Sprout Social

SEPTEMBER 18, 2023

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. It will help prioritize vital areas, avoid overspending and adapt to unforeseen challenges. Look for industry benchmarks to gain insights into what your competitors are spending on marketing.

Marketing Budget 129

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 129

ANNUITAS

DECEMBER 11, 2023

Wordstream’s annual Google Ads benchmarks study for 2023 reported that average paid search conversion rates went down 10% and cost per lead increased 20%, year-over-year. The major shift required for CMOs to drive integrated go-to-market organizational design is to move from functional design to process-based design.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

Lead Forensics

APRIL 16, 2024

Studies by Gartner reveal that companies that leverage AI for customer sentiment analysis experience increased customer retention rates, as they can address issues before they escalate and foster loyalty through proactive communication. AI can help you identify high-quality leads that perfectly align with your ideal customer profile (ICP).

Ideal Customer Profiles 52

Ideal Customer Profiles Cross-Selling Budget Programs High Quality Lead 52

Zoominfo

MARCH 9, 2021

Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. Demand generation is the process of building awareness and interest in a brand’s products and services. These are just a few pillars that define demand generation. What is Demand Generation?

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Vision Edge Marketing

NOVEMBER 1, 2018

“Customer experience (CX) is the new Marketing battlefront,” declared Gartner in their Customer Experience study. The Global Customer Experience (CX) Benchmarking study by Dimension Data found that 84% of organizations working to improve CX have experienced an increase in revenue.

Touchpoints 171

Touchpoints Customer Satisfaction Work Management Advertising Benchmark 171

The ROI Guy

MARCH 1, 2016

Gartner recently published their latest worldwide IT spending forecasts, and with a likely economic slowdown on the horizon, are projecting an anemic 0.6% And Gartner is predicting that by 2020, as much as 90% of IT spending could be driven by the business. YoY increase from 2015. Why Change Now?

Gartner 40

Gartner Spending Effectiveness Marketing Proposals 40

The ROI Guy

JULY 15, 2015

Gartner recently published their latest worldwide IT spending forecasts with a sharp downward revision, now projecting a 5.5% This latest estimate from Gartner is a further downward revision of the overly optimistic forecast published to kickoff the New Year, where Gartner was anticipating a 2.4% YoY decline from 2014 levels.

Gartner 40

Gartner Spending Effectiveness Marketing Proposals 40

DAGMAR Marketing

MARCH 12, 2024

Every year, HubSpot releases a State of Marketing Report, which shares several helpful new industry trends and insights to help your business thrive all year. Since Google still rewards original, quality content, this approach can help you stay ahead of the game this year. Personalization is key.

Marketing AI 52

Marketing AI Hubspot Marketing Report Planning 52

Marketing Interactions

SEPTEMBER 26, 2022

The person/role you used to primarily engage with is now removed from the evaluation process, only stepping in at decision time. Only 16% of B2B marketers rate their current lead nurturing initiatives as excellent, per the 2022 Lead Nurturing & Acceleration Benchmark Survey. Supply chain bottlenecks.

Ideal Customer Profiles 80

Ideal Customer Profiles Buyer Personas Marketing Analytics Tools B2B 80

Zoominfo

MARCH 31, 2023

Industry experts at Gartner estimate that poor data quality costs businesses about $13 million a year. Removing data silos helps ensure that teams can access the metrics that matter for them, and leaders can see how everyone’s efforts line up with broader initiatives. Focus on financial or operational performance metrics in particular.

Enterprise Management 130

Enterprise Management Marketing Analytics Tools Zoominfo Work Management 130

Marketing Interactions

AUGUST 24, 2021

They need information that helps them understand what to ask, do, understand, and evaluate. I agree with Gartner that this is a huge opportunity for marketers to help buyers by creating content that assists them with job completion. We therefore focus our marketing on helping everyone else it serves gain its value.

B2B Thought Leadership 62

B2B Thought Leadership Thought Leadership B2B Gartner 62

The ROI Guy

NOVEMBER 10, 2014

According to Gartner, worldwide IT spending growth has been revised upwards to 2.6% This is good news, and is the first time in three years that Gartner is revising its growth predictions up versus down mid-year. Although the current forecast is lower than the original 3.2% Although the current forecast is lower than the original 3.2%

Gartner 40

Gartner Forecasting Spending Forrester 40

Martech

JANUARY 25, 2022

These solutions are designed to help sales and service agents communicate with customers more effectively. How a CRM platform helps sales and marketing teams collaborate effectively. How CRM software can help brands. Process scaling. We’ll cover: The benefits of CRM. Types of CRM systems available. Who uses CRM systems?

Enterprise Management 95

Enterprise Management Work Management Paid Search Agency Marketing Management 95

The ROI Guy

APRIL 14, 2015

Gartner has revised worldwide IT spending down for 2015, predicting a 1.3% This latest estimate comes on the heels of Gartner RAISING forecasts to kickoff the New Year, expecting a 2.4% This latest estimate comes on the heels of Gartner RAISING forecasts to kickoff the New Year, expecting a 2.4% YoY decline from 2014.

Gartner 40

Gartner Forecasting Planning Marketing Proposals 40

Martech

OCTOBER 30, 2023

The modern challenges of personalization Up to 60% of marketing leaders anticipate challenges in balancing customer data collection with privacy concerns, according to Gartner. The company used the platform’s analytics tool to redesign the buying process, making it more customer-focused. The result? Scalable technology.

Personalization 119

Personalization Practices Allocation Enterprise Management 119

Heinz Marketing

NOVEMBER 20, 2020

Gartner says that only 17% of the buying cycle is spent actually talking to sales. In a world of information overload, it’s up to B2B sales teams to serve as the expert guides that help buyers navigate this increasingly complex environment. Help define the future of sales. But what do these solutions look like?

B2B Sales 88

B2B Sales Top of Funnel B2B Digital Marketing Funnels 88

Zoominfo

OCTOBER 5, 2021

Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. Demand generation is the process of building awareness and interest in a brand’s products and services. These are just a few pillars that define demand generation. What is Demand Generation?

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Top of Funnel Demand 130

The ROI Guy

JULY 9, 2013

To kick off 2013, Gartner predicted that the reigns on worldwide IT spending would loosen, forecasting an increase of 4.2% Sure enough, Gartner has had to once again lower expectations , cutting in half their earlier growth estimates, now predicting only a 2% rise. Sometimes you don’t want to be right, and this is one of those times.

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

Salesforce Marketing Cloud

MARCH 21, 2022

By 2023, Gartner predicts “the number of active citizen developers at large enterprises will be at least four times the number of professional developers.”. A guide to understanding how low code can help you transform your business and empower teams to innovate fast. Automated processes break down organizational silos.

Customer Satisfaction 98

Customer Satisfaction Loyalty Gartner Automation 98

The ROI Guy

APRIL 8, 2014

According to Gartner, worldwide IT spending is on pace to reach $3.8 Although the forecast predicts healthy growth for 2014, these same Gartner forecasts have been overly optimistic the past two years. Examining their 2013 predictions, Gartner indicated IT spending would grow 4.2% trillion in 2014, a 3.2% for the year.

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

The ROI Guy

JANUARY 16, 2014

According to Gartner, the annual release of their New Year’s spending forecast predicts global IT spending growth of 3.1% Examining their 2013 predictions, Gartner indicated IT spending would rise 4.2% We don’t buy it, and believe that Gartner has missed a major sea change in IT spending and decision-making in their forecasts.

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

KoMarketing Associates

SEPTEMBER 22, 2021

Whether you’re using content marketing to build up SEO , increase engagement on social media, or garner brand awareness, these 15 statistics will help guide you in the right direction. From the Gartner Report: Content creation accounted for 9.3% 2021 B2B Content Marketing Benchmarks, Budgets, and Trends.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

FunnelEnvy

DECEMBER 26, 2022

Generally, incorporating these concepts into your funnels can help even if you aren’t specifically targeting a millennial prospect. Not only do buyers want to be able to access sales information at any time, but they also have a strong desire for a customized buying process. Self-service. Click To Tweet.

Top of Funnel 76

Top of Funnel Marketing Automation Services Optimization Generation 76

Televerde

JULY 11, 2022

However, once they read content from the automation company, they will recognize a need for speedier processes and reach out to that business for more information about its products. These insights help you create relevant marketing content and strategies to relate to your target customers to increase the quality of leads you generate.

Demand Generation Agencies 59

Demand Generation Agencies Demand Generation Demand Campaigns 59

Martech

NOVEMBER 11, 2022

Processing. But its Prime membership program sets the ecommerce benchmark for establishing and maintaining relationships with consumers. Done correctly, data analysis helps you improve B2C marketing strategies by learning about and understanding customer behavior. Processing. Get MarTech! In your inbox. Get MarTech!

Digital Asset Management 115

Digital Asset Management Work Management Marketing Management Digital Experience Platform 115

The ROI Guy

JANUARY 8, 2013

Gartner highlights that “business uncertainty is nearing resolution”, and that this is one of the key reasons for increasing their spending outlook. But is Gartner being overly optimistic? First, Gartner’s latest outlook mirrors similar rosy predictions from analysts at the beginning of the past three years.

Gartner 40

Gartner Spending Marketing Proposals Terms and Conditions 40

Heinz Marketing

FEBRUARY 16, 2021

But this digital transformation only serves to further amplify the weaknesses of a traditional, largely non-digital sales process – one that does little to actually enable the buyer. In fact, research from Gartner shows that today’s B2B buyers spend only 17% of their time talking directly to sales. Does this make sales teams obsolete?

Top of Funnel 117

Top of Funnel Digital Transformation Conversion Work Management 117

Content4Demand

MARCH 25, 2021

ABM remains high on the priority list of B2B marketers, according to the 2021 Demand Generation Benchmark Survey Report. ABM helps focus on lead quality versus lead quantity, another priority for marketers. Gartner notes that only 17% of the B2B buying process is spent meeting with potential vendors. Titles are good.

Account Based Marketing 84

Account Based Marketing ABM Multi-Channel Content 84

Sana Commerce

SEPTEMBER 15, 2023

In one poll by Gartner , sales and business leaders agree that ‘meeting quotas’ and ‘customer retention’ remain key priorities in the face of a potential economic downturn. This blog explores 16 actionable steps that can help you enhance sales performance. This will empower your sales team to personalize their approach.

Top of Funnel 52

Top of Funnel Cross-Selling Customer Satisfaction Digital Marketing Funnels 52

The ROI Guy

FEBRUARY 15, 2011

Gartner's latest CIO study, "Reimagining IT: The 2011 CIO Agenda" highlights several important trends that will have significant impact on technology marketing and sales enablement into 2011 and beyond. According to Gartner, this requires CIOs re-imagine IT and lead it through a process of “creative destruction.

Gartner 40

Gartner Enterprise Management Marketing Management Studies 40

Valasys

OCTOBER 31, 2019

Over the years B2B marketing strategies have changing, in part because of the superfluous volumes of data being generated & employed by the business in their decision-making process & in part because of the evolution in the researching habits of the prospects. Learn more on: How to Assimilate Competitive Benchmarking in Social Media.

B2B Marketing 49

B2B Marketing Campaigns Ad Building Top of Funnel 49

Sword and the Script | B2B

JULY 18, 2023

Many are about surveys and studies because the process of asking questions and seeking answers often produces useful findings. Upping marketing spend during disruptive periods can drive profits, says Gartner. Strong brands help close B2B sales deals. SaaS benchmarks for closing deals. Read more on Sword and the Script 7.

Planning 52

Planning Statistics B2B Marketing Top of Funnel 52

Madison Logic

JULY 20, 2023

According to Gartner, a typical buying committee for a complex B2B solution consists of six to ten decision-makers , each armed with their own set of four or five independently gathered pieces of information. It’s a collaborative process that ensures everyone’s insights are considered, leading to a unified choice.

Buy 52

Buy Top of Funnel Account Based Marketing Multi-Channel 52

Sword and the Script | B2B

NOVEMBER 23, 2021

For example, the report cites research by Gartner concluding, “83% of a typical B2B purchasing decision – researching solutions, ranking options and benchmarking pricing – happens before a buyer engages directly with a provider.”. 71% “stimulate my thinking and help me generate new ideas for my organization.”.

Thought Leadership 95

Thought Leadership B2B Thought Leadership B2B Sales Gartner 95

Martech

OCTOBER 7, 2021

In order to manage a successful digital transformation, marketing leaders have to assemble the team and technologies that will deliver the end goal, according to Michael McCune, Senior Director at Gartner, who spoke at our recent MarTech conference about the key components to the always-on marketing machine. Audience prioritization.

Marketing Automation Services 92

Marketing Automation Services Work Management CMS Development Marketing Management 92

The ROI Guy

APRIL 5, 2018

Be First to Add Value First, since a large part of the software buying efforts are not planned, it is vital to proactively engage with buyers to help them diagnose issues, prioritize challenges and budgets, and collaboratively set the buying requirements. This means helping the buyer clarify the priority of known challenges.

Budget Programs 45

Budget Programs Allocation Software Buy 45

LeanData

SEPTEMBER 7, 2021

Top 8 GTM Strategies | Craig Rosenberg, Vice President, Distinguished Analyst, Gartner. You will too – for nearly 10 years, Craig has been a preeminent analyst, researcher and advisor who has helped companies grow faster by shopping, benchmarking and improving the experiences sales and marketing organizations deliver to buyers. .

Marketing Analytics Tools 52

Marketing Analytics Tools Lead Ranking Work Management Digital Marketing Funnels 52