The ROI Guy

JANUARY 16, 2014

According to Gartner, the annual release of their New Year’s spending forecast predicts global IT spending growth of 3.1% Examining their 2013 predictions, Gartner indicated IT spending would rise 4.2% We don’t buy it, and believe that Gartner has missed a major sea change in IT spending and decision-making in their forecasts.

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Gartner Forecasting Spending Marketing Proposals 40

The ROI Guy

NOVEMBER 10, 2014

According to Gartner, worldwide IT spending growth has been revised upwards to 2.6% This is good news, and is the first time in three years that Gartner is revising its growth predictions up versus down mid-year. Although the current forecast is lower than the original 3.2% Although the current forecast is lower than the original 3.2%

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Gartner Forecasting Spending Marketing Proposals 40

The ROI Guy

JULY 9, 2013

To kick off 2013, Gartner predicted that the reigns on worldwide IT spending would loosen, forecasting an increase of 4.2% Sure enough, Gartner has had to once again lower expectations , cutting in half their earlier growth estimates, now predicting only a 2% rise. Sometimes you don’t want to be right, and this is one of those times.

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Gartner Forecasting Spending Marketing Proposals 40

The ROI Guy

JANUARY 8, 2013

Gartner highlights that “business uncertainty is nearing resolution”, and that this is one of the key reasons for increasing their spending outlook. But is Gartner being overly optimistic? First, Gartner’s latest outlook mirrors similar rosy predictions from analysts at the beginning of the past three years.

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Gartner Spending Marketing Proposals Terms and Conditions 40

Valasys

FEBRUARY 28, 2020

The process of nurturing the leads & generating the expected sales revenue in such a situation becomes a challenge, forget alone delighting the customers post-purchase. With the help of intent data & tools available for the psychographic analysis of the prospects, the marketers can analyze the emotional quotients of the prospects.

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Loyalty Top of Funnel Ad Building Content Marketing 72

Hinge Marketing

DECEMBER 11, 2019

Scientists believe there is a tendency for cognitive processes or neural functions to be specialized to one side of the brain or the other. According to a major study by Google, Gartner and Motista , B2B buyers are more emotionally connected to the brands they purchase than B2C consumers. How is this relevant to marketers?

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Marketing Budget Top of Funnel Work Management Research 117

The ROI Guy

SEPTEMBER 21, 2016

Did you know … 67% of the buyer’s journey is done digitally, making your content more important than ever in facilitating buyer decision making (Gartner) 83% of buyers remain overwhelmed by the amount of content available, wanting quality personalized content over quantity. It’s clear. At this phase, you can provide.

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Buyer's Journey Peer-to-peer Features Advertising Benchmark 40

Marketing Insider Group

JANUARY 24, 2013

A curated production process + a fully-vetted community of creative pros = outstanding and affordable video content. Gartner_Inc – Gartner – The leading global provider of independent and objective technology related to research and advice. Storytelling through content marketing, blogs, social media & more.

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Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

The ROI Guy

JULY 8, 2014

According to Gartner, worldwide IT spending was expected to reach $3.8 Although the forecast at the beginning of the year predicted healthy growth for 2014, these same Gartner forecasts have been overly optimistic the past two years. And sure enough, Gartner had to once again lower their forecasts substantially. for the year.

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Gartner Forecasting Spending Marketing Proposals 40

Adobe Experience Cloud Blog

JULY 23, 2015

Author: Nischala Murthy Kaushik According to Gartner , content marketing ranks among the Top 5 trends in the space of digital marketing in 2015. What needs to happen before it is published (in terms of the process for editing, reviews, approvals, SEO, etc.). Let’s get started…. 1. Define Your Content Conversion Metrics.

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Marketing Budget Marketing Budget Creation Enterprise Management Work Management 48

SnapApp

DECEMBER 5, 2016

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. This will help boost ROI and extend the readability of the content and campaigns you’ve worked hard to put together. 64% of B2B marketers outsource writing.

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Paid Content Stats Marketing Budget Marketing Strategy 48

Golden Spiral

NOVEMBER 20, 2020

She helps create content for both our agency and our clients and maintains dozens of relationships with influencers and journalists who report on B2B tech issues, topics, and companies. I got a chance to meet me a couple of years ago, and when she's not helping me be a better writer, she's helping me laugh. Anna Grimes.

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Lead Scoring Lead Ranking Video Marketing Planning 62

SnapApp

DECEMBER 22, 2016

To help make it less overwhelming, our team scoured the web to identify the top content marketing blogs (by category) you should be reading in 2017. Do you need help with planning on when to post on social media? Well, thankfully CoSchedule is there to help you out. CoSchedule. Want to get more Instagram followers?

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Marketing Analytics Tools Sales Management Top of Funnel Planning 48