However, Mr. Langer could not be more spot on regarding his advice to not rely on ROI alone to sell a project. The strategic CIO knows that appealing to the frugal executive is only part of the game, and that project presentations need to paint a picture of the project for the stakeholders, and tie the project clearly to specific corporate goals. In Gartner's latest press releases from IT Symposium in Orlando, one of the key highlights for budget management next year is financial management of IT. CIOs must benchmark IT according to business impact." ROI is required.