markempa

JULY 6, 2017

According to Forrester, top performers convert 1.54% of leads to revenue. And average performers turn less than 0.75% of leads into closed deals. Source: Forrester US and Europe B2B Marketing Tactics and Benchmarks Online Survey. Territory performance (benchmark and compare performance).

Sales Management 326

Sales Management Lead Management Ideal Customer Profiles Lead Ranking 326

Martech

APRIL 26, 2022

You may have seen the Forrester report that found the average annual ABM budget is around $350,000 (excluding headcount costs) and pilot campaigns around $200,000. Forrester found that 70 percent of organizations expected the average cost to rise. Patience is a must.

Account Based Marketing 94

Account Based Marketing ABM Paid Content Cost 94

ANNUITAS

DECEMBER 11, 2023

Wordstream’s annual Google Ads benchmarks study for 2023 reported that average paid search conversion rates went down 10% and cost per lead increased 20%, year-over-year. This is a similar trend reported in the 2022 report , as well. Lead, follow or get out of the way, as the adage goes.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

Vidyard

JUNE 18, 2019

Findings from the new report show that the average length of videos is trending shorter and shorter while audiences are opting to engage in videos longer. TL;DR– Your Key Takeaways from the 2019 Video in Business Benchmark Report Average business video length is trending shorter year-over-year: In 2018, the average length was 4.07

Advertising Benchmark 81

Advertising Benchmark Video Marketing Marketing Report Analytics 81

Anything Goes Marketing

MARCH 11, 2007

then check out Email Labs Email Marketing Usability Rating Calculator as well as the Email Evaluation Scorecard from Forrester (page 4 - provided by Responsys). In the Forrester report: " The Best and Worst of Email Marketing of 2006 ", there are some useful tips for email marketers. You also need to know the average purchase price.

Forrester 100

Forrester Email Marketing Tools Clickthrough 100

Cintell

MARCH 10, 2016

Benefits of personas across the business: Persona-based marketing messaging : Best practice demand creation strategy that includes more personalized and customized messaging built on personas yields two times the average sales pipeline. Understanding B2B Buyers Benchmark Study, Cintell ). SiriusDecisions). DemandGen).

Lead Ranking 100

Lead Ranking Lead Scoring Top of Funnel Sales Qualified Leads 100

Vidyard

JUNE 18, 2019

Findings from the new report show that the average length of videos is trending shorter and shorter while audiences are opting to engage in videos longer. TL;DR– Your Key Takeaways from the 2019 Video in Business Benchmark Report Average business video length is trending shorter year-over-year: In 2018, the average length was 4.07

Advertising Benchmark 65

Advertising Benchmark Video Marketing Marketing Report Analytics 65

Adobe Experience Cloud Blog

JULY 22, 2021

Results certainly vary and different advertising tactics work better at different times, but Bizible benchmark data showed that, on average, LinkedIn Ads provided the #1 ROI among major paid media platforms. And that’s how we know LinkedIn rocks. The ROI of LinkedIn Ads and Bizible.

Linkedin 80

Linkedin Sales Management Paid Search Agency ROI 80

KoMarketing Associates

NOVEMBER 18, 2014

Software Advice’s recently released 2014 B2B Demand Generation Benchmark report revealed that the vast majority of B2B marketers (79 percent) use at least 11 different marketing software applications. Forrester’s New B2B Buyer. CMI & MarketingProfs’ 2015 B2B Content Marketing Benchmarks, Budgets and Trends.

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

Zoominfo

JUNE 27, 2022

THE VALUE OF GOOD DATA Forrester states in its Data Ethics and Technology Report that, “the quality of business decisions you make using data will depend on the integrity of the data.” Consider that it can take an average of five or six calls to convert a cold contact into a lead.

Purchase 130

Purchase Work Management Marketing Management Lead Ranking 130

Sprout Social

JANUARY 4, 2022

Live video on Facebook attracts a higher average engagement rate (1.59%) than pre-recorded video on the platform (0.92%). — Forrester (@forrester) October 27, 2021. A mere 12% of businesses share Facebook Live videos. Facebook users are four times more likely to watch Facebook Live videos than pre-recorded videos.

Social Media 142

Social Media Statistics Video Marketing Social Marketing 142

Moz

JANUARY 14, 2020

The annual study provides KPI benchmark data which allow digital marketers analyze their 2019 performance and plan their 2020. Average Sessions per Visitor is 2, Average Sessions per Purchaser is 5. Posted by Alan_Coleman Hello Moz readers, We’re proud to bring some insights from the Wolfgang E-Commerce KPI Study 2020.

Studies 69

Studies Correlation Marketing Websites Top of Funnel 69

Vidyard

JUNE 18, 2019

Findings from the new report show that the average length of videos is trending shorter and shorter while audiences are opting to engage in videos longer. TL;DR– Your Key Takeaways from the 2019 Video in Business Benchmark Report Average business video length is trending shorter year-over-year: In 2018, the average length was 4.07

Advertising Benchmark 51

Advertising Benchmark Video Marketing Marketing Report Analytics 51

ViewPoint

MARCH 6, 2012

According to Aberdeen , 40% of the sales-forecasted pipeline among Best-in-Class companies is generated by marketing, compared with 22% among Industry Average firms and 13% within Laggard companies. average year-over-year growth in corporate revenue, versus 18.7% for Industry Average firms and a 6.7% decline among Laggards.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

Content4Demand

JULY 11, 2019

Scope out the most relevant breakout sessions with executives from Drift, Thomson Reuters, Forrester, HubSpot and more. B2B Video Benchmarks. Videos are getting shorter, with the average clocking in at under four minutes. Do some recon on the B2B Labs, B2B Mentors and intimate workgroups. Haven’t registered yet?

Content 58

Content Storytelling Advertising Benchmark Forrester 58

Sprout Social

SEPTEMBER 22, 2016

Leading manufacturer of grooming products, Wahl Professional , applied these strategic tactics to grow its Instagram community by 56% and, in the process, averaged 847 interactions per post. Instagram has the highest engagement rates between customers and brands among all major social media platforms, according to data from Forrester.

Communities 82

Communities Ideal Customer Profiles Forrester User-Generated Content 82

The ROI Guy

AUGUST 28, 2017

According to Forrester, 80% of sales conversations are still about selling products and services, with only 20% focused on the executive buyer's challenges and initiatives. Executives don’t want a sales pitch, however, research indicates that is just what they are getting most of the time.

Peer-to-peer 49

Peer-to-peer Conversion Comparison Advertising Benchmark 49

Customer Experience Matrix

SEPTEMBER 1, 2010

A client asked yesterday if I had some benchmark information to justify the cost of her marketing automation project. It includes five pages of properly sourced industry statistics from Aberdeen , Forrester , Gartner and SiriusDecisions. Summary: So you want some hard numbers to prove the value of marketing automation? Here's a bunch.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 120

Biznology

SEPTEMBER 22, 2014

98% of sales reps with 5000+ LinkedIn connections achieve quota (source: Sales Benchmark Index ). 50%-70% of the buying process happens before salespeople get involved (source: Forrester ). 98% of sales reps with 5000+ LinkedIn connections achieve quota (source: Sales Benchmark Index ).

Peer-to-peer 80

Peer-to-peer Cold Calling Social Media Advertising Benchmark 80

Seismic

DECEMBER 9, 2021

Enablement as a profession has also exploded during this time — over the past several months, employers on LinkedIn posted, on average, 12,000-15,000 enablement roles each month! The need for innovation has never been greater — in how enablement is executed to meet the changing buyer needs, seller demands, and even how and who we hire. .

Research 52

Research Work Management Marketing Management Marketing Analytics Tools 52

Terminus

JANUARY 24, 2023

According to Terminus’ new ABM Benchmark Report : B2B Digital Advertising which offers best practices for branding, messaging and imagery, other ABM platforms report an average of 8-20% ad fraud rates. Key insights from Terminus’ new ABM Benchmark Report : B2B Digital Advertising include: Email and LinkedIn increase ROI for marketers.

Cost Per Thousand 26

Cost Per Thousand Paid Search Agency Spending CPM 26

Terminus

JANUARY 31, 2023

According to Terminus’ new ABM Benchmark Report : B2B Digital Advertising which offers best practices for branding, messaging and imagery, other ABM platforms report an average of 8-20% ad fraud rates. Key insights from Terminus’ new ABM Benchmark Report : B2B Digital Advertising include: Email and LinkedIn increase ROI for marketers.

Cost Per Thousand 20

Cost Per Thousand Paid Search Agency Spending CPM 20

Madison Logic

AUGUST 26, 2020

A recent benchmark from analyst firm TOPO showed that account-based programs consistently demonstrate higher conversion and close rates compared with traditional demand programs. Madison Logic 2020 marketing investment data shows an average uplift of more than 50% in target account reach for companies that integrate across multiple channels.

Budget Programs 52

Budget Programs Paid Search Agency Tools Top of Funnel 52

B2B Marketing Directions

FEBRUARY 10, 2019

Demand Gen Report's 2018 Marketing Measurement & Attribution Benchmark Survey makes one point abundantly clear: Measuring marketing performance is both a top priority and a major challenge for most B2B marketers. In a September 2018 report , Forrester Research said that marketers spent about $1.09 billion by 2023. What About Cost?

Multi-Touch Attribution 40

Multi-Touch Attribution Multi-Channel Paid Search Agency Forrester 40

Adobe Experience Cloud Blog

JANUARY 15, 2014

In fact, according to a recent benchmark study by Marketo, companies with mature lead generation practices achieve better sales productivity and higher revenue growth. Mature companies achieve 133% greater revenue versus their plan than average companies, and 174% more than the least mature companies.

Lead Generation 48

Lead Generation Sales Qualified Leads Generation Top of Funnel 48

The ROI Guy

MARCH 20, 2013

On average, 76% of deals are now won or lost early in the decision making process – going to the solution provider who helps your Prospect uncover and prioritize the issue and set the buying agenda, while only 24% are won / lost during the later competitive bake-off phase.

ROI 40

ROI Process Peer-to-peer Best Practices 40

Hubspot

MARCH 15, 2016

Research conducted by Forrester has shown that marketers see an average 20% increase in sales opportunities from nurtured vs non-nurtured leads. Furthermore, the research also reveals that companies that excel at lead nurturing generate 50% more sales at a 33% lower cost (Source: Forrester, 2014 ).

Sales Management 28

Sales Management Lead Nurturing Lead Scoring Lead Ranking 28

Vidyard

OCTOBER 8, 2020

Keep people on your site —the average internet user spends 88% more time on a site that contains video ( Mist Media ). Improve search rankings —websites that make effective use of video increase their likelihood of being ranked on the first page of Google search results by as much as 53x ( Forrester ). Choose an Eye-Catching Thumbnail.

Video Marketing 112

Video Marketing Marketing Websites Paid Search Agency Enterprise Management 112

Content Standard

OCTOBER 6, 2014

On April 14, 2014, Forrester Research put out the Power of Customer Context report, which highlights a shift in marketing from campaigns and transactions toward one-to-one interactions and value exchanges with consumers. These teams, on average, target four different audiences, the report notes.

Lead Ranking 40

Lead Ranking Enterprise Management Work Management Marketing Management 40

SnapApp

MAY 29, 2018

A 2016 study found that the average group size involved in B2B buying decisions is 6.8 , up 25% from 5.4 71% of companies who exceed revenue and lead goals have documented personas vs. 37% who simply meet goals and 26% who miss them” — Cintell , Understanding B2B Buyers 2016 Benchmark Study. just 18 months previous. Who are they?

Sales Qualified Leads 103

Sales Qualified Leads Lead Ranking High Quality Lead Top of Funnel 103

Content Standard

AUGUST 26, 2016

If you can work your email strategy into your broader content strategy, the results will prove worth the work (especially where ROI is concerned): according to the Direct Marketing Association via Outbound Engine, “Email marketing yields an average 4,300 percent return on investment for businesses in the United States.”

Stats 40

Stats Email Marketing Storytelling Mobile Marketing 40

The ROI Guy

JANUARY 8, 2013

Second, even if the growth tops 4%, this growth will still be 1/3 less than the prior decades’ 6% growth rate average. IT purchase processes are ever more complex, with IDC reporting 40% more stakeholders involved in the average purchase decision compared to just 3 years ago.

Gartner 40

Gartner Spending Marketing Proposals Terms and Conditions 40

Vidyard

OCTOBER 8, 2020

Go Short On average, 45% of people will finish watching a video regardless of its length. Average Engagement for Different Lengths of Video Chart via the 2021 Video in Business Benchmark Report. If it’s less than a minute, more than two-thirds will watch it all the way through.

Video Marketing 65

Video Marketing Marketing Websites Paid Search Agency Enterprise Management 65

The ROI Guy

JULY 9, 2013

As such, it is important to recognize that growth will in the near term remain historically low, below the 6% average annual IT spending increases of the last decade, but that your sales and marketing strategy can be adjusted to drive competitive success. Gartner Says Worldwide IT Spending Forecast to Reach $3.7

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

The ROI Guy

APRIL 15, 2014

And research from Forrester indicates that the late engagement could have serious impacts on win rates? Almost 60% of a typical pipeline is being indicated as stalled – no longer moving forward in the decision making process, this according to the Sales Benchmark Index. How can Guided Value Selling Tools help?

Storytelling 40

Storytelling Enterprise Management Peer-to-peer Work Management 40

SnapApp

JULY 11, 2017

Considering that we also know from Forrester research that 74% of business buyers conduct more than half of their research online, and Demandbase research shows that 53% of B2B buyers admit to taking longer to make a purchase, this poses an interesting scenario. . A recent CEB study found that an average of 5.4 Source: HubSpot.com.

Buy 70

Buy Process B2B Peer-to-peer 70

Hubspot

DECEMBER 14, 2012

Source: Epsilon Q2 2012 Email Trends & Benchmarks Report ) Tweet This Stat. 2) 59% of new subscribers (who have subscribed within 3 months, and who represent 11% of an email list on average) are not engaged, neither opening nor clicking on emails. 4) Average email volume per business was down 6.3% Email Performance Trends.

Stats 28

Stats Email Marketing Clickthrough Click Rate 28