Hubspot

MARCH 30, 2021

These days, most businesses know they need to have a presence on Facebook. Searching for a business on Facebook and seeing they don't have a page garners the same reaction from users as searching for a business on Google and seeing they don't have a website: They just don't look legitimate. 13 Facebook Mistakes to Avoid.

Facebook 101

Facebook Ad Frequency Custom Publishing Dwell 101

Marketing Insider Group

JUNE 16, 2021

Have you ever opened Facebook with the intent of posting something to boost engagement on your profile, but you realized you don’t have a strategy to help you reach your goal? Follow these best practices for writing social media posts for the big five : Twitter, Facebook, LinkedIn, Pinterest, and Instagram. Tweeting on Twitter.

Social Media 262

Social Media Media Content Linkedin 262

KoMarketing Associates

MAY 25, 2021

About 68% claimed that they will be using TikTok, while the same percentage cited Facebook. Just 32% said that they would be turning to Twitter for their influencer marketing initiatives. Unlocking the Potential of Influencer Marketing.

Advertising Benchmark 186

Advertising Benchmark Statistics Marketing Tactics 186

Vidyard

JULY 19, 2018

Each year we do an analysis of all the data in our system , over 600 different companies, to create video benchmarks that help us understand what they’re doing with B2B video. Through all of this data, we find some interesting tidbits of knowledge and we share them with you, the rest of the world, in our Video Benchmark Report.

Advertising Benchmark 67

Advertising Benchmark Video Marketing Demand Generation Agencies Paid Search Agency 67

Webbiquity

MAY 9, 2023

Clarity and Evaluation: Goals serve as benchmarks for measuring the success and effectiveness of your social media campaigns. Image credit: Twitter Here’s how Sprout Social is doing it. They help you stay focused on tactics that drive results and modify or eliminate those not contributing to your business objectives.

Social Media 313

Social Media Social Marketing Planning Tips 313

KoMarketing Associates

DECEMBER 10, 2020

This was followed by Facebook (46%), YouTube (45%) and LinkedIn (44%). That being said, most respondents (78%) stated that Facebook is by and large the most effective social platform when it comes to achieving business goals. Instagram (70%), LinkedIn (42%) and Twitter (33%) all trailed the social media platform.

Customer Surveys 159

Customer Surveys Social Media Advertising Benchmark Youtube 159

Savanta

AUGUST 3, 2011

The latest B2B Marketing Benchmark Report – based on a survey of 274 client side B2B marketers conducted by us here at Circle Research – finally seems to provide a definitive answer. Well, in the main it means the use of social networks, two of which dominate – Twitter (used by 85% engaged in social media) and LinkedIn (77%).

Advertising Benchmark 120

Advertising Benchmark Social Media Research Media 120

KoMarketing Associates

JANUARY 25, 2013

Last October, KoMarketing Associates announced the launch of research consultancy Software Advice’s B2B Demand Generation Benchmark Survey. Despite scoring low for quantity and quality leads, more than 50 percent of those polled said they will make Facebook, Twitter, and Linkedin a priority in 2013.

Demand Generation 120

Demand Generation Advertising Benchmark Customer Surveys Demand 120

Sprout Social

APRIL 19, 2019

Despite efforts to unseat it, Facebook is still the reigning social media network. The use of Facebook has evolved through the years so it’s important for marketers to be up to date on the newest statistics. Facebook demographic stats. Facebook usage stats. Facebook advertising stats. Facebook video stats.

Stats 111

Stats Cost Per Click Facebook Paid Search Agency 111

Sprout Social

NOVEMBER 21, 2023

Set benchmarks for future performance Monitoring the competition helps you set realistic goals for your business. This could help you set benchmarks for your customer service team so they can try to snag as many or more positive reviews by the end of the quarter. Maybe you’re using outdated formats or posting at the wrong times.

SWOT 96

SWOT Budget Programs Eye-Tracking Advertising Benchmark 96

Brandwatch Marketing

NOVEMBER 8, 2023

1) Hootsuite Hootsuite is one of the best free social media listening tools available and covers multiple social networks, including Twitter, Facebook, LinkedIn, WordPress, Foursquare and Google+. On the other hand, some people find it useful , as it measures influence through engagement on Twitter. a pro account is required.

Social Media 98

Social Media Tools Media Lead Scoring 98

Vidyard

JULY 19, 2018

Each year we do an analysis of all the data in our system , over 600 different companies, to create video benchmarks that help us understand what they’re doing with B2B video. Through all of this data, we find some interesting tidbits of knowledge and we share them with you, the rest of the world, in our Video Benchmark Report.

Advertising Benchmark 50

Advertising Benchmark Video Marketing Paid Search Agency Landing Pages 50

Oktopost

FEBRUARY 24, 2022

How to Do Social Selling on Twitter. How to Do Social Selling on Facebook. The Social Selling Index is a great benchmark to see if you’re using LinkedIn to it’s full potential, with a few key areas that you can improve if you need to. ? What Is the Social Selling Index? The Real Benefits of Social Selling.

Peer-to-peer 171

Peer-to-peer B2B Thought Leadership Brand Identity Branding 171

Brandwatch Marketing

JUNE 15, 2022

Hootsuite is one of the best free social media listening tools available and covers multiple social networks, including Twitter, Facebook, LinkedIn, WordPress, Foursquare and Google+. On the other hand, some people find it useful , as it measures influence through engagement on Twitter. It all depends on your needs. 4) Buzzsumo.

Social Media 144

Social Media Tools Media Lead Scoring 144

B2B Marketing Traction

APRIL 17, 2013

The survey, the 2012 B2B Marketing Benchmark Report by Optify, analyzed over 62 million visits and more than 350,000 leads from 600+ small and medium-sized B2B websites. One interesting result of the survey is that, of the small portion social media contributes to B2B website traffic, Twitter constitutes 82%. Contact New Incite today.

Customer Surveys 100

Customer Surveys Twitter Email Marketing Paid Search Agency 100

Sprout Social

FEBRUARY 8, 2024

Competitor mapping involves using competitive benchmark data to help you make decisions about the business, and gain intelligence about your competitors’ strengths and weaknesses. For example, monitoring competitive benchmark data can help you set realistic goals and metrics.

SWOT 109

SWOT Comparison Peer-to-peer Analysis 109

Sprout Social

AUGUST 5, 2020

Benchmark your social performance. Benchmarking is the foundational step in a good competitive analysis strategy, as it helps you gain critical context to understand your social performance and brand health. When benchmarking your social performance, there are two key aspects that you need to examine: owned content and earned content.

Analysis 141

Analysis Marketing & Strategy Advertising Benchmark Differentiation 141

Martech Advisor

NOVEMBER 1, 2019

As native advertising promises to be an indispensable part of the digital advertising strategy, read on to understand the concept of native advertising, its channels, native advertising benchmarks, and best practices. Native Advertising Benchmarks. An example of a Social Media Native Ad on Facebook. Table of Contents.

Paid Content 54

Paid Content Advertising Benchmark Advertisements Advertising 54

Martech Advisor

NOVEMBER 20, 2019

Email Automation Benchmarks You Should Remember. It will definitely bring measurable improvements over the manual method, but are the results up to industry benchmarks? Learn More: Email Marketing Is Strong and Getting Stronger: 2019 Email and Mobile Benchmark Highlights and Trends. Email Automation Benchmarks to Remember.

Advertising Benchmark 53

Advertising Benchmark Automation Email Marketing Marketing Automation Services 53

Sprout Social

JANUARY 4, 2022

The sheer number of available formats and venues for social media video illustrates the point well (think TikTok, Instagram Reels and Facebook Stories, just to name a few). Anyone who’s scrolled through Facebook, Instagram or Twitter recently (let’s be honest, who hasn’t?) Facebook video statistics. landscape).

Social Media 142

Social Media Statistics Video Marketing Social Marketing 142

SocialPilot

FEBRUARY 6, 2024

A complete list of Influencer marketing statistics, from engagement rates to industry benchmarks to growth trends; this blog has almost everything that you would need to make an informed decision. 2% 1% Facebook 2% 1.5% TikTok 18% 12% 8% 4% X (formerly Twitter) 1% 0.75% 0.5% 1.25% 1% YouTube 3.5% billion times) #fashion (used 1.1

Statistics 99

Statistics Advertising Agencies Paid Search Agency Allocation 99

Oktopost

FEBRUARY 21, 2022

2022 Employee Advocacy Benchmark Report ). Some social networks are great for facilitating deeper conversations, like LinkedIn and Facebook. Others are better for quick and easy sharing, like Twitter. While it earned 84% fewer shares than Facebook, LinkedIn offered 47 times the number of link clicks generated by Facebook.

Statistics 75

Statistics Paid Content B2B Thought Leadership Peer-to-peer 75

Martech Advisor

DECEMBER 6, 2019

Customer Lifetime Value (CLV) Benchmarks. For example, did you know that Facebook turned profitable in 2009? Without this predictive understanding, Facebook would not have inclined towards investing in customer/user acquisition at a loss for 4 years. Customer Lifetime Value (CLV) Benchmarks. The 4 Key Benefits.

Lead Ranking 59

Lead Ranking Advertising Benchmark Lead Scoring Examples 59

KoMarketing Associates

MARCH 7, 2013

Research from Optify’s 2012 B2B Marketing Benchmark Report supports these statements. Twitter in particular proved to be the strongest performing platform for generating leads through social media. Twitter in particular proved to be the strongest performing platform for generating leads through social media.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

Sprout Social

MARCH 7, 2024

Benefits of a competitive analysis report A competitive analysis report serves as a tool for competitor benchmarking. These insights are useful for comparing and benchmarking your performance. It allows you to benchmark your social performance against your top competitors so you can truly understand your brand’s social health.

Analysis 93

Analysis Marketing AI Examples SWOT 93

KoMarketing Associates

JULY 2, 2020

72% of B2B content marketers use social media advertising or promoted posts according to the 2020 CMI / Marketing Profs B2B Content Marketing Benchmarks report. But Facebook ads came in at a close second, with 66% of B2B marketers saying they use Facebook ads. We’ve seen a couple of these ads on Facebook and other platforms.

Social Media 290

Social Media Paid Search Agency Advertisements Advertising 290

Litmus

JUNE 15, 2021

You can benchmark your email programs against your peers, identify trends, uncover opportunities for improvement, and push the email industry forward. And like every year, we’ll turn your responses into the free industry insights and benchmarks you’ve come to expect from us. That’s why we create our annual State of Email reports.

Customer Surveys 96

Customer Surveys Peer-to-peer Advertising Benchmark Network Marketing 96

Launch Marketing

APRIL 5, 2023

Other platforms such as Facebook and Twitter are showing not as effective or used. Consider Content Performance Benchmarks: 80% of B2B marketers measure content performance. Reevaluate Social Media Marketing: LinkedIn continues to be the most used social media platform for B2B marketers. It has also been the most effective.

Trends 118

Trends B2B Marketing Content Marketing Planning 118

Sprout Social

FEBRUARY 8, 2021

Social teams can use a profile performance report to track awareness and visibility across networks like Facebook, Twitter and Instagram. Sprout’s Profile Performance Report brings key metrics for Twitter, Facebook, Instagram, LinkedIn and Pinterest together into one streamlined report. Engagements. Audience Growth.

Social Media 131

Social Media Media Paid Social Agency Ideal Customer Profiles 131

Exo B2B

JANUARY 23, 2024

I recently published on LinkedIn, part of the results of CMI’s annual content marketing study, “B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024” This publication focused on LinkedIn’s dominance as the social network of choice for the vast majority of those who publish B2B content on social networks.

Marketing AI 52

Marketing AI B2B Marketing Content Marketing Social Networks 52

Webbiquity

JULY 19, 2022

Leading indicators provide benchmarks, and if those are met, they will be indicative of your ability to meet overall objectives and KPIs (key performance indicators). There are also a variety of other leading indicators from social media that you can track on Facebook, Twitter, TikTok, Instagram, LinkedIn, and other sites.

Lead Scoring 289

Lead Scoring Lead Ranking ROI Enterprise Management 289

Metadata

SEPTEMBER 28, 2023

Because ever since we released our 2023 Paid Social Benchmark Report earlier this year, I’ve sensed skepticism from marketers—the same skepticism I felt a few years ago. For reference, here’s what the average CPL on Facebook and LinkedIn looked like from April 2022 – April 2023: LinkedIn: $123.85 Facebook: $102.02

Paid Content 52

Paid Content Paid Social Agency Cost per Lead Advertising Agencies 52

Onalytica B2B

NOVEMBER 15, 2018

When most hear the term ‘influencer’ they think of the social media influencers on platforms such as Instagram, Twitter and YouTube endorsing consumer products to their audience in return for a pay cheque. The concept of your employees being influencers may sound odd to some. Employees don’t quite fit this definition.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Marketing Insider Group

JANUARY 24, 2013

Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. New York, NY.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Atomic Reach

JULY 27, 2023

Here we'll share our step-by-step process for using artificial intelligence to mine data sources such as Reddit, Meta, and Twitter for influencer/KOL marketing. Here's how it works step-by-step: Step 1: Define Your Campaign Goals and Benchmarks Your client success manager guides you through our process from start to finish.

Opinions 52

Opinions Marketing AI Lead Ranking B2B Thought Leadership 52

Sprout Social

OCTOBER 4, 2021

Whether you’re measuring brand health, benchmarking against competitors, or assessing market opportunities, social data provides real-time consumer insights that no other data source can provide. Benchmark against competitors. You need to benchmark your performance to contextualize the impact social media has on your business.

Advertising Agencies 124

Advertising Agencies Business Ideal Customer Profiles Advertising Benchmark 124

KoMarketing Associates

DECEMBER 27, 2017

20+ Benchmarks for Measuring B2B SEO Performance. 15 Audiences You Should Be Targeting with B2B Facebook Ads. 20+ Benchmarks for Measuring B2B SEO Performance. 15 Audiences You Should Be Targeting with B2B Facebook Ads. Five Crucial Tips for a Successful Boost Post on Facebook. 8 Steps to Open a Baidu PPC Account.

Paid Search Agency 197

Paid Search Agency SWOT PPC Case Study 197