Trade Press Services Newsletter

NOVEMBER 2, 2022

The Content Marketing Institute’s 13th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report has just been released and has some excellent insights for marketers as we move into 2023. In fact, 71 percent of B2B content marketers say content marketing has become even more important to their organization over the last year.

Marketing Report 130

Marketing Report B2B Marketing B2B Thought Leadership Planning 130

Martech

DECEMBER 18, 2023

The secret to launching an operations framework to drive AI-enablement within your organization is not so secret. Below is an actionable blueprint to lay the foundation for using AI within your organization so that you can start benefiting from its value appropriately and scalably. First, what is AIOps? Build executive alignment.

Marketing AI 115

Marketing AI Digital Asset Management Enterprise Management Work Management 115

Golden Spiral

APRIL 18, 2019

Thankfully, there are many reputable research firms, associations, and other outlets doing the hard work for you. If you’re a healthcare technology solution provider, you need to understand the top pain points for key stakeholders in provider and payer organizations. Not sure where to start looking? That’s why we’re here. Virtual Lab.

Work Management 102

Work Management Marketing Management Research Organization 102

Sprout Social

MARCH 7, 2024

A competitive analysis report is a strategic document that examines the position and performance of your competitors in your business. Benefits of a competitive analysis report A competitive analysis report serves as a tool for competitor benchmarking. Outline it at the beginning of your document to clarify your goals and objectives.

Analysis 91

Analysis Marketing AI Examples SWOT 91

Martech

FEBRUARY 19, 2024

That’s where marketing work management solutions step in. What are marketing work management solutions? Work management solutions cover the management of individual and team workflows and workloads, whether for a project or organizational operations. Dig deeper: What is marketing work management?

Work Management 122

Work Management Marketing Management Resource Management Allocation 122

SmartBug Media

JANUARY 25, 2024

Some key questions and considerations to help your organization begin outlining your pipeline include: Who are your customers? Vanity metrics are easy to see through: Boards want to see little wins, but it might make more sense to share “nice to haves” in follow-up documents than to highlight them during a meeting.

Ideal Customer Profiles 69

Ideal Customer Profiles Top of Funnel Lead Ranking Marketing Qualified Leads 69

KoMarketing Associates

NOVEMBER 22, 2017

To learn more about the manufacturing sector in particular, the Content Marketing Institute teamed up with Marketing Profs and IEEE GlobalSpec to conduct the “Manufacturing Content Marketing: 2018 Benchmarks, Budgets and Trends – North America” report. Content Marketing and Digital Maturity.

Marketing Report 209

Marketing Report Planning Content Marketing Content 209

Seismic

FEBRUARY 6, 2024

Evaluating sales performance includes data and metrics as well as customer satisfaction, sales strategies, and greater alignment across the organization. Ultimately, evaluating sales performance provides a comprehensive understanding of how the entire sales function contributes to the organization’s success. Ready to learn more?

Peer-to-peer 103

Peer-to-peer Customer Satisfaction Conversion Rate Training 103

Brandwatch Marketing

OCTOBER 25, 2023

So increasing awareness is important, which means measuring brand awareness to see what works for your brand and what doesn’t. The direct channel in Google Analytics tracks the number of people who typed your URL into their address bar, used a browser bookmark, or clicked a link in an untracked email or offline document.

Brand Identity 96

Brand Identity Branding Advertising Benchmark Eye-Tracking 96

Cintell

MAY 18, 2021

After all, it’s hard to ignore stats like these: Companies who beat their sales goals are twice as likely to have formally documented personas ( Cintell , “Understanding B2B Buyers: The 2016 Marketing Benchmark Study”). And in fact, personas are one of the hottest B2B topics searched for online.

Buyer Personas 100

Buyer Personas Budget Programs Forrester Stats 100

Heinz Marketing

JUNE 26, 2020

According to the article B2B Budget Benchmarks: how much should you be spending on average 9-10% of the company’s annual revenue is allocated towards marketing efforts. Benchmarks. Take your benchmarks from the lead stages to determine the number of leads needed at each step of the funnel to meet your goal.

Forecasting 125

Forecasting Cost per Lead Top of Funnel Paid Search Agency 125

KoMarketing Associates

OCTOBER 4, 2016

For B2B organizations, we have always believed that content marketing is an essential piece of the puzzle for supporting SEO, social media, and lead generation efforts. Results happen over time , as an audience gains trust in an organization’s expertise and value provided within their respective space. Final Thoughts.

B2B Marketing 234

B2B Marketing Effectiveness Top of Funnel Content Marketing 234

Choozle

APRIL 9, 2024

Support Diversity Initiatives: Advocate for diversity and inclusion initiatives within your organization. We worked alongside employees who shared their experiences and perspectives, highlighting the impact of language on fostering inclusivity. Employees at all levels participated, offering valuable insights and feedback.

Peer-to-peer 65

Peer-to-peer Education Guidelines Lead Ranking 65

Vision Edge Marketing

JULY 26, 2018

How organizations approach their MarTech differs among various organizations. The 16 th annual 16th annual Marketing Performance Management (MPM) benchmark study found that the group known as the Value Creators (those that earn 90 or greater grade by the C-Suite) are far more likely to have a strategic Marketing Ops function.

Work Management 184

Work Management Marketing Management Practices Marketing Budget 184

Vision Edge Marketing

NOVEMBER 1, 2018

It’s no wonder then than optimizing CX is the number one opportunity for many organizations, according to Adobe’s 8th annual “ Digital Trends ” report. The Global Customer Experience (CX) Benchmarking study by Dimension Data found that 84% of organizations working to improve CX have experienced an increase in revenue.

Touchpoints 171

Touchpoints Customer Satisfaction Work Management Advertising Benchmark 171

markempa

JULY 6, 2017

Source: Forrester US and Europe B2B Marketing Tactics and Benchmarks Online Survey. Sales have not been given the ability to hand leads back to marketing to re-engage for further work or nurturing on their behalf. Do you have your process for each of these steps documented and understood by key stakeholders? ULD, to sales).

Sales Management 326

Sales Management Lead Management Ideal Customer Profiles Lead Ranking 326

KoMarketing Associates

NOVEMBER 7, 2019

The Content Marketing Institute recently published its “B2B Content Marketing 2020 Benchmarks, Budgets and Trends – North America” report, which showed that just 42% of all B2B marketers have content marketing strategies that are sophisticated in nature. These are hard earned achievements, especially in large organizations.”.

B2B Marketing 121

B2B Marketing Marketing & Strategy Marketing Strategy Work Management 121

ViewPoint

MAY 24, 2016

Document the cost per lead is the fourth of 7 Truths about Sales and Marketing that CEOs need to know. Today we will discuss how to document and then optimize the cost per lead, including the Sales Accepted Lead, the Sales Qualified Lead and Closed/Won business. Has the decision process and timeframe been uncovered and documented?

Sales Qualified Leads 174

Sales Qualified Leads Cost Lead Ranking Marketing Qualified Leads 174

Vision Edge Marketing

MARCH 2, 2021

It can also be a strong benefit statement such as Take these 10 Steps to Improve Customer Experience Now , encouraging a visitor to download a document after reading a post, watching a video, listening to a podcast, or attending an event. Are the CTAs for a campaign working? This is a question answered with a scorecard.

Marketing Automation Services 153

Marketing Automation Services Click Rate Paid Search Agency Buy 153

SmartBug Media

FEBRUARY 26, 2024

RevOps audits provide a bird’s-eye view of all of the revenue-generating and revenue-impacting activities and processes across your organization. They can also make it easy to see gaps and opportunities within your organization. Enhanced customer experience: Your customers feel the difference when your teams are aligned.

Business 64

Business Advertising Agencies Software Eye-Tracking 64

SocialPilot

MARCH 8, 2024

Whether you are a freelancer or work at a social media management agency , it’s essential to create a social media proposal to convert new prospects into clients. A social media proposal is a document through which you explain to your prospects how your services will help them achieve their social media goals. There’s more to it.

Social Media 80

Social Media Ideal Customer Profiles Template Marketing Proposals 80

Navigate the Channel

SEPTEMBER 5, 2023

Organizations, both public and private, as well as educational institutions, have long been concerned with ensuring their online platforms adhere to ADA guidelines. Headings and Structure: Organize content using proper heading tags (H1, H2, etc.) Are we finally on the verge of gaining clarity on this matter?

Marketing Websites 65

Marketing Websites Guidelines FAQ Tagging 65

Navigate the Channel

JULY 13, 2023

RELATED: Email Benchmarks for Product Marketers If you’ve read any of our other blog posts, you know we’re advocates of having a plan. Before you begin to document your content ideas, establish your marketing goal(s) and objective(s) for the campaign. What are the myths in your industry or specialty that you’d like to bust open?

Email Marketing 120

Email Marketing Planning Paid Search Agency B2B Thought Leadership 120

Vidyard

SEPTEMBER 27, 2022

Video Benchmarks for Creation and Publishing 1.1 Video Benchmarks for Content 2.1 Video Benchmarks for Length 2.4.1 Video Benchmarks for Content 2.1 Video Benchmarks for Length 2.4.1 Video Benchmarks for Engagement Rates 3.1.1 How to Use Video Benchmarks to Your Advantage 1. Get it Free Contents 1.

Top of Funnel 109

Top of Funnel Practices Curation Best Practices 109

Schubert B2B

JUNE 22, 2023

Choose a professional with experience in digital marketing who has worked with similar businesses and is ready to develop a unique marketing strategy for your specific case. Hiring a skilled B2B marketing consultant could be the key to unlocking new sales opportunities and boosting the performance of your organization.

Consulting 62

Consulting B2B Marketing B2B Business 62

KoMarketing Associates

NOVEMBER 1, 2018

96% of the most successful content marketers agree that their organizations have built credibility and trust with their audience — how have you seen marketers make this change over the past year? “I Shooting your content blind into the internet, or even aiming it at places where you think you’ll have success, just won’t work.

B2B Marketing 123

B2B Marketing Top of Funnel Content Marketing B2B 123

Cintell

MARCH 10, 2016

You know deep down that personas lead to more EMPATHY in your organization, and are a vehicle for customer-centricity as your team members internalize the challenges and problems faced by your customers. Understanding B2B Buyers Benchmark Study, Cintell ). Customer-centric organizations are 3X more profitable (Pragmatic Marketing).

Lead Scoring 100

Lead Scoring Lead Ranking Top of Funnel Sales Qualified Leads 100

Content Marketing Institute

DECEMBER 6, 2017

You can read the full results in B2C Content Marketing 2018: Benchmarks, Budgets, and Trends—North America , produced by CMI and MarketingProfs.). Of course, those results could mean B2C content marketing efforts truly are getting lean and mean – prioritizing the content activities that matter most for their organizations.

Research 110

Research Content Marketing Marketing Budget Creation Planning 110

Salesforce Marketing Cloud

FEBRUARY 7, 2024

With a crush of new and emerging requirements and standards, ESG teams at a wide range of organizations are increasingly being burdened with administrative and reporting mandates. The result is additional pulls on time, money, and energy on the various tasks needed to document ESG progress.

Marketing AI 52

Marketing AI Lead Ranking Ethics Peer-to-peer 52

Sprout Social

NOVEMBER 1, 2021

Chances are that your employees are already on social media and talking about their work. Employee advocacy is the promotion of a brand or company that an individual works at. Positively share about their experiences and work life, offering an “inside look”. Think of it as another way to organically grow your brand.

Work Management 122

Work Management B2B Thought Leadership Thought Leadership Marketing Management 122

Content4Demand

AUGUST 11, 2021

But these efforts are still valuable in driving direct web traffic and organic traffic that you can monitor. This information can help you learn what is and isn’t working as these early-stage prospects make their way to the things that will demonstrate a clearer correlation to dollars earned. At What Cost?

Lead Scoring 110

Lead Scoring Lead Ranking Sales Qualified Leads Intent Data 110

KoMarketing Associates

NOVEMBER 30, 2017

Fortunately, it just takes a bit of focus and organization to get an ongoing link building program in place. Potential questions to ask: Does your organization need to improve the overall website’s number of quality links in comparison to the competition? What conferences and trade shows is the organization attending?

Link Building 169

Link Building Planning SEO Ad Building 169

Circle Studio

OCTOBER 26, 2017

Content Marketing Institute and MarketingProfs recently released their B2B Content Marketing: 2018 Benchmarks, Budgets, and Trends—North America research. As the findings support, content marketing is without a doubt, an evolving discipline and one that both marketers and organizations continue to work out.

Statistics 116

Statistics B2B Marketing Trends Content Marketing 116

ANNUITAS

AUGUST 25, 2016

As with most things, the data itself is only valuable if you provide context, or better yet, a benchmark against other data points to obtain an understanding of performance and trends. A few basics need to be established before building a survey or attempting a benchmark. State your purpose/goals-. Keep it simple-. If not, skip it.

Advertising Benchmark 100

Advertising Benchmark Customer Surveys Validation Rules 100

Vision Edge Marketing

DECEMBER 6, 2018

Being able to deliver on these broader responsibilities, to deliver insights from the vast continuous flow of data, and to respond quickly to customer demands, requires an agile Marketing organization. Operational excellence is the fuel behind an agile Marketing organization and its ability to help the organization achieve growth.

Planning 183

Planning Work Management Marketing Management Paid Search Agency 183

KoMarketing Associates

MARCH 28, 2017

In other words, you need to give due consideration to whatever it is you’re trying to achieve with your content marketing program (organic traffic benchmarks, conversions, leads, etc.). Research , in fact, shows those who document their strategy are more effective in nearly all areas of content marketing. Final Thoughts.

Content Marketing 120

Content Marketing Paid Search Agency Content Advertising Agencies 120

Content Marketing Institute

NOVEMBER 7, 2018

Too many manufacturing organizations are still talking about themselves in the content they create. Only 21% of manufacturing marketers report that they have a documented strategy. Only 21% of #manufacturing marketers have a documented #contentmarketing strategy via @CMIContent study. Click To Tweet. Click To Tweet.

Research 92

Research Content Marketing Work Management Paid Search Agency 92