Webbiquity

JUNE 14, 2016

Sample review: “Create beautiful word clouds in just a few clicks.” — BuzzBlogger. Sample review: “After the Deadline checks spelling, style, and grammar wherever you go on the web.” — BuzzBlogger. Sample review: “The Hemingway tool is a great way to ensure your writing is easy to read. Pricing: free. Enter Grammarly.

Tools 100

Tools Lead Scoring Lead Ranking Best Practices 100

Top Rank Marketing

FEBRUARY 1, 2017

This half-competitive, half-isolated feeling is why marketing benchmarks are so valuable. Benchmarks help us determine if our strategies, investments and results are comparable to our peers. This year, there’s a new player in the benchmark reporting game: The brilliant minds at Marketo. Here are just a few key takeaways.

Advertising Benchmark 52

Advertising Benchmark Marketo Account Based Marketing Organization 52

Convince & Convert

MARCH 26, 2013

For over a year, rumor has had it on the web that Facebook Page posts reach an average of only 16% of fans. Actually, Facebook itself started this rumor in February of 2012 at the Facebook Marketing Conference in New York. Let’s take a moment to look at the different forms of measuring reach on Facebook pages.

Viral Marketing 167

Viral Marketing Facebook Marketing Management Buzz 167

Parse.ly

APRIL 6, 2020

This data also lets you measure performance against benchmarks and goals to see how your website is performing, where performance can be improved, and the effects of the actions you take to improve it. Some of the things that website analytics tools can tell you include: How do people find your site?

Marketing Analytics Tools 72

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 72

ClearVoice

SEPTEMBER 13, 2021

According to MailChimp’s Benchmark Report 2021 for Freelancers, a survey of more than 2,000 respondents, 70 percent of freelancers said the top way they won new business was from referrals and networking. Provide samples of your work. Why are referrals so valuable for freelancers? get detailed about the type of work you specialize in.

Ideal Customer Profiles 96

Ideal Customer Profiles Business High Quality Lead Peer-to-peer 96

Nuvi

SEPTEMBER 22, 2020

Upon reviewing more than 3 million customer reviews, a significant digital disparity was revealed with just 40% of locations sampled by Reputation.com accumulating more than 10 reviews over the past 12 months. Plus, those reviews are critical in gaining visibility on sites such as Google. To learn more, visit www.reputation.com.

Work Management 52

Work Management Marketing Management Lead Scoring Lead Ranking 52

Albacross

MARCH 19, 2018

Others will visit your site directly through Google after learning about your brand. In the sample campaign in the screenshot below, for example, you can clearly see that all the target accounts have a high number of views (in the hundreds and thousands). You can’t find it with ad networks like Facebook and LinkedIn.

Account Based Marketing 65

Account Based Marketing Top of Funnel Paid Search Agency Advertising Funnels 65

Convert

AUGUST 7, 2020

There is a dirty little secret in the testing world called sample size pollution. Pollution of your sample audience can unknowingly cause tests to be doomed before they even start. There is a long list of potential reasons tests fail, but one of the most frustrating is sample size pollution. Definition of Sample Size.

Sample 59

Sample Validation Traffic Statistics 59

ClearVoice

JUNE 21, 2022

Below are three sample content strategy examples. Get 200% more leads per month through social media content on Instagram and Facebook. How are you approaching on-site and off-site content? 3 types of content plans with sample scenarios. Here’s how to create and budget your content plan (with sample scenarios).

Sample 52

Sample Marketing Budget Creation Planning Top of Funnel 52

Anyword

APRIL 29, 2020

To reach new users, your ads’ targeting should exclude people who have been to your site. That target demographic should then be exposed to various stories from your site, based on their interests. Over time, your entire audience will see different aspects of your content and will likely engage in some way with your site.

Cost per Acquisition 78

Cost per Acquisition Top of Funnel Facebook Campaigns 78

Webbiquity

APRIL 10, 2017

The explosion of blogging, social media, and online review sites has provided brands with unprecedented opportunity for exposure through authentic customer advocacy. Here are nine of the best tools for monitoring your brand, key topics, influential bloggers, focused news sites, and obscure social media networks. 1) Reputation.com.

RSS 229

RSS Marketing Automation Services Work Management Marketing Management 229

Webbiquity

APRIL 27, 2017

Sample review: “These top customer support tools will help you grow…(check out) HelpScout for nurturing and improving relationships with customers.” Sample review: “Like Zendesk, Groove is another helpdesk that helps you offer awesome support. Includes searchable knowledgebase of articles and documents.

Marketing Automation Services 214

Marketing Automation Services Work Management Marketing Management Ideal Customer Profiles 214

Webbiquity

MAY 11, 2017

Sample review: “If you absolutely must have desktop applications for free, Open Office is a good alternative to the Microsoft suite.” Sample review: “Love it or hate it, Microsoft Office is still basically the standard when it comes to office suites. Sample review: “Track the status of any shipment on Google Maps.”

Marketing Automation Services 214

Marketing Automation Services Enterprise Management Marketing Management Software 214

Webbiquity

APRIL 4, 2017

Sample review: “You no longer need to be a video geek to create awesome videos. Start with a storyboard and script, upload narration (the tool automatically “lip syncs” your voice tracks to characters), choose backgrounds and characters, add a music track from the site’s library, and publish. 1) Animoto. 5) PowToon.

Marketing Automation Services 223

Marketing Automation Services Budget Programs Enterprise Management Video Marketing 223

Webbiquity

MARCH 14, 2017

Sample review: “FotoFlexer (has) a clean, tabbed interface featuring basic edits, effects, and animations, and the ability to beautify, distort, and decorate your images. Sample review: “PicMonkey (is an) online photo editing tool that makes it easy for you to create cool images for your blog posts.” 1 ) FotoFlexer.

Marketing Automation Services 202

Marketing Automation Services Tools Best Practices Sample 202

Webbiquity

JANUARY 24, 2017

While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops. HubSpot has noted Twitter has more than 300 million active monthly users, and “accounts for 16% of referrals to longer articles from social sites and 14% for shorter news articles.”

Twitter 100

Twitter Marketing Automation Services Tools Best Practices 100

Webbiquity

MARCH 9, 2017

Once you’ve attracted the right visitors to your site—by crafting compelling content and optimizing it for search—you need them to take action! Sample review: “Because you can’t make everyone who visits your site convert into a sale, it’s important to do what you can to make your existing visitors convert.

Landing Pages 187

Landing Pages Conversion Rate Optimization Conversion 187

Hubspot

MAY 16, 2011

This guest blog post was written by Noah Kagan, Chief Sumo of web deals site AppSumo.com , a daily deals site for web entrepreneurs. He was formerly an early employee at both Facebook and Mint. 5% may buy on your site but you can get up to 30% of people to get you an email. Here’s a sample one from Mint we used.

Inbound Marketing 28

Inbound Marketing Planning Marketing Analytics Tools Auto Responder 28

Webbiquity

MARCH 23, 2017

Sample review: “LinkedIn Pulse is a mobile app that pushes news feed of your selected topic to your device. Sample review: “You can re-purpose some of your best content for Medium.com. Sample review: “Use Issuu to create your own digital magazines or present PDFs in a new format (such as reports, whitepapers, guides, or ebooks).”

Marketing Automation Services 239

Marketing Automation Services Distribution Budget Programs Tools 239

Webbiquity

APRIL 25, 2017

The sites below keep you safe by providing access to vast image libraries, in most cases free, with clear guidance on acceptable uses and any applicable attribution requirements. Registration on the site (free) is required. Sample review: “Finding great images to use is not easy, especially if you want to avoid stock image disaster.

Video Marketing 213

Video Marketing Marketing Automation Services Best Practices Sample 213

Webbiquity

FEBRUARY 7, 2017

Sample review: “Want to spruce up your site pages, presentations, ebooks, and other content with cool and different new fonts? Sample review: “Paletton is another great design tool for marketers who lack in overall design. Sample review: “IconFinder is the god of all Icon websites and tools.

Marketing Automation Services 100

Marketing Automation Services Design Tools Best Practices 100

Webbiquity

FEBRUARY 2, 2017

Sample review: “You need a tool to manage your email list and subscribers. Sample review: “Ever forget to follow up with a contact? Sample review: “There may be some other email management tools out there but this one is working well for me. Sample review: “Send video emails to anyone using your web cam.”

Marketing Automation Services 100

Marketing Automation Services Email Marketing Enterprise Management Tools 100

Webbiquity

JULY 26, 2016

FTP sites were the most common alternative, but these were often cumbersome to access and use. Sample review: “Dropbox is first of all a file sharing tool. Sample review: “Google Drive is a great place to keep your editorial calendars for easy sharing and collaboration during the content planning process.”

Marketing Automation Services 100

Marketing Automation Services Tools Enterprise Management Best Practices 100

Hubspot

FEBRUARY 17, 2012

Decide Which Social Media Sites to Spend Your Time On. With so many social media sites at your disposal, it can be hard to prioritize how much time you should be spending on each one. Look at your traffic sources granularly to see how much traffic and how many leads each social media site is referring to your website.

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Analytics Lead Scoring 28

Webbiquity

DECEMBER 19, 2016

Sample review: “Utilize accurate tracking with automated and white label SEO reports, SERPBook says it offers. Sample review: “The company promises its offerings will provide you with reliable and accurate SERP tracking with ranking and performance reports. 1) SerpBook. Google Review Count: 217. ” — MarketingLand.

Marketing Automation Services 100

Marketing Automation Services Budget Programs SEO Tools 100

Webbiquity

AUGUST 9, 2016

Sample review: “Klout allows you to track the impact of your opinions, links, and recommendations across your social graph. Sample review: “BuzzStream enables you turn a website or blog post into a contact record in their database. Sample review: “Little Bird is a great tool for building influencer lists by topic.

Marketing Automation Services 100

Marketing Automation Services Budget Programs Marketing Budget Enterprise Management 100

Hubspot

JANUARY 14, 2013

What's better than a blogger for a dog supply-selling ecommerce site? A blogger with four poodles at a dog supply-selling ecommerce site! Experience managing non-personal social media accounts like Twitter, Facebook, YouTube, LinkedIn, Google+, etc. Content samples that demonstrate writing skills. 1) Social Media Manager.

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

Sprout Social

JANUARY 20, 2022

Some sample goals include: Increasing your social engagement rate. Driving traffic to your site or store. For example, it’s no surprise to see brands simultaneously run Facebook and Instagram ads given that digital ad spending is up by 56% YoY. Want to optimize a post across Instagram, Facebook and Twitter?

Social Media 132

Social Media Planning Campaigns Effectiveness 132

Hubspot

JANUARY 21, 2013

So if you're using PPC to power your presence on Facebook, Twitter, or Google, consider yourself lucky -- you can add LinkedIn to that list, too. or "Click now for free samples!" On LinkedIn, a good benchmark for a CTR is around.03% More and more marketers are turning to LinkedIn to promote their products, services, and content.

Linkedin 28

Linkedin Paid Search Agency Cost Per Click Ads 28

Webbiquity

FEBRUARY 13, 2017

Several also provide features like competitive benchmarking, follower demographics, key influencer identification, sentiment analysis, campaign impact, and reporting. Sample review: “If you want to do general research on Facebook Stats use Socialbakers.” Sample review: “Find interesting content on ANY topic.

Marketing Automation Services 270

Marketing Automation Services Social Media Enterprise Management Budget Programs 270

Sprout Social

DECEMBER 14, 2018

Because quarterly reports allow you to collect a larger sample size of data. The more traffic to your site via social, the better. What’s the industry standard conversion rate for Facebook ads? Say which specific strategies you’re going to employ (UGC campaigns, influencer marketing, Facebook carousel ads and so on).

Social Media 87

Social Media Template Media Ad Frequency 87

Single Grain

APRIL 6, 2022

You may be happy that people get to your site and engage with your business, but if that doesn't translate into leads and customers, your website may not be doing its job properly. Using quantitative data to set performance benchmarks. Strategizing experiments for improving said benchmarks. What to Look for in a CRO Agency.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Ad Agencies Work Management 52

markempa

SEPTEMBER 30, 2012

Consider this statistic from the 2012 MarketingSherpa Lead Generation Benchmark Report (free excerpt): 75% of marketers have no formal lead generation strategy. Always ask for samples,” she advises. Content Marketing: Mindjet’s infographic strategy boosts blog traffic 420%, Facebook views 313.4%.

Content Marketing 120

Content Marketing Work Management Marketing Management Marketing Automation Services 120

Biznology

MAY 9, 2012

This dovetails with regionally targeted digital marketing strategies on social networks such as Facebook or LinkedIn. The only problem with this site is that I can get completely distracted by it for hours. It’s worth downloading their recent 2012 Digital Marketer: Benchmark and Trend Report. Pew Research Center.

Relevance 80

Relevance Planning Psychographics Wikipedia 80

Webbiquity

FEBRUARY 23, 2017

It runs between 25% and 28% of all websites, and nearly 60% of all sites built using any sort of CMS platform. Connect your WordPress.com site to various social networking services. Sample review: “This convenient feature can save you time when it comes to your social media sharing. There are many reasons for this dominance.

CMS Development 239

CMS Development Best Practices Sample Marketing Automation Services 239

Hubspot

AUGUST 9, 2018

If going through your college or university isn’t an option, sites like WayUp and Internships.com can help you find open positions. Idealist is an internship site that focuses on non-profit roles, and Global Experiences helps you find international opportunities. Google your own name and make sure all results reflect positively on you.

Paid Content 92

Paid Content Marketing Budget Creation Work Management Planning 92

Webbiquity

MAY 2, 2017

Sample review: “GinzaMetrics aims to help marketers use marketing intelligence that’s designed to get you found with thousands of marketing strategies, search terms, content creations, and daily metrics to improve brand visibility. Sample review: “Need software to manage your editorial calendar, check out divvyhq.”

Enterprise Management 263

Enterprise Management Work Management Marketing Automation Services Marketing Management 263