Welcome to the Distribution-First Era, Where Strategy Starts With Channels and Ends With ROI
Animalz blog
FEBRUARY 25, 2024
Gartner expects a decrease of 50% or more by 2028. ROI required. Instead of betting blindly, a distribution-first strategy helps you find the channels with the highest potential ROI before committing. Determine channel benchmarks. Sometimes, getting a firm benchmark can be tricky. SEO arms race.
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