B2B Marketing Directions

DECEMBER 20, 2020

For example, in Demand Gen Report's 2020 Marketing Measurement and Attribution Benchmark Survey , 82% of the respondents said that measuring marketing performance is a growing priority for their company, and 54% said their ability to measure marketing performance and impact needs improvement or is poor/inadequate. of total marketing spending.

Multi-Touch Attribution 98

Multi-Touch Attribution Advertising Agencies Forrester Paid Search Agency 98

ClickZ

JANUARY 15, 2021

Jivox’s Dynamic Creative technology drives engagement and digital commerce across paid and owned media, delivering ROI by reducing production costs and increasing media performance using big data, AI/machine learning, Dynamic Creative Optimization (DCO), and identity technologies. Jivox’s impact on ecommerce marketing.

eCommerce 114

eCommerce Personalization Paid Search Agency Purchase Intent 114

Atomic Reach

FEBRUARY 23, 2023

Influencer Marketing Solution (IMS) use has exploded, and now accounts for as much as 25% of brands’ influencer spend, according to Forrester. As a result, influencer marketing has come to be treated as a “check box” rather than an effective marketing tool with measurable ROI. We used our proprietary AI to process 2.5B 08% to 4.03%.

API 59

API Marketing Management Ideal Customer Profiles Aggregators 59

The ROI Guy

FEBRUARY 8, 2017

For example: Engaging earlier is a requirement, with 74% of deals going to the provider setting the buying agenda (according to Forrester), but most partners are notorious at engaging late in the sales cycle, and merely responding to solution requests and RFPs.

Enterprise Management 40

Enterprise Management Advertising Channels ROI Work Management 40

ClickZ

JULY 3, 2019

In fact, according to a survey by ITSMA and the ABM Leadership Alliance , 99% of respondents reported a higher return on investment (ROI) from ABM than traditional marketing initiatives. Then, last year, Forrester officially recognized ABM as a bonafide technology category with the Forrester ABM Platform New Wave. The category.

Account Based Marketing 107

Account Based Marketing ABM DemandBase Business 107

Martech

APRIL 26, 2022

You may have seen the Forrester report that found the average annual ABM budget is around $350,000 (excluding headcount costs) and pilot campaigns around $200,000. Forrester found that 70 percent of organizations expected the average cost to rise. But if it’s ROI you’re after, the investment pays off. Patience is a must.

Account Based Marketing 95

Account Based Marketing ABM Paid Content Cost 95

Anything Goes Marketing

MARCH 11, 2007

There are few different ways that you can evaluate email usability, effectiveness and ROI. Do you actually measure your overall email effectiveness in terms of ROI? then check out Email Labs Email Marketing Usability Rating Calculator as well as the Email Evaluation Scorecard from Forrester (page 4 - provided by Responsys).

Forrester 100

Forrester Email Marketing Tools Clickthrough 100

B2B Marketing Directions

MARCH 3, 2019

Forrester's Predictions 2019 In its Predictions 2019 report, Forrester observed that CX performance has been flat for three consecutive years. The report stated that in Forrester's Customer Experience Index research, ". said a clear CX strategy exists and its ROI/value is defined and measured Only 19.5%

Forrester 45

Forrester Advertising Benchmark Customer Surveys ROI 45

Ambal's Amusings

NOVEMBER 12, 2010

Measuring ROI on content marketing is not straightforward; that is why most firms put measurement on the back burner. Share one example of ROI tool/strategy that has worked either for you or your client." One of the top challenges for any marketer is measuring marketing ROI. But measuring doesn't have to be difficult.

ROI 100

ROI Top of Funnel Work Management Marketing Management 100

LeanData

AUGUST 19, 2022

According to Forrester Research, companies that have deployed RevOps functions grew revenue three times faster than those that haven’t. Further, a tighter alignment of go-to-market (GTM) teams can drive a 100-200 percent increase in return on investment (ROI) for digital marketing initiatives.

Marketing Analytics Tools 52

Marketing Analytics Tools Conference Lead Ranking Advertising Agencies 52

Cintell

MARCH 10, 2016

We need ROI. Understanding B2B Buyers Benchmark Study, Cintell ). 8% of companies who exceed lead and revenue goals report segmenting their database by persona ( Understanding B2B Buyers Benchmark Study, Cintell ). Using Personas increases email open rate 2-5 times (Forrester). This is business. We need tangible results.

Lead Scoring 100

Lead Scoring Lead Ranking Top of Funnel Sales Qualified Leads 100

The ROI Guy

MARCH 20, 2013

This was presented at the latest Forrester Sales Enablement Forum, and is a marked increase from the 65/35% split of just two years ago. ROI and financial justification has traditionally been used in later phases, to create the business case for economic-buyer / CFO approval.

ROI 40

ROI Process Peer-to-peer Best Practices 40

The ROI Guy

OCTOBER 26, 2018

I had the pleasure to present at a VIP Breakfast yesterday within the Forrester B2B Marketing and Sales event, on-stage with Mary Shea, Principal Analyst for Forrester, This included announcing live our merger with Mediafly, a leading sales enablement company.

Forrester 69

Forrester Marketing Management FAQ B2B Sales 69

Customer Experience Matrix

MAY 23, 2012

The situation – and barely concealed frustration – is captured perfectly in the headline from a recent Forrester Consulting study sponsored by Silverpop : “Response Metrics Are Used To Evaluate Success, Leaving Customer Or Business Impact Metrics Largely Ignored”. Benchmarks. Opportunities.

Lead Ranking 120

Lead Ranking Contingency Planning Planning Lead Scoring 120

Martech

NOVEMBER 11, 2022

Its ROI is an impressive $36 for every $1 spent , which outperforms virtually any other digital channel. But its Prime membership program sets the ecommerce benchmark for establishing and maintaining relationships with consumers. And don’t forget, tapping into emotional engagement works.

Digital Asset Management 117

Digital Asset Management Work Management Marketing Management Digital Experience Platform 117

The ROI Guy

APRIL 5, 2018

Here providing peer comparisons and benchmarks can illuminate which issues are the highest priority. According to Forrester a full 74% of the deals go to the first sales rep that adds value. You need to proactively engage earlier, and higher to ignite the buying journey. Think “earlier and higher” isn’t important?

Budget Programs 45

Budget Programs Allocation Software Buy 45

Madison Logic

AUGUST 26, 2020

That’s not a new challenge: Marketers have always needed to deliver positive return on investment (ROI) and meet growth goals. What has changed are the best ways to achieve better ROI. But start testing them in the second half of 2020 to maximize ROI both this year and next.

Budget Programs 52

Budget Programs Paid Search Agency Tools Top of Funnel 52

KoMarketing Associates

APRIL 11, 2013

Optify’s 2013 B2B Marketing Benchmark Report. Optify’s annual B2B Marketing Benchmark Report details the performance of the primary sources of traffic to B2B websites, extracted by analyzing over 62 million visits, 215 million pageviews and 350,000 leads from more than 600 small and medium-sized B2B websites.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

DemandBase

FEBRUARY 27, 2019

Just last year, Forrester validated ABM as a key technology category by introducing their first Wave for ABM Platforms. TOPO just published their 2019 Account Based Benchmark Report, which found that ABM performs better than traditional marketing approaches across eight key metrics, including win rate, deal size, ROI and retention rates.

Account Based Marketing 45

Account Based Marketing ABM DemandBase Conference 45

Terminus

JANUARY 31, 2023

According to Terminus’ new ABM Benchmark Report : B2B Digital Advertising which offers best practices for branding, messaging and imagery, other ABM platforms report an average of 8-20% ad fraud rates. And we deliver a higher reach and ROI for marketers, maximizing spend and driving meaningful revenue outcomes.

Cost Per Thousand 20

Cost Per Thousand Paid Search Agency Spending CPM 20

Terminus

JANUARY 24, 2023

According to Terminus’ new ABM Benchmark Report : B2B Digital Advertising which offers best practices for branding, messaging and imagery, other ABM platforms report an average of 8-20% ad fraud rates. And we deliver a higher reach and ROI for marketers, maximizing spend and driving meaningful revenue outcomes.

Cost Per Thousand 26

Cost Per Thousand Paid Search Agency Spending CPM 26

Terminus

OCTOBER 26, 2021

This leaves GTM teams with poor conversion rates, an incomplete view of buying committees, and misleading ROI. Terminus CDP includes: Audit: Uncover and compare accuracy against industry benchmarks to understand CRM data gaps. Cleanse: Continuously cleanse essential GTM data including accounts, buying committees, and brand hierarchies.

Marketing Analytics Tools 43

Marketing Analytics Tools Work Management Marketing Management Account Based Marketing 43

Valasys

NOVEMBER 21, 2019

According to a prediction by Forrester by the year 2021, 48% of the B2B marketing organizations will be organized to support customers’ journeys. Learn more : How Intent Data Analysis Helps B2B Companies Boost ROI. Thus, the year 2020 will see B2B marketers pivot from products to experiences.

Planning 58

Planning Studies B2B Marketing Trends 58

B2B Marketing Directions

FEBRUARY 10, 2019

Demand Gen Report's 2018 Marketing Measurement & Attribution Benchmark Survey makes one point abundantly clear: Measuring marketing performance is both a top priority and a major challenge for most B2B marketers. In a September 2018 report , Forrester Research said that marketers spent about $1.09 billion by 2023. What About Cost?

Multi-Touch Attribution 40

Multi-Touch Attribution Multi-Channel Paid Search Agency Forrester 40

Valasys

MAY 27, 2019

This strategic business marketing approach, to target an account or a company instead of individual buyers, creates better chances for conversions by shortening the buyers’ journey which boosts the Return on Investment (ROI). According to a study by Forrester, 74% of buyers conduct more than half of their business research online, yet 89.5%

Account Based Marketing 69

Account Based Marketing Inbound Marketing B2B Marketing Marketing & Strategy 69

The ROI Guy

AUGUST 28, 2017

According to Forrester, 80% of sales conversations are still about selling products and services, with only 20% focused on the executive buyer's challenges and initiatives. Executives want benchmark insights and prescriptive advice, yet this is difficult for sales to research, create and deliver.

Peer-to-peer 49

Peer-to-peer Conversion Comparison Advertising Benchmark 49

The ROI Guy

FEBRUARY 5, 2014

At the same time as Sales reps are being invited later, Forrester reports that engaging earlier provides more advantage than ever. Sources: ToWin Against Increasing Competition, Equip Your Salespeople With A Deeper Understanding Of Your Buyers - Mark Lindwall, Forrester, Jan 2014 On-DemandWebcast: Scary late.

Research 40

Research Peer-to-peer Forrester Advertising Benchmark 40

ViewPoint

MARCH 6, 2012

According to the 2012 B2B Content Marketing Benchmarks, Budgets and Trends report published by the Content Marketing Institute and MarketingProfs: 9 out of 10 organizations market with content marketing. Source: Forrester, Metrics that Matter for B2B Marketers, October 26, 2011. Master Your Data Universe.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

ANNUITAS

DECEMBER 11, 2014

According to Active International , while 77% of CMOs and 76% of CFOs agree alignment is critical, only 12% of CFOs say their CMO is excellent at connecting marketing projects to ROI. According to the Fournaise Group , 80% of surveyed CEOs have stated they have lost faith in their CMOs. Investing Wisely.

CMO 100

CMO Peer-to-peer Lead Scoring Lead Ranking 100

Ambal's Amusings

OCTOBER 15, 2009

Read these interesting blog posts on B2B marketing ROI: Kevin Joyce's Untangling B2B Marketing Campaigns ROI , Jon Miller's Improving B2B Marketing ROI: Thought Leadership With Merry Elrick , Tom Scearce's Three metrics that are more useful than Cost per Lead. Forrester Blog for Interactive Marketing Professionals.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

The ROI Guy

JANUARY 17, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Good argument that B2B marketing needs ROI.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

Customer Experience Matrix

SEPTEMBER 1, 2010

A client asked yesterday if I had some benchmark information to justify the cost of her marketing automation project. It includes five pages of properly sourced industry statistics from Aberdeen , Forrester , Gartner and SiriusDecisions. Summary: So you want some hard numbers to prove the value of marketing automation? Here's a bunch.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 120

Vision Edge Marketing

FEBRUARY 21, 2019

Gaining corner office buy-in can be tough, especially since measuring research ROI can be difficult. The focus of the study was to better understand current and potential share of wallet among their customers, create a baseline advocacy score, and benchmark this score against its competitors. Gain C-Suite buy-in for your research.

Research 101

Research Work Management Paid Search Agency Marketing Management 101

Salesforce Marketing Cloud

NOVEMBER 29, 2023

Channel sales — or selling through partners — represents 75% of the world’s commerce, according to Forrester. Your partners might use analytics to discuss where they need more support or training, or to benchmark where they stand against other partners.

Enterprise Management 111

Enterprise Management Work Management Advertising Channels Marketing Management 111

The ROI Guy

APRIL 14, 2015

E conomically Focused – buyers are more frugal, with over 95% of technology purchase decisions now requiring a solid business case with significant ROI and fast payback according to IDC. According to Forrester, prospects indicate that less than 12% of sales engagements are focused on outcomes and customer value. Why Your Solutions?

Gartner 40

Gartner Forecasting Planning Marketing Proposals 40

Valasys

APRIL 15, 2020

According to Forrester, companies that excel at effective lead nurturing strategies, generate 50% more sales leads. Read more on How to Assimilate Competitive Benchmarking in Social Media. According to research from Forrester , 33% of marketers consider “targeted delivery of content” (i.e. Ways to Excel Effective Lead Nurturing.

Lead Nurturing 59

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 59

The ROI Guy

OCTOBER 15, 2014

Forrester indicates that for each typical sales rep, $130,000 is spent annually on sales enablement, training and support, trying to make each rep smarter, faster and more powerful. Adoption CEB CRM Forrester Qvidian ROI Sales Benchmark Index Sales Enablement Sales Tools Sales Training salesforce.com SiriusDecisions Value Selling'

Forrester 40

Forrester Budget Programs Peer-to-peer Salesforce.com 40