Outgrow

FEBRUARY 22, 2022

Content Distribution Strategy – Everything You Need to Know! Since the information explosion, there’s been a need to shift the focus from content creation to content distribution. What Is Content Distribution? Simply put, content distribution is the process of disseminating content. So let’s dive right in.

Distribution 59

Distribution Webinar Metrics Outgrow Marketing & Strategy 59

Exo B2B

JANUARY 23, 2024

I recently published on LinkedIn, part of the results of CMI’s annual content marketing study, “B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024” This publication focused on LinkedIn’s dominance as the social network of choice for the vast majority of those who publish B2B content on social networks.

Marketing AI 52

Marketing AI B2B Marketing Content Marketing Social Networks 52

Webbiquity

OCTOBER 17, 2023

These studies are packed with trends and insights related to content marketing, social media management, and advertising on Meta platforms. There’s lots more here, so download and check out the full report to get the complete story on content marketing trends. Download the full 80-page report to get all of the details.

Social Media 309

Social Media Stats Marketing Report Paid Search Agency 309

Content Standard

OCTOBER 16, 2018

I sat down with Ryan Mei, an insights manager who formerly worked on the video growth analytics team at BuzzFeed and the analytics and insights team at Red Bull Media House, to better understand which social media metrics are key when creating video for distributed platforms, particularly YouTube and Facebook. Metrics for YouTube Videos.

Distribution 101

Distribution Youtube Facebook Video Marketing 101

Sword and the Script | B2B

NOVEMBER 23, 2019

Whether you are tallying up your results for the end of the year, or planning programs for the next year, benchmarks provide context for companions. Benchmarks give us a sense of how well we are resourced and what sort of results others in industry are providing. 1) Content marketing benchmarks. 1) Content marketing benchmarks.

Advertising Benchmark 91

Advertising Benchmark Webinar Metrics Top of Funnel Studies 91

nDash

DECEMBER 9, 2021

It may seem like content distribution is sending emails to a subscriber list because you are, after all, distributing content. Yes, these distribution channels are valuable—but they’re not enough when done alone. The idea is to incorporate many distribution channels into one strategy. On your social media channels.

Paid Content 52

Paid Content Distribution Top of Funnel Webinar Metrics 52

Anyword

NOVEMBER 6, 2019

With the end of the year fast-approaching, now can be an uneasy time for publishers whose content distribution efforts are closely tied to their bottom lines. In fact, we argue that Q4 is a great time for content distribution, and includes some of the year’s best opportunities to grow and scale your campaigns.

Distribution 60

Distribution Webinar Metrics Long Tail Marketing Content 60

Vidyard

OCTOBER 12, 2022

Video Benchmarks for Creation and Publishing 1.1 Video Creation Trends by Industry 1.2.1 User-Generated Video Creation Trends by Industry 1.3.1 Produced Video Trends by Industry 1.4.1 Video Creation Trends by Company Size 1.5.1 Video Creation Trends by Industry 1.2.1 Produced Video Trends by Industry 1.4.1

Ideal Customer Profiles 115

Ideal Customer Profiles Top of Funnel Account Based Marketing Paid Search Agency 115

Vidyard

JUNE 8, 2022

Video Benchmarks for Creation and Publishing 1.1 Video Creation Trends by Industry 1.2.1 User-Generated Video Creation Trends by Industry 1.3.1 Produced Video Trends by Industry 1.4.1 Video Creation Trends by Company Size 1.5.1 Video Creation Trends by Industry 1.2.1 Produced Video Trends by Industry 1.4.1

Organization 119

Organization Work Management Marketing Management Advertising Benchmark 119

Circle Studio

OCTOBER 26, 2017

Content Marketing Institute and MarketingProfs recently released their B2B Content Marketing: 2018 Benchmarks, Budgets, and Trends—North America research. This further highlights that content marketing is no longer simply a trend or a “shiny new object,” but rather it’s become a core competency of B2B marketing teams.

Statistics 116

Statistics B2B Marketing Trends Content Marketing 116

Contently

NOVEMBER 22, 2021

The Content Marketing Institute’s 2022 Annual B2B Content Marketing Benchmarks, Budgets, and Trends Report gives an interesting insight into the new post-pandemic landscape. While social media is evolving quickly , it remains one of the most important ways to engage your audience and distribute content. Key takeaways.

B2B Marketing 174

B2B Marketing Research Content Marketing Marketing Budget Creation 174

Contently

DECEMBER 5, 2017

What big content marketing trends do you see for next year? As I sat down to write a navel-gazing trends piece for the fifth straight year, I couldn’t help but think of this cartoon by The Marketoonist for two reasons. On top of that, there are a whole slew of SEO and competitive benchmarking tools that we’re in love with.

Top of Funnel 164

Top of Funnel Trends Content Marketing Planning 164

Bannerflow

DECEMBER 7, 2020

The adex benchmark 2019 report showed that social media ad spend was higher than €1bn in four markets and €100m in a further 14 – with the increases in users, this growth is set to rise. What 2021 social media advertising trends will we be discussing? The post 5 Social Media Advertising Trends | 2021 appeared first on Bannerflow.

Social Media 98

Social Media Advertisements Advertising Trends 98

Choozle

JANUARY 17, 2019

That’s why it’s more important than ever to have this benchmark report data chock-full of digital marketing best practices to back your strategies. Choozle’s client distribution mirrors trends in overall vertical/industry ad spend. Benchmark report: Data at a glance. In their December 2018 U.S.

Advertising Benchmark 41

Advertising Benchmark Cost Per Thousand Cost per Acquisition Practices 41

Vidyard

SEPTEMBER 27, 2022

Video Benchmarks for Creation and Publishing 1.1 Video Creation Trends by Industry 1.2.1 User-Generated Video Creation Trends by Industry 1.3.1 Produced Video Trends by Industry 1.4.1 Video Creation Trends by Company Size 1.5.1 Video Creation Trends by Industry 1.2.1 Produced Video Trends by Industry 1.4.1

Top of Funnel 109

Top of Funnel Practices Curation Best Practices 109

Vidyard

JUNE 7, 2018

” Video Production Benchmarks Businesses are accelerating the number of videos they produce to support their marketing and sales programs. .” ” Video Production Benchmarks Businesses are accelerating the number of videos they produce to support their marketing and sales programs.

Advertising Benchmark 63

Advertising Benchmark Video Marketing B2B Webinar Metrics 63

Anyword

NOVEMBER 6, 2019

With the end of the year fast-approaching, now can be an uneasy time for publishers whose content distribution efforts are closely tied to their bottom lines. In fact, we argue that Q4 is a great time for content distribution, and includes some of the year’s best opportunities to grow and scale your campaigns.

Distribution 40

Distribution Webinar Metrics Long Tail Marketing Content 40

Content Standard

OCTOBER 23, 2018

Your mix of ideation, editorial creation, and distribution sets you apart from any other—and your audience notices. Metrics Driven: Setting benchmarks is useful in identifying when your schedule might need a tweak or refresh. Here’s how to amplify your content on some of the most popular distribution channels.

Distribution 72

Distribution Marketing Budget Marketing & Strategy Burn Rate 72

Vidyard

JULY 13, 2022

Video Benchmarks for Creation and Publishing 1.1 Video Creation Trends by Industry 1.2.1 User-Generated Video Creation Trends by Industry 1.3.1 Produced Video Trends by Industry 1.4.1 Video Creation Trends by Company Size 1.5.1 Video Creation Trends by Industry 1.2.1 Produced Video Trends by Industry 1.4.1

Ideal Customer Profiles 102

Ideal Customer Profiles Cold Calling Tips Work Management 102

Vidyard

JULY 29, 2022

Video Benchmarks for Creation and Publishing 1.1 Video Creation Trends by Industry 1.2.1 User-Generated Video Creation Trends by Industry 1.3.1 Produced Video Trends by Industry 1.4.1 Video Creation Trends by Company Size 1.5.1 Video Creation Trends by Industry 1.2.1 Produced Video Trends by Industry 1.4.1

Practices 96

Practices Examples Best Practices Outreach 96

Top Rank Marketing

MARCH 11, 2024

Not only does this free up your team to focus on the big-picture strategy, but it also ensures that these tasks are being managed by dedicated marketers who are immersed in the latest trends, techniques and analytics within each specific area of content marketing.

Work Management 106

Work Management Marketing Management B2B Marketing Service 106

Trade Press Services Newsletter

NOVEMBER 2, 2022

The Content Marketing Institute’s 13th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report has just been released and has some excellent insights for marketers as we move into 2023. Sponsored content is on the decline. B2B customers are exceptionally savvy and can spot sponsored content a mile away.

Marketing Report 130

Marketing Report B2B Marketing B2B Thought Leadership Planning 130

Vidyard

JUNE 7, 2018

” Video Production Benchmarks Businesses are accelerating the number of videos they produce to support their marketing and sales programs. .” ” Video Production Benchmarks Businesses are accelerating the number of videos they produce to support their marketing and sales programs.

Advertising Benchmark 50

Advertising Benchmark Video Marketing B2B Content 50

Kapost

JULY 5, 2016

88% of B2B marketers use content marketing, yet only 30% describe themselves as “effective,” so states the 2016 benchmark report from Content Marketing Institute and MarketingProfs. This holds steady with industry benchmarks, as marketers have bought into the power of content for fueling digital, social, and demand channels.

Top of Funnel 75

Top of Funnel Advertising Benchmark Marketing Report Planning 75

Martech

NOVEMBER 14, 2022

via Content Marketing Institute/MarketingProf’s 13th Annual B2B Content Marketing Benchmarks, Budgets, and Trends: Insights for 2023. via Content Marketing Institute/MarketingProf’s 13th Annual B2B Content Marketing Benchmarks, Budgets, and Trends: Insights for 2023.

Marketing Report 95

Marketing Report B2B Marketing Content Marketing B2B Thought Leadership 95

Metadata

JANUARY 5, 2022

A few months ago, I posted a question about the upcoming trends in B2B marketing: The 100+ comments were flooded with opinions and suggestions from B2B marketing heavyweights and customers. Here are my top B2B marketing trends to pay attention to in 2022. Revenue > Vanity Metrics. There are no checks and balances.

Top of Funnel 52

Top of Funnel Cost per Lead Trends Cost Per Click 52

KoMarketing Associates

NOVEMBER 10, 2016

According to Content Marketing Institute and Marketing Profs, “B2B Content Marketing 2017: Benchmarks, Budgets and Trends” report , social media is tied for second (40 percent), in terms of tactics that B2B marketers believe to be critical to content marketing success in the new year. Social Media Tactics. Final Thoughts.

Social Media 262

Social Media Marketing Budget Marketing Budget Creation Enterprise Management 262

Sprout Social

NOVEMBER 30, 2023

Checking out how much content they’ve developed in total could help you set expectations or benchmarks for your content. When it comes to competitor analysis, these USPs serve as a benchmark and inspiration for product development as they highlight features users expect from a scheduling tool.

Planning 102

Planning Paid Search Agency Advertising Benchmark Analysis 102

Vidyard

OCTOBER 28, 2022

Video Benchmarks for Creation and Publishing 1.1 Video Creation Trends by Industry 1.2.1 User-Generated Video Creation Trends by Industry 1.3.1 Produced Video Trends by Industry 1.4.1 Video Creation Trends by Company Size 1.5.1 Video Creation Trends by Industry 1.2.1 Produced Video Trends by Industry 1.4.1

Ideal Customer Profiles 125

Ideal Customer Profiles Cold Calling Advertising Benchmark Budget Programs 125

ClearVoice

FEBRUARY 2, 2024

It covers everything from strategic planning to content creation to publishing and distribution. Workflow improvement: Analytics can pinpoint inefficiencies and identify bottlenecks in the content operations process, improving the flow of content creation, management, and distribution. Then, you can make improvements to your content.

Analytics 52

Analytics Paid Content Allocation Top of Funnel 52

Contently

APRIL 6, 2023

Surveys Surveys are an excellent way to gather both qualitative and quantitative data throughout the buyer journey, especially since there are so many distribution channels you can use. You can use social media monitoring tools like Hootsuite , Sprout Social , or Brandwatch to track social media conversations and identify trends and patterns.

Buyer Personas 164

Buyer Personas Template Psychographics Customer Surveys 164

Tomorrow People

JUNE 14, 2022

Step 1: Identify who to benchmark against. If you’re working for a new startup, the obvious picks for competitive benchmarking are the industry ‘winners’. If you’re already an established and mature firm, you can benchmark yourself against lower-ranked competitors instead. How well do they understand the market?

Analysis 156

Analysis Effectiveness Work Management Marketing Management 156

Customer Experience Matrix

NOVEMBER 18, 2011

Here are some trends I expect will be important. Benchmarks. This is a hot topic among vendors, both because clients love benchmarks and because there are now enough clients to supply sufficient data. Eventually, benchmark systems will start making recommendations on what to try next – although I've yet to see that happen.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Paid Search Agency 120

Webbiquity

AUGUST 7, 2018

Broadly speaking, analytics tools help optimize your content marketing efforts by providing four types of information: Trends: What patterns are you seeing on your website in terms of traffic sources and levels, visitor engagement, popular content, and which CTAs are driving conversions? Competitive Intelligence and Benchmarking Tools.

Marketing Analytics Tools 205

Marketing Analytics Tools Class Budget Programs Analytics 205

Martech

DECEMBER 18, 2023

Digital asset management As with traditional marketing campaigns, generative AI results in new digital assets that must be organized in a structured model for searchability, distribution and overall productivity. Establishing metrics and benchmarks. Benchmark metrics to spotlight impact. Steering use cases and tools.

Marketing AI 111

Marketing AI Digital Asset Management Enterprise Management Work Management 111

Martech Advisor

DECEMBER 6, 2019

Customer Lifetime Value (CLV) Benchmarks. The individualized CLV calculation is used by organizations to monitor broader perspective trends in the market dynamics. Customer Lifetime Value (CLV) Benchmarks. So, are there benchmarks then that they aspire against? What is Customer Lifetime Value (CLV)? The 4 Key Benefits.

Lead Ranking 59

Lead Ranking Advertising Benchmark Lead Scoring Examples 59

Vidyard

APRIL 8, 2022

Video Benchmarks for Creation and Publishing 1.1 Video Creation Trends by Industry 1.2.1 User-Generated Video Creation Trends by Industry 1.3.1 Produced Video Trends by Industry 1.4.1 Video Creation Trends by Company Size 1.5.1 Video Creation Trends by Industry 1.2.1 Produced Video Trends by Industry 1.4.1

Youtube 75

Youtube Video Marketing Webinar Metrics Lead Scoring 75