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Perspective on the B2B Demand Generation Benchmark Survey Report

KoMarketing Associates

Last October, KoMarketing Associates announced the launch of research consultancy Software Advice’s B2B Demand Generation Benchmark Survey. Despite scoring low for quantity and quality leads, more than 50 percent of those polled said they will make Facebook, Twitter, and Linkedin a priority in 2013.

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The Danger of Email Marketing Benchmarks « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Danger of Email Marketing Benchmarks A recent article from BtoB Online about email deliverability reminded me of how dangerous this whole thing of email marketing deliverability numbers can be. Is this good?

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10+ Essential Research Reports & Guides for B2B Marketers

KoMarketing Associates

Optify’s 2013 B2B Marketing Benchmark Report. Optify’s annual B2B Marketing Benchmark Report details the performance of the primary sources of traffic to B2B websites, extracted by analyzing over 62 million visits, 215 million pageviews and 350,000 leads from more than 600 small and medium-sized B2B websites.

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A snapshot of the email service provider landscape

Litmus

Oracle (includes Oracle Responsys , Oracle Eloqua , Bronto , NetSuite , Siebel , and Dyn ): 6.2%. Benchmark Email. LinkedIn Message Ads (formerly InMail). of respondents to Litmus’ State of Email survey. Mailchimp (includes Mandrill ): 11.1%. Adobe (includes Marketo , Adobe Campaign , Magento , and Adobe Sign ): 7.6%.

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Top 50 B2B Marketing Influencers On Twitter

Marketing Insider Group

B2BLeadBlog – B2B Lead Roundtable – B2B Lead Roundtable (MECLABS) reaches 9,000+ daily LinkedIn Group and Blog on: markting, lead generation, management, nurturing, research, case studies. NoyesJesse – Jesse Noyes – Managing Editor @ Eloqua. Jacksonville Beach, FL – [link]. Global – [link].

Twitter 100
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Sales Pipeline Radio, Episode 131: Q&A with Melissa Madian @MelissaMadian

Heinz Marketing

She is the … and this self-proclaimed, but this is her headline on LinkedIn, she is the Chief Fabulous Officer, a sales enablement frontier woman, a customer experience maniac, and a modern marketer. I am really excited to feature today Melissa Madian , she is the founder of TMM Enablement Services. I’m doing jazz hands right now.

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ClickInsights: What was your "Aha" moment in 2009? - Part 2

Ambal's Amusings

B2B Lead Generation Benchmark Study 2009. LinkedIn Groups and Answers can give you a quick read on viewpoints. My “a-ha” moment came earlier this year in conversations with some very smart people in the marketing automation market, including Kim Albee of Genoo and Steve Woods of Eloqua. MarketingSherpa.