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ViewPoint
MARCH 6, 2012
According to the 2012 B2B Content Marketing Benchmarks, Budgets and Trends report published by the Content Marketing Institute and MarketingProfs: 9 out of 10 organizations market with content marketing. Source: Forrester, Metrics that Matter for B2B Marketers, October 26, 2011.
ViewPoint
APRIL 10, 2012
Every successful company should be working with a short, medium, and long-term sales strategy," he says, adding that a game plan is a prerequisite for benchmarking performance. The next PowerViews will be with Jeff Ernst of Forrester Research. He adds that a game plan should span more than just the current year. Sales Execution.
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