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How to conduct an effective competitive analysis in 7 steps

Tomorrow People

Read on to learn about the most crucial steps of effective competitive analysis. Step 1: Identify who to benchmark against. If you’re working for a new startup, the obvious picks for competitive benchmarking are the industry ‘winners’. You may also choose to benchmark yourself against those outside your immediate ‘space’.

Analysis 156
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Finding the Right Platform for Cost-Effective Customer Acquisition

SmartBug Media

Understanding how much you’re spending on customer acquisition will help you identify areas for saving and determine if you’re spending too much on some channels. Knowing this information also helps you determine the best customer acquisition channels to reach this ideal audience. We’ve got you—here are a few simple steps to follow.

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How to Implement an Effective Employee Advocacy Program

Marketing Insider Group

When employees use their personal social networks to promote and publicize their company on social media they help to drive brand awareness, improve the brand image, build a loyal audience, and drive traffic back to their company’s website. Their program includes a Governance system and available help and support. Let’s be honest.

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How to Leverage Usage Intelligence Data for an Effective Content Strategy

Webbiquity

That’s one of the key findings from the ninth annual report from the Content Marketing Institute and MarketingProfs: B2B Content Marketing 2019: Benchmarks, Budgets, and Trends—North America report. Our users demand better—and usage intelligence can help us deliver that. Click to enlarge.

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How to Benchmark Your Content Effectiveness Using ContentWRX

Content Science Review

ContentWRX can help you create a benchmark to accurately measure your content's effectiveness in a very real, quantitative way.

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Putting ROI-based Influencer Marketing into Effect: Four Steps to Action

Atomic Reach

Part 3 of 3: Putting ROI-based Influencer Marketing into Effect: Four Steps to Action In Part 1 of this series, we looked at what's wrong with the way influencer marketing is done today, observing how poor use of data promotes guesswork instead of measurable results. Overall, AI-informed content outperformed benchmarks by a 197% lift.

ROI 59
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12 Essential Benchmarks for Understanding The B2B Buyers’ Journey

KoMarketing Associates

The benchmarks and strategies that worked just a few years ago might not have the same impact today. One of the most effective ways to do that? Pay attention to crucial buyer’s journey benchmarks. What do buyer’s journey benchmarks tell you? Why B2B buyers’ journey benchmarks are different from B2C.