SnapApp

MAY 12, 2015

Marketing automation platforms like Eloqua and Marketo talk about tapping into the digital signals our prospects send to understand more about them – Eloqua calls this Digital Body Language ; Marketo calls it Interesting Moments. Benchmarking Assessment. Third, you have a chance to really get to know your prospects as people.

Top of Funnel 59

Top of Funnel Work Management Marketing Automation Services Marketing Management 59

ViewPoint

MARCH 6, 2012

With 70% of tech purchases at the RFP stage by the time the vendor knows about the opportunity, content has become critical to shepherding prospects down the path to purchase. And for the specifics on how to go about it all, walk through this presentation by Eloqua on how to map content to the buyer’s journey.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

DivvyHQ

AUGUST 7, 2018

Larger and more complex organizations are probably going to need the bells and whistles of enterprise-grade systems like Salesforce and robust marketing automation systems (ex: Eloqua, Marketo, etc.). Bottom line here…Do some research and engage with platform vendors that look like an initial fit.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Ad Building Work Management 40

Ambal's Amusings

DECEMBER 17, 2009

B2B Lead Generation Benchmark Study 2009. Her clients who are technology vendors and venture firms leverage her strategic marketing and go-to-market expertise. Kristina Halvorson's Content Strategy for the Web. Mapping Content to the Buying Process - Slidecast. Velocity's The B2B Content Marketing Workbook. MarketingSherpa.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

DealSignal

MARCH 28, 2023

Account-based Marketing benchmarks are helping B2B marketers achieve outstanding ROI. According to the 2022 ABM Benchmarking Survey , marketers reported that ABM delivers 84% pipeline growth and 77% revenue growth. Many marketers are using Marketo, Oracle Eloqua, or Pardot as their system of engagement.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Advertising Benchmark Enterprise Management 52

WebMarketCentral

MARCH 24, 2009

MarketingSherpa's 2009 Social Media & PR Benchmark Guide (PDF) provides a wealth of useful statistics and guidance. The first challenge is, for now at least, being met by using outside consultants, while a new breed of social media metrics vendors like Techrigy and Radian6 are building tools to address the second. technologies."

Social Media 20

Social Media Paid Content Paid Search Agency Web 2.0 20

DealSignal

MAY 31, 2023

While every organization differs, benchmarking indicates that marketing typically contributes to 25-30% of qualified pipeline. For example, if you’re targeting marketers who do marketing automation and email marketing, you may want to filter for contact profiles that have skills in Pardot, Eloqua, or Marketo. This free guide will help!

Ideal Customer Profiles 52

Ideal Customer Profiles Sales Qualified Leads Work Management Marketing Management 52

DealSignal

JANUARY 19, 2021

While every organization differs, benchmarking indicates that marketing typically contributes to 25-30% of qualified pipeline. For example, if you’re targeting marketers who do marketing automation and email marketing, you may want to filter for contact profiles that have skills in Pardot, Eloqua, or Marketo. Prioritize your outreach.

Ideal Customer Profiles 64

Ideal Customer Profiles Sales Qualified Leads High Quality Lead Marketing Automation Services 64

DealSignal

MAY 8, 2018

According to a 2017 ABM Benchmarking Survey, 87% of marketers reported that ABM delivers higher returns than any other marketing approach. Many marketers are using Marketo, Oracle Eloqua, or Pardot as their system of engagement. This buyer’s guide provides a helpful checklist of questions to ask data vendors.

Account Based Marketing 58

Account Based Marketing Ideal Customer Profiles ABM Enterprise Management 58

DealSignal

MAY 16, 2018

According to a 2017 ABM Benchmarking Survey , 87% of marketers reported that ABM delivers higher returns than any other marketing approach. Many marketers are using Marketo, Oracle Eloqua, or Pardot as their system of engagement. This buyer’s guide provides a helpful checklist of questions to ask data vendors.

Account Based Marketing 45

Account Based Marketing Ideal Customer Profiles ABM Enterprise Management 45

Hinge Marketing

JULY 21, 2022

If you need a platform that can program campaigns, suppress lists, and score leads, Pardot, Eloqua, and Hubspot are good options. Some require vendors to co-present with their clients. You can choose different time triggers to stop one profile/ad group from running if it doesn’t hit predefined benchmarks.

Paid Content 92

Paid Content CMS Development Lead Ranking Work Management 92