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How Can You Shine as Gartner Lowers IT Spending Forecasts for 2013?

The ROI Guy

To kick off 2013, Gartner predicted that the reigns on worldwide IT spending would loosen, forecasting an increase of 4.2% in IT spend for the year. Sure enough, Gartner has had to once again lower expectations , cutting in half their earlier growth estimates, now predicting only a 2% rise. Gartner Says Worldwide IT Spending Forecast to Reach $3.7 Click here to learn more.

ROI RIP?

The ROI Guy

However, Mr. Langer could not be more spot on regarding his advice to not rely on ROI alone to sell a project. The strategic CIO knows that appealing to the frugal executive is only part of the game, and that project presentations need to paint a picture of the project for the stakeholders, and tie the project clearly to specific corporate goals. In Gartner's latest press releases from IT Symposium in Orlando, one of the key highlights for budget management next year is financial management of IT. CIOs must benchmark IT according to business impact." ROI is required.

ROI RIP?

Tom Pisello

However, Mr. Langer could not be more spot on regarding his advice to not rely on ROI alone to sell a project. The strategic CIO knows that appealing to the frugal executive is only part of the game, and that project presentations need to paint a picture of the project for the stakeholders, and tie the project clearly to specific corporate goals. In Gartner's latest press releases from IT Symposium in Orlando, one of the key highlights for budget management next year is financial management of IT. CIOs must benchmark IT according to business impact." ROI is required.

ClickInsights: How can B2B marketers use content effectively for demand generation?

Connect the Docs

B2B Lead Generation Benchmark Study 2009. Such materials and presentations require more time and effort from your potential customers, but they're also more closely linked to each prospect's specific situation, which helps with moving them forward in a sales-winning relationship. B2B Lead Generation Benchmark Study 2009. Read on to get their insights. Blogs. via Beth Harte).

ClickInsights: How B2B marketers should forge customer relationships by providing compelling content?

Connect the Docs

B2B Lead Generation Benchmark Study 2009. This reality presents a terrific opportunity for B2B marketers. spotted a family style magazine at the hair dressers one day, and decided to buy a half page advertorial. ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog). Recommended Resources from B2B Marketing Experts. Blogs. Books.

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