The ROI Guy

FEBRUARY 15, 2011

Gartner's latest CIO study, "Reimagining IT: The 2011 CIO Agenda" highlights several important trends that will have significant impact on technology marketing and sales enablement into 2011 and beyond. According to Gartner, this requires CIOs re-imagine IT and lead it through a process of “creative destruction.

Gartner 40

Gartner Enterprise Management Marketing Management Studies 40

Zoominfo

OCTOBER 5, 2021

Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. Demand generation is the process of building awareness and interest in a brand’s products and services. pricing page, case studies). What is Demand Generation?

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Top of Funnel Demand 130

The ROI Guy

MARCH 1, 2016

Gartner recently published their latest worldwide IT spending forecasts, and with a likely economic slowdown on the horizon, are projecting an anemic 0.6% And Gartner is predicting that by 2020, as much as 90% of IT spending could be driven by the business. YoY increase from 2015. Why Change Now?

Gartner 40

Gartner Spending Effectiveness Marketing Proposals 40

Sword and the Script | B2B

NOVEMBER 23, 2021

The story is a good introduction to a post about a thought leadership study because content of this variety isn’t intended to sell directly either. The study by Edelman and LinkedIn found “more than half (51%) of C-suite executives say they spend more time-consuming thought leadership than before the pandemic began.”. How much time?

Thought Leadership 95

Thought Leadership B2B Thought Leadership B2B Sales Gartner 95

FunnelEnvy

DECEMBER 26, 2022

Studies have shown that this group has a distinct preference for a few specific styles of sales and marketing. Generally, incorporating these concepts into your funnels can help even if you aren’t specifically targeting a millennial prospect. Self-service. Click To Tweet.

Top of Funnel 76

Top of Funnel Marketing Automation Services Optimization Generation 76

Martech

JANUARY 25, 2022

These solutions are designed to help sales and service agents communicate with customers more effectively. How a CRM platform helps sales and marketing teams collaborate effectively. How CRM software can help brands. Process scaling. We’ll cover: The benefits of CRM. Types of CRM systems available. Who uses CRM systems?

Enterprise Management 93

Enterprise Management Work Management Marketing Management Paid Search Agency 93

The ROI Guy

NOVEMBER 10, 2014

According to Gartner, worldwide IT spending growth has been revised upwards to 2.6% This is good news, and is the first time in three years that Gartner is revising its growth predictions up versus down mid-year. Although the current forecast is lower than the original 3.2% Although the current forecast is lower than the original 3.2%

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

The ROI Guy

APRIL 14, 2015

Gartner has revised worldwide IT spending down for 2015, predicting a 1.3% This latest estimate comes on the heels of Gartner RAISING forecasts to kickoff the New Year, expecting a 2.4% This latest estimate comes on the heels of Gartner RAISING forecasts to kickoff the New Year, expecting a 2.4% YoY decline from 2014.

Gartner 40

Gartner Forecasting Planning Marketing Proposals 40

The ROI Guy

JULY 15, 2015

Gartner recently published their latest worldwide IT spending forecasts with a sharp downward revision, now projecting a 5.5% This latest estimate from Gartner is a further downward revision of the overly optimistic forecast published to kickoff the New Year, where Gartner was anticipating a 2.4% YoY decline from 2014 levels.

Gartner 40

Gartner Spending Effectiveness Marketing Proposals 40

Sword and the Script | B2B

JULY 18, 2023

Many are about surveys and studies because the process of asking questions and seeking answers often produces useful findings. Upping marketing spend during disruptive periods can drive profits, says Gartner. Strong brands help close B2B sales deals. SaaS benchmarks for closing deals. The average click rate is ~3%.

Planning 52

Planning Statistics B2B Marketing Top of Funnel 52

Televerde

JULY 11, 2022

However, once they read content from the automation company, they will recognize a need for speedier processes and reach out to that business for more information about its products. These insights help you create relevant marketing content and strategies to relate to your target customers to increase the quality of leads you generate.

Demand Generation Agencies 59

Demand Generation Agencies Demand Generation Demand Campaigns 59

The ROI Guy

JULY 9, 2013

To kick off 2013, Gartner predicted that the reigns on worldwide IT spending would loosen, forecasting an increase of 4.2% Sure enough, Gartner has had to once again lower expectations , cutting in half their earlier growth estimates, now predicting only a 2% rise. Sometimes you don’t want to be right, and this is one of those times.

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

Content4Demand

MARCH 25, 2021

ABM remains high on the priority list of B2B marketers, according to the 2021 Demand Generation Benchmark Survey Report. ABM helps focus on lead quality versus lead quantity, another priority for marketers. Gartner notes that only 17% of the B2B buying process is spent meeting with potential vendors. Titles are good.

Account Based Marketing 84

Account Based Marketing ABM Multi-Channel Content 84

The ROI Guy

APRIL 8, 2014

According to Gartner, worldwide IT spending is on pace to reach $3.8 Although the forecast predicts healthy growth for 2014, these same Gartner forecasts have been overly optimistic the past two years. Examining their 2013 predictions, Gartner indicated IT spending would grow 4.2% trillion in 2014, a 3.2% for the year.

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

The ROI Guy

JANUARY 16, 2014

According to Gartner, the annual release of their New Year’s spending forecast predicts global IT spending growth of 3.1% Examining their 2013 predictions, Gartner indicated IT spending would rise 4.2% We don’t buy it, and believe that Gartner has missed a major sea change in IT spending and decision-making in their forecasts.

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

Sana Commerce

SEPTEMBER 15, 2023

In one poll by Gartner , sales and business leaders agree that ‘meeting quotas’ and ‘customer retention’ remain key priorities in the face of a potential economic downturn. This blog explores 16 actionable steps that can help you enhance sales performance. This will empower your sales team to personalize their approach.

Top of Funnel 52

Top of Funnel Cross-Selling Customer Satisfaction Digital Marketing Funnels 52

Valasys

OCTOBER 31, 2019

Over the years B2B marketing strategies have changing, in part because of the superfluous volumes of data being generated & employed by the business in their decision-making process & in part because of the evolution in the researching habits of the prospects. Learn more on: How to Assimilate Competitive Benchmarking in Social Media.

B2B Marketing 49

B2B Marketing Campaigns Ad Building Top of Funnel 49

Hinge Marketing

DECEMBER 11, 2019

Scientists believe there is a tendency for cognitive processes or neural functions to be specialized to one side of the brain or the other. According to a major study by Google, Gartner and Motista , B2B buyers are more emotionally connected to the brands they purchase than B2C consumers. How is this relevant to marketers?

Marketing Budget 117

Marketing Budget Top of Funnel Work Management Research 117

Golden Spiral

APRIL 18, 2019

intensive education program for members featuring presentations, small group discussions, case studies, and interactive problem solving. ABA Benchmarking Programs. interactive tools and ongoing quarterly programs focused on management issues to help bankers compare their performance to their competitors’. CIO Forums.

Work Management 102

Work Management Marketing Management Research Organization 102

The ROI Guy

JANUARY 8, 2013

Gartner highlights that “business uncertainty is nearing resolution”, and that this is one of the key reasons for increasing their spending outlook. But is Gartner being overly optimistic? First, Gartner’s latest outlook mirrors similar rosy predictions from analysts at the beginning of the past three years.

Gartner 40

Gartner Spending Marketing Proposals Terms and Conditions 40

LeanData

SEPTEMBER 7, 2021

Top 8 GTM Strategies | Craig Rosenberg, Vice President, Distinguished Analyst, Gartner. You will too – for nearly 10 years, Craig has been a preeminent analyst, researcher and advisor who has helped companies grow faster by shopping, benchmarking and improving the experiences sales and marketing organizations deliver to buyers. .

Marketing Analytics Tools 52

Marketing Analytics Tools Lead Ranking Work Management Digital Marketing Funnels 52

Customer Experience Matrix

SEPTEMBER 1, 2010

A client asked yesterday if I had some benchmark information to justify the cost of her marketing automation project. It includes five pages of properly sourced industry statistics from Aberdeen , Forrester , Gartner and SiriusDecisions. Aberdeen Group has published many studies related to marketing automation. Here's a bunch.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 120

Hubspot

FEBRUARY 21, 2020

According to a Bridge Group study , the annual turnover rate for sales professionals is 34.7%. Though feelings of burnout when working in sales are common, they can be alleviated, and can provide valuable learning opportunities to help sales managers create healthier work environments. Causes of Burnout for Sales Reps.

Burn Rate 92

Burn Rate Work Management Lead Ranking Marketing Management 92

The Lead Agency

FEBRUARY 8, 2023

By using AI technologies, marketers can automate their marketing processes and generate more data-led intelligence to inform their overall strategies. Gartner predicts that 75% of B2B sales organisations will use both AI and traditional sales solutions by 2025.

Work Management 62

Work Management Trends B2B Marketing Marketing Management 62

SnapApp

MAY 29, 2018

No matter which way you skin it, an efficient sales process is what fuels the high-growth B2B companies. This is why companies obsess over building and optimizing large sales teams and processes. Content saturation and more educated buyers aren’t the only things making the sales process more difficult to manage.

Sales Qualified Leads 103

Sales Qualified Leads Lead Ranking High Quality Lead Top of Funnel 103

Valasys

NOVEMBER 8, 2019

Knowing about the best marketing books for B2B marketers in 2019 can help marketers grow their company through digital marketing & traditional marketing endeavors & by fostering inter-business relationships & by keeping abreast with new marketing technics created & applied. Wrapping It Up.

B2B Marketing 55

B2B Marketing Enterprise Management Planning B2B 55

Valasys

JULY 12, 2019

A new study from marketing research firm Gartner revealed that despite the proliferation of digitization, 77% of B2B buyers still are under an impression that making a purchase is time-consuming & even painful. Is Elimination Possible – The first step in the thought process is whether an idea is really worth investing in?

Cost 40

Cost ROMI Optimization B2B Marketing 40

The ROI Guy

JANUARY 6, 2012

The New Year’s cheer didn’t last long for IT, as Gartner was quick to lower its global technology spending forecast, barely a week into 2012. Looking beyond 2012, Gartner also estimates continued headwinds, lowering future forecasts for 2015 downwards to 5% growth from earlier 5.4% growth forecasts. growth forecasts. predictions.

Work Management 40

Work Management Marketing Management Gartner Forecasting 40

The ROI Guy

OCTOBER 31, 2011

Gartner says CIOs are spending too much time with vendors - laying down gauntlet to vendor sales to add more value, or get lost. Gartner thinks CIOs are spending too much of their precious time with vendors, and advises to significantly curtail this activity. of total IT time is spent on vendor management and procurement.

Allocation 40

Allocation Marketing Management Gartner Marketing Proposals 40

Marketing Insider Group

JANUARY 24, 2013

A curated production process + a fully-vetted community of creative pros = outstanding and affordable video content. MarketingSherpa – MarketingSherpa – MarketingSherpa provides B2B and consumer marketing professionals practical case studies, research, and training on email, demand gen, search, social, and more.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

The ROI Guy

APRIL 18, 2018

According to the study, 63% of respondent’s time is spent on “keeping the lights on” versus time spent on innovation and development projects that are designed to transform the business. This means proving how your solution can help lower costs, free resources, and deliver innovation on a budget.

Allocation 45

Allocation Digital Transformation Budget Programs Cost 45

Terminus

OCTOBER 26, 2018

Another study by Gleanster Research, found that only 25% of leads are legitimate in the first place. Leads Are Generated Too Late in the Sales Process. By the time you generate a lead that’s actually interested in your solution, their company has already gone through most of the research process. Leads Will Never Buy From You.

RFP 20

RFP Sales Qualified Leads Leads Lead 20

Ambal's Amusings

JANUARY 21, 2010

Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. If marketers want to overcome this roadblock, they need to create programs to match their prospects’ needs at every stage of the buying process.

Sales Qualified Leads 100

Sales Qualified Leads Lead Scoring Lead Ranking Marketing Leads 100

Adobe Experience Cloud Blog

JANUARY 20, 2017

In a recent ZoomInfo and Ascend2 study, only 33% of marketers rated their data-driven marketing strategies “very successful,” and 64% of these “very successful” marketers listed “improving data quality” as their top obstacle in personalizing the customer experience. Engage All Key Decision-Makers in an Account.

Account Based Marketing 48

Account Based Marketing Budget Programs Marketing Automation Services Ideal Customer Profiles 48

Directive Agency

MARCH 25, 2020

The Cloud Application Services (SaaS) industry is forecasted to grow almost 17% in 2020 (according to Gartner ). Unique performance-centric content such as case studies that touch upon the pain points of the target audience. Take a look at the companies we traditionally think of in software: Microsoft, Oracle, SAP. Activation.

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Paid Content Paid Search Agency 40

Content Standard

FEBRUARY 8, 2022

It also just goes to show the critical role that context plays in whether or not brands come off as helpful or creepy. According to Gartner , more than half of consumers will unsubscribe and over a third (38%) will stop doing business with the brand altogether if a personalized message is perceived to be “creepy.”

Personalization 140

Personalization Gartner Marketing & Strategy Allocation 140

The ROI Guy

OCTOBER 22, 2010

Generating Awareness In order to start the engagement process with prospects, awareness needs to be created. Finding ways to help buyers Fight Frugalnomics is essential to attracting attention and engaging frugal buyers. In researching technology buyer trends, it is important to know how technology buyers become aware in new solutions.

Work Management 40

Work Management Marketing Management ROI Marketing Budget 40