KoMarketing Associates

JANUARY 3, 2020

More B2B marketers are finding opportunities via content marketing , but new research suggests that they still face challenges when it comes to achieving their top objectives. When it comes to B2B content marketing, previous research suggests that it may be in marketers’ best interests to utilize a more sophisticated strategy.

B2B Marketing 162

B2B Marketing Marketing & Strategy Marketing Strategy Content Marketing 162

Only B2B

APRIL 10, 2024

Marketing and Sales Disconnect: According to Forrester: A well aligned team drives the 15% more revenue. Benchmarking Your Success: Where Do You Stand? Knowing how your B2B leads to MQL conversion rate stacking up against industry benchmarks is vital for setting realistic goals and measuring progress.

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

Golden Spiral

APRIL 18, 2019

Understanding those needs requires significant initial and ongoing research to get the most valuable insights for your business. Thankfully, there are many reputable research firms, associations, and other outlets doing the hard work for you. Below are resources we recommend for your health IT product research. Research Library.

Work Management 102

Work Management Marketing Management Research Organization 102

KoMarketing Associates

NOVEMBER 18, 2014

Software Advice’s recently released 2014 B2B Demand Generation Benchmark report revealed that the vast majority of B2B marketers (79 percent) use at least 11 different marketing software applications. research reports, trends, and important industry announcements in the B2B marketing space) for quite some time now.

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

Vision Edge Marketing

FEBRUARY 21, 2019

Many organizations believe that social listening is a good substitute for traditional market and customer research. Certainly, social listening has its merits and can provide powerful and relevant insights when combined with traditional research. But it is an adjunct to, not a replacement for, traditional market research.

Research 101

Research Work Management Paid Search Agency Marketing Management 101

KoMarketing Associates

APRIL 11, 2013

Research, guides, and marketing surveys help guide B2B marketers down the right path. Here are ten B2B marketing related research reports and guidelines we recommend for review, and a brief explanation on why they are important. Optify’s 2013 B2B Marketing Benchmark Report. BtoB Research Defining the Modern Marketer.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

Seismic

DECEMBER 9, 2021

Analyst firm Aragon Research recently awarded Seismic the 2021 Innovation Award for Sales Enablement. At last week’s Aragon Transform , the annual Aragon Research awards ceremony, Seismic was formally presented with the 2021 Innovation Award for Sales Enablement.

Research 52

Research Work Management Marketing Management Marketing Analytics Tools 52

Vision Edge Marketing

JUNE 6, 2023

Why Customer Experience is the Best Growth Driver Several studies reveal the financial impact of CX on growth and profitability: A study by Forrester Research found “revenue growth through increased retention and enrichment makes up more than 90% of the top-line impact from improving CX.” “The Gather and use customer feedback.

Touchpoints 182

Touchpoints CMO Work Management Cross-Selling 182

Martech

JUNE 7, 2022

The Forrester study found CX, which hit all-time rating highs last year, is now back down to pre-pandemic levels. According to Forrester research, a one-point improvement in CX Index score can be worth $22.5 Customer Experience Benchmark report examined 13 business sectors. in 2022 on a 100-point scale. The 2022 U.S.

Forrester 96

Forrester Verticals Business Case Studies 96

Vision Edge Marketing

OCTOBER 10, 2023

The impact of process mapping on operational excellence and business performance is supported by robust data and research. Forrester research found that business process management (BPM) typically delivers 30-50% productivity gains. Here are three data points on why process management matters. But here’s the rub.

Process 229

Process Optimization Work Management Marketing Management 229

B2B Marketing Directions

DECEMBER 20, 2020

Multiple research studies have shown that measuring marketing performance remains both a top priority and a major challenge for most marketers. These research findings show that marketing performance measurement is still very much a work in process. of total marketing spending.

Multi-Touch Attribution 98

Multi-Touch Attribution Advertising Agencies Forrester Paid Search Agency 98

Zoominfo

MARCH 31, 2023

In a recent survey for Airtable, Forrester Consulting found that large companies use more than 360 software tools across their teams on average — each using, producing, and storing its own set of data. Benchmark current data quality and define the goals for each measurement. Focus on financial upsides.

Enterprise Management 130

Enterprise Management Marketing Analytics Tools Zoominfo Work Management 130

PureB2B

JANUARY 31, 2022

Take it from Forrester, whose research found 77% of consumers have either chosen, recommended, or paid more for a brand that’s offered a personalized customer experience. Find out in our benchmark report, “ The AI Impact on B2B Sales.”. Who doesn’t love a little personal attention? The AI Impact on B2B Sales: Key Takeaways.

Marketing AI 48

Marketing AI B2B Sales Paid Search Agency Ads 48

KoMarketing Associates

MAY 30, 2017

Salesforce Research surveyed nearly 4,000 marketing leaders worldwide to discover overall trends changing the role of marketing. CMI’s B2B Content Marketing – Benchmarks, Budgets & Trends. B2B Content Marketing 2017 – Benchmarks, Budgets & Trends – North America from Content Marketing Institute.

B2B Marketing 121

B2B Marketing Account Based Marketing B2B Thought Leadership B2B 121

The Effective Marketer

NOVEMBER 3, 2011

Forrester Research has recently released a study, “ Benchmark Your Interactive Marketing Maturity “, that aims to give you some metrics to figure out whether you are putting your money on the right marketing tactics. Five Benchmarks. Sure, knowing the benchmark metrics help a little but what are the numbers?

Allocation 100

Allocation Spending Paid Search Agency Online Marketing 100

The ROI Guy

OCTOBER 26, 2018

I had the pleasure to present at a VIP Breakfast yesterday within the Forrester B2B Marketing and Sales event, on-stage with Mary Shea, Principal Analyst for Forrester, This included announcing live our merger with Mediafly, a leading sales enablement company. Clearly, expectations are being missed.

Forrester 69

Forrester Marketing Management FAQ B2B Sales 69

6sense

JANUARY 31, 2022

But before we can talk about our slim-denimed future — which includes some fascinating new research and insights shared at a recent CMO Coffee Talk session — we must start with how we got talking about casual legwear in the first place. . Self-service research . The future of B2B sales and marketing is — yes — skinny jeans!

CMO 62

CMO Peer-to-peer Buy Gartner 62

Lead Forensics

APRIL 16, 2024

In fact, research by Accenture indicates that customers are 5x more likely to convert when they feel a company understands their individual needs. Research by Gartner suggests that AI can increase sales rep productivity by 30-50% , as salespeople can focus on value-added activities instead of repetitive tasks.

Ideal Customer Profiles 52

Ideal Customer Profiles Cross-Selling Budget Programs High Quality Lead 52

ClickZ

JANUARY 15, 2021

Jivox has been recognized by Forrester as a leader in creative advertising technologies. Research from eMarketer predicts consumers will spend $709 billion on ecommerce sales in 2020 for a total increase of 19%, the highest spike since 2008. Omnichannel personalization.

eCommerce 114

eCommerce Personalization Paid Search Agency Purchase Intent 114

The ROI Guy

FEBRUARY 5, 2014

The empowered buyer of today is leveraging the Internet, social media and peer groups to investigate opportunities, investigate potential solutions and research your and your competitors products. At the same time as Sales reps are being invited later, Forrester reports that engaging earlier provides more advantage than ever.

Research 40

Research Peer-to-peer Forrester Advertising Benchmark 40

Cintell

FEBRUARY 9, 2016

If you haven’t read the Understanding B2B Buyers 2016 Benchmark Study, you may not know that companies who exceed revenue and lead goals are more effective at creating, using, and consistently maintaining personas than those who miss their targets. (Or Both competitive and industry trend research is conducted at least quarterly.

Buyer Personas 100

Buyer Personas Paid Search Agency Demand Generation Agencies Optimization 100

B2B Marketing Directions

MARCH 3, 2019

Forrester's Predictions 2019 In its Predictions 2019 report, Forrester observed that CX performance has been flat for three consecutive years. The report stated that in Forrester's Customer Experience Index research, ". The Dimension Data research also revealed some additional areas of concern. For example, 29.5%

Forrester 45

Forrester Advertising Benchmark Customer Surveys ROI 45

Cintell

MARCH 10, 2016

Understanding B2B Buyers Benchmark Study, Cintell ). 8% of companies who exceed lead and revenue goals report segmenting their database by persona ( Understanding B2B Buyers Benchmark Study, Cintell ). Using Personas increases email open rate 2-5 times (Forrester). Understanding B2B Buyers Benchmark Study, Cintell ).

Lead Scoring 100

Lead Scoring Lead Ranking Top of Funnel Sales Qualified Leads 100

LeanData

AUGUST 19, 2022

According to Forrester Research, companies that have deployed RevOps functions grew revenue three times faster than those that haven’t. In this session, Mendoza will share research from TMW on the next movement of innovation in the industry, what he refers to as “the third wave” of marketing technology.

Marketing Analytics Tools 52

Marketing Analytics Tools Conference Lead Ranking Advertising Agencies 52

Sword and the Script | B2B

NOVEMBER 23, 2021

The findings build upon research by other credible organizations, that thought leadership is more important than ever in B2B marketing. Forrester Research said back in 2013 “Today’s buyers might be anywhere from two-thirds to 90% of the way through their journey before they reach out to the vendor.”.

Thought Leadership 95

Thought Leadership B2B Thought Leadership B2B Sales Gartner 95

Martech

APRIL 26, 2022

You may have seen the Forrester report that found the average annual ABM budget is around $350,000 (excluding headcount costs) and pilot campaigns around $200,000. Forrester found that 70 percent of organizations expected the average cost to rise. What variables come into play? What kind of return can you expect from your investment?

Account Based Marketing 88

Account Based Marketing ABM Paid Content Cost 88

SmartBug Media

OCTOBER 1, 2020

This is the one KPI you should have taped to your monitor and know before researching any marketing opportunity. Industry benchmark comparisons. Take every industry benchmark (especially here or here ) with a grain of salt. Marketing efficiency. As a marketer, we only have so many dollars to spend and hours in a day.

Marketing Budget Creation 82

Marketing Budget Creation Marketing Budget Budget Programs Cost per Lead 82

PureB2B

FEBRUARY 3, 2022

Take it from Forrester, whose research found 77% of consumers have either chosen, recommended, or paid more for a brand that’s offered a personalized customer experience. For a more in-depth look at AI and its supercharging effects on B2B sales, make sure to download a copy of our benchmark report “ The AI Impact on B2B Sales. ”.

Marketing AI 62

Marketing AI B2B Sales Personalization Paid Search Agency 62

Sprout Social

JANUARY 4, 2022

— Forrester (@forrester) October 27, 2021. Social media users are four times more likely to use YouTube to research a brand, service or product than other platforms. Twitter videos that open with a product produce a 24% increase in positive interest and a 34% increase in click intent.

Social Media 142

Social Media Statistics Video Marketing Social Marketing 142

Content4Demand

JULY 11, 2019

Scope out the most relevant breakout sessions with executives from Drift, Thomson Reuters, Forrester, HubSpot and more. B2B Video Benchmarks. You can’t go wrong attending the keynotes from Sangram Vajre (Terminus) and Tim Riesterer (Corporate Visions). Do some recon on the B2B Labs, B2B Mentors and intimate workgroups.

Content 58

Content Storytelling Advertising Benchmark Forrester 58

The ROI Guy

AUGUST 28, 2017

Executives don’t want a sales pitch, however, research indicates that is just what they are getting most of the time. According to Forrester, 80% of sales conversations are still about selling products and services, with only 20% focused on the executive buyer's challenges and initiatives.

Peer-to-peer 49

Peer-to-peer Conversion Comparison Advertising Benchmark 49

ClearVoice

JULY 7, 2023

According to MarketingProfs , the five most popular methods for improving conversion rates derive from data: Customer journey analysis A/B testing Usability testing Website personalization Cart abandonment analysis These methods rely on real user data, turning your website into a research lab. Consider these tips: Establish a benchmark.

Optimization 52

Optimization Conversion Rate Segmentation Digital Marketing Funnels 52

KoMarketing Associates

MARCH 21, 2013

In Forrester Senior Analyst Anthony Mullen’s new report, “ Emerging Touchpoints Require A Marketing Mind Shift “, he identifies four fundamentals marketers must realize, in order to succeed in today’s technology and information-rich environment. Value is the Currency. Agents Broker Brand Relationships.

B2B Marketing 120

B2B Marketing SEO Marketing Automation Services Ad brokers 120

Zoominfo

JUNE 27, 2022

THE VALUE OF GOOD DATA Forrester states in its Data Ethics and Technology Report that, “the quality of business decisions you make using data will depend on the integrity of the data.” Ask providers how they can help you meet that benchmark. If you build your business on bad data, bad things are bound to happen.

Purchase 130

Purchase Work Management Marketing Management Lead Ranking 130

Content4Demand

MARCH 28, 2019

Steven Casey, Principal Analyst at Forrester Research. . For more vital information to power your planning, be sure to read our recently published 2019 Demand Generation Benchmark Survey. We must acknowledge the fact that our customers are in charge of the journey, and we can do that by not asking those form-fill questions.”

Marketing Analytics Tools 81

Marketing Analytics Tools B2B Thought Leadership Multi-Channel Blast Campaigns 81

Hubspot

SEPTEMBER 15, 2011

To help you do this, the following are a few essential lead nurturing benchmarks to keep in mind. Gleanster Research estimates that 50% of leads who are qualified to buy are not ready to purchase immediately. Knowing these benchmarks can help you appropriately space out your communications. Time to Conversion.

Lead Nurturing 28

Lead Nurturing Advertising Benchmark Sales Qualified Leads Campaigns 28

The Mx Group

SEPTEMBER 11, 2018

74% of today’s B2B buyers will conduct research online prior to making an offline purchase, so either you’re creating what they’re looking for, or you run the risk that your competitor might be doing so instead. Forrester ). Informative content that demonstrates your company’s expertise and services can help attract B2B buyers.

B2B Marketing 83

B2B Marketing Content Marketing Planning Marketing Budget Creation 83