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| | IT'S ALL ABOUT REVENUE
MAY 12, 2011 Follow the Yellow Brick Road to Revenue Performance Management
Like Dorthy, most B2B marketers also find themselves on an undesirable journey in a foreign place- swept away by a cyclone of channel proliferation, 24×7 access to information, and a highly competitive environment. Sales and marketing leaders still struggle with wrapping their arms around these challenges and effectively leveraging the right tools, tactics, and strategies.
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