Marketing Insider Group

FEBRUARY 13, 2023

Rob Leavitt , SVP Advisory, and Adam Bennington , Head of Consulting, Momentum ITSMA, presented the latest ABM Benchmark Study results in a recent webinar “ Building on ABM Success: Six Keys to Long-Term Success ”. To quote Rob and Adam, ABM has evolved from a niche specialism to a critical and all-encompassing growth driver.

Account Based Marketing 206

Account Based Marketing Advertising Benchmark ABM B2B Thought Leadership 206

KoMarketing Associates

FEBRUARY 24, 2022

The CMO Council recently partnered with Cvent to publish the “Aligning Strategy, Teams and Tech for Success in a New Era of Events” report, and statistics indicated that the majority of marketers (64%) are only moderately effective or not effective at executing valuable virtual events. B2B Marketers Finding Virtual Event Success.

Advertising Agencies 263

Advertising Agencies Webinar Metrics CMO Advertising Benchmark 263

Benchmark Email

APRIL 3, 2024

With each channel offering unique strengths and catering to different audience behaviors, the task of choosing the most effective ones can seem daunting. appeared first on Benchmark Email. The key lies in aligning your channel selection… The post Which Channels Make Sense for Your Marketing Strategy?

Advertising Channels 88

Advertising Channels Marketing & Strategy Marketing Strategy Advertising Benchmark 88

Zoominfo

NOVEMBER 9, 2023

I came away with three key ideas about how to create effective GTM playbooks — and an appreciation for how this approach can be the growth fuel for revenue teams of any size. Their goal was to assess how effectively these companies follow up on inbound leads and to determine if their strategies are optimized for success.

Marketing Analytics Tools 130

Marketing Analytics Tools Rules Zoominfo Paid Search Agency 130

SmartBrief - Marketing

MARCH 10, 2024

The first requirement for effective segmentation strategies is having sufficient data on each subscriber: demographics, past purchases or indicated interest in purchase by category and buyer timeline. Lastly, benchmark your open/read and click-thru rate data against available industry information.

Newsletter 106

Newsletter Practices Analytics Optimization 106

Benchmark Email

MARCH 18, 2024

However, as technology evolves and consumer preferences shift, the effectiveness of traditional email marketing strategies—and the software that supports them—is increasingly under scrutiny. appeared first on Benchmark Email.

Software 98

Software Email Marketing Paid Search Agency Advertising Benchmark 98

SmartBrief - Marketing

FEBRUARY 26, 2024

Since the first electronic mail (email) was sent in 1971, marketers have been looking for ways to optimize the channel to reach prospects and customers more effectively and efficiently. One of the most common – and effective – forms of regular email communication is in the form of a company newsletter. That is a 40x ROI.

Top of Funnel 110

Top of Funnel Newsletter Planning Peer-to-peer 110

KoMarketing Associates

MARCH 15, 2022

DemandGen recently published its “2022 Demand Generation Benchmark Survey” report, and statistics indicated that in 2021, most marketers (36%) claimed that webinars were most successful in helping them convert and accelerate leads. This was specifically at the middle and late stages of the funnel.

Webinar Metrics 249

Webinar Metrics Allocation Top of Funnel Leads 249

KoMarketing Associates

AUGUST 10, 2022

Wpromote recently published the “2022 State of B2B Digital Marketing” report, and statistics indicated that the majority of B2B marketers (50%) now cite social media as their most effective digital marketing channel in terms of driving revenue. This is followed by content marketing (47%) and email (41%).

Advertising Channels 253

Advertising Channels Social Marketing B2B Marketing Effectiveness 253

Benchmark Email

MARCH 12, 2024

As a marketing manager, demonstrating the effectiveness of your email marketing strategy to your boss can be a powerful way to showcase your skills and contribute to your company’s success. In… The post 8 Easy Ways to Impress Your Boss With Your Email Marketing Strategy appeared first on Benchmark Email.

Impressions 98

Impressions Email Marketing Marketing & Strategy Marketing Strategy 98

Top Rank Marketing

JANUARY 22, 2024

Build measurement into your strategy Marketers have plenty of tools to measure an influencer’s effectiveness. Set benchmarks In order to show the effectiveness of an influencer campaign, you need to compare it with your non-influencer efforts. Make sure to include benchmarks on reach, engagement, and conversion in your strategy.

Top of Funnel 107

Top of Funnel Lead Ranking ROI Marketing Qualified Leads 107

Benchmark Email

MARCH 26, 2024

For hospitality marketing managers, email marketing is an effective tool to increase hotel bookings. How to Increase… The post Email Marketing Tactics to Increase Your Hotel Bookings appeared first on Benchmark Email.

Tactics 81

Tactics Email Marketing Advertising Benchmark Marketing & Strategy 81

Only B2B

APRIL 10, 2024

In this blog post we’ll explore common pitfalls, industry standards, and effective strategies to overcome MQL challenge. Benchmarking Your Success: Where Do You Stand? Knowing how your B2B leads to MQL conversion rate stacking up against industry benchmarks is vital for setting realistic goals and measuring progress.

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

Webbiquity

JANUARY 23, 2024

Image credit: Mohammad Metri on Unsplash Effective customer retention methods can enhance loyalty and generate better word-of-mouth advocacy, ultimately boosting profits. Such direct engagement can provide valuable qualitative data and implement solutions effectively. This requires accurate benchmarking through competitor analysis.

Customer Satisfaction 149

Customer Satisfaction Social Media Advertising Benchmark Acquisitions 149

Benchmark Email

JANUARY 29, 2024

Effectively communicating these developments to your audience is crucial for success, and email marketing stands as a powerful tool in this endeavor. In the dynamic world of manufacturing, launching a new product or announcing an upgrade can be a pivotal moment for a business.

Product 98

Product Marketing & Strategy Advertising Benchmark Email Marketing 98

Benchmark Email

APRIL 17, 2024

We all know how effective email marketing is for engaging with customers, driving sales, and building brand loyalty. With the right strategies and… The post Mastering Email Marketing Without Overwhelming Yourself: A Guide for Busy Marketers appeared first on Benchmark Email.

Email Marketing 52

Email Marketing Business Advertising Benchmark Marketing & Strategy 52

Benchmark Email

APRIL 16, 2024

Effective email marketing strategies often rely on a multi-channel approach to reach and engage customers. Among the myriad of marketing channels available, social media and email marketing stand out as two powerful tools for connecting with your audience.

Social Media 52

Social Media Email Marketing Social Marketing Multi-Channel 52

Animalz blog

FEBRUARY 25, 2024

Blinded by sexy-channel syndrome , we gloss over basics and confuse favorite with effective. Determine channel benchmarks. Set a benchmark for each channel’s conversion rate using data from online research tools like Perplexity , industry reports, or a content marketing agency like Animalz.

Ideal Customer Profiles 82

Ideal Customer Profiles Distribution Advertising Channels ROI 82

Benchmark Email

JANUARY 10, 2024

In the manufacturing industry, where business relationships are the bedrock of success, effective communication is crucial. Not only is it where your email message goes to die, but if your… The post Avoiding the Spam Folder: Email Deliverability Best Practices for Manufacturers appeared first on Benchmark Email.

Deliverability 98

Deliverability Practices Best Practices Advertising Benchmark 98

The Point

OCTOBER 11, 2022

What are the most effective strategies for email marketing campaigns, such as subscriber segmentation and personalization? Having a customer or user or prospect follow you or your company on LinkedIn, for example, and the ongoing communication and brand awareness that permits, can be just as effective as opt-in email.

Marketing Report 246

Marketing Report Email Marketing Co-Registration Privacy 246

Convince & Convert

APRIL 12, 2024

Once you have a solid foundation of data to analyze and rank the current level of maturity your brand has on social, you can understand how it ranks against its competitors and the industry so we have a set benchmark to build from and create KPI’s and goals. What’s yours? Utilize social analytics reporting tools to gather data.

Social Media 135

Social Media ROI Media Cross-Selling 135

Sword and the Script | B2B

OCTOBER 31, 2023

Several credible studies conducted in 2023 put the average benchmark for B2B marketing budgets at about 10% of revenue How much money should a company invest in B2B marketing? As companies plan their budget for 2024, here’s a look at three credible benchmarks for B2B marketing budgets. The CMO Survey: 9.2%

Marketing Budget 90

Marketing Budget Marketing Budget Creation Advertising Benchmark Budget Programs 90

Benchmark Email

DECEMBER 27, 2023

This comprehensive guide covers essential tips for creating effective and engaging… The post The Dos and Don’ts of Email Marketing appeared first on Benchmark Email. Instead of taking a shot in the dark, why not follow a guide that will walk you through the do’s and don’ts so you can be as successful as possible?

Email Marketing 98

Email Marketing Advertising Benchmark Marketing Tips 98

Benchmark Email

MARCH 22, 2023

In fact, there are lots of ways in which… The post 9 Effective Ways Your Small Business Can Compete Against Larger Brands appeared first on Benchmark Email. You don’t need a giant budget or established infrastructure to compete against those bigger brands and still turn a profit.

Small Business Marketing 142

Small Business Marketing Effectiveness Brand Identity Branding 142

SmartBug Media

NOVEMBER 29, 2023

Let’s explore how using HubSpot Benchmarks can help you do this and stand out from the crowd. Why Is Benchmarking in the Senior Living Industry Important? Let’s dive into how HubSpot Benchmarks supports communities and improves your bottom line. What Is HubSpot Benchmarks and How Can It Help You?

Advertising Benchmark 64

Advertising Benchmark Hubspot Top of Funnel Communities 64

Benchmark Email

NOVEMBER 27, 2023

It’s a period marked by a substantial increase in consumer spending, making it crucial for retailers to have effective inventory management strategies in place.

Efficiency 98

Efficiency Cost Practices Best Practices 98

Sprout Social

MARCH 7, 2024

In this guide, we’ll explore how competitive analysis reports benefit your business, how you can build effective reports, the areas to focus on and competitive reporting tools. Benefits of a competitive analysis report A competitive analysis report serves as a tool for competitor benchmarking. What is a competitive analysis report?

Analysis 91

Analysis Marketing AI Examples SWOT 91

Benchmark Email

MAY 1, 2023

As the world becomes increasingly digital, marketing efforts are also effectively shifted from traditional channels to online platforms. Email marketing, in particular, has been a go-to strategy for marketers looking to reach their audience cost-effectively and efficiently.

Email Marketing 110

Email Marketing Brand Identity Branding Advertising Benchmark 110

Benchmark Email

SEPTEMBER 26, 2023

Email marketing,… The post Email Marketing vs. Social Media: Which is More Effective? appeared first on Benchmark Email. These two stalwarts of the digital marketing realm have distinct approaches, advantages, and challenges, each wielding its own potential to engage audiences and drive conversions.

Social Media 97

Social Media Allocation Email Marketing Social Marketing 97

Optinmonster

JANUARY 24, 2024

Despite the rumors of email marketing dying , it remains an integral part of any effective digital marketing strategy. But how do we gauge the effectiveness of your email marketing? Here are 5 steps you can take today to benchmark your email marketing effectiveness.

Email Marketing 84

Email Marketing Planning Open Rate Click Rate 84

Parse.ly

MARCH 30, 2023

With more AI-assisted content generation tools dotting the martech landscape , it’s crucial for publishers and marketers to measure the effectiveness of AI-generated content and determine if it’s worth integrating into your content strategy. Set benchmarks based on existing content so you can easily compare the two data sets later.

Marketing AI 105

Marketing AI Advertising Benchmark Content Tagging 105

Benchmark Email

SEPTEMBER 19, 2023

Without being able to build an effective sales funnel, converting prospects into customers is more or less impossible in modern times. Part of any serious funnel will be automated email sequences.

Top of Funnel 96

Top of Funnel Automation Design Advertising Benchmark 96

Top Rank Marketing

FEBRUARY 7, 2024

Marketing skills are digital skills LinkedIn’s 2023 B2B Marketing Benchmark reveals a telling trend: digital skills are seen as the bedrock of success for B2B marketers at every level. They have real implications for how effective marketers can be, especially as uptake has solidified and the tools have matured.

Digital Transformation 110

Digital Transformation B2B Advertising Benchmark Gartner 110

SmartBug Media

APRIL 18, 2023

We'll also walk you through the anatomy of an effective drip campaign and share some common campaigns you can start using today. But that's not all—we'll also be looking at the analytics and benchmarks you should be tracking to measure the performance of your drip campaigns.

Campaigns 98

Campaigns Advertising Benchmark Click Rate Open Rate 98

Sprout Social

NOVEMBER 30, 2023

You’ll also need to establish criteria for evaluating the effectiveness of their efforts. Checking out how much content they’ve developed in total could help you set expectations or benchmarks for your content. If there are any channels they don’t use effectively, this could be an opportunity for your brand to shine.

Planning 102

Planning Paid Search Agency Advertising Benchmark Analysis 102

Benchmark Email

JULY 13, 2023

You also need a firm grasp on… The post How to Build an Effective Email Drip Campaign appeared first on Benchmark Email. They’re the star player in your overall marketing and sales game, so assembling them must be done with a lot of thought, care, and strategy.

Campaigns 98

Campaigns Effectiveness Ad Building Advertising Benchmark 98

Benchmark Email

FEBRUARY 3, 2023

Also, determining which marketing strategy is most effective can take months of testing and evaluation. After… The post 12 Essential Small Business Marketing Strategies appeared first on Benchmark Email.

Small Business Marketing 116

Small Business Marketing Marketing & Strategy Marketing Strategy Business 116