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Forrester: B2B Companies Score Low in Marketing Best Practices

The Point

Earlier this year, Forrester Research conducted a detailed survey of more than 150 B2B marketing decision-makers with the intent of benchmarking the maturity of B2B marketing best practices, focused on revenue marketing and marketing automation. Account-Based Marketing (ABM) has also accelerated the trend. HJS: Thanks Lori!

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Video for Sales Benchmarks 2021 [Infographic]

Vidyard

Trend forecasting from analysts like Forrester views using video for sales moving from “test” to “invest” and an imperative part of any sales journey. Our video for sales benchmarks infographic has quick hits for you. Download the 2021 Video for Sales Benchmark Infographic. Video in Business Benchmark Report.

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B2B Ecommerce Marketing Benchmarks and Best Practices

KoMarketing Associates

This shows up clearly in search query data, like in the chart from Google Trends below. Forrester expects B2B ecommerce in the just United States to reach $1.8 Even as of the close of 2018, Forrester says US B2B ecommerce had already exceeded $1.1 So here’s a simple way to benchmark your own B2B ecommerce marketing.

eCommerce 121
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Video for Sales Benchmarks 2021 [Infographic]

Vidyard

Trend forecasting from analysts like Forrester views using video for sales moving from “test” to “invest” and an imperative part of any sales journey. Our video for sales benchmarks infographic has quick hits for you. Video in Business Benchmark Report Know where you stand, so you can stand out.

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Sales Pipeline Radio, Episode 248: Q & A with Kelley Hippler @forrester

Heinz Marketing

This week’s show is called “ How Forrester is applying the SiriusDecisions frameworks both within the organization and across the revenue engine to drive results ” and our guest is Kelley Hippler , Chief Sales Officer at Forrester. She is the Chief Sales Officer for Forrester. Or, every week, excuse me.

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How to Attract B2B Buyers with Killer Content

markempa

According to the 2017 B2B Content Marketing Trends, 39% of companies are increasing investment in content marketing. Two of the leaders in B2B funnel benchmarking, SiriusDecisions and Forrester, will tell you that inquiry-to-closed-won conversion ratios are often below two percent […]. Content marketing is booming.

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Vidyard Releases 2019 Video in Business Benchmark Report; Uncovers Latest Trends on Video Creation, Publishing, Engagement and Analytics Across B2B Markets

Vidyard

Findings from the new report show that the average length of videos is trending shorter and shorter while audiences are opting to engage in videos longer. TL;DR– Your Key Takeaways from the 2019 Video in Business Benchmark Report Average business video length is trending shorter year-over-year: In 2018, the average length was 4.07