, help you identify opportunities, and evaluate your success. Lucky for you, we’ve done the heavy lifting and put it all in the 2021 Video in Business Benchmark Report , which analyzes how businesses create and use video to support marketing, sales, and communications efforts.

Advertising Benchmark 105

Advertising Benchmark Video Marketing Paid Search Agency Work Management 105

Zoominfo

MARCH 9, 2021

These are just a few pillars that define demand generation. Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. What is Demand Generation? Demand generation is programmatic. Does demand generation sound similar to lead generation ?

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

NetLine

FEBRUARY 23, 2023

The Three R’s continue to be the common thread found throughout each answer and insight within Momentum ITSMA & ABM Leadership Alliance’s 6th annual benchmark study for B2B marketers. engaging key accounts or generating new demand) to an organizationally necessary. But what, specifically, should they expect to learn and adapt to?

Account Based Marketing 105

Account Based Marketing Advertising Benchmark ABM Studies 105

Benchmark Email

DECEMBER 12, 2023

Many consumers are wary of traditional advertising and brand-generated content because they perceive it as biased or promotional. This skepticism can make it difficult for retailers to… The post User-Generated Content on Social Media: Showcasing Customer Experiences in Retail appeared first on Benchmark Email.

User-Generated Content 94

User-Generated Content Social Media Generation Media 94

Porch Group Media

AUGUST 10, 2021

Email Marketing Benchmarks, Trends and Statistics – Updated for 2021. Average benchmarks for industry: Average open rate: 18.0%; Average click-through rate: 2.6%; Average click-to-open rate: 14.1%. Clearly, triggered emails bring significant value and ROI as they generate almost 5 times the click rate. billion by 2024.

Advertising Benchmark 98

Advertising Benchmark Statistics Email Marketing Trends 98

Sprout Social

APRIL 5, 2022

Ideally, you should use your own data as Facebook video benchmarks so you can compare how your performance changes over time. But it gives you a Facebook video view rate benchmark that you can use in your campaign measurement. As such, engagement data can serve as Facebook video benchmarks to inform your video content strategy.

Advertising Benchmark 129

Advertising Benchmark Facebook Video Marketing Cost Per Click 129

Vidyard

MAY 19, 2022

KITCHENER, Ontario – May 19, 2022 – The easing of pandemic-related constraints on in-person meetings and events did not slow rapid growth in the use of video for sales, marketing and other business communications, according to the fifth annual Video in Business Benchmark Report from Vidyard.

Advertising Benchmark 103

Advertising Benchmark Video Marketing Business User-Generated Content 103

Benchmark Email

OCTOBER 24, 2023

Fortunately, artificial intelligence has evolved… The post 10 AI Prompts to Help You Generate Newsletter Content appeared first on Benchmark Email. Creating engaging newsletter content can be a challenging task, especially when you’re pressed for time or ideas.

Marketing AI 98

Marketing AI Newsletter Generation Advertising Benchmark 98

Benchmark Email

JANUARY 2, 2024

The answer… The post The Benefits of User-Generated Content and Social Media Influencers in Email Marketing appeared first on Benchmark Email. They’re inundated with emails, and reading an update on your brand is probably the last thing they want to spend time on (unless, of course, you’re Taylor Swift).

User-Generated Content 98

User-Generated Content Social Media Email Marketing Social Marketing 98

Vidyard

APRIL 8, 2021

To help you understand the market better, we created the 2021 Video in Business Benchmark Report , which analyzes how businesses create and use video to support marketing, sales, and communications efforts. Our video for sales benchmarks infographic has quick hits for you. Download the 2021 Video for Sales Benchmark Infographic.

Advertising Benchmark 79

Advertising Benchmark Video Marketing Forrester Forecasting 79

Vidyard

APRIL 5, 2021

That’s why you need benchmarks to guide best practices, help you identify opportunities, and evaluate your success. Lucky for you, we’ve done the heavy lifting and put it all in the 2021 Video in Business Benchmark Report , which analyzes how businesses create and use video to support marketing, sales, and communications efforts.

Advertising Benchmark 73

Advertising Benchmark Video Marketing Paid Search Agency Work Management 73

Valasys

MARCH 17, 2023

This means that you need to set a Facebook Ads Benchmarking to assess that effectiveness. Benchmarks are an excellent tool to help you evaluate your ads’ performance and how they compare to your industry peers. It’s worth noting that benchmarks can vary between industries. But fear not! So, let’s begin!

Cost per Acquisition 52

Cost per Acquisition Advertising Benchmark Cost Per Click Facebook 52

Outreach

AUGUST 24, 2021

That’s why it’s essential to know which email statistics matter, how to compare your performance against industry benchmarks, and ultimately, fold these metrics into a better understanding of buyer sentiment. Email marketing benchmarks can differ depending on the type of business you’re working for and where your clients work.

Open Rate 98

Open Rate Advertising Benchmark Opt-out Top of Funnel 98

Vidyard

MARCH 23, 2021

There’s no question that 2020 was the year of video and we’ve got video benchmarks to prove it. Here are the key shifts we’ve seen supported by our benchmark findings for 2021: Using video for sales has gone from “explore” to “invest”. Video in Business Benchmark Report. Video Benchmarks for Creation and Publishing 1.1

Advertising Benchmark 81

Advertising Benchmark Video Marketing Top of Funnel Enterprise Management 81

Benchmark Email

OCTOBER 12, 2021

What you may be surprised to hear… The post How to Use Infographics to Generate Leads appeared first on Benchmark Email. Bringing up infographics in a conversation likely leads to associations with creating brand awareness, increasing user engagement, and driving website traffic.

Generation 142

Generation Leads Lead Marketing Qualified Leads 142

Benchmark Email

MARCH 5, 2024

In this guide, we’ll explore effective strategies to help marketing managers generate blog… The post How to Generate Blog Topic Ideas Your Audience Cares About appeared first on Benchmark Email.

Generation 52

Generation Advertising Benchmark Email Marketing Marketing & Strategy 52

Vidyard

APRIL 5, 2021

That’s why you need benchmarks to guide best practices, help you identify opportunities, and evaluate your success. Lucky for you, we’ve done the heavy lifting and put it all in the 2021 Video in Business Benchmark Report , which analyzes how businesses create and use video to support marketing, sales, and communications efforts.

Advertising Benchmark 65

Advertising Benchmark Video Marketing Paid Search Agency Work Management 65

KoMarketing Associates

MARCH 7, 2017

Organic search also came in a close second for lead generation, trailing only email (70 percent versus 73 percent, respectively). B2B SEOs and marketers in general must be able to demonstrate how their specific tactics with SEO impact broader business objectives. Events created from organic search engine traffic. SEO Trend Analysis.

Advertising Benchmark 120

Advertising Benchmark SEO Lead Scoring Lead Ranking 120

Vidyard

APRIL 8, 2021

To help you understand the market better, we created the 2021 Video in Business Benchmark Report , which analyzes how businesses create and use video to support marketing, sales, and communications efforts. Our video for sales benchmarks infographic has quick hits for you. That’s where user-generated content creation came into play.

Advertising Benchmark 65

Advertising Benchmark Video Marketing Forrester Forecasting 65

ANNUITAS

AUGUST 25, 2016

As with most things, the data itself is only valuable if you provide context, or better yet, a benchmark against other data points to obtain an understanding of performance and trends. As I compile the data gathered recently from our third annual B2B Enterprise Demand Generation Survey, I feel the significance of data. Keep it simple-.

Advertising Benchmark 100

Advertising Benchmark Customer Surveys Validation Rules 100

Sword and the Script | B2B

AUGUST 8, 2023

Here are some of the benchmarks: SaaS companies have an average of 38 active case studies in use; Most case studies are between 500-1,000 words in length; Case studies take an average of 12 hours each to produce; One in ten (10%) case studies are not approved by the customer for publication. How are case studies being used?

Case Studies 79

Case Studies Case Study Advertising Benchmark Paid Search Agency 79

Zoominfo

AUGUST 4, 2020

You can file this argument under similarly counterproductive debates, such as: Inbound vs Outbound and Demand Generation vs Account-based Marketing. The tricky part about leads and lead generation is that marketers and salespeople don’t necessarily share the same definition. This can help you set a benchmark for high scores.

Lead Ranking 246

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 246

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? What is Lead Generation? Lead generation is by and large a more focused effort toward familiarizing potential customers with a company’s value proposition with the end goal being conversion. The Lead Generation Process.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

KoMarketing Associates

JANUARY 25, 2013

Last October, KoMarketing Associates announced the launch of research consultancy Software Advice’s B2B Demand Generation Benchmark Survey. In a poll of 155 primarily C-level marketing experts, social media received the largest percentage of votes for demand generation channels that marketers will spend more on in 2013.

Demand Generation 120

Demand Generation Advertising Benchmark Customer Surveys Demand 120

Sprout Social

MAY 15, 2020

Use these social media benchmarks to get a feel for how your brand is stacking up to peers in your industry. Read on for our findings on social media benchmarks across industries and networks, or skip to the detailed stats for your own industry. Benchmarking across social networks. Posts sent per day.

Advertising Benchmark 122

Advertising Benchmark Social Media Media Work Management 122

Zoominfo

OCTOBER 5, 2021

These are just a few pillars that define demand generation. Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. What is Demand Generation? Demand generation is programmatic. Does demand generation sound similar to lead generation?

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Top of Funnel Demand 130

Vidyard

MARCH 23, 2021

There’s no question that 2020 was the year of video and we’ve got video benchmarks to prove it. That’s why we created the fourth annual Video in Business Benchmark Report , which analyzes business’ use of video to support sales, marketing, and communication efforts. Video Benchmarks for Creation and Publishing 1.1

Advertising Benchmark 65

Advertising Benchmark Video Marketing Top of Funnel Enterprise Management 65

KoMarketing Associates

SEPTEMBER 10, 2019

But if you look at the actual volume of revenue generated via ecommerce – for both B2B ecommerce and B2C ecommerce – the reality is very different. It generates 239% as much revenue. So here’s a simple way to benchmark your own B2B ecommerce marketing. B2B ecommerce marketing dwarfs B2C ecommerce.

eCommerce 121

eCommerce Advertising Benchmark B2B Marketing Practices 121

Benchmark Email

DECEMBER 6, 2023

There’s a reason inbound lead generation is prized by commercial organizations everywhere. This article explores six vital elements of… The post 6 Essentials of Inbound Lead Generation Success appeared first on Benchmark Email. After all, without leads, you don’t have a business.

Lead Generation 52

Lead Generation Generation Leads Lead 52

Metadata

AUGUST 23, 2022

We analyzed actual campaign data from every experiment Metadata customers ran in 2021 to find the legit paid social media benchmarks you’ve been looking for. Check out our full 2022 Paid Social Benchmarks Report. By default, the data you can access in our Benchmark dashboard does not. Build your own LinkedIn Ad benchmarks.

Cost Per Click 52

Cost Per Click CPC CTR Conversion Rate 52

Benchmark Email

OCTOBER 4, 2021

The solution to this is simple –… The post How to Include User-Generated Content in Your Emails appeared first on Benchmark Email. But lately, it seems like many marketers have forgotten about the importance of keeping their emails fresh and exciting.

User-Generated Content 137

User-Generated Content Generation Advertising Benchmark Content 137

ANNUITAS

OCTOBER 29, 2015

So, to address this and start the benchmarking for organizations that fall into the enterprise category, ANNUITAS launched the first B2B Enterprise Demand Generation Study in 2014 and found that enterprise marketers are not unlike other B2B marketers. However, they struggle on a bigger scale than most.

Advertising Benchmark 100

Advertising Benchmark Relevance Lead Scoring Lead Ranking 100

ANNUITAS

JULY 23, 2015

However, when it comes to our jobs, our own marketing effectiveness, performance and industry benchmarking…we want to learn more about our peers and comparisons are welcome. We also strive to better ourselves, our teams and our organization and that is why benchmarks and surveys are so important. Probably not.

Advertising Benchmark 100

Advertising Benchmark Peer-to-peer Demand Generation Customer Surveys 100

Benchmark Email

NOVEMBER 14, 2023

At the heart of this… The post The Power of AI-Generated Email Design and How It’s Revolutionizing Email Marketing appeared first on Benchmark Email. Enter Artificial Intelligence (AI), a disruptive force that is ushering in a new era of email marketing.

Email Marketing 74

Email Marketing Design Generation Advertising Benchmark 74

Benchmark Email

JUNE 14, 2021

But without a lead generation strategy, you’ll lose valuable market share to those that have refined this process. The good news is there is more potential than ever… The post 5 Best Lead Generation Techniques for Small Businesses appeared first on Benchmark Email.

Small Business Marketing 119

Small Business Marketing Lead Generation Generation Leads 119

Zoominfo

AUGUST 4, 2020

You can file this argument under similarly counterproductive debates, such as: Inbound vs Outbound and Demand Generation vs Account-based Marketing. The tricky part about leads and lead generation is that marketers and salespeople don’t necessarily share the same definition. This can help you set a benchmark for high scores.

Lead Ranking 195

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 195