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Content Hit List

Content4Demand

Scope out the most relevant breakout sessions with executives from Drift, Thomson Reuters, Forrester, HubSpot and more. Insights-Inspired Storytelling. Iconic and imaginative storytelling isn’t just for writers like Stephen King and J.K. B2B Video Benchmarks. Haven’t registered yet?

Content 58
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Interview: Guided Selling with Storytelling, Insights and Financial Justification

The ROI Guy

And research from Forrester indicates that the late engagement could have serious impacts on win rates? Almost 60% of a typical pipeline is being indicated as stalled – no longer moving forward in the decision making process, this according to the Sales Benchmark Index.

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B2B Marketing Trends & Studies That Every Marketer Should Know

Valasys

According to a prediction by Forrester by the year 2021, 48% of the B2B marketing organizations will be organized to support customers’ journeys. The on-demand & digestible audio-storytelling format makes podcasts a stackable piece of content as compared to other media.

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Top 50 B2B Marketing Influencers On Twitter

Marketing Insider Group

ForresterForrester Research, Inc – An independent research company that provides pragmatic advice to global leaders in business and technology. Storytelling through content marketing, blogs, social media & more. TonyZambito – TonyZambito – Executive Consultant, Sales Benchmark Index.

Twitter 100
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Where is ROI Best Applied in the Sales Process?

The ROI Guy

This was presented at the latest Forrester Sales Enablement Forum, and is a marked increase from the 65/35% split of just two years ago. ValueStory – providing the value storytelling and “back of the napkin” diagnostic assessments and “cost of doing nothing” calculations to help the buyer uncover issues and prioritize action.

ROI 40
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Hit Your Channel Sales Goals with ROI Selling

The ROI Guy

For example: Engaging earlier is a requirement, with 74% of deals going to the provider setting the buying agenda (according to Forrester), but most partners are notorious at engaging late in the sales cycle, and merely responding to solution requests and RFPs.

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Return on Sales Enablement: The Adoption Challenge

The ROI Guy

Forrester indicates that for each typical sales rep, $130,000 is spent annually on sales enablement, training and support, trying to make each rep smarter, faster and more powerful. For each unique selling situation, the right value storytelling, insights, quantification and content are all essential. https://www.linkedin.com/groups?home=&gid=6776884