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[Chart] Marketing Automation Means More Marketing Jobs

It's All About Revenue

by Elle Woulfe | Tweet this We all know that marketing automation is a powerful tool for generating, scoring and qualifying leads. But according to benchmark data of Eloqua customers, it can also mean more marketing jobs and higher productivity. Basic automation can increase the volume of qualified leads per marketer by 6 times. Reddit.

The 6 Stages of Successful Lead Management

It's All About Revenue

What makes a lead management process successful? In the real world implementing lead management requires a degree of science, art and consensus. If you are considering implementing a lead management process, here are 6 Stages of Lead Management Implementation to give you a sense of what to expect. Benchmarking Is Your BFF. The Six Ingredients of Lead Management.

Follow the Yellow Brick Road to Revenue Performance Management

It's All About Revenue

Sales and marketing leaders still struggle with wrapping their arms around these challenges and effectively leveraging the right tools, tactics, and strategies.  We need an Emerald City, a tangible, attainable destination for our sales and marketing journey; we need Revenue Performance Management. It’s ultimately demanding the marketing department be treated like the sales department. 

MQL 42