Remove benchmark spot
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How Can You Shine as Gartner Lowers IT Spending Forecasts for 2013?

The ROI Guy

To kick off 2013, Gartner predicted that the reigns on worldwide IT spending would loosen, forecasting an increase of 4.2% Sure enough, Gartner has had to once again lower expectations , cutting in half their earlier growth estimates, now predicting only a 2% rise. Sometimes you don’t want to be right, and this is one of those times.

Gartner 40
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ROI RIP?

The ROI Guy

However, Mr. Langer could not be more spot on regarding his advice to not rely on ROI alone to sell a project. In Gartner's latest press releases from IT Symposium in Orlando, one of the key highlights for budget management next year is financial management of IT. CIOs must benchmark IT according to business impact."

ROI 40
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ClickInsights: How B2B marketers should forge customer relationships by providing compelling content?

Ambal's Amusings

B2B Lead Generation Benchmark Study 2009. This reality presents a terrific opportunity for B2B marketers. I spotted a family style magazine at the hair dressers one day, and decided to buy a half page advertorial. By Joe Pulizzi and Newt Barrett. Brian Carroll's book Lead Generation for the Complex Sale. MarketingSherpa.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

[link] Steven Groves Excellent advice on how to make progress and Charlene was spot on as well. Your still trading time for money in the mkt equation [link] Steven Groves Excellent advice on how to make progress and Charlene was spot on as well. j Jason Baer Tom - Really interesting presentation. Thanks much for the comment.

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Ready or Not? 5 Types of Buyer Intent Data to Gauge B2B Engagement

Inbox Insight

Whilst buyer intent data is no new concept in the world of B2C, only 25% of B2B companies use intent data at present ( Demand Gen ). In fact, Gartner predicts technology that recognizes customer intent, is so powerful that it will enable digital businesses to increase profits by up to 15% by 2020 ( Optimizely ).

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ClickInsights: How can B2B marketers use content effectively for demand generation?

Ambal's Amusings

B2B Lead Generation Benchmark Study 2009. Such materials and presentations require more time and effort from your potential customers, but they're also more closely linked to each prospect's specific situation, which helps with moving them forward in a sales-winning relationship. B2B Lead Generation Benchmark Study 2009.

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The Ultimate Guide To A Content Marketing Strategy That Delivers ROI

Marketing Insider Group

They managed $1 million in new business, not from tons and tons of content, but from a logical content bundle that included a white paper, infographic, webinar, live presentation and Slideshare. What channels will resonate the most, for example, what presentation format will work? Set Your Benchmarks. Marketing automation.