curated production process + a fully-vetted community of creative pros = outstanding and affordable video content. Gartner_Inc – Gartner – The leading global provider of independent and objective technology related to research and advice. WendyMarx – Wendy Marx – Award-winning PR and marketing communications executive who helps B2B companies become well-known brands. TonyZambito – TonyZambito – Executive Consultant, Sales Benchmark Index. Who are the top B2B Marketing influencers on twitter? Cambridege, MA – [link]. MORE >>

Surveying buyers and B2B marketers about specific factors that motivate recipients to opt-in, open and engage with vendors, MarketingSherpa and IDG show that Social Media and blog content lag considerably behind other marketing tools, particularly promotional and education content, tutorials / demos, competitive comparisons and buying guides, free research reports and peer best practice / benchmarking tools. Tom’s ROI and TCO experience began in 1993 with Interpose (acquired by Gartner in 1998). Frugalnomics in Full Effect: Forrester and Gartner. They do if they are. MORE >>

Given this reality, many marketing organizations are investing in sales enablement tools and processes to accelerate deal flow and maximize the productivity of their sales teams.&# According to IDC’s 2009 Tech Marketing Benchmarks, large enterprises have gotten the message that sales enablement is required to drive sales effectiveness, with more than 80% of enterprises with $5 billion plus in revenue now have a sales enablement role in their organization. Tom’s ROI and TCO experience began in 1993 with Interpose (acquired by Gartner in 1998). Powered by Blogge MORE >>

Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. If marketers want to overcome this roadblock, they need to create programs to match their prospects’ needs at every stage of the buying process. Seamus' passion for sales, sales process and excellence enabled him to develop a platform that "finds, cares and feeds" prospects until they are ready to buy. Mapping Content to the Buying Process - Slidecast. Ardath Albee. Blogs. MORE >>

The ability to segment email lists and personalize the content will help to maximize the effect of each email, resulting in more qualified leads.” - John Bonini, Content Marketing Manager, IMPACT Branding & Design. Marketing activities will not only be measured in terms of traffic and lead generation , but it will also further opti mize processes that directly impact sales growth. Because of this, we’re starting to see a shift in how marketing is measured … to quotas and SLAs that are more aligned with sales goals.” - Greg Alexander, CEO, Sales Benchmark Index (SBI). MORE >>