The ROI Guy

FEBRUARY 8, 2017

For example: Engaging earlier is a requirement, with 74% of deals going to the provider setting the buying agenda (according to Forrester), but most partners are notorious at engaging late in the sales cycle, and merely responding to solution requests and RFPs.

Enterprise Management 40

Enterprise Management Advertising Channels ROI Work Management 40

ClickZ

JANUARY 15, 2021

Jivox’s Dynamic Creative technology drives engagement and digital commerce across paid and owned media, delivering ROI by reducing production costs and increasing media performance using big data, AI/machine learning, Dynamic Creative Optimization (DCO), and identity technologies. Jivox’s impact on ecommerce marketing.

eCommerce 114

eCommerce Personalization Paid Search Agency Purchase Intent 114

ClickZ

JULY 3, 2019

In fact, according to a survey by ITSMA and the ABM Leadership Alliance , 99% of respondents reported a higher return on investment (ROI) from ABM than traditional marketing initiatives. Then, last year, Forrester officially recognized ABM as a bonafide technology category with the Forrester ABM Platform New Wave. The category.

Account Based Marketing 107

Account Based Marketing ABM DemandBase Business 107

Anything Goes Marketing

MARCH 11, 2007

There are few different ways that you can evaluate email usability, effectiveness and ROI. Do you actually measure your overall email effectiveness in terms of ROI? then check out Email Labs Email Marketing Usability Rating Calculator as well as the Email Evaluation Scorecard from Forrester (page 4 - provided by Responsys).

Forrester 100

Forrester Email Marketing Tools Clickthrough 100

Cintell

MARCH 10, 2016

We need ROI. Understanding B2B Buyers Benchmark Study, Cintell ). 8% of companies who exceed lead and revenue goals report segmenting their database by persona ( Understanding B2B Buyers Benchmark Study, Cintell ). Using Personas increases email open rate 2-5 times (Forrester). This is business. We need tangible results.

Lead Scoring 100

Lead Scoring Lead Ranking Top of Funnel Sales Qualified Leads 100

Ambal's Amusings

NOVEMBER 12, 2010

Measuring ROI on content marketing is not straightforward; that is why most firms put measurement on the back burner. Share one example of ROI tool/strategy that has worked either for you or your client." One of the top challenges for any marketer is measuring marketing ROI. But measuring doesn't have to be difficult.

ROI 100

ROI Top of Funnel Work Management Marketing Management 100

The ROI Guy

OCTOBER 26, 2018

I had the pleasure to present at a VIP Breakfast yesterday within the Forrester B2B Marketing and Sales event, on-stage with Mary Shea, Principal Analyst for Forrester, This included announcing live our merger with Mediafly, a leading sales enablement company. So exactly what is Evolved selling?

Forrester 69

Forrester Marketing Management FAQ B2B Sales 69

The ROI Guy

MARCH 20, 2013

On average, 76% of deals are now won or lost early in the decision making process – going to the solution provider who helps your Prospect uncover and prioritize the issue and set the buying agenda, while only 24% are won / lost during the later competitive bake-off phase. Quantify the Pain Why Now? Justify the Gain Why You?

ROI 40

ROI Process Peer-to-peer Best Practices 40

Martech

NOVEMBER 11, 2022

Its ROI is an impressive $36 for every $1 spent , which outperforms virtually any other digital channel. But its Prime membership program sets the ecommerce benchmark for establishing and maintaining relationships with consumers. And don’t forget, tapping into emotional engagement works. The B2C marketing stack.

Digital Asset Management 116

Digital Asset Management Work Management Marketing Management Digital Experience Platform 116

Customer Experience Matrix

MAY 23, 2012

The situation – and barely concealed frustration – is captured perfectly in the headline from a recent Forrester Consulting study sponsored by Silverpop : “Response Metrics Are Used To Evaluate Success, Leaving Customer Or Business Impact Metrics Largely Ignored”. Benchmarks. Opportunities.

Lead Ranking 120

Lead Ranking Contingency Planning Planning Lead Scoring 120

The ROI Guy

APRIL 5, 2018

Be First to Add Value First, since a large part of the software buying efforts are not planned, it is vital to proactively engage with buyers to help them diagnose issues, prioritize challenges and budgets, and collaboratively set the buying requirements. This means helping the buyer clarify the priority of known challenges.

Budget Programs 45

Budget Programs Allocation Software Buy 45

Madison Logic

AUGUST 26, 2020

That’s not a new challenge: Marketers have always needed to deliver positive return on investment (ROI) and meet growth goals. What has changed are the best ways to achieve better ROI. But start testing them in the second half of 2020 to maximize ROI both this year and next. Three Tools, Two Positive Outcomes.

Budget Programs 52

Budget Programs Paid Search Agency Tools Top of Funnel 52

KoMarketing Associates

APRIL 11, 2013

Research, guides, and marketing surveys help guide B2B marketers down the right path. Optify’s 2013 B2B Marketing Benchmark Report. Google relies on raters, working in countries and languages around the world, to help measure the quality of search results, ranking, and search experience. ” View the full report.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

Terminus

JANUARY 31, 2023

According to Terminus’ new ABM Benchmark Report : B2B Digital Advertising which offers best practices for branding, messaging and imagery, other ABM platforms report an average of 8-20% ad fraud rates. And we deliver a higher reach and ROI for marketers, maximizing spend and driving meaningful revenue outcomes.

Cost Per Thousand 20

Cost Per Thousand Paid Search Agency Spending CPM 20

Terminus

JANUARY 24, 2023

According to Terminus’ new ABM Benchmark Report : B2B Digital Advertising which offers best practices for branding, messaging and imagery, other ABM platforms report an average of 8-20% ad fraud rates. And we deliver a higher reach and ROI for marketers, maximizing spend and driving meaningful revenue outcomes.

Cost Per Thousand 26

Cost Per Thousand Paid Search Agency Spending CPM 26

Valasys

NOVEMBER 21, 2019

According to a prediction by Forrester by the year 2021, 48% of the B2B marketing organizations will be organized to support customers’ journeys. Learn more : How Intent Data Analysis Helps B2B Companies Boost ROI. Thus, the year 2020 will see B2B marketers pivot from products to experiences.

Planning 58

Planning Studies B2B Marketing Trends 58

Valasys

MAY 27, 2019

This strategic business marketing approach, to target an account or a company instead of individual buyers, creates better chances for conversions by shortening the buyers’ journey which boosts the Return on Investment (ROI). According to a study by Forrester, 74% of buyers conduct more than half of their business research online, yet 89.5%

Account Based Marketing 69

Account Based Marketing Inbound Marketing B2B Marketing Marketing & Strategy 69

Salesforce Marketing Cloud

NOVEMBER 29, 2023

Channel sales — or selling through partners — represents 75% of the world’s commerce, according to Forrester. This approach helps companies accelerate sales and grow revenue without adding to their headcount, a move that’s increasingly important during economic uncertainty. Below are a few examples to help illustrate this point.

Enterprise Management 111

Enterprise Management Work Management Advertising Channels Marketing Management 111

Vision Edge Marketing

FEBRUARY 21, 2019

It begins with a question that helps you formulate your approach or methodology. Gaining corner office buy-in can be tough, especially since measuring research ROI can be difficult. We recommend these four steps to help you determine what and when to invest in research that will pave the way to easier and faster budget approval. .

Research 101

Research Work Management Paid Search Agency Marketing Management 101

ViewPoint

MARCH 6, 2012

Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that engages prospects and customers, nurtures leads and advances the buying cycle. Source: Forrester, Metrics that Matter for B2B Marketers, October 26, 2011. She also contributed to chapter 10 of Content Rules by Ann Handley and C.C.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

The ROI Guy

FEBRUARY 5, 2014

At the same time as Sales reps are being invited later, Forrester reports that engaging earlier provides more advantage than ever. The solution provider who engages earlier, helping the buyer “turn a vision into a clear path to value”, wins a whopping 74% of the deals.

Research 40

Research Peer-to-peer Forrester Advertising Benchmark 40

Ambal's Amusings

OCTOBER 15, 2009

Read these interesting blog posts on B2B marketing ROI: Kevin Joyce's Untangling B2B Marketing Campaigns ROI , Jon Miller's Improving B2B Marketing ROI: Thought Leadership With Merry Elrick , Tom Scearce's Three metrics that are more useful than Cost per Lead. Forrester Blog for Interactive Marketing Professionals.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

ANNUITAS

DECEMBER 11, 2014

According to Active International , while 77% of CMOs and 76% of CFOs agree alignment is critical, only 12% of CFOs say their CMO is excellent at connecting marketing projects to ROI. However, CMOs are not making the necessary investments in their people to help close this skills gap. Investing Wisely.

CMO 100

CMO Peer-to-peer Lead Scoring Lead Ranking 100

Valasys

APRIL 15, 2020

Your prospects might often not be in the immediate mood to buy; however, with the help of effective lead nurturing strategies you can effectively the prospects down the sales funnel. According to Forrester, companies that excel at effective lead nurturing strategies, generate 50% more sales leads.

Lead Nurturing 59

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 59

The ROI Guy

JANUARY 17, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

Customer Experience Matrix

SEPTEMBER 1, 2010

A client asked yesterday if I had some benchmark information to justify the cost of her marketing automation project. It includes five pages of properly sourced industry statistics from Aberdeen , Forrester , Gartner and SiriusDecisions. Summary: So you want some hard numbers to prove the value of marketing automation? Here's a bunch.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 120

The ROI Guy

AUGUST 28, 2017

According to Forrester, 80% of sales conversations are still about selling products and services, with only 20% focused on the executive buyer's challenges and initiatives. 97% want more prescriptive content, helping to highlight issues and providing advice on what to do next (Demand Gen Report).

Peer-to-peer 49

Peer-to-peer Conversion Comparison Advertising Benchmark 49

The ROI Guy

APRIL 14, 2015

E conomically Focused – buyers are more frugal, with over 95% of technology purchase decisions now requiring a solid business case with significant ROI and fast payback according to IDC. So how well does your current content marketing help answer these 3 key decision making questions, in a compelling and quantified way?

Gartner 40

Gartner Forecasting Planning Marketing Proposals 40

The ROI Guy

NOVEMBER 10, 2014

E conomically Focused – buyers are more frugal, with over 95% of technology purchase decisions now requiring a solid business case with significant ROI and fast payback according to IDC. So how well does your current content marketing help answer these 3 key decision making questions, in a compelling and quantified way?

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

The ROI Guy

FEBRUARY 20, 2019

You rattle off some numbers and she diligently plugs them in before presenting you with a very detailed analysis of where you’re falling short and what you can do to reduce costs, improve your profitability, and deliver a superior ROI. Will your solution help them meet their budget goals and annual revenue targets?

Training 40

Training Case Studies Validation B2B Sales 40

Valasys

MARCH 30, 2020

According to a study by CMO , 71% of the companies that invested in account-based marketing reported their Return on Investment (ROI) is somewhat or significantly higher than traditional marketing methods. According to research by Forrester , ABM maturity and B2B Sales Revenue are Intertwined. It’s a transformational programme.”.

Account Based Marketing 59

Account Based Marketing ABM B2B Sales B2B 59

The ROI Guy

DECEMBER 6, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Updated Alinean Social Media ROI Calculator - New.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

The ROI Guy

OCTOBER 15, 2014

Forrester indicates that for each typical sales rep, $130,000 is spent annually on sales enablement, training and support, trying to make each rep smarter, faster and more powerful. In our interview, Jim used a helpful golf metaphor to describe why you need to take a more comprehensive approach. And what about all that great content?

Forrester 40

Forrester Budget Programs Peer-to-peer Salesforce.com 40

The ROI Guy

OCTOBER 22, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

Work Management 40

Work Management Marketing Management ROI Marketing Budget 40

The ROI Guy

MARCH 1, 2016

Economically Focused – today’s IT buyer is more frugal, with over 95% of technology purchase decisions now requiring a formal business case, with quantifiable ROI and fast payback (IDC). So how well does your current content marketing help answer these 3 key decision making questions, in a compelling and quantified way?

Gartner 40

Gartner Spending Effectiveness Marketing Proposals 40

The ROI Guy

DECEMBER 16, 2014

Fail to provide that guidance and the purchase decision likely stalls (where 58% of the deals end up according to Sales Benchmark Index) or the decision goes to your competitor who does a better job at facilitating the buying decision. Here, a healthy ROI and quick payback make a difference.

Conversion 40

Conversion Buyer's Journey Advertising Benchmark Differentiation 40

The ROI Guy

NOVEMBER 4, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. The End of Sales as we Know It?

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40