Vidyard

JUNE 18, 2019

Organizations in high-tech, professional services and media, entertainment and communications are most prolific with video while businesses with more than 5,000 employees and less than 200 employees lead the way in video publishing. The most common types of videos are webinars, demos, and social media videos.

Advertising Benchmark 65

Advertising Benchmark Video Marketing Marketing Report Analytics 65

Vision Edge Marketing

JUNE 6, 2023

Why Customer Experience is the Best Growth Driver Several studies reveal the financial impact of CX on growth and profitability: A study by Forrester Research found “revenue growth through increased retention and enrichment makes up more than 90% of the top-line impact from improving CX.” “The Gather and use customer feedback.

Touchpoints 182

Touchpoints CMO Work Management Cross-Selling 182

Marketing Insider Group

JULY 29, 2020

Start by establishing benchmarks for the rankings of the pages you want to boost and for the specific financial metrics you expect greater visibility to affect. Don’t get too hung up on vanity metrics , such as views and likes on your social media posts. Compare the differences between engaged customers and disengaged.

Top of Funnel 349

Top of Funnel ROI Lead Scoring Lead Ranking 349

Vidyard

JUNE 7, 2018

” Video Production Benchmarks Businesses are accelerating the number of videos they produce to support their marketing and sales programs. We hope this report helps them better understand the trends and benchmarks we’re seeing across more than 600 businesses leveraging the Vidyard platform.”

Advertising Benchmark 50

Advertising Benchmark Video Marketing B2B Content 50

Adobe Experience Cloud Blog

JULY 22, 2021

If you manage a marketing budget, you know how much money goes into two critical areas: paid media and marketing technology. Results certainly vary and different advertising tactics work better at different times, but Bizible benchmark data showed that, on average, LinkedIn Ads provided the #1 ROI among major paid media platforms.

Linkedin 154

Linkedin Paid Search Agency Sales Management ROI 154

Madison Logic

JULY 26, 2023

Pilots are a best practice that allows you to outline, trial, and benchmark your planned ABM activities. Forrester finds that most companies fail with their pilot campaigns by not indicating an end, making it difficult to assess its lessons and create a business case for full deployment.

Account Based Marketing 52

Account Based Marketing ABM Webinar Metrics Marketing & Strategy 52

Vidyard

JUNE 18, 2019

Organizations in high-tech, professional services and media, entertainment and communications are most prolific with video while businesses with more than 5,000 employees and less than 200 employees lead the way in video publishing. The most common types of videos are webinars, demos, and social media videos.

Advertising Benchmark 51

Advertising Benchmark Video Marketing Marketing Report Analytics 51

KoMarketing Associates

JANUARY 18, 2018

The “ B2B Enterprise Content Marketing 2017 : Benchmarks, Budgets, and Trends—North America” report offered great insights into the current state of B2B content marketing. Social Media. 10% of marketing budget is spent on social media . “ Content Marketing. 53% of B2B Enterprise Marketers Are Committed to Content Marketing.

Paid Content 236

Paid Content Statistics B2B Marketing Planning 236

Contently

MARCH 22, 2017

In the last decade, I had helped build and steward the brands of two successful ad tech firms recognized for their innovation and amazing cultures, but it was increasingly difficult to ignore the headwinds facing the old media model. And one Forrester analyst estimated that global content spend topped $40 billion last year.

Storytelling 167

Storytelling Marketing Budget Marketing & Strategy Marketing Budget Creation 167

KoMarketing Associates

MAY 30, 2017

Slideshare can also be an underrated social media platform for SEO and lead nurturing as well. As we’ve explored this social media site for ourselves and for our clients, there is certainly a wealth of great content to be found, from talented professionals, publications and organizations. Moz’s The Search Landscape.

B2B Marketing 121

B2B Marketing Account Based Marketing B2B Thought Leadership B2B 121

Lead Forensics

APRIL 16, 2024

AI-powered sentiment analysis tools can analyze customer reviews, social media conversations, and email exchanges to gauge customer satisfaction and identify areas for improvement. Example Tools: Brandwatch: Monitors social media conversations and analyzes sentiment to understand customer perception of your brand.

Ideal Customer Profiles 52

Ideal Customer Profiles Cross-Selling Budget Programs High Quality Lead 52

The Effective Marketer

NOVEMBER 3, 2011

Forrester Research has recently released a study, “ Benchmark Your Interactive Marketing Maturity “, that aims to give you some metrics to figure out whether you are putting your money on the right marketing tactics. Five Benchmarks. Sure, knowing the benchmark metrics help a little but what are the numbers?

Allocation 100

Allocation Spending Paid Search Agency Online Marketing 100

ClickZ

JANUARY 15, 2021

Jivox’s Dynamic Creative technology drives engagement and digital commerce across paid and owned media, delivering ROI by reducing production costs and increasing media performance using big data, AI/machine learning, Dynamic Creative Optimization (DCO), and identity technologies. Omnichannel personalization.

eCommerce 114

eCommerce Personalization Paid Search Agency Purchase Intent 114

Martech

NOVEMBER 11, 2022

Understanding how consumers interact with sponsored posts on social media and which links they follow. One of the most valuable channels for tactical content marketing is social media, with the objective to use social networks such as Facebook, Instagram, TikTok, and even LinkedIn to push content.

Digital Asset Management 111

Digital Asset Management Work Management Marketing Management Digital Experience Platform 111

ANNUITAS

DECEMBER 11, 2023

The key drivers of this breaking point are performance issues and budget issues: Performance issues: Conversion rates in paid digital media and content syndication have been trending down for some time, and outbound email is at some of its worst performance levels. Lead, follow or get out of the way, as the adage goes.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

KoMarketing Associates

NOVEMBER 18, 2014

Software Advice’s recently released 2014 B2B Demand Generation Benchmark report revealed that the vast majority of B2B marketers (79 percent) use at least 11 different marketing software applications. Forrester’s New B2B Buyer. Software Solutions Used. Chief Marketer’s Annual B2B Lead Generation Survey.

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

SmartBug Media

OCTOBER 1, 2020

Take inventory of every technology, vendor, and advertising or media cost that count against your budget. This report shows us marketing and finance’s overarching objectives when working across departments: Forrester's report discusses these three activities to get finance and marketing to work closer together: Making more joint decisions.

Marketing Budget Creation 82

Marketing Budget Creation Marketing Budget Budget Programs Cost per Lead 82

Adobe Experience Cloud Blog

JULY 22, 2021

If you manage a marketing budget, you know how much money goes into two critical areas: paid media and marketing technology. Results certainly vary and different advertising tactics work better at different times, but Bizible benchmark data showed that, on average, LinkedIn Ads provided the #1 ROI among major paid media platforms.

Linkedin 80

Linkedin Paid Search Agency Sales Management ROI 80

Webbiquity

OCTOBER 13, 2010

The explosion of social media has led to a corresponding need for more sophisticated monitoring tools that can crawl the hundreds of social networking and bookmarking sites and millions of blogs across the globe. You can find a list of more than 150 social media monitoring tools here or close to 200 here , but—that can seem overwhelming.

Social Media 100

Social Media Budget Programs Tools Marketing Management 100

Rev

NOVEMBER 20, 2018

In that time, marketing teams have embraced social media, content marketing, account-based marketing, marketing automation, retargeting, sales and marketing alignment, programmatic advertising, attribution models, and funnel metrics. For marketing, a few benchmarks shed light on the ineffectiveness of this approach.

Marketing AI 119

Marketing AI Paid Content Paid Search Agency Allocation 119

PureB2B

FEBRUARY 3, 2022

Take it from Forrester, whose research found 77% of consumers have either chosen, recommended, or paid more for a brand that’s offered a personalized customer experience. For a more in-depth look at AI and its supercharging effects on B2B sales, make sure to download a copy of our benchmark report “ The AI Impact on B2B Sales. ”.

Marketing AI 62

Marketing AI B2B Sales Personalization Paid Search Agency 62

Martech

APRIL 26, 2022

You may have seen the Forrester report that found the average annual ABM budget is around $350,000 (excluding headcount costs) and pilot campaigns around $200,000. Forrester found that 70 percent of organizations expected the average cost to rise. What variables come into play? What kind of return can you expect from your investment?

Account Based Marketing 86

Account Based Marketing ABM Paid Content Cost 86

KoMarketing Associates

APRIL 11, 2013

Optify’s 2013 B2B Marketing Benchmark Report. Optify’s annual B2B Marketing Benchmark Report details the performance of the primary sources of traffic to B2B websites, extracted by analyzing over 62 million visits, 215 million pageviews and 350,000 leads from more than 600 small and medium-sized B2B websites.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

Biznology

SEPTEMBER 22, 2014

Social Selling is the use of social media to interact directly with prospects, to answer questions and offer thoughtful content until the prospect is ready to buy. 98% of sales reps with 5000+ LinkedIn connections achieve quota (source: Sales Benchmark Index ). 61% of US marketers use social media for lead generation (source: IBM).

Peer-to-peer 80

Peer-to-peer Cold Calling Social Media Advertising Benchmark 80

KoMarketing Associates

MARCH 21, 2013

In Forrester Senior Analyst Anthony Mullen’s new report, “ Emerging Touchpoints Require A Marketing Mind Shift “, he identifies four fundamentals marketers must realize, in order to succeed in today’s technology and information-rich environment. Strategy and content still need to center around owned media assets.

B2B Marketing 120

B2B Marketing SEO Marketing Automation Services Ad brokers 120

ClearVoice

JULY 7, 2023

Leveraging Data to Improve Engagement One could argue the engagement rate is the most critical data point of social media marketing. Consider these tips: Establish a benchmark. So, it should come as no surprise that they work well with data-driven marketing. By understanding each post’s success, marketers can guide their strategy.

Optimization 52

Optimization Conversion Rate Segmentation Digital Marketing Funnels 52

Valasys

NOVEMBER 21, 2019

According to a prediction by Forrester by the year 2021, 48% of the B2B marketing organizations will be organized to support customers’ journeys. The on-demand & digestible audio-storytelling format makes podcasts a stackable piece of content as compared to other media.

Planning 58

Planning Studies B2B Marketing Trends 58

The Mx Group

SEPTEMBER 11, 2018

Forrester ). The most effective types of content B2B marketers use for content marketing purposes are ebooks and white papers (50%), case studies (47%), and social media posts, excluding videos (41%). ( 80% of marketers who use social media influencers have reported effective results. CMI and MarketingProfs ). DemandGen ).

B2B Marketing 83

B2B Marketing Content Marketing Planning Marketing Budget Creation 83

Rev

SEPTEMBER 19, 2018

However, Forrester has done a lot of work around benchmarking, and the research has shown that best-in-class companies are converting 1.54 Anyone who has been around the tech space knows all too well the pay-to-play game that happens with media and analyst firms. percent of their leads into closed-won deals.

Work Management 114

Work Management Trust Marketing Class B2B Sales 114

Zoominfo

JUNE 27, 2022

THE VALUE OF GOOD DATA Forrester states in its Data Ethics and Technology Report that, “the quality of business decisions you make using data will depend on the integrity of the data.” Ask providers how they can help you meet that benchmark. If you build your business on bad data, bad things are bound to happen.

Purchase 130

Purchase Work Management Marketing Management Lead Ranking 130

Rev

NOVEMBER 20, 2018

In that time, marketing teams have embraced social media, content marketing, account-based marketing, marketing automation, retargeting, sales and marketing alignment, programmatic advertising, attribution models, and funnel metrics. For marketing, a few benchmarks shed light on the ineffectiveness of this approach.

Marketing AI 68

Marketing AI Paid Content Paid Search Agency Allocation 68

Metadata

JANUARY 8, 2024

According to Forrester, over 90% of survey respondents said buyers “completely” or “somewhat” trust peers for vendor advice. Source: Metadata’s 2023 Paid Social Benchmark Report Liam also suggests avoiding gated content and MQL-driven marketing. We agree with that advice, too.

Cost per Lead 52

Cost per Lead Demand Ideal Customer Profiles Marketing Analytics Tools 52

Cintell

JANUARY 27, 2016

In a recent B2B marketing benchmark study we conducted, the majority of high-performing organizations used personas to guide messaging and tone of voice. Guide media buyers and demand generation teams towards only the most preferred channels for each audience segment. For Communications Professionals.

Demand Generation Agencies 100

Demand Generation Agencies Lead Ranking Paid Search Agency Ideal Customer Profiles 100

Madison Logic

AUGUST 26, 2020

A recent benchmark from analyst firm TOPO showed that account-based programs consistently demonstrate higher conversion and close rates compared with traditional demand programs. Tool 1: Multichannel Media Programs for Full-Funnel Engagement. What has changed are the best ways to achieve better ROI.

Budget Programs 52

Budget Programs Paid Search Agency Tools Top of Funnel 52

Lake One

JUNE 6, 2023

What used to work from email, advertising, blogs, and social media doesn’t anymore. Source: 2020 Connectivity benchmark report from MuleSoft You may also feel overwhelmed with how to right the ship. People: At the heart of all of this, us. Despite the Zoom calls and peloton rides, we felt a sense of disconnection from each other.

Marketing & Strategy 52

Marketing & Strategy Paid Search Agency Work Management Hubspot 52

Vidyard

MARCH 23, 2021

Social Media Video Statistics 3.1 TikTok Video Statistics Video in Business Benchmark Report Know where you stand, so you can stand out. Forrester blogs– Predictions 2021: Grounded Sellers Fly In The Face Of Old Norms, October 2020 Connect, Convert, and Close More Deals Easily create and share 1-to-1 videos.

Stats 65

Stats Video Marketing Enterprise Management Planning 65

Seismic

DECEMBER 9, 2021

In 2022, we also expect buyers to become more and more comfortable engaging with a seller over social media and SMS, but only when they see them as a valuable, trustworthy, and responsive resource. . Enablement for all.

Research 52

Research Work Management Marketing Management Marketing Analytics Tools 52