The ROI Guy

JULY 9, 2013

To kick off 2013, Gartner predicted that the reigns on worldwide IT spending would loosen, forecasting an increase of 4.2% Sure enough, Gartner has had to once again lower expectations , cutting in half their earlier growth estimates, now predicting only a 2% rise. Sometimes you don’t want to be right, and this is one of those times.

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

Ambal's Amusings

SEPTEMBER 17, 2009

B2B Lead Generation Benchmark Study 2009. Eccolo Media 2008 B2B Technology Collateral Survey. This reality presents a terrific opportunity for B2B marketers. Eccolo Media 2008 B2B Technology Collateral Survey. I spotted a family style magazine at the hair dressers one day, and decided to buy a half page advertorial.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

Convince & Convert

SEPTEMBER 21, 2010

[link] Steven Groves Excellent advice on how to make progress and Charlene was spot on as well. Your still trading time for money in the mkt equation [link] Steven Groves Excellent advice on how to make progress and Charlene was spot on as well. j Jason Baer Tom - Really interesting presentation. Thanks much for the comment.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Inbox Insight

APRIL 23, 2019

Whilst buyer intent data is no new concept in the world of B2C, only 25% of B2B companies use intent data at present ( Demand Gen ). Analyst/Survey Report. In fact, Gartner predicts technology that recognizes customer intent, is so powerful that it will enable digital businesses to increase profits by up to 15% by 2020 ( Optimizely ).

Buyer Intent 49

Buyer Intent Intent Data Demand Generation Intent 49

Ambal's Amusings

AUGUST 27, 2009

B2B Lead Generation Benchmark Study 2009. Eccolo Media 2008 B2B Technology Collateral Survey. Eccolo Media 2008 B2B Technology Collateral Survey. Or ask whether your salespeople can meet with their decision team to present customized proposals or quotations. B2B Lead Generation Benchmark Study 2009. Ardath Albee.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Marketing Insider Group

JULY 1, 2020

They managed $1 million in new business, not from tons and tons of content, but from a logical content bundle that included a white paper, infographic, webinar, live presentation and Slideshare. What channels will resonate the most, for example, what presentation format will work? Take Demandbase for example. Marketing automation.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

Golden Spiral

NOVEMBER 20, 2020

Mark's Video Presentation on Writer's Block. I'll just put you on the spot. Another is to think about, uh, the analyst reports that you can that are not behind a paywall, um, that are not gated from IDC and Gartner and Forrester. How To Plan And Execute A Virtual Graduation Experience That Truly Honors Seniors. Anna Grimes.

Lead Scoring 62

Lead Scoring Lead Ranking Video Marketing Planning 62