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Marketing Interactions

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Disintermediation WOMM Intent Data Digital Experience Platform Enterprise Management Vendors Marketing AI Buyer Intent Buyer Need Intent Signal More Related Topics >
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Why You Need to Revisit B2B Buyer Personas and ICPs

Marketing Interactions

SEPTEMBER 26, 2022

The person/role you used to primarily engage with is now removed from the evaluation process, only stepping in at decision time. Only 16% of B2B marketers rate their current lead nurturing initiatives as excellent, per the 2022 Lead Nurturing & Acceleration Benchmark Survey. Supply chain bottlenecks.

Ideal Customer Profiles 80
Ideal Customer Profiles Buyer Personas Marketing Analytics Tools B2B 80
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Rethink B2B Content for Buyer Enablement

Marketing Interactions

AUGUST 24, 2021

They need information that helps them understand what to ask, do, understand, and evaluate. I agree with Gartner that this is a huge opportunity for marketers to help buyers by creating content that assists them with job completion. We therefore focus our marketing on helping everyone else it serves gain its value.

B2B Thought Leadership 62
B2B Thought Leadership Thought Leadership B2B Gartner 62
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